Entravision has announced several promotional initiatives tied into its FIFA World Cup Spanish-language radio coverage. Connecting with U.S. fans supporting their native Latin American nations is particularly critical with the absence of Team USA at World Cup, beginning in two weeks.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Brasileirão will be seen on YouTube in 27 countries in Europe, Asia, and Oceania via a new agreement with Spanish producer Mediapro. The deal greatly expands the footprint of the sometimes overlooked Brasileirão and provides YouTube users in those regions with new, unique content, ripe for marketers.
One of the largest Paso Fino equestrian events, Spectrum International, took place last week in Miami. Paso Fino’s long history in Latin America and South Florida make it the premier breed for equestrian events among Hispanic fans, and the annual event is one of the largest in the country.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Sergio “Checo” Perez finished third in Azerbaijan Grand Prix to claim his first podium finish of the Formula 1 season. This latest finish sees Perez become the most successful Mexican F1 driver with eight podium finishes to his name.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Cuba will send a team of Olympic and Panamerican Champion wrestlers to the annual Beat the Streets Benefit, May 17 in NYC. Though diplomatic relations with Cuba are in flux, Cuba participating in a goodwill event like the Beat the Streets Benefit is important in what one day may soon be a viable market for brands.
The MLBPA has announced the donation of more than a quarter million dollars through its Trust to Project C.U.R.E. in Mexico. In conjunction with the highly successful MLB Mexico Series, and Latinos among MLBPA membership at an all-time high, connecting to the fan and player base through charity is critical.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
eSports and gaming are major topics of interest in sports business these days. As companies get used to doing more business in Latin America, the potential for growth in these areas is tremendous.