What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
Posts Tagged ‘Mexico’
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
The sports clubs market in Mexico continues to grow steadily, making it a relevant platform for brands seeking to reach potential captive consumers and boost their presence in the fitness market.
ESPN launched ESPU and SEC Network focused on college sports lovers. Both networks will be available on Totalplay.
Waze opened its first office in Latin America a few weeks ago, with a team of eight led by Luis Ita, country manager for Mexico.
Travel marketers should address last-minute deals while offering incentives for early bookings, and find ways to offer tangible services and variations on discounts for increasingly budget-conscious travelers.
Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.
What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
Atlético Madrid creates a subsidiary company to manage its teams around the world.
The Mexican soccer club has chosen U.S. company Under Armour to make its commemorative jersey celebrating the team’s 100 years.
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
The NFL has become more popular in the Mexican market, creating a great business opportunity. An example of this is the game between the Oakland Raiders and the Houston Texans, which will be played in Mexico in November 2016.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
Broadcast channels in the U.S. are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. (Note: This article is included in Portada’s 2016 Sports Marketing Guide, to get the full version,
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
Portada tells you how the grocery delivery startup Cornershop came about, and how it plans to grow its team.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.