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Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Umbro 

Brand management firm Iconix Brand Group Inc. has extended a license with Grupo Dass for its apparel and footwear brand Umbro.The license has been extended for 10 years and gives Grupo Dass the right to design and sell Umbro-branded performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035. Grupo Dass, which manufactures and distributes sports brands in Latin America, is a long-time Umbro partner dating back to 1999.Iconix acquired Umbro in 2012 from Nike Inc., for US$225 million, or a US$357 million discount to Nike’s purchase price of $582 million back in 2008.Umbro was founded in 1924 by brothers Harold and Wallace Humphreys as a British soccer lifestyle brand. The brand, still based in Cheadle in the U.K., is now a global player and operates in more than 100 countries. It also is a sponsor of more than 120 football clubs and 200 players worldwide. 

  • MercadoLibre 

MercadoLibre, the e-commerce pioneer in Latin America now worth US$28 billion, plans to invest more in Brazil´s financial services and payments unit while opening more distribution centers and seeking partnerships to cut delivery time further, Tolda said in an interview at Bloomberg’s Sao Paulo office.The early guidance on outlays for next year follows investments of 2 billion reais in Brazil last year and 3 billion reais this year. As competition heats up from the likes of Amazon.com Inc. and local retailers including Magazine Luiza SA and B2W Cia Digital, MercadoLibre is defending its market share of about 33% and looking to get customers to lean heavier on its services for day-to-day shopping and payment solutions.MercadoLibre, based in Buenos Aires but with operations in 18 countries and shares trading in New York, is offering same-day delivery in Sao Paulo and looking to expand its next-day delivery to at least 16 cities in 2020.The firm currently operates two distribution centers near Sao Paulo and will open facilities in other regions, to speed up its delivery in a country larger than the continental U.S.

  • Gruppo Montenegro

Italian spirits producer Gruppo Montenegro has partnered with Monarq Group for the distribution of its portfolio of brands in selected duty free markets in the Americas.The agreement, which begins this month (October 2019), means Monarq Group will be the exclusive distributor for the US, Latin American and Caribbean duty free markets for Gruppo Montenegro and its portfolio of Italian sprits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy. The agreement also covers the Latin American and Caribbean domestic markets.

  • United Airlines

United Airlines is in the Star Alliance, as are Avianca and Copa. While the three airlines have long cooperated in some ways, in November 2018 it was announced that a new joint venture would be formed between the three airlines. Unfortunately this has been delayed significantly, and as of now the airlines still haven’t filed for a joint venture. That’s primarily because of Avianca’s financial situation. Now, Brazil’s Azul Airlines has confirmed that they’re in talks to form a joint venture with Avianca, Copa, and United, for flights between the US and Latin America. Interestingly, United has an equity stake in Azul and a partnership with them, but that’s completely separate from United’s partnership with Star Alliance partners Avianca and Copa. If approved, this would certainly be one way for United to try to compete with Delta’s new partnership with LATAM Airlines.

  • Volkswagen Group’s

CalAmp, a technology solutions pioneer transforming the mobile connected economy, announced its subsidiary, LoJack Mexico, has established a strategic alliance with the Volkswagen Group‘s truck and bus manufacturing division, MAN Truck & Bus Mexico. LoJack Mexico will enable MAN Truck & Bus to deliver advanced telematics and surveillance video services across its entire range of truck and bus vehicles sold in Mexico.In close collaboration with MAN Truck & Bus, LoJack Mexico developed a robust and customized connected vehicle solution that focuses on security, improved road safety and operational efficiency for MAN´s fleet customers and their drivers. LoJack Mexico telematics and surveillance video technology will be installed on the MAN bus and truck assembly line and sold to the Mexican market with plans to expand distribution to other Latin American markets.In addition, MAN Truck & Bus will offer their customers LoJack Mexico Stolen Vehicle Recovery (SVR) services, the only SVR service supported by law enforcement throughout Mexico.MAN Truck & Bus Mexico has had a presence in Mexico for more than a decade with the brands MAN and Volkswagen Trucks and Buses.

For prior Sales Leads LatAm editions, click here.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • BNP Paribas Securities

BNP Paribas Securities Services has secured one of its largest custody deals in the Latin America (Latam) region, winning a mandate from Colombian pension fund Protección S.A.The French global custodian described the deal as a “landmark mandate” for its Hispanic Latam business, after onboarding Protección’s foreign portfolio of US$7.5 billion in assets.Protección S.A. is one of the largest pension funds in Colombia with over US$31 billion in assets under management.Since 2010, BNP Paribas Securities Services has rapidly expanded in the Americas, launching local custody and clearing in the United States, Brazil, Colombia and Peru.In 2015, BNP Paribas implemented new custody mandates for 16 asset managers in Colombia, managing funds with around US$3 billion in assets under management.The deal is its largest in the Latin America region for the bank, followed by its custody mandate with Brazilian asset management firm BB Gestão de Recursos DTVM and its US$7 billion Qualifying Investor Fund (QIF) in 2103.Last year, BNP Paribas was also appointed the sub-custodian for Clearstream in Colombia, helping foreign investors to access the local market and enables Clearstream to offer settlement of government debt, corporate bonds and equities.The mandate with Protección is also a significant boost to BNP Paribas’ global asset owner business. This month, the bank was selected as the global custodian and fund administrator for the pension fund of Dutch mail service Pensionenfolds PostNL and its €8.6 billion (US$9.5 billion) of assets.

  • Diageo

British multinational alcoholic beverages company Diageo has Kicked off a global media review.The drinks giant, which is one of the world’s top advertisers and spends more than US$2.4bn a year on marketing, has contacted all of the large agency groups about pitching for the media planning and buying account.Dentsu Aegis Network’s Carat retained the bulk of the business when Diageo last held a major international review in 2016.Diageo’s brands include Guinness, Johnnie Walker, Smirnoff and Tanqueray.Diageo’s biggest market is North America, which generates 35% of its net sales. Europe represents 23%, Asia-Pacific 21%, Africa 12% and Latin America and the Caribbean 9%.”We increased marketing investment in all regions, with the largest increases in US Spirits,” Diageo said.

 

 

  • TripAdvisor

American travel and restaurant website company TripAdvisor has appointed Havas Media as its global media AOR, following a review that kicked off earlier this year. It previously worked with All Response Media in the UK and Havas Edge in the US. The account will be led from Havas Media in the US, which will manage campaigns across North America and other markets.The appointment of Havas Media is happening concurrently with an ongoing creative agency review as TripAdvisor looks to better communicate how its platform is a differentiated experience for travellers and diners seeking relevant advice from others like them. The brand’s last TV campaign, from 2017, was created by US agency Supermoon.

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

  • Authentic Brands 

Resultado de imagen para Authentic BrandsAuthentic Brands Group lands in Mexico. The American retailer owner of brands like Aéropostale, Nautica, Juicy Couture or Nine West has opened its first headquarters in Mexico, as the brand explained to Mds. The group opened in the location of Polanco, in the capital, where all the operations for its Latin American market are managed. The new vicepresident of business development is  Mónica Nahúm, that has worked in companies like Mattel, Disney or Fox.The American retailer operates in Latin America with a commercial network of 350 stores, being Mexico the core of its business in this region, with presence in department stores like Liverpool and El Palacio de Hierro.Recently, the brand switched hands to the investment group Black Rock, that invested 875 million dollars to become a majority shareholder of the group. The company counts with a portfolio of more that fifty brands.

 

 

  • Puig 

Resultado de imagen para Spanish perfume giant Puig has sealed an alliance with the womenswear Argentinian brand Rapsodia, owned by L Catterton, to launch its first perfume. This is the first bet of Puig for Argentina, despite the company is already present in other Latin American markets. Rapsodia is one of the biggest womenswear brands in the South American country.UnPuig speeds in Latin America. Spanish perfume giant Puig has sealed an alliance with the womenswear Argentinian brand Rapsodia, owned by L Catterton, to launch its first perfume. This is the first bet of Puig for Argentina, despite the company is already present in other Latin American markets. Rapsodia is one of the biggest womenswear brands in the South American country.Under the name of Indie, Rapsodia will start selling the perfume in its local market, sources told Mds. The company operates with fragrances for more than one decade.The alliance with Rapsodia happens after Puig set the goal of extending its products to perfumes and makeup, as well as expanding to new markets.Puig already has several partners in the Latin American market. The Spanish giant owns brands like Lavanda Añeja and Royal Regiment, besides being the licensee of the perfume of the Brazilian actress Juliana Paes.

 

 

  • IHOP 

International has opened three IHOP restaurants in Ecuador continuing its expansion in Latin America. Two IHOP restaurants are located in the port city of Guayaquil and one in the city of Ambato. 12 IHOP restaurants are expected to open throughout Ecuador by 2024 through an agreement with new franchisee Corporación El Rosado.Dine Brands International continues Latin America momentum with plans to bring the iconic American restaurant brand to Peru later this year through an agreement with Percapitals S.A.C. The first IHOP restaurant in Peru is expected to open in Lima, followed by an additional 24 restaurants throughout Peru in the next ten years.IHOP first entered Latin America in 2007 in Mexico – now the brand’s largest market outside of the United States.Dine Brands International continues to place a major emphasis on expanding its international presence in markets including Central America, Colombia and Chile.

