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LA Rams CMO Zarate-Bayani, LAFC’s Orosco and Univision’s Leon Krauze to Discuss the Crucial Role of Hispanic Consumers for Major League Teams at #PortadaLA

Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and  Univision’s news anchor Leon Krauze.


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Major League Teams Need to Truly Connect with Hispanic Fans

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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

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