The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada’s Data & Content Marketing Forum in NYC on April 3.
Pulpo is about to announce three new sub-brands that will help expand the company’s services beyond just media. The rebranding will help Pulpo to advance even more its Hispanic-targeted advertising solutions.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze.
We talked to Jim Zabel, Marketing VP at Volkswagen, about the brand’s integrated partnership with U.S. Soccer, which makes it the presenting automotive partner to the Federation through 2022.
Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
Even though the marketing industry has come a long way on the inclusion road, only 13% of CMO positions are filled by people of color, signaling there are still long gaps between reality and achieving a diverse industry.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
We spoke to Jed Mettee, Executive Vice President for the San Jose Earthquakes, on how having Hispanic players helps the team getting closer to a multicultural fan base.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
Airlines are scrambling to keep up and compete in new ways in response to what one brand manager says is Google Flights’ complete disruption of the business of directing consumers to the best flights online.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Our bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Rappi Director of Marketing Carlos Leal explains how the mobile app Rappi has built its success on customer-focused performance rather than technology and branding alone.
Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.
We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.
