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The Americas Board is a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech and Media in the Americas.

The four objectives of the Americas Board are:

1. To provide U.S. and Latin American C-level leaders a platform for high level, informal gatherings.
2. To advance the marketing communications discipline as a key way to connect with consumers throughout the Americas.
3. To discuss major challenges and opportunities in marketing, tech and media.
4. To provide relevant input for Portada content (event programming, digital and print magazine communication).

Marcos Baer
Board Chair

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

Adriana Bellinatti Grineberg
Regional Director, Pan-regional Latam, CENAM & Caribbean

Based in Miami, Adriana is Facebook's Regional Director for Latin America. She’s responsible for the pan-regional business and the Miami operation. She joined Facebook in 2011 in Brazil. With over 15 years of experience in the media & technology business, Adriana helped educate consumer goods companies in the region to improve their performance. Previous to Facebook, Adriana spent 5 years at Google as a Business Director in Brazil. Adriana and her team have helped companies such as Unilever, P&G, Coke, AB-Imbev, and Netflix to reach consumers.

Gonzalo de la Fa


Gonzalo plays a key role in all aspects of multicultural media and marketing efforts at GroupM. The goal of his division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US. GroupM Multicultural handles $1B in billings from clients such as Nestle, Unilever, Mars, Target, L'Oréal, General Mills, AARP, Kimberly Clark and Bayer. He has been awarded Media Maven of the Year, Executive Leadership Award and was nominated for the Crain’s Visionary Award.

Bruno Lambertini
Circus Marketing


Bruno is a creative entrepreneur in search of big-impact ideas. He's always looking for opportunities that arise from change, taking into account that change takes place very quickly in a world where media and tech are intertwined. He founded Circus in 2005, and today the firm has 7 offices in the U.S., Mexico, Latam, and Europe. Together, Circus is composed of 200 creative & entrepreneurial minds. Clients include Netflix, Spotify, Warner Bros, Uber, Ebay, Barcel, Megamex, Proximo Spirits among others.

Juan Manuel Romero
Metro International


Juan has been CEO of Metro International since March 2015. In addition to leading growth across 10 countries, he focuses on developing digital businesses in the core news sector as well as in new areas. Previously, he worked for companies like Pearson, Thomson Reuters, Booz Allen, and GEMS Education. As CEO of Pearson LatAm, he transformed the publishing business into a $500m educational services and content provider. As VP of Thomson Reuters' Regulatory Division (IOB) in Brazil, he led the launch of IOB Online.

Alberto Pardo
Founder & CEO


Alberto “Banano” Pardo is an AdTech and eCommerce Entrepreneur with strategic vision for launching startups. In 1999, Pardo was part of the first Latin American online marketplace, In 2008, Pardo created the eCommerce Chamber in Colombia and founded digital agency Bea Digital. He founded Adsmovil in 2010. He is also the co-founder of, Global Member of the Mobile Marketing Association and an Endeavour mentor. He has been honored by the Mobile Marketing Association, IAB Colombia, the eCommerce Chamber in Colombia and Havas Group.

Julian Porras
Chief Executive, Latin America
Omnicom Media Group


Julian joined Omnicom Media Group as Latin America’s CEO in 2010. Omnicom Media Group is the media services division of Omnicom Group Inc. It includes the full-service media networks OMD Worldwide, PHD Worldwide, and Hearts & Science. Omnicom Media Group operates a data and analytics company, Annalect, as well as several media specialist companies including search specialist Resolution, digital trading platform Accuen, Novus, Optimum Sports/Fuse, Outdoor Media Group, Content Collective, and direct response agency Pathway.

Perla Patricia Aragón León
Digital Marketing Director Mexico

L'Oreal Mexico

Patricia began her career as part of the Katedra Communication Group marketing team. While at HAVAS Media Group, she worked for brands such as Bancomer, Renault, Bacardi and Domino’s Pizza. She also worked for Chrysler and Microsoft while at Universal McCann. She was part of the HAVAS MEDIA GROUP expansion to Mexico in 2012, where she recently started the digital transformation project of L’Oréal. She is currently focused on turning Mexico into the leading country in digital transformation.

