While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
Teads makes public offering. The global media platform announced today that it has filed a registration statement on Form F-1…
An overview of CNN en Español’s key audience highlights across TV, digital, social and audio.
Teads, The Global Media Platform, has announced that Publicis Groupe Latin America has received the first agency-wide certification on Teads…
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become…
Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Sign up here: https://app.livestorm.co/canela-media/canela-upfront?
The Post Covid Consumer Journey and e-commerce growth keeps more than 50% of the brand marketers in the Portada network up at night, according to a real-time poll conducted during our recent Portada Live exclusive brand decision maker workshop. Check out what other topics keep brand marketers up at night.
Co-Founder and CEO of Los Angeles digital marketing agency GR0, Kevin Miller, has just released his newest guide in digital brand building in 2021, this time focusing on SEO and effective content strategies. He breaks down what licensed tools can provide for you and your agency, and which ones offer the most bang for their buck, allowing you to automate processes and extract the most value out of every piece of content.
According to data presented by Finaria, global search advertising revenues, the largest segment of the digital ads industry, rose by 6.7% year-over-year to US $152.6bn in 2020. The trend is set to continue in 2021, with the entire market reaching US $171.6bn value, US $19bn more than a year ago.
Javier Meza, SVP Marketing for Latin America, the Coca-Cola Company tells Portada how the beverage giant is pivoting to a more direct-to-consumer oriented strategy through owned media platforms, digital retail partnerships and more…
The global predictive analytics market size is anticipated to reach US $23.9 billion by 2025, according to a report by…
MMA Global introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.
Music and Multicultural Marketing play an important role in Cadillac’s marketing, Alexis Kerr, Head of Multicultural Marketing, Strategy, Content and Execution, at Cadillac. tells Portada. The automotive marketer tells us all about how she uses music to tell the brand’s story. Plus the Hispanic media outlets she supports and why.
How much media did we consume in 2020? Distorted by the impact of COVID-19, global consumer media usage, including all digital and traditional media, grew at an accelerated 2.8% to an average of 53.1 hours per week in 2020, according to PQ Media’s annual Global Consumer Media Usage Forecast 2020-2024.
What form will the advertising mix take once COVID-19 is over? How and where should brands advertise to boost E-Commerce? Should they trust Live Sports to come back in a major way? How can brand marketers best approach Data Privacy Regulations, First Party Data and Personalization?…. Advertisers have many questions as they go into 2021 and beyond. Check out the answers provided by brand executives in the Portada network and our editorial team. A Q&A reflecting the Advertising and Marketing Zeitgeist.
HHS, CVS, Pepsi, Visa, Motel 6, Under Armour, Steinmart, … and more brands targeting the U.S. consumer right now.
Laura Schwab, Romina Rosado, “Peter Blacker, Ronald Day, David Salinas, Fiona Cooke … people change positions, get promoted or move to other companies. Portada is here to tell you about it.
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.