A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- LATAM airlines
Emirates airlines recently announced a codeshare deal with Brazil’s LATAM airlines. The new arrangement will apply to Brazilian domestic routes already serviced by Latin America’s largest carrier.Emirates passengers can now fly on the same itinerary to 17 Brazilian destinations from Rio de Janeiro and São Paulo.The agreement between Emirates and LATAM was announced on May 2nd. The new deal enhances the already-impressive destination portfolio of the Dubai-based airline. According to Emirates’s 2018-2019 performance report published in September 2018 the company’s global fabric covers 161 destinations in 85 countries.The Gulf airline already operates daily flights from Dubai to Sao Paulo and Rio. Both routes are serviced by the carrier’s A380s, although from June 1st this year a newly-refurbished Boeing 777-200LR will fly the Rio route.The Emirates codeshare destinations from São Paulo–Guarulhos International Airport include Curitiba (CWB), Florianópolis (FLN), Porto Alegre (POA), São Luiz (SLZ) and Manaus (MAO).Passengers will also be able to fly from Rio de Janeiro to Buenos Aires and Santiago de Chile from June 1st, according to Sam Bridge writing for Arabian Business.Chilean LATAM airlines group was formed by the merger of LAN Airlines and TAM Airlines in 2012. The airline group – Latin America’s biggest and one of the largest in the world – operates a colossal network of passenger and cargo services throughout Latin America and the rest of the world.
Avianca Brazil suffered another severe blow. A couple of days ago, executives from Avianca Airlines – the “mother” company of the Colombian group also controlled by businessman Germán Efromovich – landed in São Paulo to design the new structure of the conglomerate after the increasingly likely demise of Avianca Brasil.The Colombians are already talking to Azul, Gol, and Latam regarding agreements to share flights within Brazilian territory.Sharing flights with Azul, Gol, and Latam will enable Brazilians to fly on a domestic route operated by competitors and then board an Avianca Airlines flight abroad, according to a source close to the negotiations.The Colombian company intends to sign these contracts by the second semester. Currently, all flights of the group in Brazil are shared with Avianca Brasil.The Colombian group also wants to build a commercial structure in Brazil for the sale of international tickets. Currently, the mother brand operates direct flights to Bogotá and Lima, running regularly.
Huawei has relaunched its smartphone business in Brazil and maintained its plans to set up a local manufacturing operation following a strategic review.The Chinese company had folded its consumer division in the country in 2015 and made a comeback this week, with a flash sale of its two high-end devices, the P30 Pro and P30 lite.As opposed to how the company used to operate five years ago, where it would supply mobile carriers, where only a tenth of new devices are sold, Huawei has now partnered with major Brazilian retailers.Both models being sold in the flash sale today (17) are not part of the company’s plans for local production. Rather, the firm plans to make more basic options locally.At the time, the company also announced that it would partner with Brazilian consumer goods manufacturer Positivo , who would handle the import and sales aspects of the operation, as well as after sales and technical support for the Huawei products in Brazil, and potentially making them. Brazil is the fourth largest smartphone market in the world.
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HVS announced that the firm’s Mexico City practice has assumed responsibility for expanding the HVS presence across Latin America under the leadership of Richard Katzman. The HVS Mexico City office, established in 2007, holds a leading position in Mexico and across Central America for hospitality consulting and valuations. During the past year, it has expanded its presence and is active in projects from Colombia to Chile, leveraging the best practices established in Mexico across the Latin American region. HVS has conducted market and feasibility studies and appraisals for hotel assets in urban areas and resort destinations throughout Mexico; in addition, it has completed due diligence for IPOs for two hotel-specific FIBRAs (Mexico’s REIT-like investment vehicle) and has advised on development strategies for hotel chains and investors. The HVS Mexico City team also participates in the analysis of complex master-planned resort projects and urban mixed-use projects. HVS’s annual Hotel Investment Conference, HVS MexHIC, is broadly considered to be the best in Mexico.Richard Katzman, HVS Managing Director and Senior Partner, and Maxim Gomez, Senior Project Manager, of HVS Mexico City will be further expanding the HVS presence across Latin America.
- SERVICIOS FINANCIEROS DIGITALES
A Latin American company SERVICIOS FINANCIEROS DIGITALES has signed an agreement with Wallet Factory for the supply of a mobile platform. The tech platform will allow SERVICIOS FINANCIEROS DIGITALES to launch a personal finance app Piggypay in Latin America. Piggypay is a mobile wallet app for micro-loans and other loans. The app will target Latin American mass market to offer inclusive mobile micro-finance. The pilot launch of Piggypay is scheduled for August 2019.The app will allow users to receive a micro-loan, make payments, pay bills and transfer money. The user can apply for a micro-loan directly in the app. Piggypay will offer multiple micro-loan choices from various financial institutions. Users can pay for goods and services listed in the app or pay in-store with QR code. To use payment services the user links debit or credit card to the app. For a QR payment, the user scans the item or store code, and then enters the amount to be paid. The app allows to make money transfer from the card using the recipient’s phone number or by entering card details.