Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points.
Read the FAQ about the Council System!
Marketing Group Manager (Ambient Dairy)
Bilingual business manager and corporate professional with a Master’s in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.
José Camargo Samperio
Best Buy Mexico
Professional with more than 15 years of experience in marketing, digital, e-commerce, sales, communication and advertising with a broad strategic vision focused on business results. Basing his passion on performance, discipline and organization has allowed him to reach his goals, valuing and taking advantage of the right teams. Proactive person who likes to cooperate and participate in the business growth of the company leading and looking for challenges and new business opportunities at the same time.
Digital & E-Commerce Manager
Young marketer with over 5 years of experience, German graduated from Universidad Iberoamericana’s Marketing Degree and started his career at Colgate Mexico in 2013. After an internship in Hair Cair, German had key assignments in Personal Care and Oral Care, the core business of the company. In 2019, he became Head of Digital Marketing and E-Commerce for the Mexican subsidiary.
Arturo T. Delgado
IM&HE Marketing Manager – Americas
Siemens Digital Industries Software
Highly self-motivated and goal-oriented professional with 10 years of experience in the fields of marketing, business and product management, sales and communications, having demonstrated strong commitment, analytical, problem-solving and learning skills, team worker, complying and leading projects from inception to completion, having performed in different countries and team up with different cultures.
Senior Marketing Program Manager
Julián García leads Mass and Brand for Amazon México. He is responsible for building and executing the brand framework to develop and execute integrated marketing campaigns across ATL and digital platforms. He was part of the team to launch Amazon.com.mx passing through deals, homepage, events and demand generation channel management.
Mariana Valdez Asiain
Marketing Cross Category
A 40 years-old working mom and wife, passionate about brands and marketing, always looking for the desired life balance that we all deserve. Mariana has more than 15 years of experience working in international companies and exciting brands like Rexona, Dove, Pond’s, Knorr, Tang, Oreo, T-fal, Dyson among others. She believes that understanding the way consumers think and act are the base for a successful launch of any brand or product.
• High quality situation analysis, accurate identification of business opportunities.
• Capability to identify consumer insights, and to develop brand strategies.
• Wide knowledge about distribution channels: Self services stores, wholesalers (perfumery and groceries), mom and pops; i.e. Margins, prices, promotional needs.
Core Salty Brands Sr Director Central & South America
Born in Buenos Aires. Lived in Mexico City and now in Miami. Graduated in business in the Universidad de San Andres (Argentina). Marketing professional with a sound background in top multi-national CPG companies like SC Johnson, AB Inbev and PepsiCo. More than twenty years building iconic brands across LATAM (Pepsi, Lays, Doritos, Cheetos, 7 Up, Mirinda, H2O, Brahma). Driving top-line revenue growth through consumer-first marketing, innovation and people development. Currently PepsiCo’s global brands senior marketing director for Central & South America salty snacks.
Product Marketing Manager North Latin America & Caribbean
Arturo Gonzalez Frankenberger is a Product & Marketing Manager at Electrolux, responsible for developing and launching the business system around the product – the collection of products and services that will deliver the product’s promise; to lead the business strategy in relation to the portfolio management and brand communication. With 14 years of business and marketing experience with a consistent track record of results, Arturo has skills of brand strategy and communication, business strategy, product and P&L management, ATL, BTL, digital marketing, consumer research, market analysis, events, sponsorship, PR and media.
Ana Cristina Rivadeneyra
Marketing Manager – Mexico
Ana Cristina has more than 3 years working at WeWork. She joined the company in 2017 as Marketing Manager for Mexico. She has also worked at Likeable Media México as VP Account Management, at Nestlé as Digital Brand and Ecommerce Manager and at Televisa Interactive Media as Digital Manager, among other companies. She has a Communications degree from Universidad Iberoamericana.
Regional Director America
Business executive, energetic, dynamic, team leader, pragmatic, analytic, passionate of being a leader of the teams in the point of sales, target oriented and above all customer focus, with the firm conviction that people makes the difference. Wide knowledge of how to develop a luxury brand with different business models: subsidiaries, distributors, Travel Retail with wide dominion of local markets and also with the ability to accelerate the business in mature markets.
Enrique Moreno Ramos
Marketing & Commercial Ops Director Latin America, Diabetes
Professional with 21 years of experience in the Pharmaceutical and Medical Devices Industries in areas such as Marketing, Sales, Commercial Ops, Finance, IT and Manufacturing and where I have contributed with strategic vision to support business growth, management and development of people, improvement of processes & implementation of best practices and provide relevant information for decision taking.
GlobalMind – CARAT
Founder and partner of GlobalMind US, Andy Berman has over 20 years of experience in the Digital Industry leading various teams of brand strategists, media experts, data scientists, multicultural influencers, creatives and tech innovators bringing to life ideas and strategies to reach and engage consumers through all type of media and brand experiences.
Andy and his teams at GlobalMind serve clients targeting consumers in the Americas (Canada, USA and LATAM) including Netflix, Virgin, PayPal, Microsoft, Intel, LatAm Airlines, HBO, Peugeot, History Channel, Banamex, COPA Airlines, SONY, Epson, KFC, Wendy’s, Universal, BAC Credomatic bank, various political leaders & others.
Vivian Rodal Rubio
Executive with 16 years of experience in fast-moving consumer goods and quick service restaurant companies in marketing roles. Highly accomplished and dedicated, hard worker, persistent, results-driven, fact-based person and always willing to learn. Stands out her great human quality, her skills in being great leader that has allowed her to transcend labor-to-personal relationships. Outstanding marketer with proven track record of success with sustained results, because of her business understanding and strategic vision to find opportunities, and create strategic plans to maximize the company´s results. She has impacted more than 3000 people in different forums with her conferences specialized in brand building, shopper marketing and leadership. She has been recognized as a top marketing leader by Merca2.0 and Informa BTL.