Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Posts Tagged ‘Mexico’
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
ESPN has built and dedicated a multifunctional sports space in Xochimilco, Mexico. This home to programs that teach young people employability skills through sports is an example of how sports and soccer can change the world, with the help of corporate partners.
Retailers are scrambling behind Amazon and MercadoLibre to capture their share of expanding e-commerce in Latin America despite difficult payment and delivery challenges.
New Japan Pro Wrestling (NJPW) aired its third show in the United States, as the company attempts to catch WWE in the business of professional wrestling. NJPW has a solid long-time relationship with Mexico’s Consejo Mundial de Lucha Libre (CMLL), that could be used to help the company catch up to the WWE.
With the election of Andres Manuel Lopez Obrador (AMLO) Mexican society, politics and its economy are entering into a new age. It is likely that AMLO’s coalition will also win the majority in the Mexican legislative. How will marketing and media evolve in Mexico, Latin America’s second largest advertising market, under its new leader? 5 Things you need to know.
The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
NASCAR’s Chief International Officer Jim Cassidy discussed NASCAR’s strategy for Latin America. The Latino audience, both Spanish and English speaking, continues to grow; and the power of Latino Millennials to engage with brands and properties like NASCAR is also rising.
In paying attention to the number of Internet users who look for retail information online, we can get a good idea of the reach of e-commerce among Latin Americans, and particularly Mexicans, as well as the kind of transactions they prefer to complete based on the type of website they look for.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.
Whatsapp has launched a separate app, meant to help small businesses to connect better with clients. For now, it is available only in the US, Mexico, the UK, Italy, and Indonesia.
Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico.
What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
Mexican soccer clubs have begun to work on developing their marketing. Generating more revenue, increasing their number of followers, making themselves more attractive to advertisers, and capturing the Latin American market in the U.S. are some of the goals they are trying to reach.
Although the Tourism Promotion Council of Mexico (CPTM) has slashed its budget by almost 35% this year, the country’s spending on tourism promotion abroad will increase by 41% to 1,125 million pesos. Eighty percent of it will be allocated to “priority markets” such as the US, where it appears to have opted to strengthen its ad spending during 2017.