What: Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub“. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, and will be an exclusive by-invite-only gathering. A select group of Miami based brand marketers as well as Latin American regional brand marketing decision makers will be attending. Senior executives at agency, media and tech properties who wish to attend the luncheon, please reach out to Sales Coordinator Michelle Lopez.
Why it matters: During the luncheon Portada will present the 2019 Miami Marketing and Media report, a new and expanded edition of its annual Panregional Advertising and Media report. The report, based on a thorough survey of brand marketing executives, will be the stepping stone for a conversation of C-level decision makers about the role, opportunities and growth drivers of the Miami marketplace.
Miami has a rich history and a preeminent role as a Latin American marketing and media hub. In order to grow its leadership, and in light of structural changes in the marketing and media industry, the role of the South Floridian city needs to be redefined by key sector decision makers. Portada, a trade platform that has published the Pan-Regional Advertising and Marketing Report for many years, convenes C-level thought leaders from the Miami brand, agency, tech and media sectors for an exclusive Thought Leadership Luncheon Roundtable under the name “Redefining the Role of Miami as a Marketing and Media Hub.”
The luncheon will be attended by a select group of brand marketers who are members of Portada’s Council System. Additional presence of major brand marketing decision makers will be announced in the next few weeks.
The exclusive luncheon will be taking place within the framework of the twelfth annual Portada Miami event on April 12, 2019 in the Hotel EAST, Miami, but will be a by-invitation-only function. Senior executives at agency, media and tech properties who wish to attend the luncheon, please reach out Portada Marketing ManagerIsabel Ojeda.
Key Metrics for the Miami Marketplace
During the luncheon, Portada will present the findings and market-volume forecasts of the new 2019 Miami Marketing and Media Report, which will be based on a thorough survey of brand marketing executives. Panregional and single country buy ad volume growth projections will be broken down by ad-category and media type. In addition, new insights into the panregional media buying process will be provided. Luncheon participants will be getting an exclusive copy of the report in advance. The report will be the stepping stone for a conversation about the role, opportunities and growth drivers of the Miami marketplace.
#PortadaMIA: The Advancement of MarTech in Latin Markets
The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place a strong emphasis on pan-regional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers. Brilliant speakers such as Andrés Amezquita, VP Digital and Commercial Excellence at Stanley Black & Decker, will take the stage to discuss these pressing matters.
Portada Miami will also be the meeting point for Portada’s Council System with the Americas Board, the Travel Marketing Board and Brand Star Committee Latin America holding their first 2019 in-person meetings during the event.
In addition, Portada Miami will offer senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.
Get your early bird tickets!