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Beach Soccer Continues Growth Across U.S., Latin America

Beach soccer has grown internationally by more than 60% in the past decade, with outreach to CONCACAF and CONMEBOL to increase the number of events in the region. As it continues its push into the U.S. and Latin America, Beach Soccer Worldwide executive Joan Cusco believes the sport can tap into the Hispanic fan base’s support for all things soccer.

United 2026 Wins FIFA World Cup Bid: What They’re Saying

The joint bid by the U.S., Canada and Mexico won the right to host 2026 FIFA World Cup, via voting results announced on Wednesday morning in Russia as World Cup kicks off this week. Especially with the U.S. and Canada not qualifying for this year’s event, this vote was critical to the future of soccer in North America. Dignitaries worldwide had plenty to say about the result.

FC Bayern Munich Boosts Latin American Presence With Partnership

Perform Group, the parent company of Goal, and Bayern Munich have announced a unique partnership that focuses on Latin America. The Club, with a rich Latin American tradition in players and supporter groups, is looking to market and garner even more fans in the region.

Uruguay’s Luis Suárez Signs as Ambassador With Chinese Tech Brand Tronsmart

Tech newcomer Tronsmart has signed Uruguay National Team star Luis Suárez as brand ambassador in advance of the FIFA World Cup next month. Brands that don’t have the wherewithal for official FIFA World Cup partnerships can still find under-the-radar ways of promoting their products during the time when soccer fever is highest across the world.

Marketers Speak: Sports Deliver For The Latino Demo

At a breakfast hosted by CNN en Español and Portada in New York this week, marketers discussed how sports draws the Latino audience. The impact brands can have in sports is strong and still growing, in soccer in particular, especially with World Cup just weeks away.

How Will The Gaming And Gambling Worlds Work Safely Together?

Genius Sports Group Communications Director Chris Dougan will be one of this year’s speakers at Portada Miami. He will discuss Gaming and Gambling with Ben Spoont at the EAST hotel on April 19. This is one of the topics that are changing the future of sports marketing. There will be plenty of questions moving forward as more entities, particularly in the U.S., embrace legal gambling on sports and eSports.

FC Juaréz Minority Owners Add USL El Paso Franchise

El Paso is the latest addition to the United Soccer League, giving the league additional Southwestern presence.The ownership group, MSSL, has strong ties to Mexico, including minority ownership of a Mexican League soccer team and food franchise ownership in the country by one of its partners, which can help the Division II soccer league gain a foothold in Mexico.