For prior Sales Leads LatAm editions, click here.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Kimberly-Clark

Kimberly-Clark and UNICEF have joined together to improve the lives of nearly 2 million babies and young children across 16 countries in Latin America and the Caribbean. Over the next three years, Kimberly-Clark’s contribution through Huggies® global ‘No Baby Unhugged’ program will be used to support and grow UNICEF’s current Early Childhood Development (ECD) initiatives in Argentina, Brazil, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Peru, Paraguay and Uruguay.In Latin America, where one child dies every three minutes of preventable diseases and 52 percent die in the first 28 days of life, access to essential services such as health, education, protection programs, and more baby-friendly environments is a critical life-saving need.Kimberly-Clark brands includes Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Snow, Plenitud, Viva and WypAll, hold the No. 1 or No. 2 share position in 80 countries.

  • Hampton By Hilton

This month, Hampton by Hilton celebrates its 2,500th open hotel with Hampton by Hilton Lima San Isidro in Peru. Hilton’s largest brand now offers nearly 260,000 rooms worldwide across 27 countries and territories. And, with more than 700 properties and more than 93,000 rooms in its pipeline – the largest ever in brand history and within the Hilton enterprise – Hampton is helping propel Hilton’s growth during its dynamic 100th anniversary year.Hampton by Hilton is experiencing growth and entering new markets in the Caribbean and Latin America, with four first-in-country openings in the region this year alone. The brand’s celebrated milestone property, Hampton by Hilton Lima San Isidro, is the first Hampton in Peru, situated in the exclusive San Isidro business district and just minutes from the Pacific Ocean. Earlier this year, Hampton debuted in Chile with Hampton by Hilton Antofagasta, featuring spectacular panoramic views of the Pacific Ocean, and Brazil with Hampton by Hilton Guarulhos Airport in São Paulo, conveniently located near Brazil’s busiest airport. Hampton by Hilton Bariloche is set to become Hampton’s first property in Argentina in Q3 and will boast incredible mountain and Nahuel Huapi Lake views at this all-season resort town.Hampton now offers more than 50 properties and nearly 7,000 rooms across nine countries and territories in the Caribbean and Latin America and aims to add nearly 15 properties and more than 1,750 rooms by 2022, including a first-in-country location in El Salvador, set to open in 2021. Hampton’s growth in the region supports the company’s larger expansion strategy across the Caribbean and Latin America, where Hilton has nearly 150 open properties welcoming guests across 23 countries, and more than 90 projects in the development pipeline.

 

 

  • LATAM Brazil

Starting this month LATAM Brazil will make operational changes to its South African flights by replacing a Boeing 767-300ER with a newer Airbus A350-900XWB. Currently, LATAM Airlines are the only Latin American airline company offering direct flights between Brazil and the African continent. LATAM Brasil started flying from Guarulhos International Airport in Sao Paulo to O. R. Tambo International Airport, Johannesburg in 2016. With the economic recovery in Brazil doing better than expected, the commercial aviation market is expecting a larger demand for flights than the previously anticipated. Passenger numbers on the Sao Paulo-Johannesburg route have risen to such a degree that LATAM Brasil has decided to put one of its larger Airbus A350s on the route adding a further 129 seats to the flight.

 

 

  • Pizza Hut

Yum Brands is planning to trim the number of Pizza Hut restaurants in the United States by about 500 locations, even as the brand continues to grow internationally.  The company said the closures will allow it to focus more on food delivery and carryout by weeding out lesser-performing sit-down restaurants. There are nearly 7,500 Pizza Huts in the U.S., of which 6,100 are traditional restaurants and 1,350 are express units, which predominantly handle carryout and delivery. Delivery-oriented restaurants that respond to orders generated by apps — in some cases facilities that do nothing but deliver food from a central location — are a growth trend in the restaurant industry.  The number of U.S. Pizza Hut locations would drop to about 7,000 over the next two years. The Pizza Hut brand is growing at a rapid pace outside the U.S., and doing well. Nearly half of the brand’s sales are in the U.S., with China — at No. 2, with 17% of the total — expanding rapidly. Other sales-growth regions for the pizza chain include Asia outside of China, Europe (except for Spain and Portugal) and Latin America (including Spain and Portugal).

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Delta

DeltaStarting this winter, Delta will connect New York City to Bogota, Colombia, one of the leading business and tourism destinations in Latin America. The new service out of New York’s John F. Kennedy International Airport launches Dec. 21, and the service out of El Dorado International Airport (BOG) starts Dec. 22. The route will fly the route with a Boeing 757-200 with 20 First Class, 29 Delta Comfort+ and 150 Main Cabin seats.As one of Delta Air Lines’ main airport hubs, JFK serves many important destinations in Latin America including Brazil and Mexico, as well as Caribbean spots such as Jamaica, the Dominican Republic and Aruba, among others.In March, Delta announced an upgauge for the winter season Bogota flight connecting Delta’s headquarters at Atlanta’s Hartfield-Jackson International Airport. Also upcoming this December is the new nonstop service from New York to Mumbai.

 

 

  • Mercado Libre México

Mercado Libre MéxicoMercado Libre México appointed agency Super for the integral communication of its´ 3 business units in Mexico: Marketplace, Classifieds Service and Mercado Pago. Super, born from the merger of Kepel & Mata Aschen and Trade Media Agency, has currently offices in Miami, Mexico City, Buenos Aires, San Pablo, Lima, Santiago de Chile and Madrid.

 

 

 

 

  • CurrencyBird 

CurrencybirdChile-based peer-to-peer remittance company CurrencyBird has joined RippleNet, Ripple’s global blockchain-based network of payment providers, according to an announcement.CurrencyBird has thus ostensibly become the first Chilean payments company to join RippleNet, a network of institutional payment-providers such as banks and money services businesses that use solutions developed by Ripple to send money globally.The company states that the partnership will allow it to add new routes to its more than 50 already existing destinations, new currencies, better prices and faster transfer speeds. In 2018, family remittances in Latin America and the Caribbean amounted to US$85 billion, according to data from non-profit organization The Dialogue. During 2017 and 2018, remittances from Chile have reportedly continued to increase, and may have even doubled, generally due to intra-regional migration. According to data from the World Bank, Chile received US$66 million in personal remittances in 2018.

 

  • Aviareps

Aviareps has expanded its Latin American (LATAM) market presence with the opening of its newest location in Lima, Peru. This strategic position will strengthen Aviareps’ growing LATAM network by extending their expertise in specialised destination and hospitality marketing, public relations and sales (GSA) representation into the emerging market of Peru.In the early 2000s, Peru’s GDP grew an average of 6.1% annually, making it one of the fastest-growing countries in LATAM. Though this growth has slowed to around 3% in the years since 2014, this significant economic development drastically changed the living conditions for citizens. In recent years, the poverty rate in Peru drastically sunk from 52% in 2005 to just over 26% in 2013, pulling more than 6 million residents out of poverty.Aviareps Peru will be run by Forsyth, under the regional leadership of Marcelo Kaiser, Vice President LATAM and General Manager Brazil. With the addition of the Lima location, the Aviareps LATAM network will include 8 offices made up of more than 65 specialists in both B2B and B2C sales, marketing, public relations for the aviation, tourism and hospitality industries.

 

  • Centro

Resultado de imagen para programmatic ad platform (Basis)Global provider of advertising technology Centro announced  Publicis Media as a new user to power programmatic advertising in Latin America. Precision, a data-informed digital media trading practice under Publicis Media, will leverage Centro’s Basis platform for teams in Miami, Argentina, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru and others. Precision executes performance-driven digital campaigns for global brands that want to reach global audiences.Precision selected Basis for its robust feature set that empowers its team to execute high-performing programmatic campaigns that engage Latin American audiences.

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Shell

British-Dutch oil and gas company Shell has appointed Wunderman Mexico as its integrated communications agency. Wunderman´s Mexican subsidiary will be also in charge of developing the digital platform for Shell´s Lumber and Hardware Stores, one of the brands´ key business units.

 

 

  • Hyatt Hotels Corporation

Hyatt Hotels Corporation announced the opening of the 140-room Hyatt Centric Campestre Leon, marking the Hyatt Centric brand’s entry into Mexico. Hyatt Centric Campestre Leon is the latest hotel to join the global Hyatt Centric portfolio that is designed for a growing segment of savvy explorers seeking shareable moments to inspire others. The Hyatt Centric brand currently has 26 properties across 12 countries, including the U.S., Chile, Peru, Uruguay, France, Japan, Spain and more.Situated within Puerta Bajio, a leading mixed-use development in Leon’s “Golden Zone” area, the city’s epicenter of business and commerce, Hyatt Centric Campestre Leon was rebranded from Cleviá Grand Hotel Leon and is managed by Grupo Hotelero Santa Fe. As part of its transition to the Hyatt Centric brand, the hotel now features new in-room Hyatt Centric amenities including the all-natural bath essentials line BeeKind®, Drybar Buttercup salon-quality blow-dryers, and a Keurig® pod coffee maker.

