Portada’s Brand Star Committee LATAM is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points.

Read the FAQ about the Council System!

Carlos Leal
Marketing Director

Bilingual business manager and corporate professional with a Master’s in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

Daniel Galvan
Marketing Director for Flavored CSDs
GEPP – PepsiCo Mexico

Experienced professional with 10 years in the consumer goods industry with a track record of creating advertising campaigns and brand strategy.

José Camargo Samperio
Ecommerce SubDirector
Best Buy Mexico

Professional with more than 15 years of experience in marketing, digital, e-commerce, sales, communication and advertising with a broad strategic vision focused on business results. Basing his passion on performance, discipline and organization has allowed him to reach his goals, valuing and taking advantage of the right teams. Proactive person who likes to cooperate and participate in the business growth of the company leading and looking for challenges and new business opportunities at the same time.

German Villegas
Digital & E-Commerce Manager
Colgate Palmolive

Young marketer with over 5 years of experience, German graduated from Universidad Iberoamericana’s Marketing Degree and started his career at Colgate Mexico in 2013. After an internship in Hair Cair, German had key assignments in Personal Care and Oral Care, the core business of the company. In 2019, he became Head of Digital Marketing and E-Commerce for the Mexican subsidiary.

Rafael López de Azua
Head of Media and Digital, LATAM (Director)

Rafael De Azua leads Media and Digital for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he is charged with transforming how the company plans and buys media to support commercial targets, truly focusing on the consumer and the purchase journey. To this end, he helped launch and integrate Coty’s internal digital agency, Beamly, in both Miami and Sao Paulo; and sponsors various special omnimedia projects that are enabling e-commerce in Mexico and Brazil. Three external media agencies in five offices across the region report to Rafael.

Lila Lopez
Marketing Director
Unilever Mexico

Lila has been working in Mkt Unilever for 15 years.
She has more than three years being Unilever’s Director of Marketing. Having the brands like Axe, Rexona, Pond’s , Dove Deos y Skin care. She studied Marketing at TEC of Monterrey.

Julian Garcia
Senior Marketing Program Manager

Skills & Endorsements: Google Analytics, E-Commerce and Double Click. Julian is always looking on different ways to help the team accomplish its goals. His great attitude helps the team environment to be great. Also his ownership and bias for action is outstanding.

Mariana Valdez Asiain
Marketing Cross Category
Manager Dyson

Julian Garcia leads Mass and Brand for Amazon México. He is responsible for building and executing the brand framework to develop and execute integrated marketing campaigns across ATL and digital platforms. He was part of the team to launch Amazon.com.mx passing through deals, homepage, events and demand generation channel management.

Nicolas Lopez
Core Salty Brands Sr Director Central & South America
PepsiCo Foods

Born in Buenos Aires. Lived in Mexico City and now in Miami. Graduated in business in the Universidad de San Andres (Argentina). Marketing professional with a sound background in top multi-national CPG companies like SC Johnson, AB Inbev and PepsiCo. More than twenty years building iconic brands across LATAM (Pepsi, Lays, Doritos, Cheetos, 7 Up, Mirinda, H2O, Brahma). Driving top-line revenue growth through consumer-first marketing, innovation and people development. Currently PepsiCo’s global brands senior marketing director for Central & South America salty snacks.

Eduardo Angulo
Marketing Director
Unilever Mexico

Eduardo has more than 17 years working at Unilever, passing through Marketing Director, Marketing Manager Knorr, Global Brand Development Manager, Brand Manager, Brand Assistant, National Key Account and Financial Accountant. He studied Business Administration at the University Anahuac. Skills & Endorsements: Brand Equity, Market Planning and Brand Architecture.

Arturo Gonzalez
Product Marketing Manager North Latin America & Caribbean

Arturo Gonzalez Frankenberger is a Product & Marketing Manager at Electrolux, responsible for developing and launching the business system around the product – the collection of products and services that will deliver the product’s promise; to lead the business strategy in relation to the portfolio management and brand communication. With 14 years of business and marketing experience with a consistent track record of results, Arturo has skills of brand strategy and communication, business strategy, product and P&L management, ATL, BTL, digital marketing, consumer research, market analysis, events, sponsorship, PR and media.

Ana Cristina Rivadeneyra
Marketing Manager – Mexico

Ana Cristina has more than 3 years working at WeWork. She joined the company in 2017 as Marketing Manager for Mexico. She has also worked at Likeable Media México as VP Account Management, at Nestlé as Digital Brand and Ecommerce Manager and at Televisa Interactive Media as Digital Manager, among other companies. She has a Communications degree from Universidad Iberoamericana.

Javier Rodriguez
Regional Director America
Loewe Perfumes

Business executive, energetic, dynamic, team leader, pragmatic, analytic, passionate of being a leader of the teams in the point of sales, target oriented and above all customer focus, with the firm conviction that people makes the difference. Wide knowledge of how to develop a luxury brand with different business models: subsidiaries, distributors, Travel Retail with wide dominion of local markets and also with the ability to accelerate the business in mature markets.

2020 Brand Star LATAM Committee Schedule

  • ▶︎February, 2020

    Happy Hour & Council Content Choice
    (exact date and venue tbd).

    ▶︎February/March, 2020

    Winter Virtual Meeting
    (exact date tbd).

    ▶︎June 4, 2020

    In-person meeting at Portada Miami

    ▶︎July 2020

    Happy Hour & Council Content Choice
    (exact date and venue tbd)..

    ▶︎August, 2020

    Summer Virtual Meeting
    (exact date tbd).

    ▶︎October 29, 2020

    In-person meeting at Portada Mexico

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