Assistant Vice President, Brand Marketing & Advertising
Leonor Palao is responsible for the development and strategy of the firm’s advertising and branding. She started her career on the agency side where she worked for six years developing media plans and creating media programs for various brands ranging in industries such as Pharmaceutical, CPG, Technology and Finance. Ms. Palao transitioned to the client side at OppenheimerFunds seven and a half years ago to manage the development and execution of its media strategy and the creative assets tied to the firm’s brand and advertising efforts.
Leonor Palao: Managing Agency Partners
A huge part of Leonor’s job is the management of agency partners in various aspects. Leonor Palao meets with senior leaders and digs deep to discover stories that inspire not only the agencies but media partners to propose interesting and advantageous programming. Since she was hired, she has led, driven and crafted the strategy of numerous award-winning communication platforms that have disrupted the category and helped navigate the rebranding of OppenheimerFunds.