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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • DAZNPerform Grouphas become DAZN Group and consolidated into two distinct brands: DAZN and Perform Content. DAZN will be the consumer-facing division, including DAZN itself, the world’s first dedicated live and on-demand sports streaming service, and some of the largest sports websites in the world. Perform Content will be charged with the group’s B2B activities. While each brand will have their own governance and leadership, they will both report into one board, chaired by John Skipper.

 

  • Combate Americasand Facebook locked a content agreement in Spanish for worldwide access excluding the United States and Canada for the live broadcast of the second season on the platform. This agreement covers the live transmission through Facebook Live of all events of the second season of Combate Americas activities.

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  • https://pbs.twimg.com/profile_images/1043168084565970946/Mo-p2qK3_400x400.jpgThe Houston Rockets have locked a new partnership with cryptocurrency and Bitcoin mining company AntPool. The sponsorship deal will last throughout the 2018/19 season. As part of the partnership agreement, there will be an AntPool exhibition at the Rockets’ home, the Toyota Center, in January 2019.

 

  • Fox Sports Latin America will launch its OTT service, Fox Sports Premium, in Mexico and Central America in 2019. The video-on-demand streaming platform, being made available to existing subscribers, will join the network’s channel portfolio on January 1st, showing exclusive coverage of the top soccer leagues as well as content from Formula One and the UFC.

 

  • Nascar has announced that Steve Phelps will become its new president, effective October 1st, after Brent Dewar, currently chief operating officer, decided to step down. Dewar will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019.

What: Mitú has carved out a niche in the social space, helping brands leverage the World Cup to engage millennial Latinos.
Why it matters: The example set by Mitú at World Cup can serve as a template or at least a starting point for brands to connect with Hispanics through grand-scale sporting events.

Mexico fans at World Cup 2018 Credit: Soccer.ru

When the final goal is scored and the trophy awarded for this World Cup (@FIFAWorldCup), what will marketers and brands look back on as a measure for success in North America, especially with the U.S. and Canada not qualifying, and even some of the biggest Latino countries expected to deliver going out as late as the quarterfinals?

One thing we believe marketers will point to is the bounce gotten from the Latino audience, one which continues to grow and have a larger share of voice, be it in English or Spanish in the U.S. We saw the leverage Soccer United Marketing exploited through Mexico’s run, finding ways for brands to engage fans both of El Tri (@miseleccionmxENand those following the event in general, and media partners covering the games fully recognized the growth of engagement across all platforms with a targeted Latino audience that has been hard to quantify by risk averse media buyers before.

What they have done with platforms like Netflix they can do even more effectively with sports, and the World Cup represents a great best practice that can now spill over into the NFL, MLB, MLS and others like NASCAR

Another area that has seen growth has been the social space, and that is where another company has been able to show brands the way to effectively and successfully engage with the Latino demo during the games, and set a path for success going forward not just in soccer, but in all areas of sport.

The company is Mitú (@wearemitu), and its focus on delivering Latino millennials to brands exclusively through social continues to see a payoff as the games in Russia reach their end. The philosophy is a simple one: create branded content that is authentic and very targeted to the interests and engagement habits of young Latinos and open a window for those companies to create brand loyalty and a conversation on social just for that audience.

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The results for companies like Fox (@FOXSports), Toyota (@Toyota), Wendy’s (@Wendysand Jack in the Box (@JackBox ‏) have been very promising, with millions of impressions and sharing across Facebook, Instagram, Snapchat and other social media platforms that could and should lead to more success down the road when World Cup is just a memory.

Mitú engages its audience through a Latino POV, representing the “200 percent” of youth who identify themselves as 100% American and 100% Latino. Mitú elevates and celebrates Latino stories, audiences and talent, putting them front and center in American pop culture. What they have done with platforms like Netflix they can do even more effectively with sports, and the World Cup represents a great best practice that can now spill over into the NFL, MLB, MLS and others like NASCAR, all major properties that crave a young audience, have had challenges engaging and retaining millennials, and need and want to show their brand partners even more of an ROI than ever before.

Herb Scannell

“Mitu represents the fastest growing and most influential demo in the U.S. today in Latino Millennials. With the U.S. not in this World Cup, smart brands like Toyota, Wendy’s, Jack in the Box, and obviously Fox Sports, realized they needed to reach our audience and engage them with content that is authentic and in-culture,” said CEO Herb Scannell (@herbscannelllast week. “They turned to us to create it for them. By engaging Latinos, these brands will be rewarded long after the tournament is over.”

While there was great angst from those looking toward the World Cup when the U.S. failed to qualify, the reality that settled in was pretty clear; now is the time to attach to and grow the Latino sports fan, be he or she a parent or an engaged digital savvy teen, and do it in the format that he or she is used to consuming. Even though it is still a work in progress it is clear that the takeaway from the past few weeks is that Latinos are engaged and brand loyal, and now there are quantifiable results with content that can be used for best practices for brands going forward. Maybe it would have been a bigger bonanza if 2018 was the coming out for young American stars on the field, but the real stars, the engaged consumer, especially the Latino ones, are starting to shine more, and companies like Mitu have really started to light that path for the future.

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Cover image: Wikimedia/Fadesga

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • FOX SportsPac-12 Networks will carry 66 live women’s soccer games in 2018, beginning Aug. 17 with four matches highlighting the opening night. All Pac-12 universities will appear on the Networks at least seven times in 2018, with Stanford leading the way with 13 appearances.
  • FOX Sports has recorded its two most-watched days of the 2018 FIFA World Cup over the last weekend with an average viewership of 3,875,000 on Saturday and 3,158,000 on Sunday. Sunday’s Colombia/Poland match was the most-watched match of the day and drew 4,555,000 viewers on the FOX broadcast network and FOX streaming sources.
  • Forbes has announced that FC Barcelona is the greatest football club in the world in terms of the quality of its sponsorship deals. The club’s annual income of 247 million US dollars is 45 million more than that of Manchester United and 47 million more than Real Madrid, who are ranked second and third. While FCB’s income was up by 15 million US dollars, Manchester United’s was down by 12 million in 2017, and Real Madrid’s by 16 million. These figures include both kit and stadium sponsorship agreements.

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  • Telemundo Deportes’ Spanish-language presentation of 2018 FIFA World Cup Russia has now reached 25.7 million viewers in the first 10 days of the tournament’s Group Stage through Saturday, according to Nielsen data. Telemundo Deportes’ digital presentation also scored records, surpassing one billion live minutes streamed last Saturday.
  • Rwanda is defending its multi-million dollar deal to sponsor the Arsenal soccer team, by telling politicians from European donor countries it is “none of their business”. Rwanda reportedly paid the London club $40 million to have Arsenal players wear the “Visit Rwanda” tourist board logo on one sleeve.

What: Telemundo may have benefited from the U.S. not qualifying for FIFA World Cup, reportedly selling 90% of its inventory to date.
Why it matters: At least some of those sales are from companies that might have gone with Fox Sports’ English-language broadcasts.

