The launch of Games4U is part of Vivo’s strategy in a very promising enterprise: Brazil is the 13th largest game market in the world and mobile gaming is the fastest growing segment, claiming 42% of the global gaming market.
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With the U.S. Men’s National Soccer Team (USMNT) exit from World Cup play, sports marketers could face some adjustments to their marketing strategies.
Too many brands are failing to recognize that a significant percentage of their future growth will be generated by Hispanic consumers. We spoke to Margie Bravo, Multicultural Marketing Manager at Nestle, about Best Practices for preparing your brand for a Multicultural world
BRAND MARKETING RESEARCH: Largest Increases in Marketing Allocations Going to Amazon, Followed by Google and Facebook
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Aside from reshaping the mobile landscape through combining two of its largest players, how would the merger affect major (and minor) carriers’ ongoing battle for the loyalty of Hispanic consumers?
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference
Portada17 Sports Marketing Forum took place yesterday at the Yotel Hotel in New York City. All the pictures below!
Rahul Kadavakolu, Executive Director of Global Marketing & Branding, Rakuten Group, talked about the Japanese brand’s recent Golden State Warriors sponsorship, during Portada’s 2017 Sports Marketing Forum.
After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
Diego Scotti, EVP and CMO at Verizon Communications, provides exclusive insights into his company”s new mostly Spanish-language spot promoting Verizon’s unlimited data plans.
Multicultural market research firm ThinkNow Research revealed its latest study, the ThinkNow Media™ Report 2017, which found that TV viewing habits among multicultural consumers are dramatically shifting.
Margie Bravo, Multicultural Marketing Manager at Nestlé, is the latest addition to a top notch roster of participants at #Portada17, Sept.13- 14 in New York City. Peer-to peer Multicultural Marketing insights at the highest level, both from general and multicultural marketing decision makers, will be a crucial element at #Portada17. REGISTER at the online promotional […]
We talked to Robert Rardin, Senior Director of Marketing and Event Presentation at FC Dallas, about how the club positions its brand among potential fans. Through its Youth Soccer Academy, FC Dallas has signed 17 homegrown players to its first division team (a MLS record).
What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.
Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.