Consumer Insights Roundup: 90% of Hispanics Stream Video on Mobile, 48% of U.S. Consumers Will Soon Own a Smart Speaker…
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
– Hot Topics
Natalie Bursztyn, Marketing Director at Nalsani-Totto, to Discuss DTC Brands at #PortadaNY
Natalie Bursztyn will open a full day of thought-provoking conferences with a talk on DTC brands and e-commerce. To listen to her insights, get your tickets to Portada New York, Sept. 25.
No Man Is an Aisle: Why We Should Stop Separating Hispanic Foods at Grocery Stores
For years, large chains have targeted Hispanics by adding a special aisle with select items from their home countries. These days, this approach can be a bit outdated; diversity and globalization demand a more integrated approach.
Fabiola Velarde, CH Carolina Herrera’s US Managing Director, to Discuss Fashion Marketing at #PortadaNY
Fabiola Velarde, US Managing Director at CH Carolina Herrera, will take the stage at #PortadaNY for a talk on fashion marketing.
Brick-and-Mortar Retailers Striking Gold with Mobile-Phone Messaging
Brick-and-mortar retailers are flocking to mobile phone, SMS, geofencing, Bluetooth and GPS technology as they discover new and powerful ways to communicate with consumers inside and outside of their stores. Interviewee: Gatorade’s Tiago Pinto.
Publicis Groupe’s Rishad Tobaccowala: “We Are No Longer Marketing to People, But to Gods”
Tobaccowala, Chief Growth Officer at Publicis, has decades of experience in strategy and growth innovation. He has been recognized by numerous institutions as a visionary with fruitful ideas for the future of business and marketing.
Nielsen Total Audience Report: US Adults Spend Over 11 Hours a Day Online
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
NGL Collective CEO David Chitel: “Change Our Story, Change Our Outcome. I’m 300% Sure of It”
David Chitel, CEO & Founder of the NGL Collective, is our guest editorial contributor. In this POV article, Chitel tells the inspiring story that led him to found a company that caters to USH needs, as well as the 300% approach to them.
Macy’s Online Visitors Decline as Kohl’s Moves Up in June 2018 Rankings
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
How Does Acculturation Level Shape Latinas’ Worldview?
Relationships between brands and consumers are highly dependant on the consumer’s attitudes and passion-points, and in the case of Hispanics, acculturation plays an important role.
World Cup and Twitch Provide Great Glimpse to the Future
With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.
Facebook New Customer Tracking Tool for Brands, No ‘Magic Bullet’ According to Analyst
Facebook unveiled a new anonymous customer tracking tool called“Journeys” so brands can see where consumer interact with brand advertising and their paths to decision-making. We asked Andrea Lopez, head of the social media agency Socialyse in Miami, to evaluate this new Facebook tool for advertisers.
Three Tools to Help You Target Hispanics Via Mobile
We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Wal-Mart Surpasses eBay in Online Retail Visitors
We looked at the top 15 online retail sites visited by shoppers in the US and how they scored in number of visitors in May 2018.
Engaging Millennial Latinos During World Cup? Mitú Found the Way
Mitú has carved out a niche in the social space, helping brands leverage the World Cup to engage millennial Latinos. The example set by Mitú at World Cup can serve as a template or at least a starting point for brands to connect with Hispanics through grand-scale sporting events.
4 Essential Truths for Successful App Marketing in the Era of Infinite Options
Today’s marketing is all about attracting loyal consumers and building meaningful connections with them just as well as it as about being relevant on mobile platforms. Apps can be a shortcut to success…, if you know how to tackle the challenges.
MARKETER INTERVIEW: Council System Founding Partners Adsmovil, H Code, Geoscape Discuss the Future of Marketing
AI is already impacting the media buying industry and it is expected to revolutionize the space with the automation of simultaneous processes. Alberto Pardo, Parker Morse, and Cesar M. Melgoza, founding partners of Portada’s Council System, gave us their views on how technology will help the evolution of marketing in the near future.
How Will AMLO’s Victory Impact Marketing in Mexico? 5 Things You Need to Know
With the election of Andres Manuel Lopez Obrador (AMLO) Mexican society, politics and its economy are entering into a new age. It is likely that AMLO’s coalition will also win the majority in the Mexican legislative. How will marketing and media evolve in Mexico, Latin America’s second largest advertising market, under its new leader? 5 Things you need to know.
MARKETER INTERVIEW: Coty, Latam Airlines, JCPenney Discuss the Future of Marketing
We talked to brilliant members of Portada’s Council System to find out where they think the industry of marketing is heading in the immediate future. In view of the accelerated pace at which the industry is evolving, companies need to get ready for what is coming in marketing.
Circus, M8, Adsmovil, Wunderman, Vale Network, Publicis Media, Discuss Accenture’s Move into Programmatic Buying
Last week, Accenture Interactive launched a programmatic services unit that will handle media planning, buying, and management. We talked to agency executives in the U.S. and Latin America to find out their perspective. Interviewees: Juan Pablo Jurado, Bruno Lambertini, Alberto Pardo, Ana Ramos, John Santiago, and Vilma Vale-Brennan.
