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The Americas Board is a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech and Media in the Americas.

The four objectives of the Americas Board are:

1. To provide U.S. and Latin American C-level leaders a platform for high level, informal gatherings.
2. To advance the marketing communications discipline as a key way to connect with consumers throughout the Americas.
3. To discuss major challenges and opportunities in marketing, tech and media.
4. To provide relevant input for Portada content (event programming, digital and print magazine communication).

Marcos Baer
Board Chair

Marcos oversees editorial and sales. He is based in Portada’s NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.


Claudia Rostagno
Director Marketing and Communications
FedEx- Latin America and Caribbean Division

Bio soon.

Jesus Valdelamar
Head of Planning & Insights + Marketing Communications

Regional Leader with over 15 years of experience working in the digital industry. Skilled in Digital Strategy, Digital Product, Mobile Advertising, User Experience, Integrated Marketing, and Sales. Strong Information technology professional graduated from University of California, Berkeley.

Andres Amezquita
VP Digital and Commercial Excellence Latin America
Stanley Black & Decker, Inc.

Andrés has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching and overseeing sites such as Barbie Collector, and After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.


Fernando Bazán
Customer Marketing Manager | Building Technologies Latin America
(Special Guest)

International marketing professional with substantial experience (10+ years) developing and executing multi-country customer experiences in the digital ecosystem for marketing and communication purposes. Leadership – Proven leader adept at building and leading multi-disciplinary and diverse teams to conceive and execute digital marketing activations in heterogenic markets, segments and maturity levels.Performance – Building an environment of performance-driven initiatives, challenging status quo and “business as usual” with precise objectives and analytics frameworks to achieve business goals.Transformation – Ideation of organizational capabilities essential for implementing strategic initiatives that allow businesses to catch-up with the marketing in a digital world transformation. Influence – Internal and external evangelizer, influencing direct and indirect organizations (sourcing, legal, sales, design, IT, HR, etc) towards executing marketing activations in a digital world.

Guillermo Rivera Hernández
Head of Marketing

Marketing passionate with over 8 years of experience in digital transformation in multicultural and transnational companies, including business strategies planning and execution for e-Commerce, Content Management, Social Media, CRM and Partnerships. He has been one of the leaders for the Marketing teams responsible for the launch of Digital Strategy in more than 7 different LATAM countries and the biggest e-Tailer launch in Mexico. His education background includes Technology Engineering, Sales, Marketing and e-Commerce. On his spare time, Guillermo enjoys to discover new places of Mexico, learning photography and learning around new digital tendencies.


Adriana Ortega
Senior Media Manager – Latin America
LVMH Media

Responsible for the consolidation, control, and development of the integrated media activities for all LVMH maisons investing in Latin America (LatAm) markets (Brazil, Argentina, Mexico, and Pan-Regional/Agent Zones)

Eric Melis
Sr. Director Carbonated Soft Drinks Category – LATAM Region Pepsico

Eric started his career in the Marketing function 21 years ago. Although he spent a couple of years working for Kraft Foods and Phillip Morris Intl, Eric developed and continue building most of my expertise in marketing while working at Pepsico.His roles have varied during that time span from brand management roles at a single market to category and multi-category roles in multimarkets to his current role, where he leads the Soft drink category for the Latam region.He had the privilege to work as well within bottling operations in Venezuela and Mexico, which has helped him in building a better understanding of the business overall.Eric was born and raised in Caracas, Venezuela. He is married with 3 wonderful children. Hold a MS of Science in Marketing from the University of Colorado at Denver. He is passionate about American and European football and loves long-distance running.

Juliana Sarria
Senior Manager of Consumer & Client Engagement
Grupo Gepp – PepsiCo México

Over 14 years in marketing, business development with particular expertise in digital strategies, on and off media advertising, social media, and product development and growth.
Specializing in developing and designing marketing solutions and strategies for clients and new business ventures in media as well as regional and global clients.Juliana joined Gepp two years ago as senior Manager of Consumer & client Engagement, being in charge of developing brand and product strategies, for all digital marketing environment to push brand development & growth for all Gepp Brands (Pepsi, Gatorade, Epura among others).

Luis Macin
VP eCommerce
Nestlé MX

Luis Macín specializes in Marketing, Commerce and Business. He has spent the last 20 years developing brands, exploring new business models, and understanding the consumers’ new shopping habits for multi-nationals in the food & beverage and consumer goods industry. Macín’s customer management is entirely digital-platform based.

Luis Macín earned his Bachelor’s Degree Business Administration at UNAM. He received a Marketing and Business Strategy diploma from the Kellogg School of Management at Northwestern University in Chicago, Illinois, and a Leadership diploma from the London Business School, UK. He’s currently eCommerce VP at Nestlé Mexico. He’s responsible for developing eCommerce strategies and operations both through eRetail partners and Nestlé’s own digital platforms.

Perla Patricia Aragon

Patricia has many years of experience in strategic digital branding / campaigns. She began her career in Katedra Communication Group where she was part of the marketing team, leading the launches of new editorial products for the marketing industry. She worked for brands such as Bancomer, Renault, Bacardi and Domino’s Pizza while she was at HAVAS Media Group and also Chrysler Group and Microsoft at Universal McCann. In 2012 she was part of the expansion of HAVAS MEDIA GROUP to the main cities of Mexico. She then returns to Mexico to start the project of digital transformation in the L’Oréal´s CMO Mexico and Latin America Team, leading the project of content and social strategy for LATAM & Indirect Ecommerce Acceleration of the group. Based in Miami, she is the current CDO Latam for LUXE DIVISION at L’oreal.

2020 Americas Board Schedule

  • ▶︎February/March, 2020

    Winter Virtual Meeting
    (exact date tbd).

    ▶︎June 4, 2020

    In-person meeting at Portada Miami

    ▶︎August, 2020

    Summer Virtual Meeting
    (exact date tbd).

    ▶︎October 29, 2020

    In-person meeting at Portada Mexico

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