  • Copa Airlines

Travelex, the global foreign exchange specialist, announced a partnership with Copa Airlines. From June 10, 2019 ConnectMiles Members can earn miles when exchanging currency in all Travelex stores at Tocumen International Airport, Panama.The program will allow passengers at Tocumen Airport exchanging currency with Travelex, to earn miles in the Copa Airlines loyalty program “ConnectMiles”.The companies will monitor the program in Panama with an eye on expanding the program in other airport locations.

 

  • Aviareps

Aviareps has expanded its Latin American (LATAM) market presence with the opening of its newest location in Lima, Peru. This strategic position will strengthen Aviareps’ growing LATAM network by extending their expertise in specialised destination and hospitality marketing, public relations and sales (GSA) representation into the emerging market of Peru. In the early 2000s, Peru’s GDP grew an average of 6.1% annually, making it one of the fastest-growing countries in LATAM.Aviareps Peru will be run by Forsyth, under the regional leadership of Marcelo Kaiser, Vice President LATAM and General Manager Brazil. With the addition of the Lima location, the Aviareps LATAM network will include 8 offices made up of more than 65 specialists in both B2B and B2C sales, marketing, public relations for the aviation, tourism and hospitality industries.

  • Avon

Red Consultancy has been appointed the global cause, brand and corporate communications agency of Avon, following a competitive pitch. Last November, the brand appointed Spark Foundry to handle its global online and offline media planning and buying after a competitive pitch.

 

 

 

 

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

 

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Dollarcity

Dollarama Inc. announced that it entered into a definitive stock purchase agreement to acquire a 50.1% interest in Latin American value retailer Dollarcity. The purchase price is based on a five times multiple of Dollarcity’s EBITDA, minus net debt and subject to customary adjustments, and will be settled in cash using available free cash flows.As at March 31, 2019, Dollarcity operated a total of 180 stores, with 44 in El Salvador, 54 in Guatemala and 82 in Colombia. Dollarcity’s growth plan to 2029 is to reach a target of up to 600 stores within its three existing countries of operation, with the majority of store growth to be focused in Colombia.Dollarcity’s growth target for the calendar year 2019 is 40 to 50 net new stores. In the first quarter of 2019, Dollarcity had already opened 11 net new stores. The transaction, which is subject to customary closing conditions, is expected to close in August 2019. Dollarama will account for its investment in Dollarcity based on the equity method.

  • Flybondi

The National Civil Aviation Agency (ANAC) of Brazil authorized on Tuesday 2 July 2019 the Argentine airline Flybondi Líneas Aéreas to initiate regular international operations towards the Federative Republic of Brazil. The authorization will allow the airline to register routes and start selling airline tickets in the country.The low cost airline Flybondi of Argentina obtained the authorization of the National Agency of Civil Aviation of Brazil to start operating regular international flights in Brazil. The endorsement was granted during a meeting of the Board of Directors of the Brazilian agency, which will allow the Argentine company to register the routes and start selling the tickets.Flybondi will start flying to Brazil from 4Q2019. After receiving authorization from Brazil, Flybondi announced its new international route that will start operating from October 2019: The first commercial air route will be Buenos Aires/Palomar-Rio de Janeiro / Galeão.It will be the third international destination of the airline that flies to Asunción (Paraguay) and the route to Punta del Este (Uruguay) that operated in summer. Regarding rates, announced promotional prices for the launch.Flybondi launched its new international route: Buenos Aires-Rio de Janeiro, which will start flying from October 2019 with a promotional rate of AR$ 3,600 per section. The route will link El Palomar Airport and Galeão International Airport and will have 3 weekly frequencies: Wednesdays, Fridays and Sundays. It will be the third international destination of the airline.

  • 1xBet

C Barcelona and 1xBet have signed a new sponsorship deal whereby the online betting company will become a new Global Partner of the club for the next five seasons, through 30 June 2024. The agreement, which came into effect on July 1, is part of the club’s global expansion strategy, and also relates to its mission to source the best possible partners in different categories to help it to maintain its leading position not just on the field but also in terms of sports sponsorship and marketing, FC Barcelona explained in a statement.As a result of this agreement, FC Barcelona and 1xBet will be working together in different activations from a wide range of assets, including access the players to create promotional material and marketing campaigns.1XBet is a leading international gaming and technology company with more than 12 years of experience in the field, and offices in Europe, Asia and Latin America. The company has sponsorship deals in place with major rights holders including Serie A and Tottenham Hotspur, to name a few.

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

  • Radisson Resort Paracas

Radisson Hotel Group announced it has recently become the fastest growing global hotel company in Peru with the opening of Radisson Resort Paracas. The newly constructed hotel is located on Peru’s coastline with incredible views of the Pacific Ocean. Radisson Hotel Group is rapidly expanding in Peru with five hotels now in operation and another hotel set to open this summer. Peru will soon feature three of Radisson Hotel Group’s brands; Radisson, Park Inn by Radisson and Radisson RED. Many of the hotel’s are located within the flourishing Lima District, including Radisson Hotel Decapolis Miraflores, Radisson Hotel San Isidro and Radisson Hotel Plaza del Bosque. The sleek and modern Park Inn by Radisson Tacna provides a quiet getaway for guests visiting southern Peru. Radisson Resort Paracas is the first of two hotel openings in Peru this summer. Radisson RED Miraflores is scheduled to open August 2019.The newly opened Radisson Resort Paracas will serve as a top destination in the country along Peru’s west coast. The hotel features 150 guest rooms and suites. The infinity pool overlooking the ocean provides the perfect environment to relax and unwind.Radisson Hotel Group is celebrating 30 years in Latin America. Radisson Paraiso Hotel Mexico City celebrated its 30th anniversary earlier this year. This was the first Radisson to open in Mexico, which led the expansion of Radisson Hotel Group’s portfolio of hotels throughout Latin America.

Join us at PORTADA Mexico!

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • PepsiCo 
Pepsico in Sales Leads LatAm

PepsiCo Latin America has been working for the last decade to foster inclusive recycling in the region as part of its’ goal for plastics to never become waste. For instance, the company launched “Recycling with Purpose,” a circular economy model for Latin America based on consumer involvement and education. Today, Peru becomes the first country to implement the program. Through a partnership with ecoins — an initiative founded in Costa Rica that aims to increase the collection of PET materials in exchange for ecoins, a virtual currency — consumers in Peru can now earn discounts on a variety of products and services, in exchange for the collection of recyclable materials, including PET. The ecoins partnership aims to reach 1 million people with recycling awareness in its first year of operation across the region.The second component of the platform is including grassroots recyclers as an integral part of the circular economy model (similar to what The Body Shop is now doing in India). In this regard, PepsiCo Latin America has a long-standing partnership with the nonprofit Ciudad Saludable, a catalyst of the recycling ecosystem in Peru. Today, The PepsiCo Foundation is announcing a $2 million USD grant to Ciudad Saludable, to support the inclusion of 1,000 grassroots recyclers in recycling collection routes across eight countries (Argentina, Brazil, Chile, Colombia, Guatemala, Jamaica, Mexico and Peru). The program will indirectly benefit 800,000 people at the community level with improved recycling services, and aims to collect 6,000 tons of recyclable materials.

 

  • P&G
P&G in Sales Leads LatAm

US consumer goods giant Procter & Gamble will deliver on its promise of fragrance ingredients transparency by the end of the year, the company stated.To help consumers better understand the labels, P&G will also include information on where these ingredients are found in other products, such as in fruits or food.The move towards disclosure is in keeping with broader trends across the industry.P&G competitor Unilever has already disclosed all fragrance ingredients down to 0.01% in its home care, beauty and personal care products in the European and US markets. And cleaning products company SC Johnson has expanded its ingredient disclosure website to cover Latin America (in addition to Asia Pacific, Canada, Europe and the US), for a total of 8,700 products in 35 languages.

