El estado del arte: MarTech – #PortadaMX

Portada México abordará temas relacionados con las maneras en que las innovaciones tecnológicas están transformando el sector del marketing en Mexico y America Latina. Inteligencia Artificial, realidad virtual, aprendizaje y programática tendrán un lugar importante en nuestra agenda.

Además, Portada México será el punto de reunión de tres unidades del Council System: Americas Board, Travel Marketing Board y Brand Star Committee Latam, que tendrán su segunda reunión presencial del 2019 durante el evento.

Portada México ofrece a proveedores de servicios de mercadotecnia y agencias de medios la oportunidad de interactuar con ejecutivos de marca en reuniones uno-a-uno a través del servicios de Portada Meet-Up.

Ejecutivos de marca y líderes de opinión explorarán algunos de los temas citados a continuación:

  • AI y Blockchain, ¿hasta dónde pueden llegar en la mercadotecnia?
  • Fintech como ejemplo de innovación, servicio y experiencia. Mejores prácticas.
  • Personalización a escala
  • Humanizar los chatbots
  • Marketing digital hacia la “tiendita de la esquina.”


SPEAKERS




    • Valentin Bueno

      CEO

      Latcom

      @latcom_ooh

      Valentin Bueno

      CEO
      Latcom
      @latcom_ooh

      Valentin

      Valentin Bueno is CEO at Latcom, company that he founded in 2007. He has since then been in charge of the integral direction of the company at a global level, taking care of Commerce, Operations, Administration and Finances, Marketing, Human Resources and RSE.

      During the first year of the company, he decided to widen the vision and opened offices in the United States. In December of that first year, Latcom won McDonald’s, its first big client. Nowadays, Latcom has operations in two continents: America and Europe. It has an international network with companies in 24 markets and employs more than 180 executives around the world.

      Valentín has over 25 years of experience in diverse outdoor communication companies, he holds a BA in Business Administration from the Palermo University. He is 47 years old, married and has three children.

    • Janet Grynberg

      Head of Content

      Portada

      @grynberg_janet

      Janet Grynberg

      Head of Content
      Portada
      @grynberg_janet

      Janet

      Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

    • Luis Macin

      VP eCommerce

      Nestlé Mx

      @LuisMacin

      Luis Macin

      VP eCommerce
      Nestlé Mx
      @LuisMacin

      Luis

      Luis Macín specializes in Marketing, Commerce and Business. He has spent the last 20 years developing brands, exploring new business models, and understanding the consumers’ new shopping habits for multi-nationals in the food & beverage and consumer goods industry. Macín’s customer management is entirely digital-platform based.
      Luis Macín earned his Bachelor’s Degree Business Administration at UNAM. He received a Marketing and Business Strategy diploma from the Kellogg School of Management at Northwestern University in Chicago, Illinois, and a Leadership diploma from the London Business School, UK. He’s currently eCommerce VP at Nestlé Mexico. He’s responsible for developing eCommerce strategies and operations both through eRetail partners and Nestlé’s own digital platforms.

    • Ivan Marchant

      VP Mexico, Colombia, Perú y Centroamerica

      Comscore

      @ComscoreLATAM

      Ivan Marchant

      VP Mexico, Colombia, Perú y Centroamerica
      Comscore
      @ComscoreLATAM

      Ivan
    • Pablo Olmus

      Senior Partner

      INNDIGITA: Performance Marketing

      @pabloolmus

      Pablo Olmus

      Senior Partner
      INNDIGITA: Performance Marketing
      @pabloolmus

      Pablo
    • Fernando Rubio

      Senior Director Advertising

      Mercado Libre

      @melipublicidad

      Fernando Rubio

      Senior Director Advertising
      Mercado Libre
      @melipublicidad

      Fernando
    • Henry Zamarripa

      Head of Sales & Partnerships

      Verizon Media

      @verizonmedia

      Henry Zamarripa

      Head of Sales & Partnerships
      Verizon Media
      @verizonmedia

      Henry

      Experienced Digital Sales Expert & Marketing Professional with 22 years of experience and deep technical knowledge of Solutions Platforms, Programmatic and Data analysis.Extensive and proven track of consulting sales & solution selling within the Latin America region & understanding the media landscape in the region with the most extensive network of long-term relationships.