Most of the talk in the U.S. about FIFA World Cup (@FIFAWorldCuphas been the absence of the American team from the contest for the first time since 1986. And while that may be working to the detriment of U.S. English language rightsholder FOX Sports (@FOXSports) it may be having the opposite effect for Telemundo (@Telemundo), which will broadcast the games in Spanish. With power players like Coca-Cola (presenting postgame show sponsor), Sprint (halftime) and Volkswagen (primetime show presenting sponsor) on board, the broadcaster has announced a near sellout of its ad inventory.

The international soccer business is indeed booming, and FIFA is leveraging that for everything it’s worth—and more. In an attempt to enliven the North American bid, a combined effort by the U.S., Mexico and Canada, for the 2026 tournament, with selection looming next month, the N.Y. Times this week reported that organizers have offered visas to all visitors attending the games, regardless of where they are coming from, as well as a minimum US $11 billion profit for the sport’s international governing body, which has been plagued with corruption for decades. How that fits into the current political climate and U.S. laws is still to be determined.

With media rights reported at US $425 million for Fox and US $600 million for Telemundo, they’ll need every bit of ad sales to help make up what has been projected as tens of millions lost when the U.S. didn’t qualify.

It follows that a significant portion of that US $11 billion would flow from marketers who would be eager to capture the fans of many nationalities already in the three North American countries as well as those who would otherwise have only a passing interest in the tournament. With the 2026 World Cup expanding to 48 teams and 80 matches, there would be more inventory for all types of sponsorship, from stadium signage to broadcasts to special events.

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But what if Morocco, the other bidder for 2026, gets the games? At 5 hours ahead of Eastern Time (8 hours ahead of Pacific), broadcasters would face less of a challenge than this summer in Russia (between 7-9 hours ahead of ET) and Qatar (7 hours) in 2022, but clearly having the games in this hemisphere would make broadcasts more palatable and sponsor activations logistically simpler and more targeted to North American consumers.

All is not lost for FOX in its World Cup coverage starting next month, as interest in the event is still high among the growing soccer fan base as well as first- and second-generation Americans with roots in Russia, France, Brazil, Germany, England, Poland, Japan and other countries rooting on their native national squads among the 32 qualifiers. 23andMe (@23andMe), a DNA testing site, is an official Fox World Cup partner, and has a campaign tying in fans’ ancestry with teams they can support. With media rights reported at $425 million for Fox and $600 million for Telemundo, they’ll need every bit of ad sales to help make up what has been projected as tens of millions lost when the U.S. didn’t qualify.

Cover Image: FIFA World Cup 2014 (credit: Danilo Borges/Portal da Copa)

What: Fox Sports will pay over US $3 billion to broadcast NFL’s “Thursday Night Football” for the next five years.
Why it matters: With this new deal, the NFL hopes to boost ratings while FOX Sports makes an effort to make up for decreases in ad revenue.

Fox Sports has closed a US $3 billion deal to broadcast “Thursday Night Football” for the next five seasons. This agreement shows Twenty-First Century Fox’s goal of becoming a leader in sports after a drop in advertising revenue. Nevertheless, Fox is optimistic Thursday night football will help Fox’s business growth, as president of the company Peter Rice said on a media call. According to CNBC, Fox will be paying about $60 million per game.

“Football is in our blood at Fox and we understand that nothing beats the NFL when it comes to television that captures people’s attention and defines American culture,” said Rice on the call. “Our historic relationship with the NFL dates back to the earliest days of Fox, and we couldn’t be more excited to expand our deep and enduring partnership to include primetime games on Thursday night.”

The deal allows Fox Sports to broadcast 11 games between weeks 4 and 15. It will be streamed via NFL Network and will be distributed in Spanish on FOX Deportes. NFL Network will also broadcast seven games next season, with FOX producing the full slate of 18 games. It’s the longest broadcast deal for the Thursday games since they began airing on NFL Network in 2006.

Under the new deal, Fox will be able to air its games on mobile phones for the first time, and while the deal is exclusively between the NFL and Fox, they are looking for a digital partner to live-stream the games, Roger Goodell, NFL Commissioner said on the call. In the past, the NFL has partnered with Twitter and Amazon for those rights.

 

 

What: With the tender for the 2019-2022 Premier League rights to go out this month, Netflix was thought to be amongst one of the challengers to traditional broadcasters. Instead it has opted out the bidding.
Why it matters: Not only is this one less challenger for traditional broadcasters to worry about, but it is also one less challenger for Amazon and Facebook to worry about.

A New Frontier?

This season of the National Football League has not only seen Thursday night football games broadcast on the NFL Network, but also on Amazon. The games, available to Prime membership customers, offer a glimpse into the next steps major streaming companies like Amazon, Netflix, and Facebook, are attempting to take as they look to expand their empires. Now they are looking to make a move on English football. Several months ago it was reported that among others, the aforementioned three would be in the bidding process for the 2019-2022 Premier League rights when they came out. However, with the rights set to be released sometime this month, Netflix has decided not to pursue the chance to broadcast English’s topflight football. Why? Simply put: it’s not Netflix’s style.

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If Ain’t Broke, Don’t Fix It

Netflix, one the most notable streaming services, has decided to stick to what it does best and this does not include live sports. It will instead focus its sports operation on original programming rather then live events. Early this past October, the streaming giant secured a deal with Serie A giants and reigning champions Juventus to produce a documentary on the club. The collaboration between Netflix and Juventus will provide viewers around the world with a behind the scenes look of the club during training sessions, preseasons, games and personal stories of the players. Commenting on the partnership with Juventus Erik Barmack, vice president of international original series at Netflix, stated: “Netflix is the home of passionate storytelling, and there are no more passionate fans than those of the Bianconeri.”

“We are excited to have unique, exclusive access to one of the most important squads in the world”

A Sure Thing

Netflix’s deal with Juventus and subsequent withdrawal from the Premier League bidding rights shouldn’t be looked as weakness on Netflix part. Rather, Netflix could be praised for taking on an old directive and shedding new light upon it. Sport documentaries like the one Juventus will have with Netlifx are wildly popular as evidenced by the NFL’s successful look into life in the NFL with Hard Knocks. Additionally, Fox Sports produced a similar documentary mini-series back in 2012 with English football club, Liverpool FC. The series title ‘Being: Liverpool’ was generally received well by fans and critics alike. Netflix is looking to recreate that same exposure with Juventus using the same directives that has grown its business in the first place: storytelling. Netflix is the number one streaming service because of its original programming and adding live sports broadcasting, it feels, seems unnecessary and a deviation to its style of television.

“We want to provide the best video storytelling across all genres, but it won’t encompass live sports broadcasting”

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Elemento L2 EVP & Partner Marco López is leaving full ownership of the Company to Ivan López, Managing Director& Partner.

 

 

 

 

 

 

 

Ivan will manage all aspects of the company and continue Elemento L2 as a minority-owned and certified agency.

 

 

 

 

 

Marni Walden is leaving her position as executive VP and president of global media at Verizon, effective Dec. 31. Her departure comes after a restructuring of Verizon’s operations.  

 

 

 

 

 

Jonathan Mildenhall is stepping down from his position as CMO of Airbnb on Oct. 20 to start his own consultancy. Prior to Airbnb, he was VP of integrated marketing communication at Coca-Cola North America.

