A preview of a new study shows that TV is driving specific social conversations in terms of sentiment, engagements and affinities among March Madness audiences.
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Allstate, MasterCard, Sprint and other Fortune 500 Companies Join Portada’s New Sports Marketing Board
We are thrilled to present Portada Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. This announcement underscores our new commitment to serving the vibrant sports and soccer marketing sectors.As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.
According to a recent study by Video content on social media grew by 67 percent in Latin America in 2016. Is this a global or region-specific trend?
Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.
RESEARCH: Lego Named Most Powerful Brand, Apple Tops Brand Intimacy Report, Estée Lauder Top Luxury Vendor
Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research. If you’re trying to keep up, consider this your one-stop shop SaaS firm Snaplytics released its quarterly metrics report for Q4 2016: 54.8% of followers will open brand stories and 87.5% will complete the full story after opening. Thirteen […]
Portada interwiews Michael Roca, Associate Director of Total Market Planning at Hearts & Science . Roca shares his views on multicultural marketing under Trump and how H&S leads P&Gs larger multicultural marketing efforts, including its programmatic and content marketing efforts.
Javier Marin trusted his entrepreneurial spirit, and decided to launch his own soccer merchandise store in Chelsea, Massachusetts. As Portada beefs up its content offering on entrepreneurship and innovation. Javier Marin epitomizes our effort. Marin is an American-Venezuelan entrepreneur that has excelled by providing innovative solutions in sports and media.
Portada, the leading Source on cross-cultural marketing, www.portada-online.com, is today publishing the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends by key brand marketing, agency and media executives who are shaping the video marketing space.
The Data Marketing Forum was one of the highlights at PortadaLat. Key Agency and Media Experts explained why it is crucial to use Data Science for effective Multicultural Marketing.
Winners in 12 different categories were announced during the Award Ceremony at PortadaLat. Check out all the winners and pics below!
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts, talked about the challenges of digital marketing in the hotel industry during a chat with Adam Singolda, CEO & founder of Taboola, at #PortadaLat in Miami.
We just released a special Video Interviews including some key Speakers at the upcoming 8th Annual Edition of PortadaLat to take place this Wednesday and Thursday.
AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.
The summer Olympics, which begin on August 5 and will be held in the colorful city of Rio de Janeiro, Brazil, are quickly approaching, and ESPN is gearing up for its coverage of the event, for which it has rights in Latin America and the Caribbean.
The 8th Annual Edition of PortadaLat is taking place next Wednesday June 8 and Thursday June 9 in Miami’s Hyatt Regency Hotel. To get you ready, here are 10 ways you will benefit from the event. Not registered yet? You can do so at the special online promotional rate! 10 ways you will benefit by attending our annual showcase of the best and brightes in Latin Marketing, Media and Digital Innovation.
Attendees of next week’s PortadaLat in Miami will have the privilege to hear first-hand from Patricia Aragon, Digital Marketing Manager, L’Oreal, how the beauty giant has significantly modified its Latin American marketing strategy. A new “content factory/assembly line” in Mexico City is a major element in the new strategy.
ImpreMedia announces the creation of IM Studio ñ, its in-house marketing solutions service provider.
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.
Patricia Aragon, Digital Marketing Manager, L’Oreal and the leader of the beauty giant’s ’content marketing in Spanish-speaking Latin America is the latest addition to a long list of major brand marketers participating at #PortadaLat in Miami’s Hyatt Regency Hotel on June 8 and 9.