Changing places


Latino Media Network gets US$ 80 million funding and buys 18 TelevisaUnivision radio stations, MoEngage, Emigdio Rojas, Jessica Ricaurte ….companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.


Latino Media Network Announces US $80 million Funding, Buys Televisa Univision Stations…

Latino Media NetworkLatino Media Network (LMN) a media company focused on content creation, talent incubation, and distribution across multiple platforms announced its formation. LMN raised over US $80 million, the largest funding round to date for a Hispanic owned media company, and larger than Canela Media’s US $32 million funding round earlier this year. LMN also announced that it signed a definitive agreement with TelevisaUnivision to purchase 18 radio stations in 10 cities from coast to coast in a US $60 million all cash deal. The 18 stations in the deal are a combined set of AM and FM stations  in the largest US markets, and 8 of the top 10 Latino markets, reaching 33% of U.S. Latinos: LA, NYC, Miami, Houston, Chicago, Dallas, San Antonio, McAllen, Fresno, and Las Vegas. These stations primarily consist of sports, entertainment and music programming. Transition of the stations will happen following FCC approval and a one year transition agreement between TelevisaUnivision and Latino Media Network, which is expected to conclude in Q4 of 2023. LMN is in the process of recruiting outstanding talent and will make an announcement about the senior management team later this year. LMN intends to retain current TelevisaUnivision employees who work at the stations included in this acquisition.
Founded by social entrepreneurs Stephanie Valencia and Jess Morales Rocketto and backed by several Latino luminaries, LMN has the mission to help Latinos make sense of the world and their place in it by inspiring, informing and celebrating Hispanics through an audio focused multimedia network. The network will embrace cultural pride by telling Latino stories, addressing community concerns and talking about opportunities for a better future. Board members, investors and advisors include Maria Elena Salinas, Eva Longoria,  Eduardo Padron: Dr. Eduardo Padrón, Monica Lozano and Christy Haubegger. 
LMN has secured equity investments from leading Latino investors, and debt financing for the acquisition of the Televisa Univision stations from Lakestar Finance LLC, an investment entity affiliated with Soros Fund Management LLC.r creative vision,” said LMN Board Member Luis Ubiñas.

MoEngage’s New Funding

MoEngageMoEngage, an insights-led customer engagement platform announced that it has raised US $77 Million in Series E funding. The round is led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India.  MoEngage will use the additional funds to deepen its geographic footprint in the U.S., EuropeAsia, and Middle East markets and expand in new markets like Latin America and Australia. The funds will also be used to explore strategic acquisitions that can help extend its platform capabilities and provide more value to customers. AI-driven customer engagement technology is the next big frontier in Martech. Some experts have predicted that the customer engagement solutions market will grow to $32.2 billion in the next five years alone. Digital native consumers not only expect highly personalized interactions with brands across every channel, but research shows they will abandon brands that can’t deliver it. 


 Emigdio Rojas to Lead Simplicity in the U.S.

Emigdio RojasSimplicity, an international communication and marketing agency, announced the appointment of Emigdio Rojas (photo) as managing partner to lead its operations in the United States. Rojas has over 16 years of experience developing marketing and corporate communication strategies that connect with multicultural consumers in the United States and Latin America. Rojas will lead a multidisciplinary and multi-country team of professionals with extensive experience in different specialty areas, including corporate communications, public relations, digital, advertising, branding, and influencer marketing.



Ricaurte Joins Adsmovil as Chief Revenue Officer

Jessica RicaurteAdsmovil, a  Hispanic mobile advertising and digital media company, announced that Jessica Ricaurte  (photo) has joined the company as their new Chief Revenue Officer, leading sales for the entire Adsmovil portfolio, including the recently announced AVOD offering, Nuestra.TV.  Ricaurte brings over fifteen years of experience to her new position and comes from Yahoo! where she most recently served as a Global Agency Director. Prior to Yahoo! Ricaurte was a Sales Director at Adsmovil, so this is not her first stint at the company. Her extensive sales and management experience includes previous positions at Terra Networks, Audience Science and Televisa.

Show Heroes Group Buys smartClip Latam, Chemistry Cultura launched, last but not least (:-) Televisa and Univision create Televisa Univision Inc … companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

Show Heroes Group Buys smartclip Latam

Show Heroes Group buys smartclip LATAMsmartclip LATAM has been acquired by ShowHeroes Group, a leading European company in digital videos for publishers and advertisers. Show Heroes Group, a multinational company headquartered in Berlin, is betting on Latin American and U.S. growth with smartclip LATAM, a Connected TV (CTV) pioneer and specialist. Together with smartclip Latam,  ShowHeroes Group, will offer effective video solutions, both in terms of visibility and format innovation, while continuing to provide a safe and reliable environment for brands. smartclip LATAM has 50 employees operating from offices in Argentina, Brazil, Chile, Colombia, Mexico, Perú and Miami.

With this acquisition, ShowHeroes Group will launch its portfolio of In-stream contextual and CTV video solutions in the U.S and Latin American markets, while incorporating smartclip’s Connected Tv experience into its worldwide product list and know-how.  “Joining the ShowHeroes Group will allow us to offer a powerful combination of programmatic video platform and content production through ShowHeroes Studios. Few video technology companies provide semantic segmentation with world-class content production. Now, we can offer a 360-degree monetization plan for publishers and a high-quality repertoire of content and inventory for advertisers”, said Angel Pascual, smartclip´s Regional LATAM Director.

Show Heroes Buys smartclip LATAM
llhan Zengin, founder and CEO, ShowHeroes Group

According to llhan Zengin, founder and CEO of ShowHeroes Group, ”Going global and launching the ShowHeroes Group in the U.S. and Latin American region will be an important, if not the most important step thus far in the company’s history, and the acquisition of smartclip LATAM is a strategic move for our growth and positioning. On behalf of the ShowHeroes Group, I am delighted to welcome the entire smartclip team into our family. The next two years will be marked by investments in technology and new products”. The purchase of smartclip will be the entry point for ShowHeroes Group in Latin America and the U.S. The company currently has offices in Berlin, Hamburg, Riga, Moscow, Amsterdam, Vienna, Paris, London, Milan, Florence, Madrid and Tel Aviv.

According to Estefanía Agüero, Managing Director of smartclip Latam in the Miami office, the merger will allow the growth of business volume through new technologies and to differentiate the products offered. “We will continue delivering the best results for our customers, and bring new and more opportunities for advertisers.” Since its inception, ShowHeroes Group has grown both, organically and through mergers and acquisitions. According to Deloitte, Show Heroes Group is one of the 50 fastest-growing technology companies in Germany.