 

 

 

 

Devika Bulchandani has been promoted to president of McCann New York. She has been with McCann since 1997 and was most recently a managing director and also served as president of McCann XBC, the McCann Worldgroup dedicated unit for MasterCard.

 

 

 

 

Chris Macdonald, who had been overseeing McCann New York as part of his role as McCann North America president, was elevated to head of McCann Worldgroup North America where, in addition to McCann, he will oversee MRM/McCann, Momentum Worldwide, media agency UM, and PR agency Weber Shandwick.

 

 

 

 

 

 

McCann has hired Sean Lackey for the new position of Chief Growth Officer for the North America region. Lackey most recently was Head of Business Development at Droga5.

 

 

 

 

 

 

Nick Allen was named senior VP, group managing director at R/GA New York, where he will oversee the Verizon account. Allen was most recently global and North America group business head of the Diageo and New York Life accounts at Anomaly. At R/GA, he succeeds Anthony Romano who recently was named CEO of Bartle Bogle Hegarty New York.

 

 

 

 

 

Beginning in October, former CNN International Host Sasha Rionda will be anchoring a new Spanish-language television show called Café Con America.Both Café Con America and Coffee with America will be hosted by Sasha Rionda.Sasha Rionda is well-known in the Hispanic Community and as the host for Coffee with America, in addition to her former role on CNN.Café Con America will announce a new network affiliation deal in the coming weeks, as well as an anchor affiliate station.

 

 

 

 

David Ortiz and Keith Hernandez have joined Fox Sports as analysts for its MLB post-season studio shows.

 

 

 

Ortiz retired after last season culminating a 24-year MLB career that included 10 All-Star game appearances and a World Series MVP.

 

 

 

Hernandez was National League MVP in 1979 and is currently an analyst on the New York Mets telecasts.

Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.

Although sports sites are making a major effort to generate video content and are increasingly including live broadcasts across their digital platforms, content consumption by U.S. Hispanics still remains low. Only 14.7% of all Hispanic netizens view sports video content. Just in the last month, we saw an almost 1% drop, for a total of 3.9 million users.

Source: comScore Video Metrix , U.S., Hispanic All, Home and Work, PC/Laptop Only, May 2017, 6+ Total Unique Viewers (000)
   Total Internet: Hispanic All 26,624
   Sports 3,915
1    Fox Sports-SI Group-Perform Media 1,265
2    ESPN 846
3    Yahoo Sports-NBC Sports Network 669
4    MLB 558
5    MSN Sports 510
6    Marca Sites 501
7    SendtoNews 445
8    Whistle Sports 396
9    CBS Sports 376
10    NFL Internet Group 298

Although Yahoo Sports ranked 7th on our list of sports sites most visited by Hispanics, it is doing even better in sports video content consumption, coming in 3rd in our ranking of Top 10 sports video platforms.

Spanish language soccer site Marca also makes its debut in our list this month, ranking 6th, with 501,000 unique users. What we don’t know is whether Hispanics are consuming videos in Spanish or English, since the site offers both options. In the overall rankings, Hispanics tend to choose to consume sports content in English.

In addition to the presence of sports news sites, there are two leagues that managed to attract sports video consumers directly to their official sites: the NFL and MLB. Coming in 4th is the MLB, with 558,000 unique users, while the NFL ranked 10th with 298,000 video consumers.

What: FOX Sports will be offering the UEFA Champions League final live in virtual reality through
the broadcaster’s VR app. The match will take place this  Saturday match between Italian soccer club Juventus and Spain’s Real Madrid. FOX holds the English-language rights to the UEFA Champions League until 2018, when the rights will be taken over by Turner.
Why it matters: FOX Sports has been making an effort to stay up-to-date with consumer technology, which is why the channel has broadcast major events in VR, such as Super Bowl LI, the 2017 Big East Men’s Basketball Tournaments, the 2016 MLS Cup, and the 2016 Bundesliga season opener.

FOX Sports announced it will be broadcasting the UEFA Champions League final live in virtual reality, as well as statistics and pre-game VOD features through the Fox Sports VR app. Together with its technology partner, LiveLike, FOX will broadcast the game using three cameras positioned around the pitch, including one wide-frame shot and two behind each goal. This will let the broadcaster

According to Michael Davies, Senior VP, Field & Technical Operations at FOX Sports Media Group, there are still some quality details to be improved. But, he stated this won’t matter because virtual reality is more of a “companion experience”, where fans aren’t actually watching the whole game on their devices.

“We still think that that is really valuable and a really cool way to experience sports on the side,” he said. “That’s why we’re trying to give VR a helping hand through the interactive elements.”

Juventus and Real Madrid will play the Champions’ final next Saturday, June 3.

Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.

When it comes to enjoying video content on the web, it seems that Hispanic consumers choose to watch little sports content. Of the total number of Hispanics that watch online video, only 15.4% spend their time viewing sports content videos, for a total audience of 4.1 million.

Source: comScore Video Metrix, Sports, U.S., Hispanic All, April 2017, Desktop only Total Unique Viewers (000)
   Total Internet: Hispanic All 26,691
   Sports 4,102
1    Fox Sports-SI Group-Perform Media 1,435
2    ESPN 757
3    Yahoo Sports-NBC Sports Network 731
4    MLB 561
5    MSN Sports 467
6    CBS Sports 419
7    NFL Internet Group 395
8    SendtoNews 346
9    World Wrestling Entertainment (WWE) 329
10    Whistle Sports 317

Fox Sports came in first place on our ranking, thanks to the amount of different sports video content it offers, in addition to its own programming. The media group drew 1.4 million of the total number of consumers of online sports videos. That is to say, 35% of Hispanics sports video consumers get their content through one of the Fox Sports-SI Group-Perform Media sites.

The MLB ranked fourth, and with its season in full-swing, its audience 561,000 Hispanics does not come as a surprise. Its site captured 14% of the total audience.

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Also worth noting is WWE, a sport whose Hispanic audience attraction might surprise us, as American wrestling is not one of the most commonly followed sports in this demographic. The site attracted 329,000 Hispanics during the month of April.

Once more, in this ranking category, we are struck by the fact that the top 10 is composed of sites whose content is solely in English.

Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!

It’s a small world

At the end of April, I was having a leisurely lunch (?) in an exclusive restaurant in Buenos Aires, when in strolled “Fox girls” Andrea Hernandez (from Fox Colombia), along with Cristina Furelos and Cecilia La Grotta. Apparently, they were coming from the nearby Fox Sports TV studios (I guessed that from the photos they put up on their Facebook profiles that day). How nice to see you, girls! It couldn’t have worked out better if we’d planned it.

Digital man for export

It is good to explore new horizons, and even better if these new horizons are facilitated by a job that finances them. I love Rauli Rivera’s new career stage (ex-Spotify exec at IMS, recently imported by Spotify’s Brazil office). As he himself declared on the social networks we share: “5 years as a user, 3 as a partner, and now comes a new challenge in Brazil! Glad to be back.” In the end, we never had the chance to meet personally, Rauli. There will be other chances to reconnect (over caipirinhas).

