What: NGL Collective will represent YoAmo Media exclusively in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly-launched ELLA platform.
Why it matters: This partnership with the world’s leading Latina media platform will leverage NGL’s video scale and in-house production studio to U.S. advertisers.
With over 45 million followers, YoAmo Media is the leading global media platform for women, as well as the most engaged Facebook brand in any category, in Spanish. It boasts the largest social media female audience and is the most engaged Spanish-speaking media brand on a global scale. Today, NGL Collective has announced an exclusive partnership to exclusively represent YoAmo in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform, dually leveraging NGL’s massive video scale and award-winning in-house production studio to U.S. advertisers.
“YoAmo Media is the largest and most engaged Latina media platform in the world. There is no close number two. When you combine that with NGL’s ability to super-serve Latinas across our video platform, the sum of those parts will enable advertisers to connect with the Latina audience at scale right here in the U.S.,” said NGL’s CEO, David Chitel.
As a pioneer of new media and entertainment connecting advertisers and New Generation Latinos through video across platforms in-language, in-culture and in-context, NGL’s Latina audience is verified by the likes of comScore, MOAT, Nielsen and TAG. Combined with YoAmo Media’s proprietary data science technology, NGL’s ELLA platform has the ability to deliver the coveted U.S. Latina audience across paid, owned and earned media like no other.
“YoAmo Media is pushing the limits to combine state-of-the-art data tech and a talented group of editorial and video teams to create the best experience for Latinas in the U.S. and around the globe. We’re thrilled to partner with NGL, a well-respected digital media and entertainment company exclusively focused on the U.S. Latino audience. Our assets are highly complementary,” said YoAmo Media’s CEO, Felipe Servin.
“We’re extremely excited about our exclusive partnership with YoAmo Media, and are looking forward to offering our agency partners Latina-driven initiatives leveraging our full ELLA offering as well,” added NGL’s Chief Revenue Officer, Joe Bernard.
What began as a hugely popular Facebook page centered on shoes and fashion (aka “Zapatos”), YoAmo Media’s verticals have grown to include parenting (Yo Amo Bebe), fitness (Yo Amo Mi Cuerpo), travel (Yo Amo Viajar) and beauty (Stylish). Through cross-pollination each vertical’s organically conceived Latina audience has grown exponentially, yielding 19 million mobile visits, 28 million page views and 130 million video views per month. YoAmo’s ability to deliver content through sponsored video blogs, how-to videos, instant articles, original series and live video events offers advertisers endless possibilities to socially engage and amplify their Latina initiatives.
Source: Facebook Analytics; Socialbakers March 2018.