Chemistry Launches Multicultural Practice Chemistry Cultura (former Pinta) 

Chemistry announced the launch of Chemistry Cultura™, a new practice which will concentrate on helping Fortune 500 brands meaningfully engage with Latin markets. Chemistry Cultura™ comes from the completion of Chemistry’s investment in Pinta, a leading cross-cultural marketing firm whose clients include Comcast,

Chemistry Cultura

Coca-Cola, Heineken, Microsoft, the National Football League, and T-Mobile. Along with its rebrand from Pinta to Chemistry Cultura™, the new practice will operate under the Chemistry umbrella—which includes four offices nationwide—but will remain a Hispanic-owned, minority-certified agency (recently renewed for 2022) with Mike Valdes-Fauli serving as President of Chemistry Cultura™.  “Today it’s less about language and more about culture. The country is evolving rapidly and rather than ‘one Hispanic market,’ we’re seeing a beautiful mosaic comprised of Anglo, Latino and other cultures interacting fluidly together,” said Valdes-Fauli. “As we envision the next decade of evolution, our team will reflect this new reality and help our clients ignite cultural reactions and deeply engage with consumers.”

Chemistry Cultura™, launched its rebrand at a thought leadership event last week, where Valdes-Fauli hosted a discussion with Marissa Solis, SVP, Global Brand & Consumer Marketing for the NFLDomenika Lynch, Executive Director of Latinos & Society, Aspen Institute and Adrian Carrasquillo, lead multicultural reporter for Newsweek (see all on photo above).

Televisa and Univision Create TelevisaUnivision

TelevisaUnivisionGrupo Televisa and Univision Holdings II, Inc. (together with its wholly owned subsidiary, Univision Communications Inc., “Univision”) announced the completion of the transaction between Televisa’s media content and production assets and Univision. The new company, which is named TelevisaUnivision, Inc. creates the world’s leading Spanish-language media and content company. TelevisaUnivision will produce and deliver premium content for its own platforms and for others, while also providing innovative solutions for advertisers and distributors globally.
According to a press release, the transaction brings together the most compelling content and intellectual property with the most comprehensive media platforms in the two largest Spanish speaking markets in the world (Mexico and the U.S.). Televisa’s four broadcast channels, 27 pay-TV channels, Videocine movie studio, Blim TV subscription video-on-demand service, and the Televisa trademark, will be combined with Univision’s assets in the U.S., which include the Univision and UniMás broadcast networks, nine Spanish-language cable networks, 59 television stations and 57 radio stations in major U.S. Hispanic markets, and the PrendeTV AVOD platform. “The close of our transaction marks a historic moment for our company and our industry,” said TelevisaUnivision CEO Wade Davis. “We are combining two iconic and market-leading companies that have a rich, shared history and an incredible portfolio of assets. This combination will create a business without comparison in the global media landscape. Over the past year both companies have transformed themselves, reaching levels of financial performance and audience resonance that has not been seen for years. The power and momentum of the transformed core business is truly unique and will be a springboard for the upcoming launch of the preeminent Spanish-language streaming service. The new trajectory of our company is supported by our new ownership group, which is well positioned to amplify the efforts of one of the best leadership teams in the world.”
“The combination of content assets from Televisa and Univision, the two leading media companies from the two largest Spanish-speaking markets in the world, has created a company with tremendous potential,” said Alfonso de Angoitia, Executive Chairman of the TelevisaUnivision Board of Directors. “With our attractive financial profile and history of innovation, TelevisaUnivision is ready to revolutionize the industry by delivering the most comprehensive Spanish-language content offering to audiences around the world.”
TelevisaUnivision remains on track to launch its previously announced unified global streaming service in 2022, which will include both a free and a premium subscription tier. The service will have the largest offering of original Spanish-language content in the U.S. and Latin America, including dramas, comedies, docuseries, game shows, reality shows, variety programs, movies, musical and cultural events, children’s and educational programs, sports and special events, as well as trusted news programming.

Playmaker Futbol Sites Acquires Cracks

Playmaker Capital Inc., the company that recently bought Latin American digital media group Futbol Sites, announced the acquisition of Mexico-based video-first sports platform, Cracks. Cracks is a soccer-centric collection of digital media assets that has a total audience across all channels in excess of 12.6 million subscribers worldwide, including the most followed Spanish-language sports news channels on YouTube (Cracks Global EditionCracks MexicoCracks Colombia, and Cracks Argentina). Cracks, originally founded by Guadalajara-native Manuel Bravo, one of the most prominent YouTuber’s in Mexico and Latin America, also significantly increases Playmaker’s social media following across other key social channels. Cracks reaches 2.9 million followers on Facebook, 1.1 million followers on Instagram, 203,000 followers on Twitter, 818,000 followers on TikTok, and 46,000 followers on Twitch. According to Playmaker, the acquisition of Cracks establishes video production and monetization as a new center of excellence for Playmaker, complementing its existing robust in-house editorial expertise across its multiple web properties, social media channels, mobile apps, and fan pages.

Microsoft/Xandr, El American, Jeffrey Duque, Diana Pieretti, Jason Riveiro, Kate Canel … companies are bought, get funded,  people change positions, get promoted or move to other companies. Portada is here to tell you about it.

Microsoft Buys Xandr

Microsoft Buys XandrAT&T has agreed to sell its global programmatic advertising marketplace,Microsoft Xandr Xandr Inc., to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. While the price of the transaction was not disclosed, the Los Angeles Times cites people familiar with the matter according to whom the deal is valued at about US $1billion. The Xandr unit, formed in 2018 via the US $1.6 billion acquisition of AppNexus by AT&T, loses between US $50 million to US $90 million per year, according to Axios.

According to a statement put out by AT&T, as the digital landscape evolves in a post-cookie world, Microsoft and Xandr can shape the digital ad marketplace of the future. Xandr’s technology strategically complements Microsoft’s current advertising offerings and will help accelerate the delivery of digital advertising and retail media solutions for the open web by combining Microsoft’s audience intelligence, technology and global advertising customer base with Xandr’s scaled, data-driven platform. “Microsoft’s shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft’s digital advertising and retail media capabilities,” said Xandr’s EVP and GM Mike Welch. Microsoft’s ad-tech units where Xandr’s expertise may be helpful include the Bing search engine, the Edge browser, and the Windows Apps store. Additionally, Microsoft’s Xbox is an interesting advertising and identity play as well as LinkedIn.

Microsoft’s ad-tech units where Xandr’s expertise may be helpful include the Bing search engine, the Edge browser, and the Windows Apps store. Additionally, Microsoft’s Xbox is an interesting advertising and identity play as well as LinkedIn.

“With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow’s digital ad marketplace into one that respects consumer privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals,” said Mikhail Parakhin, President of Web Experiences at Microsoft.


