A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- Gaucho Group Holdings, Inc.
Gaucho Group Holdings, Inc., a company with a collection of luxury assets, real estate holdings and premium wines in Argentina, announced that they have reached an agreement with Compass Real Estate, in conjunction with Argentine Real Estate firm Ginevra Sotheby’s International Realty, to market and sell home sites at Algodon Wine Estates, a 4,138 acre luxury real estate development with over 400 estate lots for sale in San Rafael, Mendoza, Argentina. In addition to this, Algodon Wine Estates intends to leverage Ginevra Sotheby’s International Realty brand and network with more than 18,000 sales associates located in 825 offices in 61 countries and territories worldwide, while utilizing the local expertise of the GNV Group to form Ginevra Sotheby’s International Realty. Ginevra Sotheby’s International Realty is a leading luxury real estate firm in Buenos Aires, Argentina with listings in the most prestigious neighborhoods in the city of Buenos Aires and the rest of the country. Through Ginevra Sotheby’s International Realty’s website (ginevrasir.com), and Compass, Algodon Wine Estates’ listings will be marketed online at sothebysrealty.com to a global clientele.
- Wyndham Hotels & Resorts
Wyndham Hotels & Resorts, one of the world’s largest hotel franchising company with approximately 9,200 hotels across more than 80 countries, announced the arrival of its Trademark Collection® by Wyndham soft-brand to Latin America and the Caribbean with the addition of the Costa Blu Beach Resort in Belize.The resort is owned by Sandy Point Group and will be managed by Wyndham Hotels & Resorts, making it the company’s 26th managed property in the region.With more than 100 hotels globally, Trademark Collection by Wyndham is a soft-branded, independently-minded collection of upper-midscale and above properties.
Dutch brewing company Heineken has entered Ecuador by buying a majority stake in the local brand Biela from mainly local investors for an undisclosed amount.The Belgian-based brewer AB InBev relaunched Biela in 2014 and “has established its place in the Ecuadorian beer market,” Heineken said in a press release.Heineken will also sell its own brands in Ecuador and eventually brew Heineken beer at Biela’s facility in Guayaquil.E cuadorians drink 6m hectoliters of beer per year, or roughly 39 liters per person, lower than other countries in South America, Heineken said.
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- Viva Air
Viva Air, the Latin American group of carriers owned by a founder of Ryanair, has plans for a third airline in the region plus an initial public offering, to cash in on strong demand for discount air travel. The company aims to sell shares in New York within two years, Viva’s biggest shareholder, Declan Ryan, said in an interview. The shares could also be listed on another exchange, such as Colombia’s.Low cost carriers are disrupting the transport industry across Latin America by luring travelers away from long bus journeys while forcing older airlines to cut prices. Viva has become the third-biggest carrier in Colombia, where it started seven years ago, and the number two operator in Peru where Viva Air Peru started operations in 2017.The company is considering Ecuador or Central America as the base for the third airline
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