    • Marcos Zúñiga

      Gerente General de México y Centroamérica

      LATCOM

      @latcom_ooh

      Marcos Zúñiga

      Gerente General de México y Centroamérica
      LATCOM
      @latcom_ooh

      Marcos
    • Trip Barrett

      Board Chair of TMB and BSCL

      Portada

      @portada_online

      Trip Barrett

      Board Chair of TMB and BSCL
      Portada
      @portada_online

      Trip Barrett

      Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
      Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
      Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

      Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.


AGENDA

  • Portada Mexico 2019

    8:15 am

    REGISTRO

    8:50 am

    BIENVENIDA

    Janet Grynberg
    Lead Editorial Coordinator
    Portada
    @grynberg_janet

    9:10 am

    ¿5G ES UNA REALIDAD? ¿Y MÉXICO?

    La llegada del 5G ofrece un sin fin de oportunidades a las marcas para redefinir su relación con los consumidores: Smart Cities, IoT, comunicación instantánea marca-consumidor etc…

    Henry Zamarripa
    Head of Sales & Partnerships
    Verizon Media
    @verizonmedia

    9:35 am

    OOH EN LA ERA DIGITAL

    Las posibilidades de la publicidad exterior han crecido muchísimo debido a las tecnologías de móvil y geolocalización.

    Valentin Bueno
    CEO
    LATCOM
    @latcom_ooh

    En conversación con

    Marcos Zúniga
    Gerente General de México y Centroamérica
    LATCOM

    10:10 am

    MODELOS DE INNOVACIÓN: una mirada a los Marketplaces como medios

    Fernando Rubio
    Senior Director Advertising
    Mercado Libre
    @melipublicidad

    10:35 am

    CÓMO USAR ESTRATEGIAS DIGITALES PARA LLEGAR A LOS COMERCIANTES Y MINORISTAS MEXICANOS:

    Los comerciantes tradicionales (mercados locales, “tianguis” y misceláneas) manejan alrededor del 80% de la industria mexicana de CPG. El partner de INNDIGITA explicará cómo el marketing digital puede ofrecer ventajas para abordar el heterogéneo y complejo sector comercial mexicano.

    Pablo Olmus
    Senior Partner
    INNDIGITA: Performance Marketing
    @pabloolmus

    11:00 am

    Si eres un ejecutivo senior en una compañía de soluciones de medios, tecnología y marketing, #PortadaMX te da la oportunidad de interactuar con gerentes de marca en tres reuniones de ocho minutos cada una.

    12:10 pm

    LA REVOLUCIÓN DEL VIDEO MARKETING EN MÉXICO:

    Ivan Marchant
    VP Mexico, Colombia, Perú y Centroamérica
    Comscore
    @ComscoreLATAM
    en conversación conTrip Barrett
    Board Chair de TMB y de BSCL
    Portada
    @portada_online
    12:35 pm

    E-BUSINESS: Como piedra angular del Marketing.

    Como las dinámicas del E-Business afectan desde el brand building hasta las comunicaciones digitales.

    Luis Macin
    VP eCommerce
    Nestlé MX
    @LuisMacin

    1:00 pm

    CONCLUSIONES

    1:10 pm

    NETWORKING

    Bebidas y refrigerios

    1:25 pm

    DESPEDIDA

     


PARTNERS


Se un Socio Premium

Para más información sobre el evento y conocer las demás opciones que ofrece Portada, contacta a nuestra Sales Coordinator Michelle Lopez
michelle@portada-online.com


ENTRE LOS ASISTENTES ESTARÁN



VENUE


CASA LAMMAv. Álvaro Obregón 99, Roma Nte., 06700 Ciudad de México, CDMX

Casa Lamm

El Centro Cultural Casa Lamm es un monumento histórico ubicado en la Colonia Roma.​​ La casa fue construida a principios del siglo XX. Y restaurada en 1994 para servir como centro cultural, con el propósito de convertir el área en un recinto de artes visuales.

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Past Events & Speakers








Pase VIP para gestores de marca de alto nivel

Si eres un gestor de marca, eres elegible para recibir un pase VIP de cortesía. Sólo ponte en contacto con nuestra Brand Relationship Manager, Celeste Martorana celeste@portada-online.com

¿Buscas oportunidades para tu negocio?

Ofrecemos paquetes para el desarrollo de tu negocio que incluyen reuniones uno a uno con los líderes del marketing, además de varias oportunidades de branding y conferencias. Para saber en qué consisten, ponte en contacto con Michelle López, Sales Coordinator michelle@portada-online.com

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