  •  El American’s Seed Funding

El American a Hispanic conservative news platform that promotes free markets and America’s Founding Principles, closed a seed funding round of  US $1.8 million. According to a press release, this equity financing raise done “by US Hispanics, for US Hispanics”, comes to “accelerate growth as El American scales to meet strong demand for conservative news from the U.S. Hispanic market. A recent Wall Street Journal poll shows that 62 million Hispanics, the fastest-growing demographic in the U.S., are evenly divided between the Republican and the Democratic parties.” “El American’s objective is to win the hearts and minds of Hispanics with a pro-freedom message in both English and Spanish,” said Jorge Granier, El American’s CEO, Publisher and co-founder. “With this funding, we will scale our podcast and video operations, launch our app and expand our social media footprint to reach even more Hispanics in the U.S. and around the world.” Founded in late 2020, after the contentious election season, El American has assembled a team of award-winning journalists, writers, and influencers, and has reached over 250 million interactions across its social media accounts during its first year of operation. Through its site elamerican.com and with an active presence on Twitter, Facebook, Instagram, YouTube, GETTR, and TikTok, El American reaches across the key 18-55 demographic within the Hispanic audience. El American is planning to go on to a Series A raise in 2022 to launch its streaming platform, cable channel and expand its content offering, to continue capitalizing on the growing Hispanic opportunity.

  • Jeffrey Duque and Diana Pieretti

Jeffrey Duque and Diana Pieretti have launched Extrategic, a culture-first social experience agency,  based in New York, that brings together influencer strategies, branded content, social media, and beyond to reach multicultural audiences across the consumer journey. Extrategic has also been awarded minority-owned business certification (MBE)  by the National Minority Supplier Development Council (“NMSDC”). The designation is awarded to businesses that are at least fifty-one percent (51%) owned, managed, and controlled by an individual or group who is ethnically or racially diverse. Co-Founders Jeffrey Duque and Diana Pieretti benefitted from PepsiCo’s Racial Equality Journey (REJ) commitments, which provided guidance through the certification process. Pieretti stated, “In line with our mission, we aim to leverage our certified minority-owned status by continuing to elevate the voice of diverse communities, providing that EXTRA behind multicultural influencer strategies, to increase their visibility, and pave a path for us all to rise. We use a nuanced approach offering brands the best technology, strategies, cultural insights, creative, diverse talent, influencer intelligence, and performance that enables the scaling of influencer marketing beyond organic results”.


  • Jason Riveiro

Jason Riveiro has been appointed Sr. Director, Strategy & Business Development at Notarize. A Boston, Massachusetts-headquartered company that provides remote online notarization, e-signature, and eClosing services. Riveiro previously worked as Vice President, Global Affiliate Services at Realogy in the real estate industry.



  • Kate Canel

Kate Canel has been appointed Head of Digital Growth and Performance Marketing at Santo Remedio. Santo Remedio is a wellness start-up that creates supplements and communities that focus on preventative solutions to health problems. It is backed by leading retail partners, such as Walmart, and leading medical professionals, such as its founder Dr. Juan Rivera, a board certified cardiologist and the chief medical correspondent for Univision. Previously Canel worked as Director of Performance Media at The Shipyard, a performance marketing agency.

Sensis, La Vida Baseball, Adsmovil … companies make acquisitions, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

  • Sensis / PM3

Sensis has acquired Atlanta based PM3  agency. The move combines Sensis’ strategic, research-based approach to marketing with PM3’s creative production resources and consumer-brand experience. The new agency will officially take the Sensis name beginning in January 2022. Sensis has offices in Los Angeles; Washington, D.C., Atlanta; Austin, Texas, and Tepic, Mexico. The new agency will officially take the Sensis name beginning in January 2022.
PM3 has built Hispanic marketing campaigns across a variety of media for multiple consumer brands including Cox Communications, Aaron’s rent-to-own, NAPA Auto Parts, the Georgia Lottery, Fifco Intl. (Seagram’s), and Georgia Web MBA among others. PM3 also has its own production facilities to create television, radio, and digital content.  The acquisition was facilitated by
Agency Futures, a global consultancy specializing in strategic and culturally attuned agency mergers and acquisitions headquartered in London, England.
After the PM3 acquisition Sensis claims to be the largest and most diverse 100% minority-owned independent multicultural advertising agency in the U.S. More than two-thirds (70%) of the staff are multicultural and 55% of its 150 employees are women. “The diverse background of our team members has been a huge advantage for us for more than 22 years as we helped clients navigate the intricacies of various diverse consumer groups,” Sensis founder and Chief Strategy Officer José Villa said. “This acquisition builds on that diversity and gives us the opportunity to grow quickly in Atlanta which is the heart of so much multicultural growth. It strengthens our presence in the rapidly changing Southeast and significantly expands our creative capabilities.”

  •  La Vida Baseball Gets US $10 Million Funding

La Vida Baseball—a media company dedicated to producing for and delivering to a U.S. Latino audience—closed its US$10 million round in late September. The money raised will be used to expand the business into La Vida Sports, a three-pronged holding company that includes La Vida Baseball; a consulting practice for teams, leagues, brands and media companies looking to engage the demo through content; and a La Vida Sports content studio that produces programming at the intersection of sports, lifestyle and culture. TeamWorks Media (La Vida Baseball’s parent) founder and CEO Jay Sharman explained his company is working to help tap a demographic that has traditionally been underserved by mainstream media, at a time when the data finally supports the ambition to do so. La Vida Baseball was born out of a TeamWorks Media client project with the National Baseball Hall of Fame in 2017. La Vida Baseball raised US $10 million at a US $32 million valuation from a collective of private investors. The company is not yet profitable on a year-over-year basis. But Sharman suggested investors saw value in the vision of La Vida Sports and the significant marketplace interest coming from media companies, teams, leagues and brands that want to engage with the U.S. Latino audience.

  • Adsmovil New CMO

Adsmovil  announced it has tapped Maria Twena to become its first ever Chief Marketing Officer. An award-winning marketer with deep expertise in digital media, agency, tech, and branding, Twena joins Adsmovil in a moment of unprecedented growth and service expansions for the company.An industry veteran with more than 30+ years’ experience, Maria was most recently the Executive Vice President of Brand and Marketing at WelcomeTech. She previously served as CMO of Entravision Communications and Pulpo Media, and through the years has been the president, CEO, and/or Managing Partner of several major agencies, including GH Latino, and her own Second Generation Soy, where she guided Fortune 100 brands on acquiring 1.5 and 2.0 generation Hispanics. During her tenure at McCann Worldgroup, Maria founded a division that targeted the bilingual/bicultural Hispanic cohort online. While there, she received an ADCOLOR Award (2009) for her groundbreaking work on identifying, segmenting and targeting bicultural Hispanics, and developed industry best practices for driving acquisition. 

