Guillermo Rivera Hern√°ndez

Head of Marketing

Falabella

Marketing passionate with over 8 years of experience in digital transformation in multicultural and transnational companies, including business strategies planning and execution for e-Commerce, Content Management, Social Media, CRM and Partnerships. He has been one of the leaders for the Marketing teams responsible for the launch of Digital Strategy in more than 7 different LATAM countries and the biggest e-Tailer launch in Mexico. His education background includes Technology Engineering, Sales, Marketing and e-Commerce. On his spare time, Guillermo enjoys to discover new places of Mexico, learning photography and learning around new digital tendencies.

@Falabella_Chile

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