As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest-growing segment of the
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We explore the media channels that are making waves among this demographic, drawing insights from industry stalwarts Cayetano Chimeno, Global Partnerships Director & Country Manager Digo Hispanic Media Spain and Augusto Ghigliotti, Head of Publishers at Digo Hispanic Media,
Ikea, Valvoline, Cross Country Mortgage, Gatorade Water… and other brands targeting the U.S. consumer right now.
Warner Bros Discovery presents a broader spectrum of content and unparalleled advertising opportunities to reach the U.S. Hispanic Market.
TelevisaUnivision Q2 2023 results: total revenue grew 10% to US $1.2 billion, driven by Mexican advertising, exchange rate impact, and global subscription and licensing revenue from ViX.
Marketers and media execs from the Portada network provide 5 takeaways from the recent Cannes Lions 2023 festival. Read what Entravision’s Juan Saldivar, NUMATEC’s Giuliano Stiglitz, and We are All Human’s Claudio Romo have to say.
The Hispanic Sentiment Study examines political polarization, DEI , and the impact of COVID-19 on the Hispanic consumer.
Portada Insights Report: Annual Investment in E-Commerce Marketing in Latin America Will Exceed $10 Billion in 2025
You can now download Portada’s just published Insights report on e-commerce marketing in Latin America. The report includes new growth estimates, investment volumes for the
Tajin, the Mexican company that produces several varieties of condiments consisting predominantly of chili peppers, lime and salt, entered the U.S. market in 1993. It has since obtained a considerable following among Mexican Americans. The brand also targets the overall U.S. population transcending cultural and linguistic boundaries. Portada interviewed Luis Alfaro, Brand Leader of Tajin USA.
Customer satisfaction is an integral part of business’ ambitions if they wish to be a long-term success.
The total market theory has been dominant in traditional media for a couple of years now. But, other platforms like social media continue to rely on segmentation, targeting Hispanics through multicultural marketing. They are successful because they are out-in-the-open double agents, says industry veteran Ismalis Mendoza.
The much anticipated historic series between Pakistan and Australia witnessed many heartfelt moments during the matches both on and off the field. Australian players are
Buchanan’s Joyce He on How The Whiskey Brand Celebrates Latin Americans with a Soccer World Cup Campaign
Whiskey Advertising is going to play an important role in the upcoming Soccer World Cup. Buchanan’s has launched a series of advertisements honoring Hispanic soccer fans. Portada talked to Joyce He, Brand Director, Buchanan’s Whisky at Diageo.
Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.