Posts Tagged ‘Mexico’

Mexico

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


Dentsu Aegis Acquires Mexico City Digital Shop Flock

Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region’s top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.


Three Indicators that Show Why Yahoo! Mexico and Argentina Had to Shut Down

We take a look back on some of the indicators behind Yahoo!’s decision to close its offices in Mexico and Argentina. Yahoo! was one of the first companies to offer an Internet search engine with an email address, but in reality, its business is not growing, and its needs to make radical changes to compete. What experts interviewed by Portada have to say.


Sales Leads LatAm: Younique Cosmetics & Skin Care, Massive, G6 Hospitality…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Kena Magazine Returns to the Mexican Market

What: Kena magazine has returned to the Mexican publishing market. Why it matters: After having experienced a period of great success, the publication entered into a deep crisis and was put up for sale, along with other Editorial Armonia publications. Now, the magazine is coming back thanks to Armas Media Group, which has a 65 years […]


Mexico and Brazil Lead the Video Game Market in LatAm

What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]


Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]


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