VP Digital and Commercial Excellence Latin America
Stanley Black & Decker, Inc.
Andrés Amezquita has many years of experience in contact with many industries around the world. He started his career in Procter and Gamble where he worked in Color Cosmetics (Cover Girl and Max Factor) for ten years launching Cover Girl in Mexico and leading the business in the Latin American region through many distributor partners. Later on Andrés worked for the Mattel Company where he became Vice President for the Barbie and Girls international business with a strong focus in Europe and Asia. Later on Andres ran the Mattel direct to consumer ecommerce business for the US launching Mattelshop.com and overseeing sites such as Barbie Collector, HotWheelsCollector.com and Fisher-PriceShop.com.
After Mattel, Andrés worked for Amazon in Seattle as the Product Experience Development, Marketing/Merchandising and Marketplace lead for the Toys Category. After that he worked passionately in L’Oreal to accelerate digital, ecommerce and CRM across four divisions and thirteen countries as CMO of Latin America. Today he leads digital transformation and marketing for Stanley Black and Decker for the Latin America Group.