Posts Tagged ‘ranking’

ranking

RANKING: Top 10 Video Platforms Preferred by US Hispanics

Which video platforms do US Hispanic users prefer? What types of content do they provide? Does gender play a role in audiovisual content preference? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


The 10 Most Popular Retail Sites Among US Hispanics

What are the most popular retail sites and platforms among US Hispanics? What priority do they give each one? What do they use the sites and platforms for? The answers to these questions and more, according to comScore’s May 2016 rankings.


The 10 Most Popular Sites and Platforms for US Hispanics

What are the 10 most visited sites and platforms by Hispanic residents in the United States? What topics do they cover? What activities are they allowed to realize? Here are the responses to those questions and more, according to comScore’s May 2016 report.


The 10 Video Sites and Platforms Most Visited by US Hispanics (2015 vs 2016)

Which video platforms do US Hispanics visit the most? Whose traffic increased between 2015 and 2016? How high on the rankings do ad platforms come in? comScore gives us all the answers in its latest report. Source: comScore Video Metrix, United States, Hispanic All, Home and Work, February 2015- February 2016, Video Type: Total Total Unique Viewers (000) Feb-2015 Feb-2016 […]


RANKING: The Ten Most-Visited Categories of Web Content by Latin Americans

What are the most notable habits of Latin American Internet users? What are their priorities when it comes  to consuming different media? What categories do they prefer? The answers to these questions and more, according to comScore’s December 2015 rankings. Source: comScore MMX, Latin America, December 2015, Home and Work, Top Categories, PC/Laptop Only Total Unique […]


RESEARCH: The 10 Most-Visited Sites by US-Hispanics

We take a look at the media consumption habits of Hispanic Americans compared to the rest of Internet users in the country, according to comScore’s rankings. Translated by Gretchen Gardner Hispanic Americans’ consumption habits do not differ from those of the rest of the country’s Internet users when it comes to the top-ranked sites. In […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.