Lowe’s, Rockstar Energy Drink & More Sales Leads
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
Lowe’s, Rockstar Energy Drink and other brands targeting the U.S. consumer right now.
Lowe’s partners with Messi and CONMEBOL Copa América 2024 USA, enhancing soccer experiences and customer rewards.
Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers
McDonald’s french fries-scented billboards also coming to the U.S? BACARDÍ® Rum, Pepsi, Dove, 99 Cents Only Stores, and other brands targeting the U.S. consumer right now.
Latinos in Sports, a new initiative led by seasoned executives, focuses on Latinos’ impact in global sports. The platform will launch during Miami’s Formula 1 weekend, highlighting content, careers, and events.
Overall growth of U.S. marketing investment is going to be driven by video advertising, MarTech investment growth and multicultural marketing over the next twelve months, according to a Portada survey of brand and media agency decision makers.
Technology and Media Industry Veterans Create Platform of Hyper-Engaged Consumers from America’s Fastest-Growing Demographic
Truist, Lexus and other brands targeting the U.S. consumer right now.
Exploring the delicate balance between AI and human interaction in retail marketing, focusing on building customer trust and enhancing personalized experiences for optimal success.
Samsung, Tajín and other brands targeting the U.S. consumer right now.
Key insights: Pew Research Center shows 54% of U.S. Hispanics prefer English news, 21% prefer Spanish, and 90% use digital devices for news consumption, highlighting language and digital trends in Hispanic news.
News: MundoNow-iHeartMedia, Adsmovil, SimilarWeb… partnerships, acquisitions, and what’s behind them.
Inter&Co, HP, Solo Stove and other brands targeting the U.S. consumer right now.
Discover how the Mexican Competition Regulatory Commission’s preliminary statement against Amazon and Mercado Libre may reshape the Mexican advertising market.
Research and data company Similarweb announced the acquisition of Admetricks, a digital advertising research company founded in Santiago de Chile in 2012. Portada talked to Admetrick’s CEO Felipe del Sol on the acquisition and his experience as a digital entrepreneur.
Financial Super App and naming rights sponsor of MLS Arena Inter&Co Stadium, hires seasoned Fortune 100 executive Kaio Philipe to scale across America.
Nékter Juice & Tajín, Aldi, Lowe’s and other brands targeting the U.S. consumer right now.
Global brands are leveraging soccer sponsorships to transform branding strategies and engage new consumer segments.
Corona, Whole Foods Market and other brands targeting the U.S. consumer right now.
Taco Bell, Tajín, McDonald’s and other brands targeting the U.S. consumer right now.