Portada’s Brand Star Committee is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points.

Read the FAQ about the Council System!

Ward Bullard
Committee Chair
Portada
@wardbullard

Ward Bullard is a Partner at Pitchwise Holdings and Chair Emeritus of the Stanford Athletic Board. Ward previously worked at Verizon, SAP, Google, Mertado (acquired by Groupon) and Harrah’s Entertainment in product, business and marketing leadership roles, connecting the worlds of technology and entertainment.Ward is an adjunct instructor at Stanford University’s Hasso Plattner Institute of Design (the d.school), where he developed and teaches the course, “Testing at Scale: The Sports Fan Experience.” Ward graduated with degrees in both Economics and History (with Honors) from Stanford University and an MBA from Harvard University.

Jason P. Riveiro
National Director, Multicultural & Growth Markets
Realogy
@JasonRiveiro

Riveiro brings over 20 years experience leading multinational strategic initiatives for some of the most recognized Fortune 500 companies including Toyota, Procter & Gamble and Macy’s on both the agency and client side. Prior to joining Realogy Holdings Corp, Jason served as Chief Marketing Officer for the National Association of Hispanic Real Estate Professionals (NAHREP). Jason is also responsible for pioneering the launch of multicultural marketing departments at Big Lots, North America’s largest closeout retailer and The Sherwin-Williams Co., the nation’s largest specialty retailer of paint and painting supplies.

Jason holds a Master of Business Administration from Xavier University, a bachelor’s degree in International Studies and Business Administration from the University of St. Thomas in Houston, TX and has completed graduate courses at the Universidad de San Pablo-CEU in Madrid, Spain.

Belen Pamukoff
Brand Director
Heineken
@Heineken_US

Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Leads and manages all consumer marketing communication, including digital. Develops annual planning process.Oversees outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Leads and manages the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversees the development of the social media strategy and local implementation of the digital activations.

Andres Falquez
Category Marketing Manager
GraceKennedy Ltd
@GraceKennedyGrp

Andres Falquez has more than 12 years of experience in Marketing and Business Development of FMCG’s Food & Beverages, consumer electronics and advertising in the US and LATAM. With a track record of success developing campaigns for SONY, LG, and SABMiller, Mr. Falquez is very focused on sustainable and profitable growth with a strategic vision supported by a solid analytical approach. Currently he is in charge of the Hispanic Brands division in the US for Grace Kennedy Group a Caribbean conglomerate with operations in different countries and with revenues of $ 51.5 Billion.

Karim Amadeo
Manager, Multicultural & Growth Markets
Realogy Holdings Corp. & CENTURY 21®️
@amadeoka 

Highly motivated marketing communications professional with more than 15 years of experience in the industry. Leader with broad experience including public relations, advertising, special events, journalism and sales promotion. Results-oriented individual committed to exceeding goals and contributing to the company’s growth and success. Positive attitude, creative and excellent communication skills.Specialties: Public Relations, Special Events, Advertising, Marketing, Writing, Editing and Project Management.

John Sandoval
Senior Brand and Latino Marketing Manager
Intuit
@Intuit

John is Senior Brand and Latino Marketing manager at Intuit, where he is responsible for the TurboTax brand and leads marketing strategy and tactics for the Latino market in the US. Prior to Intuit, John was founding partner of Orange USA, a boutique marketing agency growing client brands through the use of the latest marketing strategies and tactics. Prior to Orange USA, he worked at Square focusing on the growth of their Square en Espanol product offering and as a Brand Manager with Procter and Gamble.

Ariela Nerubay
EVP I CMO
Curacao
@icuracao

Ms. Nerubay is an award-winning marketing executive with 20 years of experience launching and marketing entertainment content, films, cable networks, products and services to consumers across the U.S. and Latin America. Ms. Nerubay is currently CMO of the leading Latino Retail Superstore, Curacao, where she was hired to lead a company-wide turnaround strategy to re position the brand in the mind of its customers.
Before Curacao, Ms. Nerubay consulted for a variety of Hollywood Studios including Sony Pictures International Releasing, Aviron Pictures and Lionsgate.

