A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
US/US HISPANIC MARKET
Michael Villalobos until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America. The new company helps its clients build, segment, and retarget to an audience based on viewer interest and attention. “At it’s simplest form, AmpLive, is out stream video for live stream content in real time, with a targeted audience, and with the ability to dynamically retarget based on attention,” Villalobos notes. AmpLive is a self-funded company and is looking to close a round of financing over the next few quarters.
Comcast is buying Dreamworks Animation for $3.8 billion at $41 a share. Dreamworks CEO Jeffrey Katzenberg is pushing to expand the business into TV and online video, and, it is suspected, compete with Disney.
The FCC has approved Charter Communications’s purchase of Time Warner Cable and Bright House Networks, which will make the medium-size company the second-largest home Internet provider in the United States, and #3 in video. The Justice Department is forbidding Charter (and sending a message to Time Warner) from restricting what media companies make online to maintain competition in online video services.
YouTube and AdWeek Europe have released a study claiming that online video units deliver 50% more ROI when compared to those of TV. They worked with Data2Decisions (owned by the Dentsu Aegis Network) to apply complex modeling techniques to look at how YouTube performs, and released findings on how to optimize spending claiming that media budgets should invest between five and 25% of total AV budgets.
Google is also claiming that advertising invested in YouTube is more effective than that spent on television 80% of the time.
Fullscreen has launched an online video subscription service with content starring YouTube influencers like Grace Helbig and Shane Dawson. The service will be ad-free, free for the first month and then $4.99 per month for those that subscribe.
Ad platform Videology has announced that it will be using Nielsen data to inform its TV ad buying to complement its same approach for online ads. This suggests that more platforms will be integrating data from online users and TV viewers to better target their audiences.
Turner Networks looks like it is set to launch a few online video services very soon. It will be partnering with Criterion Collection for a SVOD platform, FilmStruck, and recently signed with Canvs to analyze its engagement on social media.
Audience measurement tool Video Pulse, which is owned by Microsoft, has been opened to preview. Existing Pulse customers will be able to collect data on reactions to recorded videos, paired with the video’s time code. The tool was originally presented at the SXSX Festival in Austin, Texas.
Comcast Wholesale and its online video publishing form thePlatform have announced the VideoPlatform, which will serve as a unified system of broadcast and digital video for multiple screens. This development will help the company compete with platforms like MLB Advanced Media and Verizon Digital Media Services.
The Univision Creator Network (UCN) has signed new talent expanding its network to more than 180 creators across multiple genres. Recent additions to the network include makeup maven Rosy McMichael, style expert Alejandra “Ale” Rodriguez, beauty influencer Nicole Guerriero and singer-turned-nail-art-enthusiast Sandra Cires. A curated network of leading content producers from YouTube, Vine, Snapchat and other platforms, UCN garners hundreds of millions of views across platforms each month. These four creators have amassed large followings, with YouTube subscribers ranging from 400,000 to more than two million.
BitTorrent Inc. is launching a video streaming service with linear programming sports, news, political and entertainment channels, having reached licensing agreements with different branded content channels.
E-commerce firm YuuZoo has signed a franchise agreement with Mexican digital entertainment agency Media Rock. This deal will give YuuZoo access to 33.4 million Mexican gamers through Media Rock’s client, Busca Corp, which owns the online video game site www.levelup.com.
Global content creator, producer and distributor, Endemol Shine Group, announced that AwesomenessTV is now officially launched in the UK, Spain, France, Germany, and Brazil. Endemic Shine Beyond is unveiling local language versions of the leading Gen Z brand with new and original content in each country.
The telecommunications company Claro is offering a one-year free trial of its Video On Demand app Claro Video for postpaid subscribers. The app costs US$4.80 per month, and offers Pay-Per-View content for around a dollar per item.
Dataxis TV tracker, an online database tool, claims that the top 25 TV networks reach 70% of Pay-TV subscribers in LatAm through analog, digital and HD signals, as well as TV Everywhere platforms.