 

 

  • Cinépolis
Cinépolis in Sales Leads LatAm

Mexican movie chain Cinépolis has announced plans to develop 63 new cinema theatres across Saudi Arabia in the major cites of Riyadh, Jeddah, Dammam, Jazan and Najran over the next two years.The largest cinema exhibitor in Latin America and fourth largest exhibition circuit in the world, Cinépolis said six cinemas will be rolled out across the kingdom over the next two years, with the first due to open in Lulu Mall, Dammam, by the end of this year, four scheduled for 2020 and the sixth for 2021.The expansion into Saudi Arabia marks a huge milestone for the global cinema chain and was partly possible with the help of the Kingdom’s Vision 2030, which aims to diversify the country’s economy by leveraging non-oil sectors and promote culture and entertainment, according to a statement from the company.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • allpago
Allpago in in Sales Leads LatAm

PPRO, the cross-border e-payments specialist, isannouncing the acquisition of Latin American payments provider allpago to create the world’s leading platform for local payments. Allpago is the preeminent provider of payment and gateway services in Latin America covering 90% of the market1. This expansion is a transformational step for PPRO to meet its ambition of globalizing the company and build upon its recent expansion into Asia-Pacific and North America.The deal will see PPRO become a major influence in all markets globally and is adding a wealth of additional local payment methods (LPMs) to their payments offerings. Philipp Bock, founder of allpago, adds: “Latin America’s economy is one of the most exciting emerging regions in the world. 156 million people will buy goods and services worth US $80 billion online by the end of 20192. It is a part of the world that holds huge potential for PPRO to build a thriving presence.

For prior Sales Leads LatAm editions, click here.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Apple

Originally scheduled to open its doors in early 2019, Apple’s first Latin American flagship store is back on track for unveiling in an upscale Mexico City mall later this year after undergoing a major redesign to consolidate two stories of floorspace into one. Construction of the large single-story standalone structure at Antara Fashion Hall in Ciudad de Mexico’s (CDMX) Polanco district has been ongoing for months. Apple committed to plans to build a Latin American flagship in 2017, just six months after opening its first retail store in the region at Mexico’s Centro Santa Fe mall. The Antara location was selected over a nearby plot on Avenida Presidente Masaryk due to the first store’s strong enterprise sales, which currently account for more than 40% of all revenue.

 

 

  • PepsiCo/ Grupo Gepp

PepsiCo plans to invest US$4B in Mexico between 2019-2020 with partner Grupo Gepp and create around 3,000 new jobs. Part of the investment will go toward a US$109M new plant in the central state of Guanajuato, which should be operating at full capacity by 2025. Grupo Gepp markets Pepsi products in Mexico.

 

 

 

 

  • Adsmovil / Rappi 

Adsmovil, leader in mobile advertisement in Latin America and the Hispanic market in the United States, and all-purpose delivery application Rappi have joined forces to launch Click2Rappi. Software Click2Rappi is aimed at recognizing users’ taste through their searches and online purchases and offer them certain products according to their location. In addition, the software will make sure the product is actually available and deliver in time by the closest “Rappitendero”.The products will be offer through advertising display on the pages through which the person navigates.Rappi users will be able to buy what they want with a single click as the software  will send them directly to the payment. For those who do not have the application, it will allow them to quickly register and close the purchase.

 

 

 

 

  • Visit Orlando

 

A rise in tourists from Latin America helped push Visit Orlando to yet another record number of visitors last year, solidifying the region’s position as the country’s most-visited destination, Orlando Sentinel has reported. Officials with the tourism marketing agency announced that a record 75 million people visited Central Florida in 2018, a 4.2 percent jump from the previous year.The increase included an 8.1 percent jump to 893,000 visitors from Brazil and a 13.4 percent boost in tourists from Mexico to 382,000.The record comes as the region gears up for another string of hotel openings during the next two years, as dozens of projects are expected to finish.

 

 

  • Mercado Libre

Online Marketing agency Interactivity will continue working with Mercado Libre to develop the content and manage the company´s LinkedIn profile, in order to amplify job searches of the leading e-commerce company in Latin America .Interactivity will develop the brand´s digital strategy, audiovisual content and manage the LinkedIn community for the entire region.

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • JetBlue

JetBlue announced that its new and expanded Guayaquil service, with daily nonstop flights between New York’s John F. Kennedy International Airport (JFK) and Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE), is now out for sale. JetBlue will launch the new service on December 5, 2019 (a). Flights will operate daily and the new route will become the longest in the JetBlue network, stretching beyond today’s longest route by more than 200 nautical miles.Home to more than two million people, Guayaquil, is buzzing with colorful cityscapes, outdoor gardens and zoos. The city is also a convenient gateway to the natural beauty of the Galapagos Islands. With quick and easy flight access from Guayaquil, travelers can get up close and personal with wildlife while surrounded by unique landscapes unlike anywhere else in the world.Guayaquil is the second city in Ecuador JetBlue serves and the sixth JetBlue city in South America overall. The airline first launched daily service between Fort Lauderdale and Quito in 2016. Existing service between Fort Lauderdale and Guayaquil launched February 2019.

 

  • Holiday Inn Piura

IHG (InterContinental Hotels Group) announced the opening of the newly-built 118-room Holiday Inn Piura hotel located in the coastal city of Piura, Peru. The Holiday Inn Piura hotel is the company’s first brand to open in Piura, which is the business hub of Peru’s northern region.Holiday Inn Piura is owned by Corporacion Hotelera Piura S.A.C. and operated by Grupo Agrisal Division Hotelera. The hotel is part of IHG’s diverse family of brands in nearly 100 countries and territories.Gerardo Murray, Regional Vice President Marketing, Commercial and Revenue Strategy, Mexico, Latin America and Caribbean, IHG, said: “We are proud to continue IHG’s growth in Peru with the opening of Holiday Inn Piura. We are excited to bring business and leisure travelers a welcoming stay they can count on while exploring new destinations within this magnificent country.”

 

 

  • Tapestry Collection by Hilton

Hilton has announced the signing of ROK Hotel, Kingston, Tapestry Collection by Hilton, representing the brand’s debut in Jamaica and the Caribbean.Slated to open in 2020, the 168-room property, owned by PanJam Investment Limited, sits in a multi-purpose complex on the Kingston Waterfront and will include retail, on-site entertainment and commercial office spaces.Under redevelopment to further revitalize the Kingston Waterfront, the 12-storey building originally opened in 1977 as the Oceana Hotel. Now, it is being transformed into ROK, Kingston, a contemporary hotel offering guests convenient access to the National Gallery of Jamaica and the historic landmark, Port Royal.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Best Buy

Big-box consumer electronics retailer Best Buy Mexico is opening a new store in Aguascalientes and 7 other stores in Mexico this year, bringing the total number to 42. Five of the new stores will open in five cities that will be new for the retailer, which will extend its presence to 15 states. The goal of reaching all 32 states. Best Buy intends to invest heavily in distribution centers and electronic control systems. José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico is a member of Portada´s Brand Star Committee LatAm. 

 

 

 

  • Natura &Co / Avon

Brazilian Natura &Co announced that it is acquiring Avon Products, Inc. in an all-share transaction, creating the fourth-largest pure-play beauty group in the world and a major force for good in the industry.The combination creates a best-in-class multi-brand and multi-channel beauty group, with direct connections to consumers on a daily basis. The group will hold leading positions in relationship selling through Avon´s and Natura’s over 6.3 million Consultants and Representatives, a global footprint through 3,200 stores, as well as an expanded digital presence across all companies. The combined Group is expected to have annual gross revenues of over US$10 billion, over 40,000 associates and be present in 100 countries. The expanded group will bring beauty to over 200 million consumers across the world, anytime, anywhere, every day. By adding Avon to a portfolio that already includes Natura, The Body Shop and Aesop, Natura &Co will enhance its ability to better serve its different consumer profiles and distribution channels and expand into new geographies. As part of this transaction, a new Brazilian holding company, Natura Holding S.A., has been created. Upon closing, the Board of Directors of the combined company will consist of 13 members, 3 of which will be designated by Avon. Closing is expected in early 2020.

 

  • Disney

Disney is about to kicked off a review of its entire global media planning and buying business, Adweek reports. The pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media for the entirety of Disney’s portfolio. Disney recently selected OMD Entertainment to handle U.S. media for 20th Century Fox. Disney spent around US$1 billion on measured marketing globally in 2018.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Life Fitness & Smart Fit

World leader in commercial fitness equipment Life Fitness will equip 450 Smart Fit gyms by the end of 2021 in the region. With more than 600 units distributed in Brazil, Mexico, Chile, Dominican Republic, Peru, Colombia, Argentina and Ecuador, Smart Fit grew 34% last year, reaching 2 million customers.For the next three years, the company’s goal is to continue to grow in the region. Among the plans is the purchase of equipment for 600 units, between new facilities and refresh. Considered as key accounts, the major fitness networks, such as Smart Fit, has a relevant representation on Life Fitness’ revenue.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • LATAM airlines

Emirates airlines recently announced a codeshare deal with Brazil’s LATAM airlines. The new arrangement will apply to Brazilian domestic routes already serviced by Latin America’s largest carrier.Emirates passengers can now fly on the same itinerary to 17 Brazilian destinations from Rio de Janeiro and São Paulo.The agreement between Emirates and LATAM was announced on May 2nd. The new deal enhances the already-impressive destination portfolio of the Dubai-based airline. According to Emirates’s 2018-2019 performance report published in September 2018 the company’s global fabric covers 161 destinations in 85 countries.The Gulf airline already operates daily flights from Dubai to Sao Paulo and Rio. Both routes are serviced by the carrier’s A380s, although from June 1st this year a newly-refurbished Boeing 777-200LR will fly the Rio route.The Emirates codeshare destinations from São Paulo–Guarulhos International Airport include Curitiba (CWB), Florianópolis (FLN), Porto Alegre (POA), São Luiz (SLZ) and Manaus (MAO).Passengers will also be able to fly from Rio de Janeiro to Buenos Aires and Santiago de Chile from June 1st, according to Sam Bridge writing for Arabian Business.Chilean LATAM airlines group was formed by the merger of LAN Airlines and TAM Airlines in 2012. The airline group – Latin America’s biggest and one of the largest in the world – operates a colossal network of passenger and cargo services throughout Latin America and the rest of the world.

