Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico’s E-commerce Subdirector José Camargo, Grupo Bimbo’s Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders’ Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity’s Director of Business Innovation & Marketing Yamile Elias.

How Will AMLO’s Victory Impact Marketing in Mexico? 5 Things You Need to Know

With the election of Andres Manuel Lopez Obrador (AMLO) Mexican society, politics and its economy are entering into a new age. It is likely that AMLO’s coalition will also win the majority in the Mexican legislative. How will marketing and media evolve in Mexico, Latin America’s second largest advertising market, under its new leader? 5 Things you need to know.

MLB Players Donate US $229K For Project C.U.R.E. In Mexico

The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.