Palmetto, Progressive Insurance, Walmart… new partnerships are made, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

Progressive Insurance announced the hire of Remi Kent as chief marketing officer. Kent, who formerly was senior VP and global CMO of the consumer business group at 3M, replaces Progressive’s longtime top marketer Jeff Charney, who is retiring. She starts Nov. 1.At 3M, Kent helped the company surge during the pandemic with messaging focused around PPE, educating consumers on the use of masks and respirators. She’s now tasked with operating the Mayfield Village, Ohio-based Progressive’s massive advertising budget. Last year, the company spent around US$2 billion on advertising, an 11% increase from 2019. Before 3M, where she spent eight years, Kent worked at Procter & Gamble.


Mayor Francis Suarez

Palmetto, a rapidly growing platform technology company accelerating the national adoption of clean energy, announced the appointment of the Honorable Francis Suarez, Mayor of the City of Miami, to its board of directors.  With the appointment of Mayor Suarez, the Palmetto board of directors reflects leadership representing government, the clean economy, and cutting-edge business sectors.Palmetto is proving that our environment is our economy and that you are not forced to choose one over the other.The first Miami-born mayor and the son of former Mayor Xavier Suarez, Mayor Francis Suarez’ honors and achievements include his positions as Chair of the Environment Committee and member of the Advisory Board for the U.S. Conference of Mayors.  In these capacities, Mayor Suarez takes a leading role with fellow U.S. mayors to preserve the environment in cities across the country, and to develop supporting programs and policies.Recognized by Forbes as one of the fastest-growing private companies in the U.S. Palmetto believes that choosing to source clean energy from renewable resources like solar power should be a right, not a privilege. 

Zeno Group has appointed Thomas Bunn as head of global planning. Based in New York, he is reporting to Therese Caruso, MD and head of global strategy and planning. He started in the role on Monday. In the newly created role, Bunn is lead planner for key clients and oversees Zeno’s planning network, with planners in North America, Europe and Asia-Pacific. He is also part of the firm’s global leadership team.Bunn has returned to Zeno from BCW, where he was chief strategy officer for North America since May. 




Global communications and public affairs firm LLYC has acquired 75% of Mexican data-driven creative firm Beso for US$8.4 million. The final price is subject to Beso’s financial results from 2021 to 2024. Beso’s founding partners, José Beker and Federico Isuani, will continue to hold a stake in the company. They will join LLYC’s digital business team, led by partner and chief strategy and innovation officer Adolfo Corujo, overseeing content development, data mining, augmented reality and artificial intelligence in the U.S. and South America.Beso and LLYC will offer 160 clients creative and media buying capabilities based on artificial intelligence tools. Clients include Merck, Coca-Cola, Toyota and Walmart. LLYC and Beso’s technology partners include Oracle, Google, Brandwatch, Metrix and Hubspot


Walmart Inc. has tapped Kim Lupo as its new senior vice president of total global rewards. In her new role, which she began on September 13, Lupo works on rewards programs for employees to help attract and retain talent. Lupo previously served as the VP of global total rewards at Nike Inc. and had worked at the Swoosh since 2015 before joining Walmart.



Seedtag, WORLDCOM OOH, Forsman & Bodenfors, Hivestack-Clear Channel Partnership,Miele, Cordial…companies get financed, new partnerships are made, people change positions, get promoted or move to other companies. Portada is here to tell you about it.

seedtagSeedtag, a leading company in contextual advertising in EMEA and LATAM, has secured US $40m in Series B funding. Led by Oakley Capital, the funding round – which was also participated in by Adara Ventures and All Iron Ventures – follows on from the US $5.2m raise in Seedtag’s Series A funding round in 2017.Oakley Capital is a leading mid-market growth equity investor in Europe with more than US $4 billion under management and a track record taking market leaders to the next level. Seedtag aims to continue moving forward in its mission to be the global contextual advertising partner for brands and agencies. Already the leader in contextual advertising in EMEA and LATAM, the company intends to use the raised funds to now expand into the U.S. market and continue investing in its contextual AI technology. Seedtag achieved significant growth in 2020 following further development and improvement of product capabilities. The organization produced organic year-on-year growth of 25% even under COVID-19 impact, reaching revenues of US $50m in 2020, and with a further 60% growth forecast for 2021 (US $80 million).

Cesar Angulo, Lindsey Corona, Carrie Parker

WORLDCOM OOH, the International Division of LATCOM Group, has appointed Cesar Angulo (photo right) as its New Business Development Director in the U.S.  Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. Prior in his career, Angulo has held senior positions at companies including The Chicago Tribune, Univision, NBC / Universal, Interpublic Group and Havas Media Group.

Global creative collective Forsman & Bodenfors announced it has strengthened its global leadership team by adding two key executives. Lyndsey Corona joins as President of F&B New York, and Po Kay Lee, President of F&B Singapore. Corona and Lee will report to the Global CEO. Each brings considerable experience in new business and in growing existing client relationships. The two executive hires tasked with expanding F&B’s brand influence in North America and Asia are the first major appointments Southgate has made since starting his role at F&B in August.

Corona has served as Chief Growth Officer at McCann North America for five years. Prior to McCann, Corona helped establish WPP’s The&Partnership in North America as a new model for modern marketing solutions, working with clients including The Wall Street Journal and TELUS (Canada’s second-largest telco).Corona joines Head of Strategy Tom Suharto, Co-heads of Creative Emma Eriksson and Matt Creamer, and Head of Production Kim Jose.








Carrie Parker, SVP of Marketing, Cordial

Cordial, one of the leading cross-channel marketing platforms, announced that Carrie Parker has joined the company as senior vice president of marketing. A seasoned executive with more than 20 years of experience driving growth, Parker will oversee the company’s marketing and communications programs including digital strategy, branding, and demand generation, with a focus on business growth and market expansion.Parker brings a rich B2B marketing background to Cordial, spanning brand building, demand generation, and strategy as well as a track record of scaling marketing operations. Prior to joining the company, Parker held marketing leadership roles at Vericast, leading Valassis’ marketing, engaging brands in industries ranging from retail to CPG. Before that, Parker held leadership roles at Kantar and at American Express where she led digital marketing and brand experiences for the company’s business-focused division and guided the strategy and execution for the award-winning OPEN Forum content platform.

Hivestack-Clear Channel Partnership…

Hivestack, a  leading global programmatic digital out of home (DOOH) ad tech company announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc.  one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across CCOA’s nationwide digital footprint in the U.S. The partnership allows CCOA to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange. This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels.

…New Appointments at ForeverLawn, Prophet, ClickStream and Miele.


