Valentin Bueno is CEO at Latcom, company that he founded in 2007. He has since then been in charge of the integral direction of the company at a global level, taking care of Commerce, Operations, Administration and Finances, Marketing, Human Resources and RSE.

During the first year of the company, he decided to widen the vision and opened offices in the United States. In December of that first year, Latcom won McDonald’s, its first big client. Nowadays, Latcom has operations in two continents: America and Europe. It has an international network with companies in 24 markets and employs more than 180 executives around the world.

Valentín has over 25 years of experience in diverse outdoor communication companies, he holds a BA in Business Administration from the Palermo University. He is 47 years old, married and has three children.

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

Luis Macín specializes in Marketing, Commerce and Business. He has spent the last 20 years developing brands, exploring new business models, and understanding the consumers’ new shopping habits for multi-nationals in the food & beverage and consumer goods industry. Macín’s customer management is entirely digital-platform based.
Luis Macín earned his Bachelor’s Degree Business Administration at UNAM. He received a Marketing and Business Strategy diploma from the Kellogg School of Management at Northwestern University in Chicago, Illinois, and a Leadership diploma from the London Business School, UK. He’s currently eCommerce VP at Nestlé Mexico. He’s responsible for developing eCommerce strategies and operations both through eRetail partners and Nestlé’s own digital platforms.

Experienced Digital Sales Expert & Marketing Professional with 22 years of experience and deep technical knowledge of Solutions Platforms, Programmatic and Data analysis.Extensive and proven track of consulting sales & solution selling within the Latin America region & understanding the media landscape in the region with the most extensive network of long-term relationships.

Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.