Dane K. Matthews
Head of Marketing Activation & CRM
Conagra Brands
@ConagraBrands

Visionary retail leader with demonstrated experience in leading brand transformations and delivering break-through omni-channel experiences centered around driving customer loyalty and brand engagement. Strong track record of managing large teams within highly-matrixed environments through thought leadership, collaboration and emotional intelligence.
Specialties: general management, marketing strategy, digital marketing, CRM, retail management and strategy (online & offline), product development (owned & national-branded), team leadership, business development, M&A, project management, and cross-functional leadership.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Maria Gutierrez
Associate Brand Manager
Tecate Brand The HEINEKEN Company
@Heineken

Accomplished Beer Sales and Marketing professional with over 6 years of experience. Success in delivering positive results and market gains in competitive markets. Well-versed in leading staff training and mentoring with experience instilling motivation and promoting teamwork. Maria is a highly passionate, motivated and committed team member that leads with strong work-ethic, experience and entrepreneurial vision.

Peter-Lee-Brown

Peter Lee Brown
Manager Marketing Strategy
Nestlé
@NestleUSA

Peter has over 15 years of experience working in marketing communications. Currently at Nestlé USA within the Marketing Communications Center of Excellence. He is an expert in leveraging cultural consumer trends and insights with authentic brand attributes with a lens for diversity and inclusion. Peter focuses on finding commonalities for a polycultural nation and creating relevant omni-channel communications to reach the total market consumers at every touchpoint within their consumer journey.   

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Alejandro-Solorio

Alejandro Solorio
Marketing Director – Hispanic
COMCAST Corporation
@Janosolorio

Alejandro Solorio is the Hispanic Marketing Director at Comcast and he is be based in Philadelphia. Previously, he was part of Brown-Forman, where he led Multicultural brand strategy for Jack Daniel’s.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Larissa-Acosta

Larissa Acosta
Integrated Marketing, Consumer + Diverse Segments Team Leader
Wells Fargo
@WellsFargo

Creative marketing leader with strong achievement orientation and bias for action. Proven ability to deliver results utilizing data and insights, influencing and collaborating in highly complex organizations. Extensive expertise leading cross-functional teams to develop marketing strategies and integrated communications for leading brands, including Wells Fargo, The Clorox Company, AT&T and University of Phoenix. Bilingual: English & Spanish.

Ana Lucía is JCPenney’s National Media Manager developing 360 total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Michael Montanez
Director of Marketing & Ecommerce
David August Inc
@mmontanez

Director of Marketing & Ecommerce for David August Inc, the holding company for David August, the luxury menswear clothier producing custom-tailored, hand-crafted wardrobes for renowned business leaders, professional athletes and celebrities, and August McGregor, the contemporary ready-to-wear brand partnered with MMA Champion Conor McGregor.
• Oversee fledgling e-commerce businesses and digital marketing for both brands. Revenue +400% in first 6-mo of inherited digital business. Launched new ready-to-wear brand and ecom site with limited budgets and resources. Steady growth across all channels driven by ROAS up to 800%, improved MOM KPIs, business development and new product initiatives.
• Senior Leadership Team (SLT) member implementing company procedural upgrades, including the phased delivery of Netsuite ERP solution.
• Manage social media and public relations strategy for both entities
• Involved with licensing and collaboration programs for brand growth
• Advise on product development, new category product initiatives and collection offering for brand development
• Assist sales team with CRM campaigns and launched sports talent initiative
• Work closely with group president in identifying company objectives and goals

Wilson Santiago Soler
Multicultural Marketing Strategist
Quicken Loans
@QuickenLoans

Mortgage Industry Professional. Specialized in Hispanic Market with Financial experience in Mortgage Banking, Microlending and Brand Marketing Strategy. Background in New Business Development and Disadvantaged Community Entrepreneurship Development. Worked in the Entertainment Business for more than 15 years. Bachelor Degree from the University of Puerto Rico-Mayaguez Campus in Science of Business Administration mayor in Marketing and Human Resources. Certification from the College of Business of UPRM on New Business Development.

