Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Frito-Lay North America, the $19 billion convenient foods division of PepsiCo, unveiled a brand-new product line: Frito-Lay Minis. The New Bite-Sized Versions of Iconic Doritos®, Cheetos® and SunChips® Flavors. For the first time ever, fans can now enjoy bite-sized versions of their favorite Frito-Lay snacks. Conveniently packaged in an easy-to-pour canister, Frito-Lay Minis makes it easier than ever to snack on-the-go or share with friends. “They say great things come in small packages and consumers will see how true that statement really is when they try the brand-new Frito-Lay Minis,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “There aren’t many canister options out there, so we’re bringing more variety and flavor to the snack aisle with this new product line, helping our fans enjoy their favorite snacks from Doritos, Cheetos and SunChips in a fun and shareable way. Featuring mini sizes and easy-to-pour canisters, Frito-Lay Minis is the perfect sidekick for any adventure, especially with holiday travel coming up!” Frito-Lay Minis is now available at select retailers nationwide for US $2.79.
Kohl’s, the retailer who recently announced its merger with Albertson,unveiled its holiday marketing campaign, “More Gifts. More Savings. We know the holidays are a collection of special moments and memories for families everywhere, and regardless of how they choose to celebrate this year, Kohl’s is making it easier for everyone to experience the joy of the season,” said Christie Raymond, Kohl’s chief marketing officer. “We know value will be more important than ever to the millions of customers who shop Kohl’s this season. Whenever customers choose to shop for the holidays, they can feel confident that Kohl’s will help them prepare for the season by offering gifts they’ll love at great prices, while also sparking joy throughout the holiday season.” Kohl’s marketing campaign is brought to life through this year’s holiday brand spots, now airing across network television and streaming services. The campaign spotlights the breadth of Kohl’s product assortment, and great value to remind customers that shopping at Kohl’s this holiday season means you don’t need to choose: you can get more gifts, more style and more savings all in one place. Kohl’s will be using influencers, as well as partnerships with social media companies TikTok and Pinterest. Kohl’s will also again sponsor Freeform’s 25 Days of Christmas to bring holiday programming to millions of families across the country. And, new this year, Kohl’s has added exciting properties to the plan, including The National Dog Show on Thanksgiving Day and the World Cup to reach new customers.
McDonald’s fans can experience a whole new set of feelings with a Happy Meal inspired by Marvel Studios’ “Black Panther: Wakanda Forever,” hitting theaters Nov. 11. The new Happy Meal brings the world of Wakanda to life in restaurants and gives everyone the chance to see and celebrate their inner hero. Each Happy Meal includes one of ten “Black Panther: Wakanda Forever” super hero toys based on characters from the movie, from fan favorites like Shuri and Okoye to newcomers like Namor and Ironheart. “The first Black Panther movie inspired a new generation of Marvel lovers – and that’s because of the powerful story it told, brought to life by an incredibly talented cast,” said Jennifer Healan, VP of U.S. Marketing, Brand Content and Engagement at McDonald’s. “It set a whole new standard for representation on the big screen. And now, we’re excited to bring that experience to our restaurants and help fans see and celebrate their inner hero with this new Happy Meal – because seeing is believing.” From in-restaurant offerings our fans love – like the new “Black Panther: Wakanda Forever” Happy Meal – to marketing initiatives designed to help drive representation, McDonald’s is committed to lifting up the voices of the communities we serve.”
At this exclusive event on April 13, 2022 , Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing, and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision-makers, please contact Sales Coordinator Michelle Lopez at email@example.com.
Focus Energy Drinks, a division of Focus Energy Inc, announced the official launch of its new website www.focusenergydrinks.com and the first four products being offered by the company. Focus Energy Drinks makes , plant-based, energy drink mixes for people who don’t enjoy the flavor of coffee. The mixes are formulated to be blended with a person’s favorite unsweetened plant-based milk. They take only seconds to make and are a fraction of the cost of specialty coffee drinks sold by large national chains. The mixes are also extremely versatile. Customers add them to yogurt and cottage cheese topped with their favorite fruits and nuts. They use them to flavor oatmeal and other breakfast cereals. They add them to smoothies and protein shakes creating wonderful flavors along with an extra boost of energy. The Company’s new mixes come in four flavors: Chocolate, Chocolate Peanut Butter, Peanut Butter & Honey, and Vanilla.
Chamberlain Coffee, the brainchild of Youtube phenomenon Emma Chamberlain, announced the appointment of Liz Ahern as the Gen-Z coffee brand’s Chief Marketing Officer. In this role, Ahern will be responsible for brand strategy, omnichannel expansion, and integrated campaign planning and execution across all marketing touchpoints. Prior to joining the Chamberlain Coffee team, Ahern worked at Red Bull for seven years, as a colleague of Gallant, managing national product launches as well as regional campaigns in the Southwest. In August 2022, the company announced the closing of its $7M Series A funding round, which will help the brand expand into new channels and develop new products to further its mission of being an innovator in the beverage space. Chamberlain Coffee’s success has gone well beyond its direct-to-consumer model, reaching more customers than ever before. Their products have recently launched in LA hot-spot Erewhon, national grocer Sprouts and digital delivery market Gopuff — while releasing a steady cadence of product collaborations with brands like Levi’s, OffLimits Cereal, Nutpods, Swoon and Bliss.
Jamaica Tourism Board
Jamaica launched a new advertising campaign inviting people to come back to their best selves in Jamaica.
Created by the Jamaica Tourist Board’s advertising agency of record, Accenture Song, the campaign showcases Jamaica’s picturesque natural attractions and its friendly, welcoming people working together to help visitors live their best lives. ”The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.
Berkshire Hathaway Home Services
Berkshire Hathaway HomeServices announced its further expansion in the Southeastern region with the addition of Berkshire Hathaway HomeServices Southern Routes Realty, which will operate in the states of Tennessee and Georgia. “Given the demand we are seeing for homes in this region, we are thrilled to welcome Vickie, Chase, and their team to help service clients while they support this growing market,” said Christy Budnick, CEO, Berkshire Hathaway HomeServices. “Their team can now provide first-hand knowledge and service only a Forever Agent can supply, through our global network assets.” By joining the network, Berkshire Hathaway HomeServices Southern Routes Realty agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media and video.
Schwab Advisor Services
Schwab Advisor ServicesTM continues to expand and enhance its trailblazing Independent Difference campaign, an education and advertising campaign that uses national TV, print, digital and social media advertising to raise awareness among high-net-worth investors about the many advantages of working with an independent registered investment advisor. Schwab has long championed the RIA model through advertising that profiles actual independent advisors who custody with Schwab. The campaign articulates why many investors, as they explore their options, owe it to themselves to understand what makes independent investment advisors stand apart from other financial professionals. The campaign has generated more than 2 billion ad impressions and attracted over 3 million visitors to FindYourIndependentAdvisor.com, Schwab’s independent advisor education center, where investors can learn about the RIA model and how to make an informed choice when choosing an advisor.