Women’s soccer keeps getting attention with new partnerships and the promise to double the prize money for the 2023 Women’s World Cup. This is a
Soccer in North America is a business not just worth watching but engaging in as an emerging market, with the region seen as an emerging market in the sport.
MLS has announced a series of partnerships reflecting and promoting the diversity of its teams and fans. More than any other league in North America, MLS thinks and act multilingual in almost every business action it has.
Global engagement is more critical than ever for teams, brands, and leagues. Here are eight ways for entities to cultivate a wider, more diverse audience.
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
Off its MLS Cup victory, Atlanta United FC faces some tough decisions regarding the retention its young Latino stars. It is a challenge and an opportunity not lost on the powers that be in MLS, and one which will be key in the next level of development as a league.
We talked to Tyson Hill, Senior Director of Digital Media of the Minnesota United FC, about the league’s use of content to keep fans engaged throughout different platforms.
The agreement shows the continued growth of Latino markets and fans as affluent consumers and creates a more varied playing field now for a lucrative category.