Category

Video Marketing

Category

Branded video content and its amplification over social media lies at the very heart of successful marketing to the millennial population. Social video is at the center of the VIX and REI Partnership. Vix, a recently introduced Batanga Media property and REI, the specialty outdoor retailer are partnering for the production and distribution of a branded video campaign in three key markets. 5 things you need to know. (Partner Message).

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We spoke to Neha Misra, Vice President, Strategy & Analytics at MBuy, Albert Thompson, Director of Digital Strategy at Walton Isaacson, Zach Rosenberg, President of MBMG Media, Xavier Mantilla and Guillermo Abud, Head of Global Business Development & Programmatic at Batanga Media to gauge the industry’s feelings about where Facebook will go from here, third-party auditing and greater industry transparency in general.

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