A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- LATAM Airlines Group
LATAM Airlines Group, Latin America’s leading airline group with one of the largest route networks in the world, announced a yearlong collaboration with The Bucket List Family, a family of five, including three small children, who travel the world together documenting and sharing their adventures. The family will travel with LATAM Airlines throughout the South American region, checking off places from their bucket list with some of the most popular destinations in the region.In addition, LATAM is bridging a partnership between The Bucket List Family and TECHO, a nonprofit organization that seeks to overcome the poverty situation that millions of people live in across Latin America through the joint work of its inhabitants and young volunteers.During a yearlong adventure, LATAM will take the family to key destinations in South America to explore the variety of cultures, and via their partnership with TECHO, present the family with the opportunity to give back to the communities by collaborating with local leaders and share their efforts and accomplishments for building better communities.The Bucket List Family will begin its tour in March of 2019, running through 2020. They are expected to visit Chile, Argentina, Colombia and Peru.
Brazilian pet care app, DogHero, has received a US$7 million from Rover. A U.S. pet-sitting marketplace named Rover led a US$7 million round for Brazilian pet care app, DogHero.As Rover’s international influence grows, it’s the first time the Seattle-based company invested not only in Brazil but also Latin America. Mexican VC firm, IGNIA Partners, also contributed in hopes of expanding service across the region.Known as the “Brazilian Airbnb for pet-sitting,” DogHero is a marketplace for pet owners based in Sao Paulo, Brazil. Over the last five years, DogHero has raised around US$13 million while securing a staff of 58. Approximately 800,000 pets plus 16,000 hosts and walkers belong to DogHero’s network. Today, the startup operates in 750 cities in Brazil, Argentina, plus Mexico.Rover is one of Seattle’s most valuable startups with 475 employees, new headquarters, as well as booming business in Europe and potentially Latin America.
- Holiday Inn Express
IHG (InterContinental Hotels Group) announced the opening of the newly-built 116-room Holiday Inn Express Asunción Aviadores hotel located in the business and commercial district of Paraguay’s capital city. The property will be the first Holiday Inn Express hotel in Paraguay and the second IHG brand in the country, joining the Crowne Plaza Asunción.As IHG’s largest and fastest growing hotel brand globally, Holiday Inn Express currently has 85 properties located throughout Mexico, Latin America and the Caribbean. IHG has 239 hotels across all brands and more than 40,216 rooms throughout Mexico, Latin America and the Caribbean.
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- Banco Comafi
Buenos Aires-based Banco Comafi, an Argentine private capital bank, has appointed agency Midios as its new strategy and media planning agency.