Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
When it comes to enjoying video content on the web, it seems that Hispanic consumers choose to watch little sports content. Of the total number of Hispanics that watch online video, only 15.4% spend their time viewing sports content videos, for a total audience of 4.1 million.
|Source: comScore Video Metrix, Sports, U.S., Hispanic All, April 2017, Desktop only||Total Unique Viewers (000)|
|Total Internet: Hispanic All||26,691|
|1||Fox Sports-SI Group-Perform Media||1,435|
|3||Yahoo Sports-NBC Sports Network||731|
|7||NFL Internet Group||395|
|9||World Wrestling Entertainment (WWE)||329|
Fox Sports came in first place on our ranking, thanks to the amount of different sports video content it offers, in addition to its own programming. The media group drew 1.4 million of the total number of consumers of online sports videos. That is to say, 35% of Hispanics sports video consumers get their content through one of the Fox Sports-SI Group-Perform Media sites.
The MLB ranked fourth, and with its season in full-swing, its audience 561,000 Hispanics does not come as a surprise. Its site captured 14% of the total audience.
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Also worth noting is WWE, a sport whose Hispanic audience attraction might surprise us, as American wrestling is not one of the most commonly followed sports in this demographic. The site attracted 329,000 Hispanics during the month of April.
Once more, in this ranking category, we are struck by the fact that the top 10 is composed of sites whose content is solely in English.