Gallo’s Black Box Wines and the National Hockey League announce a multiyear U.S. partnership. LALA®’s integrated marketing campaign to support its cheese portfolio expansion. Reese’s Halloween initiatives, and much more…
At Amazon unBoxed 2026, Amazon unified its ad stack with AI agents, streamlining full-funnel media buying across display, streaming, and audio.
McDonald’s is testing third-party ads in 450 restaurants. Discover how McDonald’s advertising leverages first-party data, loyalty users, and physical stores into a $1 billion commerce media network.
Vevo reveals how sports events reshape music consumption through nostalgia, real-time reactions, localized fandom, and cross-generational cultural engagement for marketers.
Gen Z Brand Loyalty is rising, with emotional connection, social influence and category commitment reshaping how younger consumers choose brands.
In partnership with Grupo BIND, Inter launches a digital local account connecting Argentines directly to global investments. Global CEO João Vitor Menin and SVP CFO Santiago Stel traveled to Buenos Aires for the official announcement.
Salesforce and Anthropic launch Claudeforce, discover how agentic AI transforms martech and CRM data management.
How Meta’s internal AI restructuring under Project OT exposed the risks of enterprise AI automation. The lessons for AdTech practitioners.
Explore Nestor Perinot’s experience at the 2026 FIFA World Cup, combining sports journalism, fan passion, and unforgettable family moments.
José Villafañe, who recently announced he sold his interest in Nueva Network, is already moving on to his next venture. You are reading it here first: “I am excited to announce the upcoming launch of Audio Treehouse on September 1, 2026. This marks my third audio network launch in 15 years, but this time with a definitive total-market focus,” Villafañe, Founder & CEO of Audio Treehouse, tells Portada.
Teads’ lawsuit against Google claims the company’s ad tech ecosystem prevented 6.88 trillion programmatic ad impressions from reaching competing exchanges, raising new questions about competition in programmatic advertising.
The Redefining Media Types standard proposed by the IAB aims to classify every video impression by screen, context, sound, identity, and measurement. Its adoption could fundamentally shift how Connected TV (CTV) is bought and valued.
FIFA is already preparing the bidding process for the 2030 and 2034 media rights. Netflix, Disney and YouTube want to turn the World Cup into a business built around Sports streaming rights, streaming, data and advertising.
Omnicom Media and NBCUniversal have introduced Dynamic Contextual Content, a new solution that combines AI, audience intelligence, and contextual signals to personalize advertising in Connected TV. The initiative signals a broader shift toward Dynamic Advertising, where creative assets evolve in real time according to the content consumers are watching, raising new opportunities—and new measurement challenges—for brands, agencies, and publishers.
Dentsu and Meta are redefining influencer marketing automation by integrating creator discovery, paid activation, measurement, and scalable campaign infrastructure.
How much does FIFA depend on Lionel Messi? Explore how the FIFA business model relies on the sport’s biggest global star.
Connected Content emerges as a new advertising framework designed to improve relevance, consumer engagement, and long-term brand influence across platforms.
The GroupM China bribery case exposes growing transparency challenges for media agencies and signals tougher compliance standards across global advertising.
Multicultural Web Media expands its digital media hub through Peru media partnerships, strengthening U.S. Hispanic audience reach and inventory.
TL1: Connecting with US Hispanic audiences by blending advanced data technology with deep cultural understanding.