  • Avianca

Avianca Brazil suffered another severe blow. A couple of days ago, executives from Avianca Airlines – the “mother” company of the Colombian group also controlled by businessman Germán Efromovich – landed in São Paulo to design the new structure of the conglomerate after the increasingly likely demise of Avianca Brasil.The Colombians are already talking to Azul, Gol, and Latam regarding agreements to share flights within Brazilian territory.Sharing flights with Azul, Gol, and Latam will enable Brazilians to fly on a domestic route operated by competitors and then board an Avianca Airlines flight abroad, according to a source close to the negotiations.The Colombian company intends to sign these contracts by the second semester. Currently, all flights of the group in Brazil are shared with Avianca Brasil.The Colombian group also wants to build a commercial structure in Brazil for the sale of international tickets. Currently, the mother brand operates direct flights to Bogotá and Lima, running regularly.

  • Huawei

Huawei has relaunched its smartphone business in Brazil and maintained its plans to set up a local manufacturing operation following a strategic review.The Chinese company had folded its consumer division in the country in 2015 and made a comeback this week, with a flash sale of its two high-end devices, the P30 Pro and P30 lite.As opposed to how the company used to operate five years ago, where it would supply mobile carriers, where only a tenth of new devices are sold, Huawei has now partnered with major Brazilian retailers.Both models being sold in the flash sale today (17) are not part of the company’s plans for local production. Rather, the firm plans to make more basic options locally.At the time, the company also announced that it would partner with Brazilian consumer goods manufacturer Positivo , who would handle the import and sales aspects of the operation, as well as after sales and technical support for the Huawei products in Brazil, and potentially making them. Brazil is the fourth largest smartphone market in the world. 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • HVS

HVS announced that the firm’s Mexico City practice has assumed responsibility for expanding the HVS presence across Latin America under the leadership of Richard Katzman. The HVS Mexico City office, established in 2007, holds a leading position in Mexico and across Central America for hospitality consulting and valuations. During the past year, it has expanded its presence and is active in projects from Colombia to Chile, leveraging the best practices established in Mexico across the Latin American region. HVS has conducted market and feasibility studies and appraisals for hotel assets in urban areas and resort destinations throughout Mexico; in addition, it has completed due diligence for IPOs for two hotel-specific FIBRAs (Mexico’s REIT-like investment vehicle) and has advised on development strategies for hotel chains and investors. The HVS Mexico City team also participates in the analysis of complex master-planned resort projects and urban mixed-use projects. HVS’s annual Hotel Investment Conference, HVS MexHIC, is broadly considered to be the best in Mexico.Richard Katzman, HVS Managing Director and Senior Partner, and Maxim Gomez, Senior Project Manager, of HVS Mexico City will be further expanding the HVS presence across Latin America.

  • SERVICIOS FINANCIEROS DIGITALES

A Latin American company SERVICIOS FINANCIEROS DIGITALES has signed an agreement with Wallet Factory for the supply of a mobile platform. The tech platform will allow SERVICIOS FINANCIEROS DIGITALES to launch a personal finance app Piggypay in Latin America. Piggypay is a mobile wallet app for micro-loans and payments. The app will target Latin American mass market to offer inclusive mobile micro-finance. The pilot launch of Piggypay is scheduled for August 2019.The app will allow users to receive a micro-loan, make payments, pay bills and transfer money. The user can apply for a micro-loan directly in the app. Piggypay will offer multiple micro-loan choices from various financial institutions. Users can pay for goods and services listed in the app or pay in-store with QR code. To use payment services the user links debit or credit card to the app. For a QR payment, the user scans the item or store code, and then enters the amount to be paid. The app allows to make money transfer from the card using the recipient’s phone number or by entering card details.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Gaucho Group Holdings, Inc.

Gaucho Group Holdings, Inc., a company with a collection of luxury assets, real estate holdings and premium wines in Argentina,  announced that they have reached an agreement with Compass Real Estate, in conjunction with Argentine Real Estate firm Ginevra Sotheby’s International Realty, to market and sell home sites at Algodon Wine Estates, a 4,138 acre luxury real estate development with over 400 estate lots for sale in San Rafael, Mendoza, Argentina. In addition to this, Algodon Wine Estates intends to leverage Ginevra Sotheby’s International Realty brand and network with more than 18,000 sales associates located in 825 offices in 61 countries and territories worldwide, while utilizing the local expertise of the GNV Group to form Ginevra Sotheby’s International Realty. Ginevra Sotheby’s International Realty is a leading luxury real estate firm in Buenos Aires, Argentina with listings in the most prestigious neighborhoods in the city of Buenos Aires and the rest of the country. Through Ginevra Sotheby’s International Realty’s website (ginevrasir.com), and Compass, Algodon Wine Estates’ listings will be marketed online at sothebysrealty.com to a global clientele.

 

 

  • Wyndham Hotels & Resorts

Wyndham Hotels & Resorts, one of the world’s largest hotel franchising company with approximately 9,200 hotels across more than 80 countries, announced the arrival of its Trademark Collection® by Wyndham soft-brand to Latin America and the Caribbean with the addition of the Costa Blu Beach Resort in Belize.The resort is owned by Sandy Point Group and will be managed by Wyndham Hotels & Resorts, making it the company’s 26th managed property in the region.With more than 100 hotels globally, Trademark Collection by Wyndham is a soft-branded, independently-minded collection of upper-midscale and above properties.

 

  • Heineken

Dutch brewing company Heineken has entered Ecuador by buying a majority stake in the local brand Biela from mainly local investors for an undisclosed amount.The Belgian-based brewer AB InBev relaunched Biela in 2014 and “has established its place in the Ecuadorian beer market,” Heineken said in a press release.Heineken will also sell its own brands in Ecuador and eventually brew Heineken beer at Biela’s facility in Guayaquil.E cuadorians drink 6m hectoliters of beer per year, or roughly 39 liters per person, lower than other countries in South America, Heineken said.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Viva Air, the Latin American group of carriers owned by a founder of Ryanair, has plans for a third airline in the region plus an initial public offering, to cash in on strong demand for discount air travel. The company aims to sell shares in New York within two years, Viva’s biggest shareholder, Declan Ryan, said in an interview. The shares could also be listed on another exchange, such as Colombia’s.Low cost carriers are disrupting the transport industry across Latin America by luring travelers away from long bus journeys while forcing older airlines to cut prices. Viva has become the third-biggest carrier in Colombia, where it started seven years ago, and the number two operator in Peru where Viva Air Peru started operations in 2017.The company is considering Ecuador or Central America as the base for the third airline

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • PepsiCo Latin America

In the run-up to this year’s UEFA Champions League Final in Madrid, PepsiCo Latin America together with its iconic snack brand Lay’s®, announced the launch of an initiative created to reward the sports fanship of millions of fans who follow the most prestigious football league closely every year and the world’s most-watched annual sporting event. The campaign has different names such as “¡Demuestra tu pasión!”, “Lay’s Minuto de Gol”, “Pasión Futbolera”, “El Llamado de la Champions” and “Lay’s Te Leva Para A Final Da UEFA Champions League” and will hit 13 countries across the region. The initiative was launched on April, with a duration of three months, and will feature the participation of the most resounding figures in world football such as Argentine Lionel Messi and Spanish David De Gea. Also, Luis Suarez participates in the campaign of his native country, Uruguay, as well as Gary Medel for the campaign in Chile.In each Latin America country, the fans of Lay’s and the maximum annual football competition will be able to participate in a promotion in which, according to local dynamics, they could win from different Lay’s products, to official UEFA balls and, as a maximum prize, a trip to watch the UEFA Champions League Final to be played on Saturday, June 1 at the brand new stadium Metropolitan of Madrid A comprehensive 360 ​-degree campaign provides a complete experience to the participants, both through the multiple online platforms and social networks, as well as in the different points of sale.In addition, a strategic partnership with ESPN, the highest-rated sports network in Latin America, will allow the local consumer to connect with Lay’s and their passion for football in a way never seen before.

 

 

  • Marriott

Marriott International has revealed Homes & Villas by Marriott International, a home rental initiative with 2,000 premium and luxury homes located in more than 100 destinations throughout the United States, Europe, the Caribbean and Latin America. Starting next week when the offering launches, members of Marriott Bonvoy can earn and redeem points at these highly curated homes, providing more choice of accommodations that suit a range of travel needs around the world. Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes. The introduction of Homes & Villas by Marriott International adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, CA; and St. Barts in the Caribbean.

