PPG Comex’s Claudia Contreras: “Disruption Means Doing Things Without Fear”
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
Claudia Contreras, CMO of PPG Comex, talks about disruption, color innovation, and marketing strategies in the digital era.
Just in time for Cinco de Mayo, Gran Centenario introduces its first U.S. multi-platform campaign, “Don’t Be A Gringo,” encouraging Americans to move beyond cultural clichés and embrace genuine Mexican traditions, flavors, and spirit.
Discover how the Mexican Competition Regulatory Commission’s preliminary statement against Amazon and Mercado Libre may reshape the Mexican advertising market.
Loyalty Marketing is the key. Roberto Muñoz, Head of Loyalty Travel at Puntos Colombia manages a joint program between Colombia’s largest bank Bancolombia and Latin American retailer Grupo Éxito. Prior to his current role, he was a strategist for Aeroméxico’s loyalty program Club Premier.
Daniel Galvan Duque, Marketing Director for Flavored CSD’s at Gepp PepsiCo Mexico tells Portada about their Consumer Engagement Cycle for reaching audiences through meaningful experiences,
Here’s your summary of the most relevant consumer insight research in Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
What: WeWork’s Ana Rivadeneyra reveals to Portada how WeWork “humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin
Priming the pump for Mexican growth is not just smart for fan engagement, it could open a whole new geographic region for NBA action.
The Los Angeles Kings have ramped up outreach to the Latino community with ESPN Deportes Spanish broadcasts and a Mexico City clinic.
E-commerce grew 50% in Mexico during this year’s weekend of specials and discounts, known as “the Buen Fin”. However, marketers still need to find out how to promote the use of e-payment methods as Mexicans still prefer cash and credit cards.
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
The move gives brands a new opportunity to capture the growing Latina market, one which has likely been underserved to date.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
New Japan Pro Wrestling (NJPW) aired its third show in the United States, as the company attempts to catch WWE in the business of professional wrestling. NJPW has a solid long-time relationship with Mexico’s Consejo Mundial de Lucha Libre (CMLL), that could be used to help the company catch up to the WWE.
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.