International Brand Management
and Business Development Leader
Trip Barrett is Portada’s Brand Star Committee LatAm Chair. In this role, he leads an advisory board of marketing executives from the leading companies in the Americas. As CMO and Head of Tourism, Trip leads the Marketing, Public Relations and Communications efforts as well as develops Signature Events and Promotions to drive Domestic / International Luxury Travel and Residential Demand for Bal Harbour. He is a Global Brand Management and Business Development Leader with extensive experience in Hospitality, E-Commerce, and Entertainment Industries. He has lived in 9 countries on 4 continents and is an avid traveler who still gets that sense of excitement before beginning each trip. As he did in 2018, Trip is leading the Portada Group’s 2019 Travel Advisory Board consisting of Senior-level Marketing Executives from leading companies across the Hospitality / Travel industries.
Head of Performance Marketing
Jose Langarica is the Head of Performance Marketing for Volaris, where he brings more than 10 years of experience leading performance teams for international accounts, digital marketing and sales. He’s also an expert in SEO and SEM tools, social media marketing, mailing and programmatic buying. Prior to his role at Volaris, he was the Operations Manager at Seccion Amarilla, the biggest yellow pages company in Mexico, where he was leading the performance marketing and customer experience teams, contributing to the company digital transformation for both national and international projects.
VP of Brand Strategy
Sol Group Corporation
More than 20 years of experience in advertising, marketing, and brand strategy combined with a thorough knowledge of the travel industry. A seasoned professional fully versed in every aspect of the field from strategic planning and budgeting, to campaign design and brand development. In depth understanding of both domestic and international markets. An astute negotiator and dealmaker who has successfully lead several integrated marketing initiatives and major brand repositioning. A truly creative thinker and strategist. Good business acumen, great vision and an innate proactive determination to actualize results. Specialties: Branding and identity
Vice President, International Sales
Avis Budget Group
Ricardo oversees AVIS BUDGET GROUP sales efforts to generate and grow business from a diverse portfolio of over 500 international customers across Latin America, EMEA and Asia Pacific. The market segment he leads, include international partnerships, travel management companies, key online and offline agencies, brokers and wholesalers.
Ricardo earned his MBA with Florida International University. Additionally, he holds a B.S in Mechanical Engineering and various certifications on Integrated Marketing and Social Media Strategies from Northwestern and Yale University.
Vice President Sales & Marketing
USA PALACE RESORTS
Vice President of Sales & Marketing USA for Palace Resorts. He currently leads the entire US Distribution for this 10 Resort Group, which includes Moon Palace / The Grand, with 3,500 Rooms is the largest Resort in Latin America, responsible for Tour Operation, Travel Agents, OTA’s, eCommerce, Direct Distribution, Weddings, Marketing, Social Media and PR. Previously VP of eCommerce at Palace Resorts where he was hired to develop the entire Digital Direct Distribution for the Group, taking it from a few million dollar business to today’s most important Distribution Channel for the Company. Prior to his current 8 years with Palace Resorts, he spend another 8 years with TravelCLICK Inc. Gerardo holds a Masters in Marketing and Bachelor in Business with emphasis in Hotels.
Head of Travel and Banks
Recently appointed Head of Travel and Banks for Puntos Colombia, Roberto Muñoz has an educational background in accounting and finance; He was VP of Strategic Partnerships and Loyalty at Aeromexico, becoming the youngest person to occupy this position in the history of the airline where he has worked for the past 10 years.Throughout his career, he has led different positions in areas such as Operations, Sales, Revenue Management, Corporate Strategy, E-Commerce and Marketing.
Due to his experience and leadership he was in charge of the commercial relationship with the main national and international banks, the co-branded products with a joint portfolio of more than 1 million cardholders, the development and launching of promotions and special actions for our customers, the strategic alliances with business partners from different industries, in addition to leading the strategy of the most important loyalty program in the country, Club Premier, with over 5 million members.
Director Consumer Marketing
A Marketing Executive with 15 years of experience in different Global Companies. Alejandro holds a B.A. in Business Administration with Marketing specialization from IBERO. Traveling is his passion. In his current role as Consumer Marketing, Alejandro is responsible of Marketing Campaigns, Media Planning, Priceless platform and A&M Budget execution.
Ana Laura Acevedo
Senior Vice President Marketing & Business Development
RCI Latin America
Ana Laura Acevedo was born and raised in Mexico City. She holds a Major in International Business from Nuevo Mundo University. With over 25 years of experience in different areas of the tourism industry, she has developed in various Management and Leadership positions in companies like: GM for American Express travel agency, Executive Director for the OCV & Hotel Association in Manzanillo/Costa Alegre, Sales and Marketing Director for Las Hadas Marina Golf & Resort and shortly after she was appointed as Corporate Sales Director for Brisas Hotels & Resorts, where she handled National and International sales, Co-op Marketing & Advertising campaigns, Reservations & PR. In 2004, she was recruited by RCI as Business Development Director for Mexico and Central America. She was then promoted to Vice President of Marketing and Commercial Programs for Latin America, leading strategic areas like: New Product development, Affiliate Services, B2C Marketing, E-commerce, Key Accounts and The Registry Collection (The largest Luxury exchange program globally). She has just been promoted to Senior Vice President, taking over Business Development for Latin America as well.