CHANGING PLACES: Sam Renbarger, Anne Marie Neal, Caroline Pay…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Visa has announced a strategic investment in YellowPepper, a US-based mobile payments provider, in an effort to provide its digital service in Latin America. Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.
Univision Communications Inc. has announced that Vincent Sadusky will succeed Randy Falco as CEO.
Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York and Portada Mexico. Check out what the brand marketing member executives have to say about the experience so far!
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Brasileirão will be seen on YouTube in 27 countries in Europe, Asia, and Oceania via a new agreement with Spanish producer Mediapro. The deal greatly expands the footprint of the sometimes overlooked Brasileirão and provides YouTube users in those regions with new, unique content, ripe for marketers.
NGL Collective will represent YoAmo Media exclusively in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly-launched ELLA platform. This partnership with the world’s leading Latina media platform will leverage NGL’s video scale and in-house production studio to U.S. advertisers.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
One of the largest Paso Fino equestrian events, Spectrum International, took place last week in Miami. Paso Fino’s long history in Latin America and South Florida make it the premier breed for equestrian events among Hispanic fans, and the annual event is one of the largest in the country.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
NewBase has published “The Evolving Marketer”, an online global survey among 120 CMOs in over 20 markets. In order to help companies stay on top of the game, today’s CMOs must evolve with the changing expectations of the customers and manage from branding to promotions, content creation to distribution, and data analytics to overall marketing strategies, while keeping customer satisfaction in mind at all times.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
American Express will launch a Worldwide Media Review for the first time in over a decade. After the evaluation, AmEx will likely issue an RFP for media planning and buying.
The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
We looked at the sites where Latin Americans, and particularly Mexicans, went looking for possible online purchases in March 2018.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.