IMS Immersion

I attended the IMS Immersion Argentina event, organized by IMS to share their insights on digital world trends. It was a nice opportunity to catch up with old friends, including Facu Guzman, Nancy Gomez (from IMS Mexico), Sebas Gil, Marcos Christensen, Tina Franke, Diego Cormio, Adrian Gonzalez and Nana Barragan (I hope I didn’t forget anyone). It was a nice tribal gathering.

Mobile Marketing Challenge

On Tuesday, May 9, we were at the Mobile Marketing Challenge, a breakfast organized by Headway and Appsflyer that was dedicated to mobile marketing for apps. These Headway boys do not rest.

The unstoppable influencer trend

Telefe (one of Argentina’s main television networks, currently owned by Viacom), presented “Chicas de viaje,” a reality travel show hosted by New York City expert Andy Clar. Beyond the novelty of the show, what’s interesting to observe is how TV is echoing the influencer phenomenon (a natural byproduct of social networks) and moving the concept to the television realm.

Countdown to #PortadaLat17

Portada’s annual event #PortadaLat17 will take place June 7-8 in Miami. If you still haven’t bought your tickets, or would like to know more about this fabulous way to stay connected with the world of Latin American advertising and marketing, click here.

What: The agreement secures the exclusive broadcasting rights of Concacaf’s club matches.
Why it Matters: Because it is a five-year deal to broadcast club competition matches, including the Scotiabank Concacaf Champions League for Latin America. The Concacaf club competitions platform will include 31 Confederation clubs, beginning with the 2017-2018 season. Sixteen clubs from countries across the region, including Canada, Mexico, the United States, Central America and the Caribbean will compete in the Concacaf Champions League, which will run from February to May each year starting in 2018.

Fox Sports Latin America and the Confederation of North, Central American and Caribbean Football (CONCACAF) renewed broadcast rights for five more years for Concacaf’s new club competitions platform, including the Scotiabank Concacaf Champions League for Latin America.

“The extension of our relationship with FOX Sports Latin America is clear evidence that the most important official club championship in the region continues to grow in popularity and prestige,” said CONCACAF President Victor Montagliani.

“This renewal allows us to continue offering our fans throughout Latin America the best official Concacaf club championship for five more years,” said Carlos Martinez, President of Fox Networks Group Latin America. “It reinforces our commitment to keep working every day in order to continue being the number one sports channel in Latin America, bringing the best international events and competitions.”

This renewal allows us to continue offering our fans throughout Latin America the best official Concacaf club championship for five more years.

Fox Sports Latin America has the exclusive broadcast rights across all platforms for Mexico and South America, as well as the exclusive Pay TV and digital platform rights for Central America for two CONCACAF club tournaments.

“We thank FOX Sports Latin America for believing in our confederation and the bidding process, and for their great commitment to continue to drive the Scotiabank Concacaf Champions League,” added Montagliani.

Thirty-one confederation clubs will participate in the Concacaf club competitions platform, starting with the 2017-2018 season. Sixteen clubs from countries across the region, including Canada, Mexico, the United States, Central America and the Caribbean, will compete in the CONCACAF Champions League, which will run from February to May each year, starting in 2018.

In August 2017, sixteen Central American and Caribbean clubs will participate in a new tournament, ending in October.

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“This agreement encourages us to continue innovating, in order to offer this content across all of our platforms and provide the best experience to our fans,” said Carlos Martínez. “We thank the Concacaf leadership for believing in our project to continue broadcasting one of the most relevant championships for North America, Central America and the Caribbean.”

This agreement encourages us to continue innovating, in order to offer this content across all of our platforms and provide the best experience to our fans.

As for the new CONCACAF Champions League, it will consist of four qualified teams from Mexico (the champion and runner-up of the Liga MX Clausura and Apertura Tournaments), the four best qualified clubs from the MLS, and the champions of Costa Rica, El Salvador, Guatemala, Honduras, Panama, the Canadian Cup, and the Caribbean Club Championship, as well as the winner of the new tournament played the year before each Champions League edition. All will compete to represent CONCACAF at the FIFA Club World Cup.

The agreement also secures exclusive coverage and special programming for FOX Sports, with all pre-match and post-match analysis done by the broadcasting team composed of Raúl Orvañanos, Santiago Puente, Gustavo Mendoza, Rafael Márquez Lugo, Alberto García Aspe, Alex Aguinaga, and Fabián Estay.

 

Image: Fox Sports Latin America.

What: Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.

Which sport drew the biggest audience?

Although the encounter between the New York Mets and the Miami Marlins was the most watched match during the weekend, with 1.7 million viewers, the Augusta Golf Masters was the most tuned sports event. More than 5 million viewers saw the tournament.

What broadcaster drew the biggest audience?

Golf Channel was the most watched during the weekend. The Augusta Golf Masters had slightly more than 5 million viewers.

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What else is relevant?

The UFC fight between John Son and Cormier, broadcast by Fox Sports, made it to the top ten, with 723,000 viewers.

Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 MLB SUNDAY NIGHT L MIAMI/NEW YORK METS ESPN 8:00 p.m. 10:58 p.m. 1.737 753 Sun
2 LIVE FROM MASTERS GOLF CHANNEL 1:00 p.m. 2:00 p.m. 928 214 Sat
3 LIVE FROM MASTERS GOLF CHANNEL 2:00 p.m. 3:00 p.m. 901 200 Sat
4 LIVE FROM MASTERS GOLF CHANNEL 1:00 p.m. 2:00 p.m. 871 249 Sun
5 LIVE FROM MASTERS GOLF CHANNEL 12:00 p.m. 1:00 p.m. 806 238 Sun
6 UFC PPV PRELIMS L 210:CORMIER/JOHNSON 2 FOX SPORTS 1 8:00 p.m. 10:00 p.m. 723 357 Sat
7 LIVE FROM MASTERS GOLF CHANNEL 11:00 a.m. 12:00 p.m. 649 222 Sun
8 LIVE FROM MASTERS GOLF CHANNEL 11:00 a.m. 12:00 p.m. 538 146 Sat
9 LIVE FROM MASTERS GOLF CHANNEL 10:00 a.m. 11:00 a.m. 506 142 Sat
10 NCAA HOCKEY CHAMP L MINNESOTA DULUTH/DENVER ESPN 8:00 p.m. 11:11 p.m. 467 198 Sat
11 NBA REGULAR SEASON L HOUSTON/SACRAMENTO NBA-TV 6:24 p.m. 8:22 p.m. 453 194 Sun
12 NASCAR RACEDAY L TEXAS FOX SPORTS 1 11:30 a.m. 1:00 p.m. 435 91 Sun
13 LALIGA SANTANDER MRQ-L MALAGA VS. BARCELONA BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 431 265 Sat
14 PREMIER LEAGUE L MANCHESTER UNITED/SUNDERLAND NBC SPORTS NETWORK 8:24 a.m. 10:29 a.m. 420 231 Sun
15 LIVE FROM MASTERS GOLF CHANNEL 10:00 a.m. 11:00 a.m. 412 180 Sun
16 PREMIER LEAGUE L LEICESTER/EVERTON NBC SPORTS NETWORK 10:57 a.m. 1:03 p.m. 387 209 Sun
17 USA SOCCER WOMEN L UNITED STATES/RUSSIA ESPN 2:00 p.m. 4:00 p.m. 384 212 Sun
18 LIVE FROM MASTERS GOLF CHANNEL 9:00 a.m. 10:00 a.m. 378 99 Sat
19 MLB REGULAR SEASON L NEW YORK YANKEES/BALTIMORE ORIOLES FOX SPORTS 1 4:00 p.m. 7:43 p.m. 360 93 Sat
20 LALIGA SANTANDER MRQ-L REAL MADRID VS. ATLETICO MADRID BEIN SPORT ESPANOL 10:04 a.m. 12:16 p.m. 347 203 Sat
21 NBA REGULAR SEASON L MINNESOTA/LA LAKERS NBA-TV 9:29 p.m. 11:54 p.m. 347 143 Sun
22 COLL FTBL SPRING GAME L FLORIDA STATE SPRING GAME ESPN 3:00 p.m. 5:40 p.m. 335 202 Sat
23 NASCAR XFINITY QUALIFY L TEXAS FOX SPORTS 1 10:30 a.m. 11:31 a.m. 311 65 Sat
24 LIGA MX L SANTOS / PACHUCA UNIVISION DEPORTES 6:36 p.m. 9:03 p.m. 298 177 Sun
25 LIGA MX L CRUZ AZUL / MONARCAS UNIVISION DEPORTES 5:57 p.m. 7:55 p.m. 293 177 Sat