 

 

  • Selina

Selina, the Latin-American hospitality startup that combines beautifully-designed accommodation with coworking, recreation, wellness and local experiences, announced plans to expand into the U.K., signing four new locations in Liverpool, Birmingham and in Manchester. Selina partnered with Aroundtown and Altshuler-Shaham Properties to acquire a US$40 million portfolio of hotels operating under the Hatters brand to kick off its expansion efforts in the region.Set to rebrand as Selina in the second half of 2019, Selina will bring its signature Latin American aesthetic to each of the locations in partnership with emerging local artists and designers.Selina’s expansion to the U.K. comes on the heels of a US$100 million series C funding round, which was led by Access Industries, with participation from Grupo Weise and existing investors  Colony Latam Partners. In addition to the U.K., 2019 will see Selina open a further 31 properties in Germany, Portugal, Greece, Israel, Argentina, Brazil and Mexico, in tandem with expansion into new European and Latin American markets and an entrance in Asia by 2020. Founded in Latin America in 2015 by Rafael Museri and Daniel Rudasevski, Selina has rapidly expanded around the world, operating 46 locations in 13 countries.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Delta Airlines

Ogilvy México, currently led by Verónica Hernández  and Checha Agost Carreño, has been appointed by Delta Airlines to handle the brand in Mexico, Brazil and US hispanic market. The agency will be responsible for ATL and digital campaigns among other duties.

 

 

  • AXION energy

After five years of joint work, Havas Argentina has been once again chosen by AXION energy and will continue to be in charge of the oil company’s strategy, planning, negotiation and media buying.

 

 

 

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Marriott International

Marriott International expects to expand its footprint in Mexico by more than 50% to the end of 2023, following a robust year of new signings.In 2018, the company signed 36 deals in the Caribbean and Latin America, including more than 2,300 rooms or close to 40% of total rooms in Mexico. With these new deals, Marriott’s total Mexico pipeline now has nearly 50 properties consisting of 8,000 rooms across the country—from Mexicali to Cancun, including key gateway cities such as Mexico City, Guadalajara and Monterrey and resort markets like Cancun, Los Cabos and Puerto Vallarta.As of Dec. 31, 2018, Marriott had 85 open properties in Mexico, representing about 34% of its 249 properties across 21 brands in the Caribbean and Latin American region.

 

 

  • Doritos®

Doritos®, one of PepsiCo‘s fastest growing global snacks brands, is putting the power of the “Spidey-Sense” in the palm of consumers’ hands through a global promotional partnership with Columbia Pictures’ upcoming summer release, in association with Marvel Studios, Spider-Man: Far From Home. In more than 35 markets around the world, Doritos will launch a global marketing campaign offering fans a chance to boldly embrace their inner superhero.The Doritos and Spider-Man collaboration will bring excitement to fans around the world. The fully integrated global Doritos promotional campaign will include on-pack design, in-store displays, TV creative, unique digital content and sweepstakes. Doritos packaging in markets across North America, Latin America, Egypt and Asia will feature exclusive images and thematic from the film, launching worldwide in early July.In more than 20 countries including Australia, Mexico and Colombia, fans will be able to snack on unique limited-edition Spider-Man: Far From Home themed Doritos that are the hero’s signature color – red.

 

  • Novartis

Novartis is holding a global review of its media planning and buying business, much of which is managed by Starcom. The Publicis Media agency has handled the account in various markets.It is unclear whether the process will involve reviewing the markets in succession or as one centralised global process.

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Radisson®

Radisson®, one of the best-recognized hotel brands, announced the opening of Radisson Hotel Plaza del Bosque at Avenida Paz Soldán 190, San Isidro, Peru. Centrally located in Lima’s upscale San Isidro District, the hotel is surrounded by large corporations, historic sites, high-end shops and delicious restaurants. Radisson® is an upscale hotel brand that delivers Scandinavian inspired hospitality and enables guests to focus on a work/life balance and find more harmony in their travel experience.

 

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Despegar & Falabella

Despegar.com, Corp., the leading online travel company in Latin America, announced it has entered into an agreement with Falabella Financiero, a subsidiary of Falabella, through which both companies plan to establish a 10-year commercial agreement in Chile, Colombia, Peru, and Argentina, the term of which could be extended. Included in the transaction is the transfer of 100% share ownership of Viajes Falabella’s operations to Despegar.The acquisition of Viajes Falabella in Chile, Colombia, Peru and Argentina, together with the license to use the Viajes Falabella brand name has been agreed for a total consideration of US $27 million. The transaction assumes the transfer of these operations free of any financial debt.With this agreement, clients of both companies will have access to an enhanced travel and tourism product and service offering, through an omnichannel service model (online, call center and physical stores). In addition, customers will be able to access exclusive discounts, earn double CMR Points Falabella’s loyalty program, both at Viajes Falabella and Despegar, as well as an expanded product offering in exchange for CMR Points at Viajes Falabella.Viajes Falabella will maintain the brand, its network of physical stores and its digital platforms, to enhance the supply of products and services of Despegar.

  • Natura

Natura will take over the operations of The Body Shop in Latin America. Effective on May 2019, the shift is part of the Natura &Co group’s strategy to enhance synergies between its different brands and is in line with the transformation plan of the British cosmetics brand aiming to strengthen its presence in the region.Today, The Body Shop has about 160 stores in Latin America, including franchises and own stores, with presence in Brazil, Chile and Mexico. Natura’s Retail Director, Paula Andrade will also lead the operations of The Body Shop in the region, using the existing structures of the two businesses. A General Manager will be named in Brazil, where most of the stores are concentrated, as well as in Chile and Mexico.In Latin America, the plan includes: the adaptation of the global portfolio to regional specificities, with a greater emphasis on the fragrance and gift categories; a review of the store network management; the adoption of new systems to make The Body Shop retail more competitive; and increased brand awareness. In addition, the group wants to optimize The Body Shop production costs by using the Natura production facilities.Natura’s retail operation also continues to expand, with 37 own stores in Brazil and nine in international markets. In the second quarter, there are plans to open eight more stores in Brazil.

  • Santander

Santander has offered to take full control of its Mexican business through a 2.6 billion euro (£2.24 billion) all-share deal as the Spanish bank chases potentially higher returns available from Latin America. The deal proposed will unwind Santander’s listing of 25 percent of the bank on the Mexican stock exchange in 2012. The move is part of efforts to focus more on emerging economies while cutting costs to counter squeezed margins in mature European markets.The Mexico deal will also bring Santander head to head with Spain’s second-largest bank BBVA, which makes about 40 percent of its earnings from Mexico.Mexico is a highly profitable market, where Santander has set a mid-term target of 19-21 percent for the underlying return on tangible equity.Santander expects the transaction to have a return on investment of approximately 14.5 percent, to be neutral on earnings per share and to contribute positively to the group’s core Tier-1 capital ratio.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • General Motors

General Motors has spent five years re-writing its playbook for making money in Latin America and the interior of China. Now, it’s show time for the first results of a project code-named GEM, for Global Emerging Market.The No. 1 U.S. automaker plans to unveil two small SUVs that will be part of a new family of sedans and SUVs the automaker forecasts will make up one in five of its global vehicle sales by 2023.This is just the opening salvo in a nearly US$5-billion bet by GM to sell up to 2 million technology-laden, modern-looking vehicles annually to consumers who today cannot afford GM vehicles designed for the United States, but may someday as their incomes rise.GM has finally found a way to make affordable vehicles in bulk for emerging markets, loaded with the technology that consumers want and still make a profit.The Chevrolet Tracker and the Buick Encore are the first tests of a new strategy for engineering vehicles to appeal to buyers in around 40 nations of the world’s middle class such as Brazil and Mexico.

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • LATAM Airlines Group

LATAM Airlines Group, Latin America’s leading airline group with one of the largest route networks in the world, announced a yearlong collaboration with The Bucket List Family, a family of five, including three small children, who travel the world together documenting and sharing their adventures. The family will travel with LATAM Airlines throughout the South American region, checking off places from their bucket list with some of the most popular destinations in the region.In addition, LATAM is bridging a partnership between The Bucket List Family and TECHO, a nonprofit organization that seeks to overcome the poverty situation that millions of people live in across Latin America through the joint work of its inhabitants and young volunteers.During a yearlong adventure, LATAM will take the family to key destinations in South America to explore the variety of cultures, and via their partnership with TECHO, present the family with the opportunity to give back to the communities by collaborating with local leaders and share their efforts and accomplishments for building better communities.The Bucket List Family will begin its tour in March of 2019, running through 2020. They are expected to visit Chile, Argentina, Colombia and Peru.

