The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Mitú has carved out a niche in the social space, helping brands leverage the World Cup to engage millennial Latinos. The example set by Mitú at World Cup can serve as a template or at least a starting point for brands to connect with Hispanics through grand-scale sporting events.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Telemundo may have benefited from the U.S. not qualifying for FIFA World Cup, reportedly selling 90% of its inventory to date. At least some of those sales are from companies that might have gone with Fox Sports’ English-language broadcasts.
Fox Sports will pay over US $3 billion to broadcast NFL’s “Thursday Night Football” for the next five years.
With the tender for the 2019-2022 Premier League rights to go out this month, Netflix was thought to be amongst one of the challengers to traditional broadcasters. Instead it has opted out the bidding.Not only is this one less challenger for traditional broadcasters to worry about, but it is also one less challenger for Amazon and Facebook to worry about.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
FOX Sports will be offering the UEFA Champions League final live in virtual reality through
the broadcaster’s VR app. The match will take place this Saturday match between Italian soccer club Juventus and Spain’s Real Madrid.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites?
Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!
The agreement secures the exclusive broadcasting rights of Concacaf’s club matches.
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner,BeInSports and others are jumping on the opportunity.
In this regular feature we look at the most watched soccer matches from the past weekend.
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
Follow the weekend’s ratings on live sports top 25.
FOX Sports renewed its media rights in the United States and Caribbean to the UEFA Champions League and UEFA Europa League soccer competitions, for three additional seasons from 2015-16 through 2017-18.