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.

What match had the largest audience?

The game between Malaga and Barcelona, played on Saturday afternoon, was the most was the most watched during the weekend. 431,000 viewers broadcast the 31st game of the Spanish Liga Santander.

Which broadcaster came out on top?

The most watched network was NBC Sports, although BeIn Sports broadcast La Ligas’s match. because of their Premier League broadcasting right, NBC made it to number one with 1.3 million viewers.

What else is relevant?

Female soccer was the fifth most watched game, thanks to the match played by the U.S. against Russia. 400,000 viewers tuned ESPN to watch the encounter on Sunday afternoon.

Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 LALIGA SANTANDER MRQ-L MALAGA VS. BARCELONA BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 431 265 Sat
2 PREMIER LEAGUE L MANCHESTER UNITED/SUNDERLAND NBC SPORTS NETWORK 8:24 a.m. 10:29 a.m. 420 231 Sun
3 PREMIER LEAGUE L LEICESTER/EVERTON NBC SPORTS NETWORK 10:57 a.m. 1:03 p.m. 387 209 Sun
4 LALIGA SANTANDER MRQ-L REAL MADRID VS. ATLETICO MADRID BEIN SPORT ESPANOL 10:04 a.m. 12:16 p.m. 347 203 Sat
5 USA SOCCER WOMEN L UNITED STATES/RUSSIA ESPN 2:00 p.m. 4:00 p.m. 384 212 Sun
6 LIGA MX L SANTOS / PACHUCA UNIVISION DEPORTES 6:36 p.m. 9:03 p.m. 298 177 Sun
7 LIGA MX L CRUZ AZUL / MONARCAS UNIVISION DEPORTES 5:57 p.m. 7:55 p.m. 293 177 Sat
8 PREMIER LEAGUE L HULL/MANCHESTER CITY NBC SPORTS NETWORK 9:57 a.m. 11:58 a.m. 281 124 Sat
9 PREMIER LEAGUE L WATFORD/TOTTENHAM NBC SPORTS NETWORK 7:24 a.m. 9:26 a.m. 251 89 Sat
10 BUNDESLIGA L BAYERN MUNICH/DORTMUND FOX SPORTS 1 12:10 p.m. 2:30 p.m. 174 92 Sat

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

 

What: Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.

Which sport drew the biggest audience?

With close to 4 million viewers, NASCAR Cup Racing, which took place in Martinsville,VA, and was broadcast through Fox Sports 1, was the most watched sports event during the weekend.

What broadcaster drew the biggest audience?

Out of the almost 16 million people on our top 25 who watched sports events last weekend, 7.5 million tuned into ESPN. This broadcaster was the most watched during the weekend although Fox Sports 1 did broadcast the most watched event.

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What else is relevant?

The Tennis ATP Masters 1000’s final, held in Miami between Rodger Federer and Rafel Nadal positioned on number 7 of our ranking. The match had almost 500,000 viewers, due to the known rivalry between both tennis players.

Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 NASCAR M.E. CUP RACING L MARTINSVILLE FOX SPORTS 1 2:00 p.m. 6:14 p.m. 3.963 984 Sun
2 WMNS NCAA BKBL CHAMP L MISSISSIPPI STATE/SOUTH CAROLINA ESPN 6:11 p.m. 8:17 p.m. 3.827 1.046 Sun
3 MLB OPENING DAY L NEW YORK YANKEES/TAMPA BAY ESPN 1:00 p.m. 4:34 p.m. 1.302 579 Sun
4 MLB OPENING DAY L SAN FRANCISCO/ARIZONA ESPN2 4:00 p.m. 7:35 p.m. 1.019 469 Sun
5 PREMIER LEAGUE L MANCHESTER CITY/ARSENAL NBC SPORTS NETWORK 10:57 a.m. 1:00 p.m. 631 311 Sun
6 NASCAR M.E. CUP FIN PRA L MARTINSVILLE FOX SPORTS 1 1:30 p.m. 2:30 p.m. 558 124 Sat
7 TENNIS: ATP TOUR MASTER L MIAMI OPEN ESPN2 1:00 p.m. 3:30 p.m. 495 139 Sun
8 PREMIER LEAGUE L CRYSTAL PALACE/CHELSEA NBC SPORTS NETWORK 9:57 a.m. 12:02 p.m. 448 230 Sat
9 LALIGA SANTANDER MRQ-L GRANADA VS. BARCELONA BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 393 206 Sun
10 NHL REGULAR SEASON L PHILLY/NY RANGERS NBC SPORTS NETWORK 7:32 p.m. 10:11 p.m. 362 145 Sun
11 NBA REGULAR SEASON L HOUSTON/PHOENIX NBA-TV 9:10 p.m. 11:26 p.m. 305 130 Sun
12 PREMIER LEAGUE L SAN FRANCISCO/ARIZONA NBC SPORTS NETWORK 7:22 a.m. 9:28 a.m. 287 137 Sat
13 MAJOR LEAGUE SOCCER L PORTLAND/ NEW ENGLAND ESPN2 9:00 p.m. 11:06 p.m. 266 125 Sun
14 PREMIER LEAGUE L MIDDLESBROUGH/SWANSEA NBC SPORTS NETWORK 8:24 a.m. 10:31 a.m. 256 100 Sun
15 COLL SOFTBALL REG SSN L AUBURN/GEORGIA ESPN 7:00 p.m. 9:53 p.m. 250 112 Sat
16 LALIGA SANTANDER MRQ-L REAL MADRID VS. ALAVES BEIN SPORT ESPANOL 10:05 a.m. 12:15 p.m. 246 145 Sun
17 NBA REGULAR SEASON L DENVER/MIAMI NBA-TV 6:00 p.m. 9:10 p.m. 233 95 Sun
18 LIGA MX L JAGUARES / UNAM UNIVISION DEPORTES 6:37 p.m. 8:57 p.m. 226 123 Sat
19 COLLEGE BASEBALL L TEXAS A&M/LSU ESPN2 3:30 p.m. 6:13 p.m. 171 39 Sat
20 PREMIER LEAGUE L WEST BROM/MANCEHSTER UNITED CNBC 10:00 a.m. 12:04 p.m. 151 113 Sat
21 LALIGA SANTANDER MRQ-L GRANADA VS. BARCELONA BEIN SPORT 2:35 p.m. 4:50 p.m. 118 78 Sun
22 HIGH SCHOOL BASKETBALL L HAMILTON HEIGHTS (TN)/MIAMI COUNTRY DAY ESPN2 10:00 a.m. 11:30 a.m. 97 41 Sat
23 COLL SOFTBALL REG SSN L KENTUCKY/OLE MISS ESPNU 4:11 p.m. 6:13 p.m. 93 30 Sat
24 COLLEGE LACROSSE L SYRACUSE/NOTRE DAME ESPNU 12:00 p.m. 2:11 p.m. 90 45 Sat
25 LALIGA SANTANDER-L VALENCIA VS. DEPORTIVO BEIN SPORT ESPANOL 12:20 p.m. 2:30 p.m. 89 54 Sun

