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Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points. Read the FAQ about the Council System!



Angel Carmona
Business Manager Latin America
Wilson Sporting Goods


Marketing and commercial executive with a broad experience in the consumer market. Passionate and dedicated to the business expansion by achieving the best brand presence. I have always believed that the best sales tool is an exceptional consumer experience, which starts way before the point of purchase.

Carlos Leal
Marketing Director


Bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

Via Linkedin.

José Camargo Samperio
Ecommerce SubDirector
Best Buy Mexico


Professional with more than 15 years of experience in marketing, digital, e-commerce, sales, communication and advertising with a broad strategic vision focused on business results. Basing his passion on performance, discipline and organization has allowed him to reach his goals, valuing and taking advantage of the right teams. Proactive person who likes to cooperate and participate in the business growth of the company leading and looking for challenges and new business opportunities at the same time.

Iker Palazuelos Atollini
Brand Manager
Salomon Latam


Outdoor passionate, action sports lover, nature lover, climber, skydiver, passionate about living.

Yamile Elias
Director of Business Innovation & Marketing

Yamile has over 25 years of experience in CPG marketing across brands like PepsiCo, Janssen/Cilag, and Liomont. She currently leads the Drinkfinity brand strategy as the Drinkfinity Global Marketing & Innovation Director. She oversees digital-first campaigns operating in simultaneous markets, aimed at inspiring millennials to engage in healthier lifestyles. Drinkfinity the first ever PepsiCo internal Beta launch with thousands of PepsiCo employees participating by testing and adapting the concept before launching to the external consumer.

Rafael López de Azua
Head of Media and Digital, LATAM (Director)

Rafael De Azua leads Media and Digital for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he is charged with transforming how the company plans and buys media to support commercial targets, truly focusing on the consumer and the purchase journey. To this end, he helped launch and integrate Coty’s internal digital agency, Beamly, in both Miami and Sao Paulo; and sponsors various special omnimedia projects that are enabling e-commerce in Mexico and Brazil. Three external media agencies in five offices across the region report to Rafael.

Andrea Echániz Cuenca
Senior Project Manager

Responsible for developing and implementing successful business plans. Effective balance between analytical skills and action oriented focused on clients needs. Experience in multicultural environments focused on both, offline and online sales. Nowadays, she is the project manager of GBM homebroker, the most important online trading platform in México. She has acquired skills and experience in digital marketing, project management and business analysis focused on strategy planning, key business processes, profitability and organizational development. Previously, Andrea worked for three years in L ́ORÉAL México within the New York Brand: Kiehl ́s, where she was responsible for the financial, strategic and operational planning and execution for the launch of the first e-Commerce in L ́ORÉAL México. Prior to this, she worked on an independent project where she had the opportunity to implement her thesis as a technological consultant and at J.P. Morgan & Chase as a junior financial analyst in private banking.

Via Linkedin.

Martín Jones
Digital Director South Cluster
Philip Morris International

Martin is a digital marketing professional with 18 years of experience, He is a CDO of Philip Morris International managing the south cluster. He is also the president of the data driven marketing assossiation in Argentina and part of the board of the global DMA. He is a founder of Asociacion Mobile Argentina and the Digital Analytics Council of Argentina. His specialties are: Online Marketing, Search Marketing (SEO & SEM), Performance optimization campaigns, web analytics reports and Social Media strategy, Web Technology and Platforms Development skills, Digital Tools, Social Listening and Marketing Engagement. Special Skills in innovation and digital culture for start ups.

Javier Martinez
CEO- GBM Digital
Grupo Bursátil Mexicano (GBM)

Javier Martínez Morodo is General Director of the Fund Operator and Director of GBM Digital. MBA by the IPADE Business School and a degree in economics from the Universidad Iberoamericana in Mexico City. He began his career at GBM in 2009. His business vision aimed at technology and innovation, led him to create the GBM Digital area. Javier is a leader in the FinTech sector, he participates actively in national and international forums and is recognized as one of the promises of Mexico by Grupo Expansión.

Guillermo Rivera
Sr. Marketing Manager

Marketing passionate with over 8 years of experience in digital transformation in multicultural and transnational companies, including business strategies planning and execution for e-Commerce, Content Management, Social Media, CRM and Partnerships. He has been one of the leaders for the Marketing teams responsible for the launch of Digital Strategy in more than 7 different LATAM countries and the biggest e-Tailer launch in Mexico.

Eduardo Angulo
Marketing Director
Unilever Mexico

Bio soon.

Stephen Brooks
EVP and Managing Director

Stephen Brooks draws on over 20 years of experience in media and technology to build VidaPrimo into a first-class video network for Latin music. Stephen joined VidaPrimo in 2016 after several years as a consultant for start-ups in streaming media and mobile technology. He previously led North American marketing for Technicolor, specializing in broadcast and streaming media services.
At Warner Bros. and Paramount Pictures, Stephen guided the launch and adoption of new video formats, including DVD, Blu-ray Disc and Digital Download.


Brand Star Committee LATAM 2018 Schedule

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST
Meeting 3 Virtual Meeting, August
Meeting 4 17 Oct @ Portada Mexico, Casa Lamm
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.