ForeverLawn, Donna Kent

ForeverLawn, the leading synthetic turf provider, announced the appointment of Donna Kent, formerly the company’s marketing director, to head up their golf division. Kent was part of the original team that created the ForeverLawn brand and launched the company in 2004, and has spent the past 16 years leading the marketing efforts for the growing company. Throughout Kent’s tenure as Marketing Director, ForeverLawn has become well-known in the synthetic turf industry and beyond for innovation, integrity, and quality, and is viewed as a respected leader in the industry with over 70 dealers throughout North America.Kent has held several leadership roles in the synthetic turf industry, including four years as a board member at the Synthetic Turf Council from 2016 to 2020, serving as Vice Chair in her final term. She was a recent speaker at the Grass Yarn & Tufters Virtual Summit held in Barcelona, Spain, on the topic of synthetic turf dealer branding and management.ForeverLawn dealers provide premium synthetic turf products and services in several vertical markets, including landscape, sports, playgrounds, pets, and golf.


Prophet, a peer-to-peer U.S. sports betting exchange, announced the addition of three senior sports betting iGaming and gambling experts Thomas Phillips, Matt Garrigan and Michael Halperin as VPs of Marketing, Strategy and Operations, respectively.


Prophet’s new VP of Marketing, Thomas Phillips has 14 years of experience in the sports betting, iGaming and gambling industries, as he has worked across multiple international territories and products including exchanges, sportsbooks and gaming products. 






VP of Strategy, Matt Garrigan, joins Prophet from FanDuel where he most recently was Director, New Market Strategy. He brings over 11 years of experience in the casino and tech industries, combining both brick and mortar and digital gaming, and retail sportsbooks knowledge. 






New VP of Operations is Michael Halperin, who most recently worked with DraftKings where he was part of the VIP Promotions & Strategy management group. Halperin was with DraftKings from 2018 until joining Prophet in 2021, starting as a Senior Sportsbook Operations Associate and moving up to the VIP Promotions & Strategy role in early 2021






ClickStream Corp., a technology company focused on developing apps and digital platforms that disrupt conventional industries, announced the appointment of Jonathan Maxim (“Maxim”) as CEO of its subsidiary Nebula Software Corp., developer of popular social learning app HeyPal™.Jonathan Maxim is a Fortune 500 marketing strategist turned growth hacker who’s led global campaigns for top brands, including Monster Energy, Xfinity, and TikTok, which gained 22,800 app installs in the first 30 days of their campaign. Maxim is co-founder of Vea Fitness, a social media fitness app that rewards your workouts with discounts and free gear from top retailers like Saucony and New Balance, as well as local storefronts.


Miele has announced the appointment of Kelly Lam as Vice President Marketing of Miele USA, effective September 7. Lam succeeds Christian Schwarz, who has assumed a new role for Miele Global.Lam will be responsible for all marketing and product activities related to the go-to-market strategy Miele USA will take for the residential kitchen appliances, dishwashers, laundry, and floorcare categories. Lam brings a wealth of expertise to this role, most recently serving as the VP of Marketing for Miele Canada.Founded in Germany in 1899 with a single promise of Immer Besser, a phrase meaning Forever Better, Miele is the world’s leading manufacturer of premium domestic appliances with more than 20,100 employees, 12 production facilities and representation in nearly 100 countries. 




Entravision Now 100% Owner of Cisneros Interactive, HCode Financed, Kiwilimon-Mundo Hispanico Partnership……Companies get bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.


Entravision, 100% Owner of Cisneros Interactive

Cisneros InteractiveEntravision acquired the remaining 49% interest in Cisneros Interactive. Entravision now owns 100% of Cisneros Interactive, having first acquired a majority stake in the company in October 2020.  Cisneros Interactive will continue managing the operating business and client outreach, with Victor Kong as its CEO.Cisneros Interactive maintains sales partnerships in 17 Latin American countries, including partnerships with Facebook, Spotify and LinkedIn. The company also offers digital audio solutions and services through the representation of a vast audience reached through 350 publishers.

Victor Kong, CEO, Cisneros Interactive 

With the full ownership of Cisneros Interactive, along with Entravision’s most recent acquisition of MediaDonuts, which added digital capabilities in 7 countries in Asia, digital now comprises 73% of consolidated revenue as of the most recently reported quarter ended June 30, 2021. Digital Segment revenue improved over 1,000% year-over-year to total $130.2 million for the second quarter 2021. “Today’s announcement is a major milestone for the Cisneros Interactive and Entravision team, and I would like to thank them and our partners for making this accomplishment possible,” said Victor Kong, Chief Executive Officer of Cisneros Interactive.

HCode Secures Capital Investment

H Code secured a capital investment to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets. The investment was backed by Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses. In the short term, the capital will be used to develop distinct offerings for various diverse and underrepresented communities.  In June 2021, H Code initiated this strategy with the launch of B Code, media solutions specifically designed for the Black community. As part of the investment, FCP’s Alexander Jutkowitz will join H Code as Executive Chairman. Raised in Chile, then Philly, FCP’s Executive in Residence Alexander Jutkowitz has been an advocate for diverse thinking and innovative content, influencing how today’s marketers and advertisers bring impactful stories to life. H Code also announced that Ad Council President and CEO Lisa Sherman will serve as Board Member.


Kiwilimon and Mundo Hispanico Create Mundo Sabor

Atlanta-based Mundo Hispanico, a Latino-focused digital media company, announced a new partnership with Kiwilimón, a Spanish-speaking digital food platform. The deal will create Mundo Sabor in the United States, bringing Kiwilimón’s  culinary content to Mundo Hispanico’s large American audience. “We’re excited to bring Kiwilimón´s outstanding culinary content to Mundo Hispanico’s large and growing audience,” said Rene Alegria, president and CEO of Mundo Hispano Digital Network, the parent company of Mundo Hispanico.   Mundo will host Kiwilimón on its website (at mundohispanico.com/mundosabor/) and promote its content to its user base. Mundo Hispanico has 10 million monthly unique visitors and a social media fan base that exceeds 9 million. “With this and other new partnerships, we are working with like-minded companies to find and develop the best digital content for our Mundo Hispanico family,” Alegria said. With more than 11 years of experience, Kiwilimón is a global leader in food-branded content production. Led by a team of professional chefs, nutritionists, and food stylists, Kiwilimón provides their audience with the highest-quality content and the very best cooking recipes and tips. Within Kiwilimón is a culinary agency, with extraordinary production capabilities for content development, which they tailor to each brand’s individual requirements. The company continues to expand at a fast pace, with a presence in countries all over the world, including the United States, where the Hispanic population is one of the fastest-growing ethnic groups. Kiwilimón has 34 million social media followers, 7.1 million unique users and generates 107 million video views globally. They also work with top tier consumer brands and major retailers, such as Coca-Cola, Disney, Bimbo Bakeries USA, California Almonds, Avocados from Mexico, and many more. The partnership gives Kiwilimón a bigger audience in the U.S., bringing the most delicious recipes of the Latino Kitchen, as well as international cuisine, to the Foodie community here. 