 

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

 

English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner, BeINSports and others are jumping at the opportunity.

On February, Facebook and Univision announced a partnership by which the social media platform would start broadcasting Mexican Liga MX live soccer matches in English and a similar agreement was struck for MLS matches.

Rafael Ramirez
Rafael Ramírez, Chief Creative Officer at Newlink. (Image: LikedIn)

“Broadcasting soccer in English responds to a dynamic in our bilingual Hispanic fan which is English-dominant,” explains Rafael Ramírez, Chief Creative Officer at Newlink.

“We need to acknowledge that our audience is bi-national and bilingual,” adds Juan Carlos Rodríguez, president of Univision Deportes. “Mexican and Latino children don’t want to speak Spanish anymore. Through socio-economic and demographic studies, we discovered that they play soccer since they were kids, but they did it in English. Their switch has changed, they want to watch El América and Las Chivas, but they want to listen to it in English.”

Soccer continues to be the number one sport for Hispanic audiences, but the way it is consumed is what has changed.

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In addition, soccer is becoming more popular among English natives. According to Ramírez, soccer has become the favorite sports for teenagers in the U.S., independently of their culture.

Mexican and Latinos’ children don’t want to speak Spanish anymore.

In the annual High School Athletics Participation Survey 2015-2016, conducted by the National Federation of State High School Associations (NFHS), soccer came in in fifth place in terms of number of participants, with 440,322 young men playing the sport.

Soccer Teams want the Attention

Due to the increased interest in soccer of English-dominant audiences in the U.S., Mexican soccer teams are also looking to sell their rights for English-language broadcasts.

Esteban de Anda
Esteban de Anda, Commercial Alliances and Communications Director of Xolos. (Image: LinkedIn)

“We urgently need sports anchors for radio and TV to give audiences the chance to listen to our game match broadcasts in English. We need to take this into account when broadcasting our games in the U.S.,” said Esteban de Anda, Commercial Alliances and Communications Director of Xolos, Tijuana’s soccer team.

A marketing executive at Club America, who asked to remain anonymous, explained that English-natives represent a relevant opportunity for the team, but the broadcasters are the ones who choose how to use their soccer rights. “The U.S. is a relevant market for us, but it is the broadcaster who chooses how to use our rights over there.”

Broadcasters pay more to a university in Albuquerque for their English-match rights than for ours in Spanish, although in terms of investment return we give them much more money.
Jose Luis Higuera B.
José Luis Higuera, Grupo Chivas Omnilife’s CEO. (Image: Twitter)

For Grupo Chivas Omnilife’s CEO, José Luis Higuera, it is very clear that the money is where the English-spoken games are. “It seems that even cricket has a higher budget than Chivas. Broadcasters pay more to a university in Albuquerque for their English-match rights than for ours in Spanish, although in terms of investment return we give them much more money.”

Liga MX still has the overall highest rating regardless of language.

If switching their broadcasts to English will let the teams get more investment, both from broadcasters and brands, then this definitely represents an opportunity for soccer teams.

According to Vicente Navarro, Vice-President of Product Development at marketing agency AC&M Group, about two-thirds of all the games broadcasted in the U.S. are broadcasted in English. “There are plenty of examples of English language soccer on TV showing really good numbers. NBC and Premier League has been a great success, and numbers for properties like Bundesliga and MLS keep getting stronger. However, Liga MX still has the overall highest rating regardless of language.”

Broadcasters agree on the opportunity

Although English-language broadcasts only represents 3% of Univision’s audience, Rodríguez admits the numbers keep growing. “It isn’t a trend jet, but it is a proof of it working.”

This explains why Univision is making strategic alliances with Facebook to broadcast LigaMX games in English.

Michael Neuman_Scout Sports and Entertainment
Michael Neuman, the EVP and Managing Partner at Scout Sports and Entertainment.

But not only Mexican-league’s games are relevant to English-natives. “There used to be a pretty strong influx of Spanish-language soccer games being broadcasted to the U.S.,” explains Michael Neuman, the EVP and Managing Partner at Scout Sports and Entertainment. Now we are seeing NBC making an enormous effort to bring Premier League soccer from the UK into the U.S. during season, on weekend mornings. They are really trying to train the American soccer fan that is seeking that experience.”

The audience is there and it is growing. There is definitely an interest on behalf of broadcasters to exploit the opportunity. A great example is Turner, which in February acquired the UEFA Champions League English-language media rights, starting in fall 2018, after 27 years without carrying any soccer programming. The company will pay more than $60 million annually for the rights, outbidding FOX and NBC.

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“The ability for an English-speaking soccer fan to see high quality games has never been as accessible as it is today,” Neuman ads.

What brands are missing

Vicente Navarro
Vicente Navarro, Vice-President of Product Development at marketing agency AC&M Group (Image: Twitter)

“For us, English-language properties are always something we recommend to our clients if the target market makes sense. We buy media with FOX, NBC, BeIN Sports and others regularly, because we know there is a growing viewership and we have to be talking to them,” says Navarro.

We know there is a growing viewership and we have to be talking to them.

According to Rodríguez the opportunity is great, but brands are still missing out because of their local strategies. Mexican brands should take more advantage of their binational businesses. “Comex, for example, has business both in Mexico and in the U.S., they should be able to pay soccer sponsorships in both countries.”

To this, Navarro ads that “some brands might want to stick to Spanish-language only but for most having a mix of both is a better approach.”

Soccer and Sports Marketing content will be very important at Portada’s major  PortadaLat event on June 7-8 in Miami.
Programming will include:
THE GOLAZO 2018 SOCCER WORLD CUP CAMPAIGN PITCH:
JURY: Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
(Shortlisted candidates will be voted on by Portada’s audience in May.)
DESCRIPTION: Nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch battle it out in front of a jury! Who will come out on top?
HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
Felix Palau, VP of Tecate at Heineken
John Alvarado, VP Brand Marketing at Crown Imports
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
DESCRIPTION:
Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.
HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative. Register at early bird price here!

