The advance of MarTech in Latin Markets - Portada Miami
The eleventh annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on pan regional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers.
Portada Miami will also be the meeting point for Portada’s Council System with the Portada Council of the Americas, the Travel Marketing Board and Brand Star Committee Latin America and the Agency Star Committee Latin America holding their first 2019 in-person meetings.
Portada Miami offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.
WELCOME AND OVERVIEW
MARKETING-TECH IN LATIN AMERICA:
Opportunities and Challenges
THE CMO PERSPECTIVE:
C-level brand executives will dissect the latest trends in Latin American consumer trends and their impact on their marketing strategy.
CONTENT TO COMMERCE:
The Latin perspective
Portada Miami offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering.
LATIN AMERICAN MARKETING AWARDS CEREMONY
PROGRESS REPORT: PORTADA BRAND STAR COMMITTEE LATIN AMERICA
Portada Brand Star Committee Latin America members will discuss some of the key insights they obtained at their meetings throughout the year.
PASSION POINT TRAVEL:
PROGRAMMATIC IN LATIN MARKETS:
Are we there yet?
Light Snacks and Beverages
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