The 2016 NewFronts: US Hispanics Key to Digital Success
We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.
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We look at all the trends from 2016’s NewFronts, including the rise of digital ad spending and increasing importance of Hispanic audiences.
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Verizon and Hearst have entered into an agreement to jointly acquire Complex (the “Company”) in a 50/50 ownership structure.The deal follows Verizon and Hearst’s agreement in March to form Verizon Hearst Media Partners to develop new digital video channels as well as recent investments in AwesomenessTV.
The National Football League (NFL) has selected Twitter as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience.The move will help NFL reach new generations who are moving away from tv or web browser content to on-demand sources. The addition of streaming to Twitter could give users new ways to interact with its platform.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The USA TODAY NETWORK has launched GET Creative, a new branded content studio that enables partners to reach more than 100 million readers.GET Creative gives advertisers the ability to immerse audiences in branded experiences on par with trusted editorial content across all USA TODAY NETWORK platforms.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
[ctahcb] What are the video sites and platforms preferred by Hispanic residents in the United States? What relationship is there between content and technology? What
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider
[ctahfb] A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team…. “Hot” Content Distribution and Monetization Play Switzerland-based marketing
A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up,
We recently looked into the ranking of the top 10 sites most visited by U.S. Hispanics. Very important to understand the evolution of the digital media sector is also to analyze what properties attract the majority of Hispanic online video viewers. Online video consumption is already higher than TV consumption for many segments of the Hispanic demographic. And marketers are increasingly their video advertising allocations in a big way. 4 things to keep in mind.
A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
More than ever, U.S. technology companies are focusing on the booming Hispanic market. We talked to Angie Correa, ZEFR’s new National Sales Director for the US Hispanic market, about how the company decided to invest in this growing market and the strategy they plan to put in place to conquer it.