Ayan Valle

Mazda’s CMO has resigned, UPS has named a female CEO, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


Mazda’s CMO Resigns

Mazda‘s CMO of North American Operations Dino Bernacchi has resigned effective March 20. While the company looks for a permanent replacement, Brad Audet, leader of Garage Team (Mazda’s bespoke agency), will lead the marketing team. Bernacchi became Mazda’s CMO of North America in 2017 after almost eight years as Harley-Davidson’s Marketing Director.




UPS Has Named a Female CEO

United Parcel Service Inc. has announced the appointment of former Home Depot CFO Carol Tomé as new CEO, effective June 1. She will replace 46-year UPS-veteran David Abney, who will remain as Executive Chairman of the Board until his retirement from the UPS Board on September 30. Mr. Abney will remain as a special consultant through the remainder of 2020 to help ensure a smooth transition through the peak season of the business.




And More Changing Places

Jimmy John’s has announced that Darin Dugan is the company’s new CMO. Dugan will oversee brand marketing and planning, menu and new product development, advertising and digital. He will report directly to Jimmy John’s Brand President James North. Dugan previously served as VP of marketing for Sonic Drive-In, also part of the Inspire Brands portfolio.




The Interactive Advertising Bureau has named David Cohen as President, a position held by Patrick Dolan since 2017. Dolan’s departure was announced in December. Cohen joins the IAB from MAGNA North America, where he held the title of President until July. He will report directly to IAB CEO Randall Rothenberg.





vBrian Lesser, CEO of AT&T’s advertising technology unit Xandr, is stepping down from the role. Lesser first joined AT&T in 2017 and was previously CEO of GroupM North America. Lesser also founded Xaxis, an ad technology company. Kirk McDonald will take the role of interim CEO of Xandr.




New marketing director for Uber, promotions at PepsiCo & more changing places Latam. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places Latam here.


New Marketing Director at Uber

new marketing director uberUber has announced the arrival of Felipe Burgaz, who will take on the role of Marketing Director, Latin America. He has three decades of experience in the technology, CPG, and beverage industries, and he’ll be in charge of promoting Uber’s products and services in the 15 markets where it is present. Burgaz previously served as Marketing Director for the Mexican region at Amazon.



Promotions at PepsiCo

PepsiCo has promoted Ricardo Arias-Nath from SVP / Chief Marketing Officer & GM Beverages Latin American Markets to SVP / Business Strategy and Transformation, Chief of Staff, Latin America. He first joined the company in 2008.




In addition to Ricardo’s promotion, colleague Eric Melis, previously Sr. Marketing Director, Carbonated Soft Drinks Category, Latam Region, has announced a new role at PepsiCo. He is now VP, Marketing, PepsiCo Foods, Central America, Caribbean & Southern Cone.




And More Changing Places Latam

Payment solutions company Ingenico Group Mexico has tapped Rodrigo Islas as its new Marketing and Communication Manager. He previously filled the role of Brand Manager at American Express Mexico.





The Coca-Cola Company has promoted Constanza Flores to Senior Director, Fanta Latin America. She first joined the company in 2009 as Knowledge & Insights Director, South America, and most recently served as Marketing Director, Sparkling Beverages, South America.




Hulu has a new president, Bacardi names CMO for Patron and Grey Goose, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


Hulu’s New President

Disney’s Hulu has promoted CMO Kelly Campbell to President. In this role, she will oversee Hulu’s marketing efforts, including subscriber growth, brand, content, B2B marketing, creative development, research, and insights.





Bacardi Has Stolen a Diageo Marketer

Bacardi has tapped 12-year Diageo veteran Kathy Parker as CMO for Patron tequila and Grey Goose vodka. Parker will be in charge of global strategy and will report directly to CEO Mahesh Madhavan, though working close to Global CMO John Burke.




And More Changing Places

Pizza brand Marco’s Franchising, LLC. has promoted Vice President and CMO Steve Seyferth to Senior Vice President and Chief Experience Officer. In his new role, Seyferth will handle every step of the consumer journey. He will continue to oversee all marketing activities.




SodaStream USA has announced the arrival of Matt Kahn as its first-ever CMO. His mission will be to turn the company into a “billion-dollar brand” in America alone. He previously filled the role of EVP, Marketing at fitness drinks company Celsius Holdings. PepsiCo is reportedly trying to use the recyclable products trend to expand the brand’s reach throughout the U.S.




Lyle Schwartz, who has worked at GroupM for 37 years, will be leaving the company at the end of the month. Most recently, he filled the role of Chief Integration Officer, GroupM U.S. In that role, he focused on developing advanced cross-channel implementation practices. Schwartz’s work was key to the development of the C3 TV ratings currency in 2007, which measures average rating for commercial time during programs



Marketing and media moves at NFL, Meredith, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


Marketing and Media Moves

The NFL has hired Luis Martínez Wagner as its new Senior Director of Sales and Marketing, reported AdLatina. He previously led marketing at Hasbro Mexico, a company he first joined in 2012.




Meredith Corp has announced that General Electric veteran Jason Frierott will fill the role of Vice President as well as replace Joe Ceryanac as Chief Financial Officer. Frierott will take on his new role on March 9 and report to CEO Tom Harty.

Thomson Reuters Corp. has announced a number of management changes. Most importantly, former Nielsen Holdings PLC President and Chief Operating Officer Steve Hasker will take on the role of CEO and president. In addition, Mike Eastwood will fill the role of CFO. Both changes are effective March 15.




Automotive aftermarket company Driven Brands, which includes Maaco, Meineke Car Care Centers and Take 5 Oil Change, has named Summer Nunn as its first-ever female CMO. Nunn first arrived at Driven Brands five years ago. She most recently served as Marketing SVP for Take 5 Oil Change.




Teylez Perez is now Vice President of Marketing at Curacao. He first started at the company in 2008, but left in 2017 to fill leading marketing positions at Lionsgate and Hyphen-Studios.





Leonor Palao has started a new position as Vice President, Brand at J.P. Morgan Asset Management. She previously filled the role of Assistant Vice President, Brand Marketing and Advertising at OppenheimerFunds.





Telemundo 47 / WNJU announced the addition of journalist David Rodriguez to the station’s news team. Rodriguez will co-anchor the 5 PM weekday edition of “Noticiero 47 Telemundo” and also work as a general assignment reporter, regularly appearing on the 11 PM weekday newscasts.





New CEO for LALA, marketing appointments & more changing places Latam. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places Latam here.



Mexican milk company LALA has announced that Arquímedes Celis Ordaz is officially staying as CEO, a position he filled tentatively after the exit of Mauricio Leyva in December 2019. His main responsibility right now is to reassure the company’s investors after a 3% drop in value since December 2018.




