Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Leads and manages all consumer marketing communication, including digital. Develops annual planning process.Oversees outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Leads and manages the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversees the development of the social media strategy and local implementation of the digital activations.