 

 

  • DogHero

Brazilian pet care app, DogHero, has received a US$7 million from Rover. A U.S. pet-sitting marketplace named Rover led a US$7 million round for Brazilian pet care app, DogHero.As Rover’s international influence grows, it’s the first time the Seattle-based company invested not only in Brazil but also Latin America. Mexican VC firm, IGNIA Partners, also contributed in hopes of expanding service across the region.Known as the “Brazilian Airbnb for pet-sitting,” DogHero is a marketplace for pet owners based in Sao Paulo, Brazil. Over the last five years, DogHero has raised around US$13 million while securing a staff of 58. Approximately 800,000 pets plus 16,000 hosts and walkers belong to DogHero’s network. Today, the startup operates in 750 cities in Brazil, Argentina, plus Mexico.Rover is one of Seattle’s most valuable startups with 475 employees, new headquarters, as well as booming business in Europe and potentially Latin America.

 

  • Holiday Inn Express

IHG (InterContinental Hotels Group) announced the opening of the newly-built 116-room Holiday Inn Express Asunción Aviadores hotel located in the business and commercial district of Paraguay’s capital city. The property will be the first Holiday Inn Express hotel in Paraguay and the second IHG brand in the country, joining the Crowne Plaza Asunción.As IHG’s largest and fastest growing hotel brand globally, Holiday Inn Express currently has 85 properties located throughout Mexico, Latin America and the Caribbean. IHG has 239 hotels across all brands and more than 40,216 rooms throughout Mexico, Latin America and the Caribbean.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Banco Comafi

Buenos Aires-based Banco Comafi, an Argentine private capital bank, has appointed agency Midios as its new strategy and media planning agency.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Mondelez

Mondelez, one of the world’s largest snacks companies, has put its global creative business in review. The review follows a similar mid-2018 review of the company’s media business, according to Adweek.  The first round saw Mondelez consolidating the North American portion with Publicis Groupe’s Spark Foundry on buying and VaynerMedia on planning and digital. The subsequent global review proceeded on a regional basis, with WPP’s Wavemaker and Mindshare winning a majority of work in the AMEA and MEU. Spark Foundry retained most of its accounts in the Middle East and Latin America while adding work in China and Southeast Asia.Mondelez has made several significant changes to its leadership team over the past year, including the appointment of four regional CMOs for North America, Europe, Latin America and EMEA.

 

  • MCM Worldwide

MCM Worldwide, a leather luxury goods brand founded by Michael Cromer and bought out by Sungjoo Group in 2005, has appointed Spark Foundry as its global media agency following a competitive review. PGR Media was the incumbent.Spark Foundry will handle strategy, content, digital buying and data & analytics, across the brand’s U.S., EMEA and APAC markets.

 

 

  • Goya Foods

Goya Foods celebrates in May its first year of partnership with La Moderna in México, Abasto Hispanic reports. This alliance has allowed Goya to successfully expand the distribution of its food products in the neighboring country, where it seeks to continue growing.According to Goya Foods Senior Vice President, Joe Perez, La Moderna is the right vehicle to assist Goya Foods in this expanding effort.Goya Foods is using its´production plant in Texas to send its´products to La Moderna and focusing on northern México, but the brand hopes to continue expanding to other regions of the country.To continue with its global expansion plans, Goya appointed a new Director of International Business Development, according to Joe Pérez, Goya Senior Vice President.

  • Holiday Inn

IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies,  announced the opening of the newly-built 175-room Holiday Inn Express® Lima San Isidro hotel located in the heart of Peru’s bustling capital city. Located at Calle Coronel Andres Reyes No. 492 in the vibrant San Isidro neighborhood, travelers can enjoy the hotel’s proximity to the Jockey Plaza shopping mall, the Huaca Pucllana ancient archaeological site in nearby Miraflores district, and top restaurants and shopping areas surrounding the hotel. Holiday Inn Express Lima San Isidro opens with IHG® Connect, which delivers enhanced Wi-Fi with the fastest speeds in the industry, as well as an auto recognition feature for IHG® Rewards Club members, so guests only need to sign in once to access hotel Wi-Fi at all IHG Connect-enabled hotels.IHG currently has 82 Holiday Inn Express properties located throughout Mexico, Latin America and the Caribbean and 232 hotels across all brands and more than 39,317 rooms throughout Mexico, Latin America and the Caribbean.

  • Inmuebles24

Inmuebles24, the largest real estate portal in Mexico, and FCB&FiRe presented the new campaign “My Home, Your Home” with the concept #MeSientoMexicano (I feel Mexican) shows the feeling of pride that is strengthened after finding a home.
Mexico conquers and captivates for its human warmth, its culture and immensity of options where to live, in each place there is something magical. And “My Home, Your Home” tells the stories of those who are proud of Mexico, either because they were born there or because they decided to be part of it.With this multiplatform campaign that will have an important presence in digital and traditional media, Inmuebles24 tells how Mexico is one of the countries that generates more pride between its inhabitants.Inmuebles24, one of Grupo Navent’s companies, is the most outstanding sales platform with more than one audience in Mexico that has more than 370 million property notices and uses the most advanced technology to deploy sea content more relevant for each user Find the perfect place to live. Quiroga Medios is Inmuebles24´s Media agency of record.

  • MercadoLibre, Inc.

MercadoLibre, Inc., a Latin American e-commerce technology company, announced it intends to offer approximately US$1 billion of common stock. The company reported it also intends to grant the underwriters a 30-day option to purchase up to US$150 million of additional shares of common stock.MercadoLibre then revealed it has entered into an agreement pursuant to which PayPal Holdings, Inc. has committed to making a US$750 million strategic investment through the purchase of common stock. MercadoLibre noted that in a separate agreement, an affiliate of Dragoneer Investment Group has agreed to purchase US$100 million of Series A perpetual convertible preferred stock. The PayPal and Dragoneer investments are contingent upon the closing of the public offering and are expected to close at the same time or shortly after the public offering.Founded in 1999 and headquartered in Argentina, MercadP Libre provides solutions to individuals and companies buying, selling, advertising, and paying for goods online.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

Bogota-based airline Avianca will remove 10 E190 aircraft, eight of which it currently operates. Two other E190s are currently leased to Aeromexico Connect, Cirium Fleets Analyzer shows. As a result of the E190 removals, Avianca has incurred a US$38.9 million one-time non-cash impairment charge in its fourth quarter 2018 financial results, representing the residual value of the aircraft.Avianca says the E190 phase-out will result in cost savings on the maintenance and inventory front, as the airline undergoes an internal plan to boost profitability after focusing on growth in recent years.The carrier is the latest among Latin American airlines to target removals of the E-Jet E1 family from its fleet.

 

  • Global Citizen

International advocacy platform Global Citizen, committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media AOR. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships.Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.The partnership will capitalise on the existing facilities and manpower of FAdeA, coupled with Etihad Airways Engineering’s MRO expertise as well as its strong customer footprint in Latin America. Following the signing of the multi-year agreement, seven Airbus A320 aircraft belonging to LAN Argentina were reconfigured at FAdeA facilities and more projects are planned in the coming months.

 

  • Hilton

Hilton has announced plans for four new hotels in Mexico. The new projects include the company’s first Canopy hotel in the country, as well as the first Hilton Hotels & Resorts property in Monterrey and the first two Curio Collection properties in Mexico City.Hilton said it currently has a portfolio of more than 60 hotels in Mexico, with nearly 30 additional projects in development.

 

 

 

  • Etihad Airways

Etihad Airways Engineering has signed a collaboration agreement with Argentina’s main aircraft manufacturer, Fabrica Argentina de Aviones (FAdeA), to serve MRO customers in South America. The agreement enables both companies to leverage their strengths and become significant players in the narrow body aircraft maintenance market in South America. As part of the collaboration, Etihad Airways Engineering will support FAdeA in developing the processes and capabilities to maintain and modify aircraft and aircraft components.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dixie Brands Inc.

Dixie Brands, a canadian designer, manufacturer and distributor of marijuana infused products, has revealed the full scope of the Company’s current expansion plans. Along with reaffirming a planned expansion into the Canadian market, Dixie has also announced plans to enter new markets in the United States and Latin America.With a population of more than 620 million people, and nearly a dozen different countries in the area recently passing legislation allowing the sale of cannabis products, the region appears to be the next location to which cannabis companies will be directing their attention. In order to gain entry into Latin America, Dixie has signed a binding letter of intent with Khiron Life Sciences Corp., an established organization with market access to 75% of Latin America’s substantial population. The agreement between the two companies will take the form of a 50/50 joint venture.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Nestlé

Nestlé announced the global launch of a new range of Starbucks products to enjoy at home. Consumers can now enjoy a line of 24 Starbucks-branded coffee products from Nestlé, including whole bean and roast as well as the first-ever Starbucks capsules for Nestlé’s Nespresso and Nescafe Dolce Gusto systems.This is the first product launch since the two companies formally joined forces in August last year and created a global coffee alliance.Nestlé will start rolling out products in several markets across Asia, Europe, Latin America, the Middle East and the U.S.Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding Ready-to-Drink products.The agreement will consolidate Nestlé’s leading position in the global coffee business while significantly strengthening Nestlé’s coffee portfolio in North America.

