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RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor

Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research.  If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]


Entrepreneurship: How Campeón Soccer Bets on the U.S. Soccer Fan

Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.


RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.


10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.


And the #PortadaLat Award Finalists Are….

After thousands of votes were casted, the three most voted nominees per category have been established. Now the award jury, comprised of major brand marketers, will choose the winner in each of the categories! Winners to be announced at the Award Ceremony on Day 2 of PortadaLat on June 9. Get your Day 2 (or […]


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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.


FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona Innovates, Creating Marca FCB to Handle the Club’s Marketing and Image

FC Barcelona decided to eliminate its communications department.