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Brazil

Brazil, Twitter Collaborate on Live World Cup Content Broadcasts

The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.

TCL Extends Sports Reach, Signs Neymar Jr. as Ambassador

Soccer star Neymar Jr. has begun his two-year term as Global Sports Ambassador for TV and small appliance manufacturer TCL. TCL is increasing its presence in the U.S. and Latin America, in particular in 4K/HDR television sets, and connecting with Neymar Jr. is helping introduce the brand to a younger audience there.

Neymar’s Brand Goes Digital With Digible

Neymar is joining forces with Digible to create the Neymar Experience app.This move exemplifies how star athletes can be utilized by tech companies as influencers to gain traction in Hispanic and Latin markets.

Brazil Has the Largest F1 TV Audience, Strong Growth in Social

The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year. Brazil was the 2nd strongest market with a 13.4% audience growth.Brazil is still the biggest TV market with more than 76 million viewers.

Kaká Hopes to Leave Post-Retirement Mark on Milan

A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.

Brazil Corner: João Daniel Tikhomiroff – On Branded Entertainment, New Financing Models and More (Part 2)

In the first article of Portada’s new Brazil Corner feature, published last week, Sao Paulo based journalist Carla Ponte interviews João Daniel Tikhomir, head of the Brazilian production powerhouse Mixer. Tikhomir described the state of the Brazilian audiovisual sector and the impact of production incentive laws on studios as well as the relative infancy of branded content and product placement in Brazil. In the below second part of the interview, Tikhomir expands on his expertise in branded integrations, describes new ways to finance audiovisual content and criticizes the high concentration of the distribution in the Brazilian movie market.