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Portada’s Brand Star Committee is a highly regarded group of brand marketing executives that are very enthusiastic about targeting consumers through cultural insights and passion points. Read the FAQ about the Council System!

Janet Grynberg
Chair of the committee
Head of Content
@Grynberg_Janet

Janet has worked as editor and translator since 2013.  After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

César Melgoza
CEO
Geoscape

@geoscape

After key roles at Apple and Strategic Mapping, César founded Geoscape, a firm that provides services for an increasingly diverse marketplace. His award-winning master’s thesis “Chicanos in the New Economy” employed advanced statistical analytics that planted the seeds for Geoscape. He served on the board of directors of the USHCC, the advisory board of FIU's MBA program, and he is a board member of Florida State University’s Center for Hispanic Marketing Communication. His experience is drawn upon frequently by leading publications and conferences.

Perla Patricia Aragón León

Director MX
Loreal

@patriciaragon

Patricia began her career as part of the Katedra Communication Group marketing team. While at HAVAS Media Group, she worked for brands such as Bancomer, Renault, Bacardi and Domino’s Pizza. She also worked for Chrysler and Microsoft while at Universal McCann. She was part of the HAVAS MEDIA GROUP expansion to Mexico in 2012, where she recently started the digital transformation project of L’Oréal. She is currently focused on turning Mexico into the leading country in digital transformation.

Margie Bravo

Multicultural Champion
Nestle USA

@margiebravo

Margie Bravo is a bicultural, bilingual brand marketer with over 20 years of consumer packaged goods experience in Nestle & P&G. Her skills have been developed through leadership on brands like Coffee-matte, Nescafe and Nesquik, as well as importing Latino brands like La lechera, Abuelita and Maggi. She is an expert in Brand Management, Consumer Insights, Qualitative & Quantitative Research, Multicultural Marketing, Award-winning Advertising Campaigns, Experiential Marketing, CRM Programs & Innovation.

Natalie Bursztyn
Marketing Director
NALSANI-TOTTO

@tottobrand

Natalie oversees global execution of Totto’s marketing strategy across all channels focusing on different market segments. Prior to receiving her MBA from NYU, Natalie directed the strategy, conceptualization, and execution of Totto’s first Flagship Store in Bogota, Colombia, as well as, worked in the development and implementation of the global brand guidelines. Totto has presence in 52 countries, 600 retail locations and sales of over 14 millions unit in 2014.

Angel Carmona
Business Manager Latin America
Wilson Sporting Goods

@WilsonSportingG

Marketing and commercial executive with a broad experience in the consumer market. Passionate and dedicated to the business expansion by achieving the best brand presence. I have always believed that the best sales tool is an exceptional consumer experience, which starts way before the point of purchase.

Yvette Peña
Vice President, Multicultural Leadership
Hispanic/Latino Audience Strategy
AARP

@aarp

Yvette has over 20 years of experience overseeing marketing plans for Fortune 500 companies. In 2016, she was named AARP’s VP for Hispanic Audience Strategy. Her responsibilities are to drive the Hispanic strategy and drive awareness of AARP among US Latinos. In 2014, she became the first Director of Multicultural Marketing at Sports Authority. In 2011, she became the first Director of Multicultural Marketing at Walgreens. She was an Account Director at the Bravo Group and earlier served as Manager of Multicultural Marketing for Sears, Roebuck and Co.

Marissa Fernandez
Director, Marketing Strategy and Fan Development
National Football League
@RissFer24

Marissa Fernandez is a Director of Marketing Strategy & Fan Development for the NFL, where she leads the fan growth strategy for Youth and U.S. Hispanics. Her role includes developing holistic marketing campaigns, managing strategic media partnerships, developing grassroots efforts, and enabling NFL teams to strengthen their fan bases. Prior to the NFL, Marissa served as a Client Solutions Senior Director at the Latinum Network. She also spent six years in brand management at Procter & Gamble.

Manny González
Senior Director, Multicultural
Moet Hennessy USA

@MannyHarlem

Manny is Senior Director-Multicultural at Moet Hennessy USA, overseeing luxury wines and spirits. He's in charge of the brands’ strategies and programming in the African-American, Hispanic and Asian consumer segments, and he manages multicultural community relations programs. Prior to this position, he served as Director-Multicultural for the Hennessy brand. Manny has been Managing Consultant with Zyman Group, Marketing Manager for Johnnie Walker at Diageo, and brand manager for Miller Genuine Draft.

