A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘MLS’
Off its MLS Cup victory, Atlanta United FC faces some tough decisions regarding the retention its young Latino stars. It is a challenge and an opportunity not lost on the powers that be in MLS, and one which will be key in the next level of development as a league.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
We talked to Tyson Hill, Senior Director of Digital Media of the Minnesota United FC, about the league’s use of content to keep fans engaged throughout different platforms.
The agreement shows the continued growth of Latino markets and fans as affluent consumers and creates a more varied playing field now for a lucrative category.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
The program tying education, real-life experience and soccer can serve as a model for partnerships with tangible benefits to Latino students and brands, in this case, a university.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.
European leagues have held “friendlies” in the U.S. for years, but La Liga North America represents the next step: bringing regular league matches here, with huge fandom and marketing possibilities.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.