Lizette Gonzalez-Rodriguez
Manager, Social & Digital Media
Northgate Markets
@NorthgateGlzMrk

Bio soon.

Adrian Jordan
Sr. Director of Marketing
K12 Inc.
@K12Learn

Bio soon.

Teylez Perez
Senior Vice President of Marketing
Curacao
@icuracao

Bio soon.

Rajaa Grar
Vice President of Marketing & E-Commerce | Head of Growth
Digital & Brand Marketing Snap Kitchen
@snapkitchen

Award-winning Digital & Brand Marketing Leader within the DTC, Nutrition & Wellness, Beauty, Luxury and CPG industries. Skilled at scaling brand awareness, rooted in rapidly expanding social media presence and influencer communities, resulting in a proven track of accelerated sales growth. Global Marketing Expert with extensive experience in Digital Marketing, New Product launch Go to Market, Brand , E-Commerce, Social and Direct-To-Consumer (DTC).Passionate about building growth through empowering cross- functional and diverse teams to build inclusive brands with emotional meaning and consumer relevance in the digital, social and Omnichannel landscapes.

April Lainez
Brand Manager
DLC Laboratories
@ALainezdeBrime

Growth-focused marketing and sales leader with 15+ years’ accomplishment utilizing business acumen, product design, financial analysis, and pricing concepts and strategies in achieving organizational goals. Skilled proficiency managing brands throughout the U.S. and Latin American in launching new strategies through channel development. Language proficiency in English (Fluent) and Spanish (Native).

Brand Management | Print, social media, events | PR & Communications
Business Development | Multi-cultural Marketing | Product & Program Rollout

I am a bicultural professional, fluent in both English and Spanish, and have managed brands in both the United States and throughout South America.

Adam Salgado
Chief Marketing Officer
Cardenas Markets, LLC
@Cardenas_Market

A savvy and goal-oriented marketing executive specializing in the food service industry, with global and domestic experience in marketing communications and public relations, media relations/outreach, brand awareness and management, consumer insights, budgeting and expenditures, product rollouts, menu development, and strategic planning. A proven track record of promoting multicultural and diversity among marketing initiatives, bolstering client base while maximizing engagement. Excels at guiding efforts to improve sales, expand cultural relevancy, develop high-performing teams, and evolve overall approach. A driven and dynamic leader who utilizes marketing as a means of delivering results to ensure long-term growth, profitability, and customer service.

Myrdna Vargas
Marketing Manager, Consumer Segment Marketing
Verizon
@Verizon

Driven marketer with a passion for brand strategy and a love of innovation that evolves the human experience. She enjoys delivering on consumer insights via compelling communication strategies brought to life with key advertising and marketing executions. With experience across a range of categories, Myrda has worked on OTC (Digestive Health & Cough Cold) and Household (Fabric care) brands, as well as in the Telecommunications industry.A forward thinking millennial, she embraces the ideals of this generation- yet can relate to older & younger generations to understand and appeal to the target consumer.

2020 Brand Star Committee Schedule

  • ▶︎February, 2020

    Winter Virtual Meeting
    (exact date tbd).

    ▶︎April, 2, 2020

    In-person meeting at Portada Los Angeles

    ▶︎July 2020

    Summer Virtual Meeting (exact date tbd).

    ▶︎September 24, 2020

    In-person meeting at Portada New York

Are You Interested in Joining?

Supplier Information [Council System]
Please select option(s) *
reCAPTCHA
Brands Marketer Pass [Council System]
Please select option(s) *
reCAPTCHA