Carlos Leal
Senior Marketing Manager
Abbott

@abbott

(Via Linkedin)
Bilingual business manager and corporate professional with a Master's in Strategic Marketing and experience on management, marketing and commercial teams in FMCG and Pharma companies. Expert in developing Business Strategies, Digital Marketing, Trade Marketing, Shopper Marketing, Consumer Goods, Beverages, Innovations, Nutrition, New Products Introduction, Product Development, FMCG & Revenue Management.Skilled in advertising and distribution channel targeting, financial management and budget control.

Kerina Mora
Assistant Marketing Manager, Multicultural
Allstate

@AllState

Kerina Mora provides input into the overall annual marketing plan and strategic efforts needed to drive the business objectives. Develops and implements year-round National advertising campaigns targeted to the US Hispanic consumer. Ensures campaigns are integrated and strategically aligned across all efforts. Activates advertising across multiple tactics and media. Supports the regional marketing teams with localization of national campaign efforts for assigned local markets. She oversees marketing budget for the segment.

Iker Palazuelos Atollini
Brand Manager
Salomon Latam

@ElIker

Outdoor passionate, action sports lover, nature lover, climber, skydiver, passionate about living.

José Camargo Samperio
Ecommerce SubDirector
Best Buy Mexico

@BestBuyMexico

Professional with more than 15 years of experience in marketing, digital, e-commerce, sales, communication and advertising with a broad strategic vision focused on business results. Basing his passion on performance, discipline and organization has allowed him to reach his goals, valuing and taking advantage of the right teams. Proactive person who likes to cooperate and participate in the business growth of the company leading and looking for challenges and new business opportunities at the same time.

John Sandoval
Senior Brand and Latino Marketing Manager
Intuit

@Intuit

John is Senior Brand and Latino Marketing manager at Intuit where he is responsible for the TurboTax brand and leads marketing strategy and tactics for the Latino market in the US. Prior to Intuit, John was founding partner of Orange USA, a boutique marketing agency growing client brands through the use of the latest marketing strategies and tactics. Prior to Orange USA, he worked at Square focusing on the growth of their Square en Espanol product offering and as a Brand Manager with Procter and Gamble.

Ana Lucía Soto
National Media Manager
JCPenney

@AniBlue

Ana Lucía is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.

Cesar Taveras
Digital Marketing Manager
Rosetta Stone

@CesarFTaveras

Currently Cesar Taveras is in charge of marketing to US Hispanics and LATAM for Rosetta Stone. He is a digital marketing professional who specializes in developing strategies, creating, implementing and optimizing campaigns in Spanish, Spanglish and English for all the different Hispanic segments in the US and LATAM.

Yamile Elias
Director of Business Innovation & Marketing
Pepsico

Yamile has over 25 years of experience in CPG marketing across brands like PepsiCo, Janssen/Cilag, and Liomont. She currently leads the Drinkfinity brand strategy as the Drinkfinity Global Marketing & Innovation Director. She oversees digital-first campaigns operating in simultaneous markets, aimed at inspiring millennials to engage in healthier lifestyles. Drinkfinity the first ever PepsiCo internal Beta launch with thousands of PepsiCo employees participating by testing and adapting the concept before launching to the external consumer.

Rafael López de Azua
Head of Media and Digital
LATAM (Director)
@rafaazua

Rafael De Azua leads Media and Digital for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he is charged with transforming how the company plans and buys media to support commercial targets, truly focusing on the consumer and the purchase journey. To this end, he helped launch and integrate Coty’s internal digital agency, Beamly, in both Miami and Sao Paulo; and sponsors various special omnimedia projects that are enabling e-commerce in Mexico and Brazil. Three external media agencies in five offices across the region report to Rafael.

Seraj Bharwani
Chief Strategy Officer
AcuityAds

@sbharwani

Seraj Bharwani is Chief Strategy Officer at AcuityAds and is responsible for consumer insights on cross-screen, digital & social media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.

Javier Delgado Granados
Group Director, Multicultural Marketing
Coca Cola Company
@javiermdelgado

Biography soon.

Kristin Sánchez

Multicultural Marketing Manager, Nestlé US

@NestleUSA

Biography soon.


Brand Star Committee 2018 Schedule

 

 

Meeting 1 Virtual Meeting, February 20
Meeting 2 18 Apr @ Portada Miami April 18-19, Hotel EAST Miami
Meeting 3 Virtual Meeting, July
Meeting 4 24 Sep @ Portada New York, Sept. 24-25
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada's  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.