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Sportswear Brand Umbro Sticks with Grupo Dass, Mercadolibre Expands in Brazil & More Sales Leads LatAm

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.


Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Umbro 

Brand management firm Iconix Brand Group Inc. has extended a license with Grupo Dass for its apparel and footwear brand Umbro.The license has been extended for 10 years and gives Grupo Dass the right to design and sell Umbro-branded performance and lifestyle apparel, footwear and equipment in Brazil, Argentina and Paraguay through 2035. Grupo Dass, which manufactures and distributes sports brands in Latin America, is a long-time Umbro partner dating back to 1999.Iconix acquired Umbro in 2012 from Nike Inc., for US$225 million, or a US$357 million discount to Nike’s purchase price of $582 million back in 2008.Umbro was founded in 1924 by brothers Harold and Wallace Humphreys as a British soccer lifestyle brand. The brand, still based in Cheadle in the U.K., is now a global player and operates in more than 100 countries. It also is a sponsor of more than 120 football clubs and 200 players worldwide. 

  • MercadoLibre 

MercadoLibre, the e-commerce pioneer in Latin America now worth US$28 billion, plans to invest more in Brazil´s financial services and payments unit while opening more distribution centers and seeking partnerships to cut delivery time further, Tolda said in an interview at Bloomberg’s Sao Paulo office.The early guidance on outlays for next year follows investments of 2 billion reais in Brazil last year and 3 billion reais this year. As competition heats up from the likes of Inc. and local retailers including Magazine Luiza SA and B2W Cia Digital, MercadoLibre is defending its market share of about 33% and looking to get customers to lean heavier on its services for day-to-day shopping and payment solutions.MercadoLibre, based in Buenos Aires but with operations in 18 countries and shares trading in New York, is offering same-day delivery in Sao Paulo and looking to expand its next-day delivery to at least 16 cities in 2020.The firm currently operates two distribution centers near Sao Paulo and will open facilities in other regions, to speed up its delivery in a country larger than the continental U.S.

  • Gruppo Montenegro

Italian spirits producer Gruppo Montenegro has partnered with Monarq Group for the distribution of its portfolio of brands in selected duty free markets in the Americas.The agreement, which begins this month (October 2019), means Monarq Group will be the exclusive distributor for the US, Latin American and Caribbean duty free markets for Gruppo Montenegro and its portfolio of Italian sprits, including Amaro Montenegro, Select Aperitivo and Vecchia Romagna Brandy. The agreement also covers the Latin American and Caribbean domestic markets.

  • United Airlines

United Airlines is in the Star Alliance, as are Avianca and Copa. While the three airlines have long cooperated in some ways, in November 2018 it was announced that a new joint venture would be formed between the three airlines. Unfortunately this has been delayed significantly, and as of now the airlines still haven’t filed for a joint venture. That’s primarily because of Avianca’s financial situation. Now, Brazil’s Azul Airlines has confirmed that they’re in talks to form a joint venture with Avianca, Copa, and United, for flights between the US and Latin America. Interestingly, United has an equity stake in Azul and a partnership with them, but that’s completely separate from United’s partnership with Star Alliance partners Avianca and Copa. If approved, this would certainly be one way for United to try to compete with Delta’s new partnership with LATAM Airlines.

  • Volkswagen Group’s

CalAmp, a technology solutions pioneer transforming the mobile connected economy, announced its subsidiary, LoJack Mexico, has established a strategic alliance with the Volkswagen Group‘s truck and bus manufacturing division, MAN Truck & Bus Mexico. LoJack Mexico will enable MAN Truck & Bus to deliver advanced telematics and surveillance video services across its entire range of truck and bus vehicles sold in Mexico.In close collaboration with MAN Truck & Bus, LoJack Mexico developed a robust and customized connected vehicle solution that focuses on security, improved road safety and operational efficiency for MAN´s fleet customers and their drivers. LoJack Mexico telematics and surveillance video technology will be installed on the MAN bus and truck assembly line and sold to the Mexican market with plans to expand distribution to other Latin American markets.In addition, MAN Truck & Bus will offer their customers LoJack Mexico Stolen Vehicle Recovery (SVR) services, the only SVR service supported by law enforcement throughout Mexico.MAN Truck & Bus Mexico has had a presence in Mexico for more than a decade with the brands MAN and Volkswagen Trucks and Buses.

For prior Sales Leads LatAm editions, click here.

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