True Digital Media’s Hugo Olle: “We Are a Company 100% Focused on Delivering Measurable Results in Real-Time”
An interview with performance marketing expert Hugo Olle, CEO of media agency True Digital Media.
An interview with performance marketing expert Hugo Olle, CEO of media agency True Digital Media.
The U.S. Hispanic economy hits \$4 trillion GDP, per new report, showcasing unmatched growth and national economic impact.
A new e-commerce forecast explores how AI, mobile commerce, and secure payments will shape online retail from 2025 to 2033.
Projected to grow 14.4% this year and reach US $114.7 billion, the market is undergoing rapid transformation fueled by platform integration, deep consumer engagement, and strategic partnerships.
PrismaIQ’s Michelle Savoy discusses how the new PrismaIQ platform can substantially increase multicultural advertising inventory.
Brand initiatives you need to know about this week.
Restaurant loyalty is under pressure as 33% of U.S. diners switched favorite restaurants due to food quality and value concerns.
Gen Z engagement is social-first, always-on, and hyper-connected, with new demands for content, discovery, and brand connection, according to recent research.
The Premios Portada 2025 finalists have been announced! Top Latin American marketing campaigns and initiatives compete across six categories. Winners will be revealed on April 10 at Portada Live CDMX.
New research reveals 97% of executives must maximize revenue in two years or face financial consequences. AI and data integration emerge as key solutions.
Gen Alpha is redefining consumer behavior, blending digital savviness with a preference for real-world experiences. Brands must adapt to their unique preferences to stay relevant.
What are the current price points for team and player sponsorships? How will the overall volume of U.S. player versus team sponsorships grow over the next five years? What are the critical elements for brands when evaluating a team versus a player sponsorship? Portada asked brand marketers and soccer experts. Let’s find out.
What type of marketing agencies are coveted by potential buyers which ones are not?
Publicis acquired Lotame. Is it a defensive move, like the IPG acquisition by OMG, or does it really have a chance to strengthen its data ecosystem and gain a competitive advantage?
Rommel Valencia of Mexico’s Multimedios Group shares insights on strategic partnerships, U.S. Hispanic audience content consumption, and monetization strategies in the digital space.
Digital media and content expert Rafael Carranza, an ex-Amazon and Microsoft executive, shares insights on integrating Gen AI into content creation workflows.
Elizabeth Calvillo, Sr. Marketing Manager of Midea Mexico, shares the brand’s growth strategy, its consumer-centric approach, and the expansion of its sales channels.
Premios Portada 2025 celebrate innovation in marketing and advertising in LATAM. Submit your campaign and compete in six key categories. by Friday March 7!
Portada interviewed Maximiliano Sastre, Chief Commercial Officer of Clarín, to discuss digital strategies and their expansion into the U.S. market.
Major corporations’ global accounts are almost constantly on the move. Let’s check out what is going on with Amazon, Subway, Banco Santander, Bimbo, and more. Here is what insiders tell us.