Portada’s Brand Star Committee is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points.

Read the FAQ about the Council System!

Ward Bullard
Committee Chair
@wardbullard

Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the d.school), where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.” Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.

Jason P. Riveiro
National Director, Multicultural & Growth Markets
Realogy
@JasonRiveiro

Riveiro brings over 20 years experience leading multinational strategic initiatives for some of the most recognized Fortune 500 companies including Toyota, Procter & Gamble and Macy’s on both the agency and client side. Prior to joining Realogy Holdings Corp, Jason served as Chief Marketing Officer for the National Association of Hispanic Real Estate Professionals (NAHREP). Jason is also responsible for pioneering the launch of multicultural marketing departments at Big Lots, North America’s largest closeout retailer and The Sherwin-Williams Co., the nation’s largest specialty retailer of paint and painting supplies.

Jason holds a Master of Business Administration from Xavier University, a bachelor’s degree in International Studies and Business Administration from the University of St. Thomas in Houston, TX and has completed graduate courses at the Universidad de San Pablo-CEU in Madrid, Spain.

Francisco Morillo
Digital Marketing Manager – SEM & SEO
Sprint
@fmorillodigital

Francisco ‘Kiko’ Morillo has over 10 years of digital marketing experience with a strong focus on strategy with data-driven digital campaigns. Before joining Sprint to drive the SEM and SEO efforts, Francisco was at Xoom, a PayPal service, where he was responsible for managing digital acquisition programs through search, display, video, and app install.Previously, he worked on the agency side as a Digital Media Director and also has experience in the e-commerce industry. He has a drive for data analysis, digital marketing innovation and drive business growth.

Andres Falquez
Category Marketing Manager
GraceKennedy Ltd
@GraceKennedyGrp

Hands-on executive with 12+ years of experience in Business Development of FMCGs Food and Beverages in US and LATAM. Very focused on sustainable and profitable growth. Strategic vision supported on a solid analytical approach. Track record of success on building, leading and motivating strong teams committed to excellence. Strong communication & interpersonal skills. Specialties: Marketing and Brand Development / Trade Marketing / Innovation / Sales.

Karim Amadeo
Manager, Multicultural & Growth Markets
Realogy Holdings Corp. & CENTURY 21®️
@amadeoka 

Highly motivated marketing communications professional with more than 15 years of experience in the industry. Leader with broad experience including public relations, advertising, special events, journalism and sales promotion. Results-oriented individual committed to exceeding goals and contributing to the company’s growth and success. Positive attitude, creative and excellent communication skills.Specialties: Public Relations, Special Events, Advertising, Marketing, Writing, Editing and Project Management.

John Sandoval
Senior Brand and Latino Marketing Manager
Intuit
@Intuit

John is Senior Brand and Latino Marketing manager at Intuit, where he is responsible for the TurboTax brand and leads marketing strategy and tactics for the Latino market in the US. Prior to Intuit, John was founding partner of Orange USA, a boutique marketing agency growing client brands through the use of the latest marketing strategies and tactics. Prior to Orange USA, he worked at Square focusing on the growth of their Square en Espanol product offering and as a Brand Manager with Procter and Gamble.

Ariela Nerubay
EVP I CMO
Curacao
@icuracao

Ms. Nerubay is an award-winning marketing executive with 20 years of experience launching and marketing entertainment content, films, cable networks, products and services to consumers across the U.S. and Latin America. Ms. Nerubay is currently CMO of the leading Latino Retail Superstore, Curacao, where she was hired to lead a company-wide turnaround strategy to re position the brand in the mind of its customers.
Before Curacao, Ms. Nerubay consulted for a variety of Hollywood Studios including Sony Pictures International Releasing, Aviron Pictures and Lionsgate.

