Portada Live Workshop: Shaping the Conversation Through Your Questions and Answers
A workshop coordinated by Horizon Media’s Justin Rivera.
A workshop coordinated by Horizon Media’s Justin Rivera.
How should media buyers go about buying minority-targeted and minority-owned media? That was the crux of a conversation between brand marketers, media agency, and media executives at a concurrent workshop during Portada Live on Sept. 19, 2024.
Haleon’s Carrie Salmon explains how she tackles challenges related to the marketing of digestive health solutions.
The boom in youth U.S. soccer provides an opportunity for advertisers to tap into, senior executives at brand, media agency and media said during a workshop at Portada Live, NYC 2024.
What we learned about the career path of Karina Dobarro, EVP, Managing Partner, Horizon Media.
Brand marketers and media agency executives discussed the Hispanic casual gaming opportunity at one of the concurrent customized workshops during Portada Live NYC.
Home buying is a major driver of the economy and the vast majority of homes in the U.S. are going to be bought by diverse audiences. Century21’s Erin Siegel and Guaranteed Rate’s Camilo Escalante talked about the opportunity in a session at Portada Live NYC.
OOH Advertising was front and center at Portada Live NYC with executives from Verizon, Arcos Dorados and WorldCom OOH providing case studies.
In the Portada Live session on Amplifying Multicultural Voices Year-Round, major speakers represented artists, social media companies, and media buying holdings. They were RaiNao, recording artist on Sonar/Rimas/The Orchard; Leslie Arredondo-Cordero, Lead, Commercial Music, Spanish Language LATAM & US Latin, TikTok; Carol Castillo, Executive Director, Multicultural Pillar Lead, PhD; Nelson Pinero, Senior Digital Director, Senior Partner, GroupM and Jason Pascal, EVP of Global Artist & Label Partnerships.
The 2024 Portada Awards recognize outstanding multicultural marketing campaigns in the U.S. Categories include experiential, soccer, and OTT advertising. Winners are judged on KPIs, creativity, and inclusivity.
Rebeca Vargas becomes Girl Scouts of the USA’s Chief Marketing Officer, bringing extensive experience and commitment to empowering communities.
Eight brand initiatives you should know about this week!
Six brand initiatives you should know about this week.
Worldcom OOH receives BIPOC and DEI certifications for diversity and inclusion in the workplace.
Chatbots can integrate with different social media properties for efficient customer service, messaging, targeted advertising and conversion attribution. Christian Martinez, Botmaker’s new Country Director and Head of U.S. Sales, tells Portada about the key features of Botmaker’s offering and its U.S. expansion.
Laila Mignoni, from Bacardi, spoke with Portada about how important Mexico is for the brand and about her new campaign led by Camila Cabello.
Aleph Group acquires Entravision Global Partners, enhancing global reach and access to 3 billion consumers across 140 countries.
Botmaker has added Christian Martínez to its management team to lead the company’s expansion in North America.
An overview of brand moves and campaigns over the last seven days.
Diverse audiences media planning: UM’s David Queamante takes us through steps 5 to 7 of his media planning methodology.