Metro by T-Mobile, a major company in prepaid wireless, announced on Instagram and TikTok that the brand will air its first Super Bowl commercial in the Spanish-language broadcast on Univision Feb. 11th. The :60 spot – developed in partnership with creative agency of record OKRP – will run in the second quarter during the seventh commercial break. “Metro by T-Mobile is America’s most popular prepaid brand with a longstanding history of investing more in the Hispanic community than our competitors. Univision’s Super Bowl broadcast in Spanish is a historic first … and a natural choice to make Metro’s Super Bowl debut,” said Clint Patterson, prepaid chief marketing officer at T-Mobile. “We’re on a mission to serve the underserved by cutting the B.S. in prepaid, and we can’t wait to share who is joining us on that mission at the Super Bowl. Stay tuned!” Metro is the top prepaid wireless provider for Spanish-speaking customers in the US, with over 6,200 store locations across the US and Puerto Rico, including historically underserved neighborhoods. Coming in at #1 in Spanish-language media spending, according to Metro by T-Mobile, the brand has a track record of turning out campaigns that speak directly to the Hispanic consumer with culturally relevant stories developed by Spanish-speaking creators.
Edwin Hincapie, Brand Director of Santa Teresa Rum at Bacardi, tells Portada in an interview about his Santa Teresa rum marketing, that the Great Rum, Greater Purpose Campaign launched late last year is focusing on the U.S. states where Santa Teresa Rum sales are the largest: Florida, Texas, California, Georgia, and New York. The main components are digital, in partnership with Martini Media, and experiential, which includes a partnership with the Miami Marlins MLB team. In the future, Santa Teresa Rum may expand its marketing to other states and use sports to appeal to the psychographics and lifestyle profiles of its target consumers.
At this exclusive event on April 11, 2024 brand decision-makers and marketing service suppliers will share and accelerate knowledge on crucial topics, including Latin American marketing, e-commerce marketing, and leveraging marketing technologies. To find out about thought leadership and networking solutions at Portada Live involving many brand decision-makers, don’t hesitate to contact Sales Director Irma Gutierrez at [email protected].