A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Wieden+Kennedy, creative agency for The Yum Brands fast food chicken chain, has also been awarded its US$234 million U.S. media ad spending account, which includes media planning and buying across all platforms, including digital and social media. Publicis media agency Spark Foundry was the incumbent since 2017. W+K has handled KFC creative since 2015.
- Fiat Chrysler
Fiat Chrysler, One of the world’s largest automakers, has placed its´U.S. media account in review for the first time in nine years, Ad Age first reported. IPG’s UM, Incumbent media agency since 2009, will participate in the new review. UM’s offices in Detroit, New York and Los Angeles all work on the account, with Scott Russell overseeing the account out of Detroit. The review includes media buying and planning for all of the company’s major brands, including Chrysler, Jeep, Dodge and Ram. Global media is not included in this review.
HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work. The switch comes under Leanne Cutts, who joined HSBC as chief marketing officer last year from Mondelez.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Jack Link´s
Jack Link’s Beef Jerky, an American snack company best known as the producer and marketer of the eponymous brand of beef jerky, has moved its media account from Carmichael Lynch, which handled media buying and planning for Jack Link’s for 13 years, to Cincinnati-based media agency Empower, Adweek reports. Jack Link’s spent about US$11 million on measured media in the U.S. in 2017, according to Kantar Media. Among Empower’s other clients are Wendy’s, Bush’s, Land O’Frost, Famous Footwear, Gorilla Glue and Ashley HomeStore. Carmichael Lynch did not participate in the media agency review.
Randalls Food Markets, which operates 43 supermarkets in Texas, with 27 stores around the Houston area and 16 stores around the Austin area, is closing its third Houston-area store this year as the longtime local grocer continues to struggle in a hyper-competitive market.Last month, the company shuttered stores in Garden Oaks and in Stafford, leasing those locations to a Hispanic grocery chain called El Rancho.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.