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The Council of the Americas is a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech and Media in the Americas.

The four objectives of the Council of the Americas are:

1. To provide U.S. and Latin American C-level leaders a platform for high level, informal gatherings.
2. To advance the marketing communications discipline as a key way to connect with consumers throughout the Americas.
3. To discuss major challenges and opportunities in marketing, tech and media.
4. To provide relevant input for Portada content (event programming, digital and print magazine communication).


Ricardo Arias Nath
PepsiCo Latin America

Over 20 years of consumer and corporate strategy, marketing, business development and M&A experience with a deep understanding of FMCG, Media and Entertainment and Technology Industries in both domestic and international markets.
Currently serving as SVP Marketing / CMO for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement and partnership development.

Peter Amaro


As VP of Raine, Peter is responsible for sourcing investment and advisory opportunities across the digital media and technology sectors. He has helped source, execute and manage various investments across Raine’s funds, including Wanderlust, System1, and HowStuffWorks. He serves on the boards of Wanderlust and HowStuffWorks. He has worked with domestic and international clients to develop tailored business strategies, raise capital and execute M&A strategies. Previously, he worked at Morgan Stanley and UBS Investment Bank.

Gonzalo de la Fa


Gonzalo plays a key role in all aspects of multicultural media and marketing efforts at GroupM. The goal of his division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US. GroupM Multicultural handles $1B in billings from clients such as Nestle, Unilever, Mars, Target, L'Oréal, General Mills, AARP, Kimberly Clark and Bayer. He has been awarded Media Maven of the Year, Executive Leadership Award and was nominated for the Crain’s Visionary Award.

Bruno Lambertini
Circus Marketing


Bruno is a creative entrepreneur in search of big-impact ideas. He's always looking for opportunities that arise from change, taking into account that change takes place very quickly in a world where media and tech are intertwined. He founded Circus in 2005, and today the firm has 7 offices in the U.S., Mexico, Latam, and Europe. Together, Circus is composed of 200 creative & entrepreneurial minds. Clients include Netflix, Spotify, Warner Bros, Uber, Ebay, Barcel, Megamex, Proximo Spirits among others.

Juan Manuel Romero
Metro International


Juan has been CEO of Metro International since March 2015. In addition to leading growth across 10 countries, he focuses on developing digital businesses in the core news sector as well as in new areas. Previously, he worked for companies like Pearson, Thomson Reuters, Booz Allen, and GEMS Education. As CEO of Pearson LatAm, he transformed the publishing business into a $500m educational services and content provider. As VP of Thomson Reuters' Regulatory Division (IOB) in Brazil, he led the launch of IOB Online.

José María Sanabría
GruopM Latin America

José María has been CEO of GroupM Latam since 2015. He had been CEO at GroupM Spain since 2010. Previously, he had been Chief Information Officer at Havas Spain, General Manager at MPG Madrid and also at MPG Iberia. He has participated in management, marketing and executive development programs in Wharton, Stanford, and Insead. He has been member of the Board of “Autocontrol de la Publicidad” (Advertising Self-Regulation Association in Spain) and of the Control Board of Kantar Media (TV audiometry).

Julian Porras
Chief Executive, Latin America
Omnicom Media Group


Julian joined Omnicom Media Group as Latin America’s CEO in 2010. Omnicom Media Group is the media services division of Omnicom Group Inc. It includes the full-service media networks OMD Worldwide, PHD Worldwide, and Hearts & Science. Omnicom Media Group operates a data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen, Novus, Optimum Sports/Fuse, Outdoor Media Group, Content Collective, and direct response agency Pathway.

Andrés Amezquita
VP Commercial Excellence, Latin America
Stanley Black & Decker


Andrés started his career in Color Cosmetics at P&G, launching Cover Girl in Mexico and leading the business in LatAm. Later, he worked for Mattel as VP for the Barbie and Girls international business. He also ran the Mattel direct-to-consumer e-commerce business for the US launching of After Mattel, he worked at Amazon for the Toys Category. As L’Oreal's CMO of LatAm, he worked to accelerate digital, ecommerce and CRM. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.

Ana Ferrell
Marketing and Corporate Communications


Bio soon.

Juan Saldivar
SWS CEO & Founder

Bio soon.

Alberto Prado


Alberto “Banano” Pardo is an AdTech and eCommerce Entrepreneur with strategic vision for launching startups. In 1999, Pardo was part of the first Latin American online marketplace, In 2008, Pardo created the eCommerce Chamber in Colombia and founded digital agency Bea Digital. He founded Adsmovil in 2010. He is also the co-founder of, Global Member of the Mobile Marketing Association and an Endeavour mentor. He has been honored by the Mobile Marketing Association, IAB Colombia, the eCommerce Chamber in Colombia and Havas Group.

Council of the Americas 2018 Schedule

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST Miami
Meeting 3 Virtual Meeting, July
Meeting 4 24 Sep @ Portada New York, Sept. 24-25
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.