Juan Saldivar
CEO & Founder

Juan boasts 25+ years’ experience as an operator, startup founder, consultant, board member, entrepreneur and venture capitalist within leading companies in Mexico, the US and Germany. Throughout his career, Juan has worked as business head of global companies such as Bertelsmann and Televisa, he has build companies like the eCommerce player Submarino, a media and marketing headhunting firm (People@), the advisory business SWS and the venture fund Rise Capital Latam. Other milestones include his presidency of the Mexican chapter of the IAB, Board memberships of publicly traded Entravision (EVC), Travesias Media, Recorcholis, Metro International, Ambulante and Save the Children and ITAM-EPIC among other. Juan offers solid business leadership, entrepreneurship, consulting, turn around and operational experience that enables future business planning and exclusion capabilities. Juan holds a BA in economics from Mexico’s ITAM and an MBA from the IESE Business School in Barcelona.

Ricardo Arias Nath
PepsiCo Latin America

Over 20 years of consumer and corporate strategy, marketing, business development and M&A experience with a deep understanding of FMCG, Media and Entertainment and Technology Industries in both domestic and international markets.
Currently serving as SVP Marketing / CMO for PepsiCo Beverages Latin America, leading the business growth agenda, consumer and brand strategy, innovation, consumer engagement and partnership development.

José María Sanabria


Since July 2015 José María is the CEO of GroupM Latam, coming from GroupM Spain where he joined in 2010 as CEO. He had previously worked in Havas Media Spain where he held different positions of responsibility: Chief Information Officer, General Manager at MPG Madrid and General Manager of MPG Iberia.
José María has degree in Aeronautical Engineering and before entering the advertising business he had developed a career in IT.
José María has participated in several management, strategic marketing and executive development programs in Wharton School, Stanford University and Insead.
He has been member of the Board of “Autocontrol de la Publicidad” (Advertising Self-Regulation Association in Spain) and of the Control Board of Kantar Media (TV audiometry).

Denisse Guerra
Marketing Director Latin America

The Estee Lauder Companies

Graduated from Tec De Monterrey with a BA on Marketing Denisse Guerra started her career as head of the Consumer Insights department in Nike Mexico followed by Marketing Strategy positions for the Running and Sportswear categories. After Nike, Denisse moved to the Estee Lauder Companies where she started as Product and Marketing lead of the Estee Lauder and Tom Ford Beauty Brands for the Mexican Affiliate. Since 2013, Denisse helds the position of Marketing Director for Latin America in the same company. In this position she leads the 360 Marketing Strategy for over 12 markets in the region, very focused on developing a Consumer Centric Strategy. In 2013, the Mexican Magazine Expansion, named Denisse as one of their “30 promises in their 30´s” thanks to her professional development.

Elena Feoktistova
Regional Head of Consumer and Product Marketing LAC


A professional marketer with over 20 years of experience in companies including Unilever, Coca-Cola and Mastercard, Feoktistova currently is Regional Head of Consumer and Product Marketing at MasterCard covering the Latin American and Caribbean markets based in Miami. Prior to that she worked as Regional Marketing Manager for Central and Eastern Europe out of Moscow.

Andres Amezquita
VP Digital and Commercial Excellence Latin America

Stanley Black & Decker, Inc.

Andrés has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching and overseeing sites such as Barbie Collector, and After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.


Americas Board 2019 Schedule

Meeting 1 Virtual Meeting, March (tbd)
Meeting 2 11 Apr @ Portada Miami, Hotel EAST
Meeting 3 Mid - August (tbd)
Meeting 4 17 Oct @ Portada Mexico, Casa Lamm


IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.