Wade Davis new CEO at an Univision with new owners, Nick Kelly, Carlos Cordoba, Gonzalo Alonso, Alianza de Futbol acquired…. …
HHS, CVS, Pepsi, Visa, Motel 6, Under Armour, Steinmart, … and more brands targeting the U.S. consumer right now.
Laura Schwab, Romina Rosado, “Peter Blacker, Ronald Day, David Salinas, Fiona Cooke … people change positions, get promoted or move to other companies. Portada is here to tell you about it.
JD Peet’s, Casai, Mastercard, Forever 21, Mondelez and more brands targeting the Latin American consumers right now.
GlobalWebIndex (GWI) published the findings of its extensive research into the global consumer trends that are shaping not just consumer behavior, but also their feelings, motivations, and attitudes now and for the year ahead.
Connected TV Advertising Investment is growing at triple digit figures in 2020. Yet, the level of investment is nowhere near the CTV audience number, which is already larger than that of Pay-TV. Media buyers at Starcom USA and GroupM tell Portada that better reporting and more sophisticated measurement options are key to further growth.
While the option that celebrates and promotes the diversity of our country won, the election result shows a very divided citizenship. Two things to know. 1.: Brands need to allocate a larger amount of their media spend to media properties that invest in professional journalism. 2:. The Total Market Approach makes even less sense in this environment.
We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers. After a very successful Portada Live 2020 event in October (check out this VIDEO), the marketing community will be meeting at an exclusive by invite only brand decision maker workshop and interactive networking event on March 24, 2021.
Intouch Insight launched a follow up to their spring consumer habits study which explored changes in customer expectations due to Covid-19. Respondents being extremely likely to shop online increased from 29% in the spring to 42% in the recent study.
Dunkin’ Donuts and Baskin Robbins chains owner Dunkin’ Brands has held preliminary discussions to be acquired by Inspire Brands. Unilever, Quicken Loans, TikTok, Mazda, T-Mobile, Oreo and Verizon, Ocean Spray, Mellow Mushroom, Dollar General and more brands targeting the U.S. consumer right now.
Allyson Witherspoon, Linh Peters, Andres Rincon, Gisella Fu-Ripp, Mike Stopper…People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The news that Entravision Corporation is acquiring a majority stake in Cisneros Interactive marks another chapter in the consolidation of the U.S. Hispanic and Latin American digital media space. Six questions and answers: Acquisition price? The rationale for the transaction? How Entravision is substituting off-line revenue losses with digital gains and more…
To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models…and more.
Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.
Americans place a value of more than $1,400 per year on the array of free online services, digital content, and…
Vevo, Magna and IPG recently released the study “An Anatomy of a Video Experience”. The report’s main finding is that co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity. Going forward for brands, the role of Connected TV Advertising will be crucial. To gain more insights into 2021 and CTV viewing trends Portada talked to Laura Vanison, Director of Consumer & Artist Insights, at Vevo as well as with Byron Schaffer, SVP Research at Vevo.
Target, We Transfer, Pernod Ricard, T-Mobile, White Castle … and more brands targeting the U.S. consumer right now.
U.S. Travel Association, Nutrabolt, Schuman Cheese, Asos, Sambrazon, Opry Entertainment and … and more Sales Leads.
The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that they are servicing. Real estate brokerage Coldwell Banker is implementing an Inclusive Ownership Program to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry. To get a better undetstanding of the initiative and its diversity marketing implications, we talked to Jason Riveiro, Director, Global Development & Growth Markets at Realogy, the holding company that owns Coldwell Banker. Riveiro is a member of Portada’s Council System of Brand Marketers.