Consumer Insights Roundup: Only 4% of Internet Users Trust Influencers, 66% of Young Consumers Look for Brands With a Social Cause…
A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
– Hot Topics
Starmark, Carnival Cruise Lines, OMD Multicultural and CNN Offer Key Insights Into How Data Informs Content With Better Audience Understanding
Data continues to drive marketers’ efforts to gain the best and most granular understanding of markets and consumers, but Portada’s panelists offered some surprising back-to-basic advice as they enlightened the audience about the rapidly changing data and advertising landscape.
How Aeromexico, Palace Resorts Seek the Perfect Balance Between Human, Digital, and Traditional Media Channels
No matter how much technology brands throw at marketing, excellent content, and the human factor count for a lot, especially when consumers are purchasing an experience and not just on price.
INTERVIEW: Adam Satz, on USL’s Use of Opta’s Official Data Partnership to Create Appealing Content
We talked to Adam Satz, USL Senior Director of Digital Services, on the soccer league’s recent partnership with Opta as Official Data Partner of USL League One.
Amazon E-commerce Surge Continues as Retailers Close Thousands of Stores
Amazon’s relentless increase of visits to its retail website continued in the second month of this year, topping 23-percent of all visits to the top 15 retail sites in the U.S.—nearly double that of its closest e-commerce rival Walmart at 12.2-percent of visits.
EXCLUSIVE INTERVIEW: Belen Pamukoff, Tecate Brand Director, on Introducing Tecate Titanium to Hispanic Millennials in the U.S.
We talked to Belen Pamukoff, Tecate Brand Director, on introducing Tecate Titanium into the U.S. market, representing the first Mexican high-strength beer brand available in the country. Given the opportunity, we also talked about the importance of Tecate’s soccer sponsorships.
CNN’s Robin Garfield: “Though Viewing Platforms Have Expanded, Watching Traditional Television ‘Has Never Been Stronger’”
In spite of predictions that the small screen would go the way of the dinosaur, quite the opposite is occurring as multiple platforms and viewing opportunities inside and outside the home bring viewers closer to CNN in their living rooms, including millennials, making it an even stronger medium for advertising.
Brand Choices for Soccer in America Wider Than Ever…
Soccer in North America is a business not just worth watching but engaging in as an emerging market, with the region seen as an emerging market in the sport.
WeWork’s Ana Rivadeneyra: Members’ Stories Published on Social Media ‘Our Most Valuable Marketing Tool’
What: WeWork’s Ana Rivadeneyra reveals to Portada how WeWork “humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin America. Why it matters: WeWork is leveraging the power of its own members’ experiences as told by them on social and other digital media to fuel its rapid growth in […]
MarTech Roundup: Study Reveals Most Effective Facebook Posting Strategies
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
LA Rams CMO Zarate-Bayani, LAFC’s Orosco and Univision’s Leon Krauze to Discuss the Crucial Role of Hispanic Consumers for Major League Teams at #PortadaLA
Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze.
EXCLUSIVE INTERVIEW: Marketing VP Jim Zabel on Volkswagen’s US Soccer Partnership
We talked to Jim Zabel, Marketing VP at Volkswagen, about the brand’s integrated partnership with U.S. Soccer, which makes it the presenting automotive partner to the Federation through 2022.
Acuity Ads’ Seraj Bharwani Warns Google, YouTube Must Protect Brands With Better Policing of Their Platforms
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
ANA: Marketing Industry Struggling to Become More Diverse
Even though the marketing industry has come a long way on the inclusion road, only 13% of CMO positions are filled by people of color, signaling there are still long gaps between reality and achieving a diverse industry.
Consumer Insights Roundup: 2018 Holiday Sales Were a Disappointment, 59% of Consumers Believe Personalization is Unethical…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
ImpreMedia’s CEO Ivan Adaime: “Putting Your User First Always Pays Off”
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Jed Mettee, San Jose Earthquakes’ EVP: “San Jose is a Very Diverse Community; We’d Like Our Team to Reflect That Diversity”
We spoke to Jed Mettee, Executive Vice President for the San Jose Earthquakes, on how having Hispanic players helps the team getting closer to a multicultural fan base.
Consumer Insights Roundup: 69% of Travelers Used Review Sites for their Most Recent Trip, Hispanics to Become 13.3% of Electorate by 2020…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Six Latino Athletes with Brand Power to Watch in 2019
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