Fabiola Velarde
US Managing Director
CH Carolina Herrera
@HouseofHerrera

Miss Velarde leads North America operations for Carolina Herrera’s lifestyle brand CH Carolina Herrera. Fabiola has degrees both in architecture and fashion merchandising, and combines a keen business mind with an eye for aesthetic and design. The CH Carolina Herrera brand, well established in Europe and Latin America, hired Fabiola in 2006 to spearhead the brand’s launch in the North America market. Throughout her tenure, she has played an integral role in the design of the luxury experience protocols the brand follows worldwide. Today, with stores across the US and through her leadership of a best-in-class team, Fabiola has grown the CH Carolina Herrera brand in North America to be one of the biggest and fastest growing markets for the brand.

Ana Lucía Soto
National Media Manager
JCPenney
@AniBlue

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Belen Pamukoff
Brand Director
Heineken
@Heineken_US

Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Leads and manages all consumer marketing communication, including digital. Develops annual planning process.Oversees outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Leads and manages the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversees the development of the social media strategy and local implementation of the digital activations.

Leonor Palao
Creative Brand and Advertising Leader
@LGrace84

Recently awarded one of the 2019 Rising Stars in Financial Marketing by Gramercy Institute. Leonor is an experienced, strategic creative marketing leader passionate about building brands that have something important to say. Her approach is to cultivate strong relationships, maintain high expectations and deliver ground breaking work. Leonor´s experience includes the development of award winning communication platforms and media strategies in partnership with media, creative and experiential agencies.The story of her career started on the media agency side where she developed strategic media plans and created media programs for various brands ranging in industry from Financial, B-to-B and CPG companies. She transitioned to the client side at OppenheimerFunds 7.5 years ago to manage the development and execution of their media strategy and the creative assets tied to the firm’s brand and advertising efforts.

José L. Plaza
Manager
The California Endowment
@CalEndow

Jose L Plaza currently serves a Manager in the statewide team at The California Endowment, one of the largest health foundations in the country, and is charged with managing portfolios that impact health, empowering disenfranchised communities, and using tools for narrative change.

Dane K. Matthews
Head of Marketing Activation & CRM
Conagra Brands
@ConagraBrands

Visionary retail leader with demonstrated experience in leading brand transformations and delivering break-through omni-channel experiences centered around driving customer loyalty and brand engagement. Strong track record of managing large teams within highly-matrixed environments through thought leadership, collaboration and emotional intelligence.
Specialties: general management, marketing strategy, digital marketing, CRM, retail management and strategy (online & offline), product development (owned & national-branded), team leadership, business development, M&A, project management, and cross-functional leadership.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Peter-Lee-Brown

Peter Lee Brown
Manager Marketing Strategy
Nestlé
@NestleUSA

Peter has over 15 years of experience working in marketing communications. Currently at Nestlé USA within the Marketing Communications Center of Excellence. He is an expert in leveraging cultural consumer trends and insights with authentic brand attributes with a lens for diversity and inclusion. Peter focuses on finding commonalities for a polycultural nation and creating relevant omni-channel communications to reach the total market consumers at every touchpoint within their consumer journey.   

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Alejandro-Solorio

Alejandro Solorio
Marketing Director – Hispanic
COMCAST Corporation
@Janosolorio

Alejandro Solorio is the Hispanic Marketing Director at Comcast and he is be based in Philadelphia. Previously, he was part of Brown-Forman, where he led Multicultural brand strategy for Jack Daniel’s.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Larissa-Acosta

Larissa Acosta
Integrated Marketing, Consumer + Diverse Segments Team Leader
Wells Fargo
@WellsFargo

Visionary retail leader with demonstrated experience in leading brand transformations and delivering break-through omni-channel experiences centered around driving customer loyalty and brand engagement. Strong track record of managing large teams within highly-matrixed environments through thought leadership, collaboration and emotional intelligence.
Specialties: general management, marketing strategy, digital marketing, CRM, retail management and strategy (online & offline), product development (owned & national-branded), team leadership, business development, M&A, project management, and cross-functional leadership.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

2020 Brand Star Committee Schedule

  • ▶︎February, 2020

    Winter Virtual Meeting
    (exact date tbd).

    ▶︎April, 2, 2020

    In-person meeting at Portada Los Angeles

    ▶︎July 2020

    Summer Virtual Meeting (exact date tbd).

    ▶︎September 24, 2020

    In-person meeting at Portada New York

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