In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.

Which match had the largest audience?

Last weekend the English Premier League came in first on our list, thanks to the match played between Arsenal and Liverpool, which drew 614,000 viewers on Saturday (see table below).

Which broadcaster came out on top?

Thanks to the fact that it holds the rights to the English Premier League matches, NBC Sports Network was the most-watched network with more than 2.1 million viewers.

BeInSports Español came second with 546,000 viewers thanks to its coverage of the Spanish Liga Santanter.

What else is relevant?

The MLS managed to make it into the top ten twice, once with the Orlando City SC vs. New York City FC match, and a second time with Atlanta United vs the New York Red Bulls. Between both matches, the league drew 786,000 viewers.

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# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000)
1 PREMIER LEAGUE L ARSENAL/LIVERPOOL NBC SPORTS NETWORK 12:27 p.m. 2:32 p.m. 614 348
2 LIGA MX L CRUZ AZUL / JAGUARES UNIVISION DEPORTES 6:03 p.m. 8:00 p.m. 442 260
3 PREMIER LEAGUE L HULL/LEICESTER NBC SPORTS NETWORK 9:57 a.m. 11:58 a.m. 438 231
4 PREMIER LEAGUE L MANCHESTER CITY/SUNDERLAND NBC SPORTS NETWORK 10:57 a.m. 12:59 p.m. 412 179
5 MLS REGULAR SEASON L ORLANDO CITY SC/NEW YORK CITY FC ESPN 5:00 p.m. 7:32 p.m. 411 210
6 MAJOR LEAGUE SOCCER L ATLANTA UNITED/NEW YORK RED BULLS FOX SPORTS 1 7:30 p.m. 10:00 p.m. 375 212
7 PREMIER LEAGUE L EVERTON/TOTTENHAM NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 363 173
8 LALIGA SANTANDER MRQ-L BARCELONA VS. CELTA BEIN SPORT ESPANOL 2:35 p.m. 4:48 p.m. 351 181
9 PREMIER LEAGUE L BOURNEMOUTH/MANCHESTER UNITED NBC SPORTS NETWORK 7:24 a.m. 9:31 a.m. 329 180
10 LALIGA SANTANDER MRQ-L EIBAR VS. REAL MADRID BEIN SPORT ESPANOL 10:05 a.m. 12:12 p.m. 195 103

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

What: Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!

Which sport drew the biggest audience?

NASCAR’s race day in Atlanta. Broadcasted by Fox Sports 1, this sport event came in first on our list with 848,000 viewers.

What broadcaster drew the biggest audience?

Thanks to college basketball (both male and female) ESPN (including ESPNU and ESPN2) was once again the most watched broadcaster over the weekend. In addition to showing all college regular season games, the network also added a MLS game  — Orlando City versus New York City FC — to its broadcasting (which earned 15th place in the ranking of the weekend’s most watched events).

Of the 11.9 million who watched the Top 25 live sports events last weekend, 4.6 million watched ESPN.

Fox Sports drew the second-largest audience, through a broadcast combination of NASCAR races, a UFC fight and one MLS match. Over the weekend, the network had 3.3 million viewers.

Soccer made it into the top ten thanks to the Liga MX match between Cruz Azul and Jaguares. Broadcasted through Univision Deporte, the sports event attracted 442,000 viewers.

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# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000)
1 NASCAR RACEDAY L ATLANTA FOX SPORTS 1 12:30 p.m. 2:00 p.m. 848 189
2 COLLEGE BKBL REG SSN L FLORIDA/VANDERBILT ESPN 2:07 p.m. 4:13 p.m. 739 283
3 NASCAR RACEDAY: XFINITY L ATLANTA FOX SPORTS 1 1:30 p.m. 2:06 p.m. 730 120
4 COLLEGE BKBL REG SSN L BAYLOR/TEXAS ESPN 4:13 p.m. 6:04 p.m. 725 339
5 COLLEGE GAMEDAY-BKBL L REGUALR SEASON ESPN 11:00 a.m. 12:00 p.m. 662 307
6 NASCAR M.E. CUP FIN PRA L ATLANTA FOX SPORTS 1 12:06 p.m. 1:30 p.m. 624 132
7 PREMIER LEAGUE L ARSENAL/LIVERPOOL NBC SPORTS NETWORK 12:27 p.m. 2:32 p.m. 614 348
8 COLL BASK POST-SEASON L CAMPBELL/WINTHROP ESPN 1:00 p.m. 3:04 p.m. 465 238
9 UFC PPV PREFIGHT L 209:WOODLEY/THOMPSON 2 FOX SPORTS 1 7:00 p.m. 8:00 p.m. 453 211
10 LIGA MX L CRUZ AZUL / JAGUARES UNIVISION DEPORTES 6:03 p.m. 8:00 p.m. 442 260
11 WMNS COLL BKBL POST SSN L UCF/UCONN ESPN2 5:00 p.m. 6:46 p.m. 442 91
12 PREMIER LEAGUE L HULL/LEICESTER NBC SPORTS NETWORK 9:57 a.m. 11:58 a.m. 438 231
13 COLL BASK POST-SEASON L NORTH FLORIDA/FLORIDA GULF COAST ESPN 3:04 p.m. 5:00 p.m. 420 206
14 PREMIER LEAGUE L MANCHESTER CITY/SUNDERLAND NBC SPORTS NETWORK 10:57 a.m. 12:59 p.m. 412 179
15 MLS REGULAR SEASON L ORLANDO CITY SC/NEW YORK CITY FC ESPN 5:00 p.m. 7:32 p.m. 411 210
16 COLL BKBL SCOREBOARD L PORTLAND/ST. MARYS ESPN2 6:46 p.m. 7:00 p.m. 409 92
17 WMNS COLL BKBL POST SSN L PURDUE/MARYLAND ESPN2 7:00 p.m. 9:00 p.m. 383 77
18 MAJOR LEAGUE SOCCER L ATLANTA UNITED/NEW YORK RED BULLS FOX SPORTS 1 7:30 p.m. 10:00 p.m. 375 212
19 WMNS COLL BKBL POST SSN L MISSISSIPPI ST/SOUTH CAROLINA ESPN2 3:00 p.m. 5:00 p.m. 363 71
20 PREMIER LEAGUE L EVERTON/TOTTENHAM NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 363 173
21 LALIGA SANTANDER MRQ-L BARCELONA VS. CELTA BEIN SPORT ESPANOL 2:35 p.m. 4:48 p.m. 351 181
22 WMNS COLL BKBL POST SSN L STANFORD/OREGON ST ESPN2 9:00 p.m. 11:00 p.m. 335 64
23 PREMIER LEAGUE L BOURNEMOUTH/MANCHESTER UNITED NBC SPORTS NETWORK 7:24 a.m. 9:31 a.m. 329 180
24 NASCAR XFINITY QUALIFY L ATLANTA FOX SPORTS 1 9:00 a.m. 10:45 a.m. 287 65
25 WMNS COLL BKBL POST SSN L DUKE/NOTRE DAME ESPN2 1:00 p.m. 2:47 p.m. 277 65

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

What: Follow the weekend’s ratings through the live sports top 25 ranking! A quick look at what people watched over the last weekend. (A new regular weekly feature!)

