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PORTADA MIAMI April 18-19: Early Bird Expires Tomorrow Jan. 17!

The tenth annual edition of Portada Miami will take place on April 18-19 in EAST Miami, a design hotel  located within the brand new Brickell City Centre, offering a  unique mix of customized guest services and cutting-edge technology. Portada Miami will be the launch event for Portada’s powerful Council System of Brand Marketers from all over the Americas. The forward-looking agenda will cover disruptive and innovative topics such as machine learning, VR, data sets for better marketing and more. Early Bird Registration is available until January 17!


Revolution and Red Bulls Reveal 2018 Uniform

What: New England Revolution and New York Red Bulls released their kits for the 2018 MLS season. Why it matters: Several further MLS uniform reveals will soon follow, kicking off a flurry of jersey sales and a marketing boost for shirt sponsors. ‘Tis the Season for Uniform Releases Two of Major League Soccer’s major market […]


Netflix Backs Out of Bidding for Live English Premier League Games

With the tender for the 2019-2022 Premier League rights to go out this month, Netflix was thought to be amongst one of the challengers to traditional broadcasters. Instead it has opted out the bidding.Not only is this one less challenger for traditional broadcasters to worry about, but it is also one less challenger for Amazon and Facebook to worry about.


Possible Saudi Savior for AC Milan

Saudi property developer Fawaz Alhokair is considering a bid to own A.C. Milan.Arab investors continue to make forays into football ownership due to the brand power of top clubs, and it may be sooner rather than later that they look control South American teams as well.


Nestlé’s Margie Bravo to Speak about the Future of Multicultural Marketing at #Portada17

Margie Bravo, Multicultural Marketing Manager at Nestlé,  is the latest addition to a top notch roster of participants at #Portada17, Sept.13- 14 in New York City. Peer-to peer Multicultural Marketing insights at the highest level, both from general and multicultural marketing decision makers, will be a crucial element at #Portada17. REGISTER  at the online promotional […]


How IOT Will Create Innovative Business and Marketing Models

What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?