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Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points. Read the FAQ about the Council System!

 

 

Carlos Leal
Marketing Director
Rappi

@RappiColombia

Bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

Via Linkedin.

Jose Luis de la Vega
Vice President of Marketing and Communications LATAM North
Mastercard

@MastercardLAC

Bio soon.

José Camargo Samperio
Ecommerce SubDirector
Best Buy Mexico

@BestBuyMexico

Professional with more than 15 years of experience in marketing, digital, e-commerce, sales, communication and advertising with a broad strategic vision focused on business results. Basing his passion on performance, discipline and organization has allowed him to reach his goals, valuing and taking advantage of the right teams. Proactive person who likes to cooperate and participate in the business growth of the company leading and looking for challenges and new business opportunities at the same time.

Andrea Echániz Cuenca
Senior Project Manager
GMB

Responsible for developing and implementing successful business plans. Effective balance between analytical skills and action oriented focused on clients needs. Experience in multicultural environments focused on both, offline and online sales. Nowadays, she is the project manager of GBM homebroker, the most important online trading platform in México. She has acquired skills and experience in digital marketing, project management and business analysis focused on strategy planning, key business processes, profitability and organizational development. Previously, Andrea worked for three years in L ́ORÉAL México within the New York Brand: Kiehl ́s, where she was responsible for the financial, strategic and operational planning and execution for the launch of the first e-Commerce in L ́ORÉAL México. Prior to this, she worked on an independent project where she had the opportunity to implement her thesis as a technological consultant and at J.P. Morgan & Chase as a junior financial analyst in private banking.

Via Linkedin.

Rafael López de Azua
Head of Media and Digital, LATAM (Director)
Coty
@rafaazua

Rafael De Azua leads Media and Digital for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he is charged with transforming how the company plans and buys media to support commercial targets, truly focusing on the consumer and the purchase journey. To this end, he helped launch and integrate Coty’s internal digital agency, Beamly, in both Miami and Sao Paulo; and sponsors various special omnimedia projects that are enabling e-commerce in Mexico and Brazil. Three external media agencies in five offices across the region report to Rafael.

Stephen Brooks
EVP and Managing Director
VidaPrimo
@vidaprimo

Stephen Brooks draws on over 20 years of experience in media and technology to build VidaPrimo into a first-class video network for Latin music. Stephen joined VidaPrimo in 2016 after several years as a consultant for start-ups in streaming media and mobile technology. He previously led North American marketing for Technicolor, specializing in broadcast and streaming media services.
At Warner Bros. and Paramount Pictures, Stephen guided the launch and adoption of new video formats, including DVD, Blu-ray Disc and Digital Download.

Lorena Holguin
LAC Sponsorship Director
Mastercard
@Mastercard

Born and raised in Mexico City, Lorena has been living in Miami for 18 years. She has a 16 year-old daughter. Brand building experience in both consumer and financial services. 24 years’ regional/international experience in building business in both developed and developing countries via product/service innovations, market prioritization and portfolio management.

Guillermo Rivera
Sr. Marketing Manager
Amazon
@amazonmex

Marketing passionate with over 8 years of experience in digital transformation in multicultural and transnational companies, including business strategies planning and execution for e-Commerce, Content Management, Social Media, CRM and Partnerships. He has been one of the leaders for the Marketing teams responsible for the launch of Digital Strategy in more than 7 different LATAM countries and the biggest e-Tailer launch in Mexico.

Eduardo Angulo
Marketing Director
Unilever Mexico
@unilever

Bio soon.

Arturo Gonzalez
Product Marketing Manager North Latin America & Caribbean
Electrolux
@Electrolux

Arturo Gonzalez Frankenberger is a Product & Marketing Manager at Electrolux, responsible for developing and launching the business system around the product - the collection of products and services that will deliver the product's promise; to lead the business strategy in relation to the portfolio management and brand communication. With 14 years of business and marketing experience with a consistent track record of results, Arturo has skills of brand strategy and communication, business strategy, product and P&L management, ATL, BTL, digital marketing, consumer research, market analysis, events, sponsorship, PR and media.

Ana Cristina Rivadeneyra
Marketing Manager - Mexico
WeWork
@WeWork

Ana Cristina has more than 3 years working at WeWork. She joined the company in 2017 as Marketing Manager for Mexico. She has also worked at Likeable Media México as VP Account Management, at Nestlé as Digital Brand and Ecommerce Manager and at Televisa Interactive Media as Digital Manager, among other companies. She has a Communications degree from Universidad Iberoamericana.

Trinidad Tagle
Marketing Manager LATAM
The Estée Lauder Companies Inc.
@esteelauderco

Born in Chile, lived in NYC for 2 year at the age of 15. Started working at Estee Lauder Chile in 2012, moved to NYC in 2016 and got a dual position between the Global Skincare Makerting team and Latam Regional Marketing Team.Moved to Miami in 2017 and got a Regional Marketing Manager position for Estee Lauder, Tom Ford Beauty and Aerin Beauty.In 2019 got Aramis & Designer Fragrances for Latam.

Nicolas Lopez
Core Salty Brands Sr Director Central & South America
PepsiCo Foods
@pepsico

Bio soon.

 

Brand Star Committee LATAM 2019 Schedule

Meeting 1 Virtual Meeting, Mid-February (tbd)
Meeting 2 11 Apr @ Portada Miami, Hotel EAST
Meeting 3 Early - August (tbd)
Meeting 4 17 Oct @ Portada Mexico, Casa Lamm

 

IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.