Citroën has hired Valère Lourme as Marketing Director for Argentina. She previously led marketing, communications and customer satisfaction at Volvo Group. She has also filled important roles at Renault Trucks and Total.





Customer experience solutions company Alorica Inc. has announced that Brian Delaney has joined the company as President of Alorica’s Latin America & Caribbean Operations. In this role, Delaney will oversee 15,000 employees across seven countries in which Alorica operates.




Tech firm Ricoh has promoted Kristal Piccolo to Senior Manager, Product Marketing Strategy, Latin America, reported AdLatina. She first arrived to the company in 2009. Previously, she worked for IBM Venezuela for three years.





AB InBev has promoted Pablo Firpo from VP of non-alcoholic beverages for the Rio de la Plata region to President of the same category in Brazil. He has been with the company for 18 years.





Agency Moves, Disney Channel out of a top marketer and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


Agency Moves

Dentsu Aegis Network has promoted Michael Epstein to CEO of media brands and product, Dentsu Aegis Media. Epstein will now be accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands. He will continue to report to Peter Huijboom, Global CEO, Dentsu Aegis Media.




WPP’s Wunderman Thompson has announced that Chairman Tamara Ingram is departing the company after 17 years, reported Ad Age. Ingram will be moving into a non-executive chair role before leaving to pursue philanthropic work.




Mcgarrybowen has promoted Jamie Shuttleworth to U.S. Chief Strategy Officer. Previously Shuttleworth was CSO at the agency’s Chicago office. Shawna Ross, formerly executive vice president of strategy, will succeed Shuttleworth in the Chicago CSO role.




More Changing Places

John Rood has left the position of Global Head of Marketing at The Disney Channel. Rood had held the role since 2016. He previously filled the role of SVP and head of Marketing, ABC Family from 2004-10 and Executive Vice-President at DC Entertainment, Warner Bros between 2010-14.




Margaret Chu is Vox Media’s new Chief Financial Officer. Previously, she served as Executive Vice-President of Corporate Strategy and Development at Horizon Media.





BBVA Colombia has New CEO, Turismocity Argentina, Viacom´s International Management Restructure & more changing places latAm. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places LatAm here.


BBVA Colombia has New CEO

BBVA has named Mario Pardo Bayona the new CEO of BBVA in Colombia. He will replace Óscar Cabrera, who is leaving the Group to take on new personal and professional challenges, following a successful career in both Spain and Latin America.



Mario Garello joins Turismocity Argentina as the new Head of Business Development. Turismocity is a travel search engine for Latin America and other Spanish speaking countries that searches in hundreds of travel websites including hotels, airlines and online travel agents.



ViacomCBS Inc. Management Restructure of its International Networks Division

ViacomCBS Inc. has unveiled a management restructure of its international networks division. The reorganization will simplify ViacomCBS Networks International into two brand groups and three pan-regional management hubs, reporting to David Lynn, President & CEO of ViacomCBS Networks International (VCNI):

Juan “JC” Acosta will be the third of the division’s senior pan-regional leaders, having recently been promoted to President, ViacomCBS Networks Americas. In this role, Acosta is responsible for the company’s operations across Latin America – including the key markets of Argentina, Brazil and Mexico – as well as in Canada and the US Hispanic market.



Fiat Chrysler Automobiles (FCA) has named Breno Kamei as director of its US brands in Latin America. Kamei will be responsible for the Chrysler, Dodge and Ram brands in the region. He has been FCA’s head of portfolio, planning, research and competitive intelligence in Latin America since 2017.





He succeeds Nicholas Parkes, who has moved to head up the company’s commercial arm in Latin America, with the exception of Argentina and Brazil.






Flor Yonadi has started a new position as Marketing Associate LATAM at Entravision Communications.






Santander New Global Head of Peer to Peer Payments

Banco Santander announced the appointment of Trish Burgess as the new global head of Peer to Peer Payments. In this newly created role, Trish will lead the strategy and deployment of peer to peer (P2P) payments worldwide, bringing new payment services to customers that are fast, simple and safe to use.Trish Burgess joins the bank from Apple, where she was providing direction for the launch of Apple Card, in conjunction with Apple’s and Goldman Sachs’ product, engineering, marketing and operations teams.



Mexican movie theater chain Cinépolis has appointed Ana Carolina Yibrin Martínez new Service Marketing Manager. The executive joins Cinepolis from software company L1BRE.



Juan Pablo Flammini joins Futbol Sites as Senior Vice President Sales LATAM.









Coca-Cola Brasil has named Poliana Sousa VP de marketing . The executive joined the company in 2018.





Martin Queirolo joins The Walt Disney Company as Disney+ Marketing Director Latin America.







This week, Starbucks’ CMO is leaving and Nextdoor is welcoming a new top marketer. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


New CMO’s For Nextdoor and Starbucks

Neighborhood-focused social network Nextdoor has hired former global CMO of Hyatt Hotels. Maryam Banikarim, who left Hyatt in May 2018, will resume the role of CMO at the San Francisco-based company. In her new role, announced today, Banikarim will also be tasked with managing Nextdoor’s communications and policy teams.




Starbucks has announced that CMO Matthew Ryan will step down from the role in March. Brady Brewer, Senior Vice-President of Digital Customer Experience, will replace him. Brewer has filled a variety of roles in the company since he joined 19 years ago.





Estrella Media, previously LBI Media, has announced that industry veteran Eddie León, Executive VP, Radio Programming, will look after the company’s 17 U.S. radio stations. His oversight also includes the Don Cheto Radio Network, home to the syndicated morning show “Don Cheto Al Aire,” which is based at the company’s regional Mexican “Que Buena 105.5” KBUE Los Angeles.



Vanessa Claudio has joined Telemundo’s afternoon gossip show “Suelta la Sopa” as co-host, has reported Media Moves. Originally from Puerto Rico, this is her debut on U.S. Hispanic television.





Yum Brands moves, Facebook expanding AR/VR team and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


ViacomCBS has announced that George Cheeks will replace Joe Ianniello as CEO of CBS Entertainment Group, effective March 23. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios.




Taco Bell Corp. has named Nikki Lawson as its new Global Chief Brand Officer. Lawson, who has spent the past 20 years in KFC, will report to CEO Mark King. Both KFC and Taco Bell are part of Kentucky-based Yum Brands.




Pizza Hut U.S., another Yum Brands company, has named Kevin Hochman, who is also president of KFC U.S., as President of Pizza Hut U.S., according to Ad Age. Hochman has hired George Felix, former Director of Marketing for KFC Global, as CMO for Pizza Hut U.S.




Dunkin’ Brands has promoted Jill McVicar Nelson to Vice-President of Marketing Strategy at the restaurant holding group, parent of both Dunkin’ and Baskin-Robbins.





Facebook has hired former Eventbrite CMO Brian Irving to serve as head of AR/VR Product Marketing. Irving will help promote a range of new initiatives in the sector and will report to AR/VR CMO Rebecca van Dyck.





