The advance of MarTech in Latin Markets - Portada Miami

The eleventh annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on pan regional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers.

Portada Miami will also be the meeting point for Portada’s Council System with the Portada Council of the Americas, the Travel Marketing Board and Brand Star Committee Latin America and the Agency Star Committee Latin America holding their first 2019 in-person meetings.

Portada Miami offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.

AGENDA

  • 8:30 am

    REGISTRATION OPENS

    9:15 am

    WELCOME AND OVERVIEW

    9:25 am

    MARKETING-TECH IN LATIN AMERICA:

    Opportunities and Challenges

    9:45 am

    THE CMO PERSPECTIVE:

    C-level brand executives will dissect the latest trends in Latin American consumer trends and their impact on their marketing strategy.

    10:25 am

    CONTENT TO COMMERCE:

    The Latin perspective

    10:40 am

    PANREGIONAL MARKETING:

    New approaches

    11:00 am

    BREAK

    11:15 am

    Portada Miami offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s three-eight minute one-on-one meetup offering.

    12:15 pm

    LATIN AMERICAN MARKETING AWARDS CEREMONY

    12:25 pm

    PROGRESS REPORT: PORTADA BRAND STAR COMMITTEE LATIN AMERICA

    Portada Brand Star Committee Latin America members will discuss some of the key insights they obtained at their meetings throughout the year.

    12:45 pm

    PASSION POINT TRAVEL:

    Keynote Interview

    1:05 pm

    PROGRAMMATIC IN LATIN MARKETS:

    Are we there yet?

    1:25 pm

    CONCLUDING REMARKS

    1:35 pm

    NETWORKING

    Light Snacks and Beverages

    2:05 pm

    ADJOURNMENT

VENUE


SOON

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Early Bird Price show details + $999.00 (USD)  

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Past Events & Speakers


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