Ana Lucía Soto

Ana Lucía Soto

National Media Manager


Ana Lucía Soto is JCPenney’s National Media Manager. She develops 360-degree total market strategies. They touch every step of the marketing process, from planning to execution.


Ana Lucía Soto: 18+ Years of Experience

Ana Lucía has more than 18 years of international and multidisciplinary background in marketing and media. She holds a Bachelor’s Degree in Communication Science (LCC ’98) from Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.




Sports Marketing Board 2019 Schedule


Meeting 1 Virtual Meeting, January (tbd)
Meeting 2 14-15 March @ Portada LA, Loews Santa Monica
Meeting 3 Late July (tbd)
Meeting 4 11-12 Sept.@ Portada New York
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada’s  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.