Teads Latam Bets on Female Leadership, Fisher-Price Latin America and more changing places latAm. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places LatAm here.

(Looking for your next Career move? Check out Portada’s Career Board!)

Global media platform Teads Latam puts four women in leading key positions in the region:

Teads LatamMiami-based Maria Beatriz Blanco is the new  VP Marketing Latam.





Teads LatamMexico-based Laura Tabares is the new Head Of Marketing and PR.





Teads LatamClementina Briceño is the new Data Business Lead, Teads Latam.






Teads LatamCecilia García Gutiérrez is the new Sales Director for Peru.





Rafael Alvarez has started a new position as Marketing Manager Fisher-Price Latin America at Mattel, Inc.





Alessander Firmino is starting a new position as Managing Director – Latam at Integral Ad Science. Previously Firmino, woked as Regional Managing Director, Brazil and Latin America at Criteo.




Maserati strengthens its leadership team with the arrival of Bernard Loire as Chief Commercial Officer and Paolo Tubito as Chief Marketing Officer.

Bernard Loire will be responsible for coordinating Maserati sales worldwide.




Paolo Tubito is assigned responsibility for Chief Marketing Officer role, coordinating all functions in the Regions.  Most recently, he served as Vice President for Nike Asia Pacific and Latin America.



Gap CMO out, FabFitFun steals Netflix’s Marketing VP and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.



GAP CMOGap CMO Alegra O’Hare has left the company after less than a year on the post. The company also announced that Neil Fiske, Gap brand President and CEO, is stepping down from his role.





Subscription box service FabFitFun has named Louisa Wee as its first Chief Marketing Officer. She previously filled the role of Vice-President, Marketing Strategy, Analysis and Programmatic Media Buying at Netflix. In her new position, Wee will oversee the strategy and execution of the company’s marketing plan globally, as well as leading on brand, content and creative.





JPMorgan Chase has promoted Leslie Gillin from President of Co-Brand Credit Cards to Chief Marketing Officer, replacing Kristin Lemkau. Gillin previously held the role of Chief Marketing Officer title at Citi’s consumer business from 2014 until 2016.





The Community has appointed Frank Cartagena as Chief Creative Officer. He’ll oversee all creative output for the multicultural agency’s New York-based clients. Cartagena replaces Bobby Hershfield, who served as VP and Executive Creative Director of The Community’s New York office before leaving last year. Cartagena most recently served as Executive Creative Director at 360i, part of Dentsu Aegis Network.




Katz Media Group has promoted Rick Ramos to Senior Vice President of Multicultural Partnerships, effective immediately.  In his new role, Ramos will oversee the creation of dynamic multicultural audio marketing campaigns with national scale and local execution across all of Katz audio partners, which includes Univision, Radio One and Entravision.




Travis Freeman has been appointed Global Head of Media by Uber. He previously served as Executive VP of Media at Vayner Media. Now he will report to Thomas Ranese, VP of Marketing at Uber.






Manolo Arroyo is the new Coca-Cola CMO, agency moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.


Alex Tokatlian has been appointed as Brand Marketing Director at Marco’s Pizza, an American restaurant chain and interstate franchise based in Toledo, Ohio, that specializes in Italian-American cuisine.There are more than 800 franchised Marco’s Pizza locations in 34 states and Puerto Rico as well as the Bahamas, and India. Prior to this position, Tokatlian worked as Advertising Manager in Domnino’s Pizza (check out our article today on the latest trends in the QSR industry including input by Alex Tokatlian.)


Montreal-based digital marketing agency BAM Strategy is launching its first U.S. office, in New York, and has appointed former GroupM executive Pete Meyers, as president of U.S. operations. Meyers is tasked with expanding BAM’s current client footprint in the U.S., building new client relationships with U.S.-based brands, and developing new partnerships with agencies where BAM can provide complementary digital marketing services.

Laura SaldivarEntravision Communications announced the appointment of Laura Saldivar (photo left) to Senior Vice President of Integrated Marketing Solutions in Los Angeles. Laura will report directly to Eddie Melendez, President of Local Media for Entravision. In addition, Crystal Gomez has been promoted to Vice President Local Agency and National Sales for Entravision’s radio assets in Los Angeles. Gomez was previously Vice President of National Sales, Western Region.


Robert RubalcavaPrisa Brand Solutions announced the appointment of Robert Ruvalcaba, as Vice President of Sales, based in California, to work on the company’s sales strategy and business development in the United States. Robert Ruvalcaba brings more than 20 years of experience in sales marketing and digital advertising. He has previous successful leadership roles at companies such as Adsmovil, Pulpo Media, ImpreMedia, and Los Angeles Times.“ Prisa Brand Solutions , continues growth and progress in the North America region. We welcome our newest team member and look forward to a long and successful future”, said Jose Antonio Carrero, CEO of Prisa Brand Solutions in the U.S.


DiGennaro Communications (DGC), a B2B public relations agency serving the media, marketing and entertainment sectors, has named Maxine Winer president and chief operating officer. Winer reports to DGC Founder and CEO Samantha DiGennaro. In her new role, Winer will oversee operations, talent, client service and business development for the nearly 15-year-old agency.  Winer, who began working with DGC last year in a consulting capacity, will split her time between the agency’s NYC headquarters and her hometown of Chicago, where she will establish a foothold for the agency. Winer most recently spent eight years as senior partner and general manager of Omnicom’s FleishmanHillard Chicago.


People change positions, get promoted or move to other companies. Portada is here to tell you about it in changing places.

(Looking for your next Career move? Check out Portada’s Career Board!)


Lauren Wormser has been promoted to Partner, Communications Planning Director at MediaCom. She first started working at MediaCom in 2005.









Cholula has appointed industry veteran Maura Mottolese as Chief Executive Officer. Motolese brings more than two decades of experience in the food and beverage industry, most recently having served as the CEO of Tate’s Bake Shop.









Headway, a business unit of Entravision Communications Corporation, announced the appointment of Luis Barrague as Chief Executive Officer. Barrague joined Headway in 2013.  As Chief Operating Officer, he led the company’s global operations, including its technology and product initiatives.






Oscar Campos has been promoted to Creative Director at Cardenas Markets LLC.








Johnson & Johnson has parted ways with CMO Alison Lewis after 5 and a half years on the job. According to the company, the idea is to implement “a new business model that streamlines priorities, allows us to operate more efficiently, and increases our investment in categories that offer high potential for growth and where we can make a positive impact on consumers’ lives”.






Samsung Electronics America is said to have fired 15 to 25 of its marketing team of about 200 people. The company’s Chief Marketing Officer, Mac Mattieu, and head of media and planning, Jay Altschuler were among the top executives who have left.




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