  • Falabella Group

Falabella Corporate Services, part of retail giant S.A.C.I. Falabella, South America‘s largest integrated retailer partners with ThoughtWorks India, a global software consultancy to fast track the e-commerce platform of the Falabella Group. The strategic partnership will give Falabella competitive advantages of customized, scalable and a secure platform that will integrate with its existing systems.In line with the Group’s aspirations of being a formidable digital commerce player in the countries it serves – Chile, Peru, Colombia, Argentina, Brazil, Uruguay and Mexico, Falabella Corporate Services India will drive data driven and personalized customer shopping experience through ThoughtWorks digital platform strategy. Founded in 1889, Falabella is one of Latin America‘s leading online and offline retail platforms. Falabella has over 496 stores across 7 countries comprising retail shopping centers, travel, insurance and consumer credit.

  • inCruises International

In 2016, inCruises International, the world’s largest cruise membership club, embarked on unprecedented global expansion, a move designed to provide more people around the world with the opportunity to travel affordably and profitably.This month, two new countries in Latin America have been added to the company’s portfolio: Argentina and Peru.The announcement means that people in Argentina and Peru with entrepreneurial ambitions can join Independent Representatives across the globe who earn income by selling inCruises exclusive Cruise Membership Club.Adding Argentina and Peru is expected to bolster the region’s economy through business opportunities and increased cruise tourism. Since launching its flagship membership in 2015, inCruises International has grown to become the premier cruise membership club with Members and Partners in over 178 countries all over the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Rituals

Body and home cosmetics beauty house Rituals has opened its first store in Americas travel retail at London Supply’s Puerto Iguazu border duty free complex.The opening is in partnership with Essence Corp, which has travel retail distribution rights for the brand in the USA, Canada, Latin America and Caribbean.The opening marks the first time that Rituals is able to showcase its lifestyle brand credentials spanning numerous categories to travel retail shoppers in the Americas.

 

  • Shell 

Oil giant Shell invested in German manufacturer Sonnen last May. Now the oil company wants to fully acquire the business, subject to Germany’s monopoly authorities. Sonnen said it hopes the deal will accelerate its growth by expanding its market reach and capacity.In recent months, sonnen has positioned itself well in the U.S. and Australia and the firm aims to expand into Africa, Latin America and Asia.Shell offers a global presence and had supported sonnen in auditing battery cell manufacturing. Purchasing conditions for battery cells would also be expected to improve for sonnen with a strong partner such as Shell.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Southwest Airlines

Southwest Airlines is dropping its service to Mexico City from its hub at Houston Hobby Airport. Houston is the only city currently offering nonstop service to Mexico City in Southwest’s Latin America route network. Southwest made the announcement in its most recent earnings call, when CEO Gary Kelly reported that the route would end March 31. During the call Kelly said that the airline was focusing on leisure destinations, while Mexico City had been more of a business travel market.Southwest serves Mexico City from Houston Hobby four times daily. All told, the airline serves Mexico from a total of 21 peak and seasonal cities in the United States, with its most recent addition being new service between Chicago Midway and San Jose del Cabo.

 

  • Expedia

Travel website Expedia have quietly stopped selling airline tickets for Venezuela amid recent political turmoil. Washington-based Expedia Group said the company was acting on behalf of travelers’ wellbeing and in accordance with recent travel advice by foreign governments about crime and civil unrest.American Airlines, with two flights daily from Caracas to Miami, is the only remaining U.S. carrier providing service to the country after Delta and United Airlines pulled out in 2017 amid a political crisis that has forced millions to flee the country.

 

 

 

  • Hilton

Hilton and Atlantica Hotels announced the signing of a management license agreement whereby Atlantica plans to develop and manage DoubleTree by Hilton hotels in Brazil. As part of this agreement, the companies also announced the first planned DoubleTree by Hilton hotel in Porto Alegre, Brazil. This agreement will introduce DoubleTree by Hilton in Brazil, underscoring Hilton’s continued commitment in the Caribbean and Latin America to introduce the company’s industry-leading brands across the region.DoubleTree by Hilton joins Atlantica’s portfolio of 19 brands represented by 120 hotels in Brazil, including Hilton Garden Inn. Hilton and Atlantica have opened four Hilton Garden Inn hotels in Brazil, including the recently-debuted, 153-room Hilton Garden Inn Itajaí, located near Brava Beach, Hilton Garden Inn Goiania, Hilton Garden Inn Belo Horizonte and Hilton Garden Inn Santo André. The companies plan to open two additional Hilton Garden Inn hotels in Fortaleza and São Paulo.Scheduled to open in 2021, the first DoubleTree by Hilton hotel in Brazil will be located at Padre Cacique Avenue, in the city of Porto Alegre and Rio Grande do Sul state. Hilton currently has a portfolio of more than 140 hotels and resorts open to welcome travelers in the Caribbean and Latin America, including seven hotels in Brazil. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America at Hilton is part of Portada´s Travel Marketing Board.

 

  • Grupo MYT

Mexico-based restaurant brands operator Grupo MYT has secured a significant strategic investment from global private equity firm L Catterton.The restaurant company will use the funds to support and accelerate its expansion and growth across Mexico. Terms of the deal were not disclosed.Established in 2003, Grupo MYT designs and operates various restaurant models for the casual food segment in the country. It was founded by brothers Carlos, Andrés and Alfredo Mier y Terán. Brands operated by the company include Japanese casual dining restaurant Moshi Moshi; casual Mexican restaurant and cantina La Imperial; full-service multi-genre food hall Cocina Abierta; and La Crepe Parisienne kiosk format.L Catterton has made investments in various Latin American restaurant brands such as Cholula, Luigi Bosca, St. Marche, Rapsodia, Femme – Laboratório da Mulher, Espaçolaser, and Bodytech.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Grupo Vidanta

Grupo Vidanta, a resort and tourism developer in Mexico and Latin America, has announced the introduction of The Estates, a luxury development to debut at Vidanta Nuevo Vallarta and Vidanta Riviera Maya, two of the company’s seven resort portfolio destinations. It formerly existed under the name of “Jungle Estates.”With an initial presence in Vidanta Nuevo Vallarta and Vidanta Riviera Maya, The Estates will be Vidanta’s premier resort offering, positioned for the luxury market. The new units will be designed to reflect the beauty of the surrounding natural landscape.The Estates will be in nature-filled settings at Nuevo Vallarta and Riviera Maya.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • O Boticário

The internationally renowned Brazilian fragrance brand O Boticário is set to foray into the Gulf region’s largest beauty market Saudi Arabia along with its Dubai-based partner Millennial Capital.In this regard, a Memorandum of Understanding (MoU) has been signed with Saudi Arabia’s Al Malki Group (AMG). The agreement aims at key commercial objectives towards the implementation of a national development plan for introducing O Boticário brand in the Kingdom of Saudi Arabia.Saudi Arabia will be O Boticario’s second market in the Gulf region after UAE within a short span of time. O Boticário is the largest fragrance player in Brazil and has more than 4,000 stores across the globe. It is also the largest cosmetic franchise in the world with a six per cent market share in Latin America and an estimated USD 4 billion in revenue, according to Euromonitor International.

  • Air Europa

Over the past few years, Air Europa has been strengthening its route network between its hub in Madrid and Latin America, with flights to Guayaquil, Ecuador; San Pedro de Sula, Honduras and Cordoba, Argentina via Asuncion Paraguay, having been added in the last two years. The airline now flies to 16 designations throughout the South American continent and aims to increase capacity by 8.5 percent in 2019 by adding three new routes and increasing capacity in existing markets.Starting June 1, the Spanish carrier will begin flying between its base in Madrid to Puerto Iguazu, Argentina and Medellin, Colombia with twice and three times weekly frequencies, respectively, while June 3 will see the airline fly to Panama City five times weekly. The routes further connect Spain with Latin America, both connected by a shared culture and language, across both North and South America.The new incorporations of the type will help the carrier set pace for their fierce expansion plans in the region and continue to chase after Iberia, its close rival in the segment and a long-standing market leader between Europe and Latin America.

  • Despegar.com

As the leading online travel agent (OTA) in Latin America, Despegar.com has experienced a share price decline of approximately 50% over the past twelve months. However, despite investor disinterest in Despegar.com, the company continues to generate double-digit volume growth. Founded in 1999, Despegar operates under one primary brand, Despegar.com, which means “to take off” in Spanish.  A Latin American version of Expedia, Despegar offers airline tickets, hotels, bus tickets, car rentals, vacation packages, payment options, and other travel-related products and services.  Unfortunately for Despegar investors, macroeconomic turbulence swept across Latin America in 2018, depressing economic growth and causing currency declines across the region. As a result, travel volumes have been contracting. For all of these reasons, Despegar’s share price has declined by more than 55% since its 2018 high.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • VILK

Almond drink Vilk, which was recently launched in Argentina, has chosen agency Woonky for its´ communication strategy.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

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