Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

– 6 things to know

Can Ronaldo the Owner Globally Lift La Liga Too?

Superstar Cristiano Ronaldo has agreed to purchase La Liga side Real Valladolid for just over US $35 million. His ownership gives immediate credibility to the squad, though the challenges of ownership are many, even for someone of Ronaldo’s noted business acumen.

Discount Code Revealed for Sports Lovers: Join #PortadaNY at a Special Price Now

Portada is offering a special #PortadaNY discount for attendees who are passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party. 

Baseball’s Expansive Business Plan Grows In Mexico

MLB announced a slate of games as it returns to Mexico next year with regular-season and spring-training contests. Spreading the participation across multiple markets and multiple months will give MLB it’s most consistent on the ground presence in Mexico ever.

Have You Seen the Portada Awards Finalists? Join Them at #PortadaNY and Meet the Winners!

The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!

Chivas Sets Brand Integration Record… of Sorts

A Chivas press conference received some social media exposure for its excessive product placement in front of coach Jose Cardozo. The almost comical number of items, coupled with a mic flag and step-and-repeat logo got a few laughs and actually provided some basically harmless extra exposure for the Liga MX team and a few of its partner brands.

Will Firm’s Instability Create New Soccer Media Market?

The financial troubles of leading media rights firm MP & Silva leaves international football, and other sports rights, in flux. The unexpected availability of these rights may present opportunities for brands to partner with some of the world’s biggest football properties.