A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Bogota-based airline Avianca will remove 10 E190 aircraft, eight of which it currently operates. Two other E190s are currently leased to Aeromexico Connect, Cirium Fleets Analyzer shows. As a result of the E190 removals, Avianca has incurred a US$38.9 million one-time non-cash impairment charge in its fourth quarter 2018 financial results, representing the residual value of the aircraft.Avianca says the E190 phase-out will result in cost savings on the maintenance and inventory front, as the airline undergoes an internal plan to boost profitability after focusing on growth in recent years.The carrier is the latest among Latin American airlines to target removals of the E-Jet E1 family from its fleet.
- Global Citizen
International advocacy platform Global Citizen, committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media AOR. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships.Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.The partnership will capitalise on the existing facilities and manpower of FAdeA, coupled with Etihad Airways Engineering’s MRO expertise as well as its strong customer footprint in Latin America. Following the signing of the multi-year agreement, seven Airbus A320 aircraft belonging to LAN Argentina were reconfigured at FAdeA facilities and more projects are planned in the coming months.
Hilton has announced plans for four new hotels in Mexico. The new projects include the company’s first Canopy hotel in the country, as well as the first Hilton Hotels & Resorts property in Monterrey and the first two Curio Collection properties in Mexico City.Hilton said it currently has a portfolio of more than 60 hotels in Mexico, with nearly 30 additional projects in development.
- Etihad Airways
Etihad Airways Engineering has signed a collaboration agreement with Argentina’s main aircraft manufacturer, Fabrica Argentina de Aviones (FAdeA), to serve MRO customers in South America. The agreement enables both companies to leverage their strengths and become significant players in the narrow body aircraft maintenance market in South America. As part of the collaboration, Etihad Airways Engineering will support FAdeA in developing the processes and capabilities to maintain and modify aircraft and aircraft components.
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- Dixie Brands Inc.
Dixie Brands, a canadian designer, manufacturer and distributor of marijuana infused products, has revealed the full scope of the Company’s current expansion plans. Along with reaffirming a planned expansion into the Canadian market, Dixie has also announced plans to enter new markets in the United States and Latin America.With a population of more than 620 million people, and nearly a dozen different countries in the area recently passing legislation allowing the sale of cannabis products, the region appears to be the next location to which cannabis companies will be directing their attention. In order to gain entry into Latin America, Dixie has signed a binding letter of intent with Khiron Life Sciences Corp., an established organization with market access to 75% of Latin America’s substantial population. The agreement between the two companies will take the form of a 50/50 joint venture.