Which sport won?

There is no doubt that basketball is among the most beloved sports in the U.S. Proof of this is the number live sports event of last weekend: the college game between Florida State and Notre Dame. Broadcasted by ESPN, 1.3 million viewers turned on their TV on Saturday to watch the game (check out table below).

What broadcaster won?

ESPN (including ESPNU and ESPN2) was the most watched broadcaster. During the weekend the network broadcast all college regular season games, which explains why it became the most tuned in network group.

Out of 13.7 million who watched the Top 25 live sports events last weekend, 10.5 million watched ESPN.

The NBC Sports Network was in second place, through the broadcast of the Premier League matches, (check out our Top 10 most viewed soccer matches feature). Over the weekend,  it had two million viewers, significantly less than ESPN.

What else is relevant?

Surprisingly, the only NHL game broadcast over the weekend, on Sunday, managed to make it into the list of top 10 most watched live sport events. Once again, we can’t forget hockey’s popularity in the U.S.

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# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
1 COLLEGE BKBL REG SSN L FLORIDA STATE/NOTRE DAME ESPN 6:07 p.m. 8:04 p.m. 1,341 572 Sat
2 COLLEGE BKBL REG SSN L GONZAGA/ST MARYS (CA) ESPN 8:16 p.m. 10:22 p.m. 1,305 397 Sat
3 COLLEGE BKBL REG SSN L OHIO STATE/MARYLAND ESPN 4:05 p.m. 6:07 p.m. 1,106 477 Sat
4 COLLEGE BKBL REG SSN L KANSAS ST/WEST VIRGINIA ESPN 12:00 p.m. 2:19 p.m. 939 421 Sat
5 COLLEGE BKBL REG SSN L KANSAS STATE/TEXAS ESPN 2:19 p.m. 4:05 p.m. 926 383 Sat
6 UFC PPV PRELIMS L 208:HOLM/DE RANDAMIE FOX SPORTS 1 8:00 p.m. 10:00 p.m. 874 420 Sat
7 COLLEGE BKBL REG SSN L VIRGINIA/VIRGINIA TECH ESPNU 6:30 p.m. 9:08 p.m. 536 161 Sun
8 COLLEGE BKBL REG SSN L LOUISVILLE/MIAMI ESPN2 2:09 p.m. 4:09 p.m. 503 187 Sat
9 COLLEGE BKBL REG SSN L CINCINNATI/SMU ESPN 4:00 p.m. 5:58 p.m. 499 211 Sun
10 NHL REGULAR SEASON L MONTREAL/BOSTON NBC SPORTS NETWORK 7:32 p.m. 10:21 p.m. 495 198 Sun
11 PREMIER LEAGUE L WATFORD/MANCHESTER UNITED NBC SPORTS NETWORK 9:57 a.m. 11:57 a.m. 481 292 Sat
12 COLLEGE BKBL REG SSN L TEXAS/OKLAHOMA ST ESPN2 4:09 p.m. 6:04 p.m. 432 124 Sat
13 PREMIER LEAGUE L LEICESTER CITY/SWANSEA NBC SPORTS NETWORK 10:56 a.m. 1:05 p.m. 409 200 Sun
14 PREMIER LEAGUE L CHELSEA/BURNLEY NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 391 196 Sun
15 COLLEGE BKBL REG SSN L CALIFORNIA/ARIZONA ESPN2 10:11 p.m. 12:18 a.m. 387 141 Sat
16 LIGA MX SANTOS / CRUZ AZUL UNIVISION DEPORTES 6:32 p.m. 9:00 p.m. 373 228 Sun
17 LALIGA SANTANDER MRQ-L OSASUNA VS. REAL MADRID BEIN SPORT ESPANOL 2:35 p.m. 4:47 p.m. 341 201 Sat
18 COLLEGE BKBL REG SSN L OKLAHOMA / IOWA ST ESPN2 6:04 p.m. 8:04 p.m. 319 91 Sat
19 NBA REGULAR SEASON L DETROIT/TORONTO NBA-TV 6:00 p.m. 8:28 p.m. 313 142 Sun
20 LIGA MX L QUERETARO / LEON UNIVISION DEPORTES 5:51 p.m. 7:56 p.m. 308 201 Sat
21 MONSTER ENERGY SUPERCR D ARLINGTON FOX SPORTS 1 10:00 p.m. 1:00 a.m. 306 151 Sat
22 COLLEGE BKBL REG SSN L GAINESVILLE/TEXAS A&M ESPN2 12:00 p.m. 2:09 p.m. 300 112 Sat
23 COLLEGE BKBL REG SSN L WASHINGTON ST/COLORADO ESPNU 9:08 p.m. 10:30 p.m. 299 125 Sun
24 COLLEGE BKBL REG SSN L SOUTH CAROLINA/MISSISSIPPI STATE ESPN2 8:04 p.m. 10:11 p.m. 282 82 Sat
25 PREMIER LEAGUE L HULL CITY/ARSENAL NBC SPORTS NETWORK 7:24 a.m. 9:27 a.m. 279 132 Sat

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

What? Fox Sports’ Spanish-language and English-language media rights in the United States and Caribbean have been renewed to the UEFA Champions League and UEFA Europa League.
Why it matters? The agreement guarantees coverage of both tournaments on multiple channels and platforms, as well as all matches air live on the FOX Sports to go mobile app.

Licensed: Creative Commons
Licensed: Creative Commons

FOX Sports renewed its media rights in the United States and Caribbean to the UEFA Champions League and UEFA Europa League soccer competitions, for three additional seasons from 2015-16 through 2017-18.

The new agreement with UEFA guarantees coverage of both tournaments on multiple channels and platforms including FOX Sports, FOX Sports 1, FOX Sports 2, FOX Deportes, FOX Sports Regional Networks and FOX Soccer Plus.

FOX Sports is planning to carry 146 UEFA Champions League games annually throughout the term of the agreement on FOX; FOX Sports 1, America’s new national sports network; FOX Sports 2; FOX Soccer Plus; and FOX Sports Regional Networks on a live and delayed basis. FOX Sports will also offer its broadband platforms FOX Sports GO and FOXSoccer2GO including all matches carried live and on-demand.

The annual competition UEFA’s Europa League has been organized by UEFA since 1971 for eligible European clubs, and has committed to carry 205 matches across multiple FOX networks. FOX Sports 1 is scheduled to carry two live UEFA Europa League matches per week, while FOX Sports 2 televises two live matches and repeats FOX Sports 1 matches. All matches air live on the FOX Sports will go mobile app.

“We are thrilled to continue our partnership with UEFA .The combination of UEFA Champions and Europa leagues provides viewers with the complete club competition experience at the highest level,” said David Nathanson, General Manager and Chief Operating Officer of FOX Sports 1 and FOX Sports 2.

Source:FOX Sports