Posts Tagged ‘MLS’

MLS

Vote Now And Choose Golazo Awards’ Finalists!

During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!


Major League Soccer unveils “Stand as One” marketing campaign for 2016 season

Less than three weeks away from the start of the 2016 Major League Soccer season, the league has unveiled its new promotional campaign and tagline “Stand as One,” which will replace last year’s “Unstoppable,“designed to elevate the movement and the sport of soccer in North America.MLS new promotional effort will include customizable wallpapers , mobile by coverage through social media, mobile banners and app integrations, real-time Twitter ads, full-screen takeovers and mobile countdown clocks.


MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.


MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.


MORE FROM PORTADA

INTERVIEW: Gameloft Bets on Native Advertising

INTERVIEW: Gameloft Bets on Native Advertising

Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.


Sizmek Buys Rocket Fuel for US $145 million

Sizmek Buys Rocket Fuel for US $145 million

Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.


Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project Acquires nToggle For US$38.5M to Improve Header Bidding

Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they're looking for and reduce infrastructure costs.