– Hot Topics

NEW REPORT: Content Marketing Initiatives Targeting Hispanic and Multicultural Audiences

Portada’s research team just published the “2017 Content Marketing Initiatives targeting Hispanic and Multicultural Audiences Report”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers, the majority of consumers in many major markets, with content marketing programs as well as for media and and marketing tech vendors.


RESEARCH REPORT: Soccer, How Brands Need to Leverage Social Media to Engage Fans

This new Portada research report  provides intelligence and best practices on the use of social media for soccer marketing to brand, agency and media executives. The information has been compiled by Portada’s Research team from Portada proprietary data, third-party data as well as interviews with key industry players. Get answers to the below questions: Which […]


How is 2017 Shaping Up for Multicultural Marketing? 7 Insights

The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights  that impact your multicultural marketing  business. Questions we answer: Is Univision back on track?; Trump’s impact on Hispanic advertising, Are agencies winning multicultural accounts…and more. 1. Is Univision back on track? Well…. Early in January  the Federal Communications Commission announced that […]


Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board

We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.


RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor

Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research.  If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]


Entrepreneurship: How Campeón Soccer Bets on the U.S. Soccer Fan

Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.


It’s Out! DOWNLOAD Portada’s 2017 Online Video Marketing Guide

Portada, the leading Source on cross-cultural marketing, www.portada-online.com, is today publishing the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.


RESEARCH: The State of Mobile App Marketing in LatAm

AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.


10 Ways You Can Benefit from PortadaLat this Wednesday and Thursday!

The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.


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RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

SALES LEADS: Tequila Corralejo®, Ashley HomeStore, Jagermeister…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.


ESPN Launched ESPNU and SEC Network in Mexico

ESPN Launched ESPNU and SEC Network in Mexico

ESPN launched ESPU and SEC Network focused on college sports lovers. Both networks will be available on Totalplay.