– Hot Topics

Vote Now And Choose Golazo Awards’ Finalists!

During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!


#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.


CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.


How is 2017 Shaping Up for Multicultural Marketing? 7 Insights

The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights  that impact your multicultural marketing  business. Questions we answer: Is Univision back on track?; Trump’s impact on Hispanic advertising, Are agencies winning multicultural accounts…and more. 1. Is Univision back on track? Well…. Early in January  the Federal Communications Commission announced that […]


Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.


RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor

Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research.  If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]


MORE FROM PORTADA

RANKING: Top 10 Sports Sites Visited by US Hispanics

RANKING: Top 10 Sports Sites Visited by US Hispanics

Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.



CHANGING PLACES: Carlos Lopez, Ivan Pollard, Lori Senecal…

CHANGING PLACES: Carlos Lopez, Ivan Pollard, Lori Senecal…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.