Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion to acquire 60 percent stake in advertising group Havas.
The combined entity would represent more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Hemisphere Media Group has announced the company’s investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.By capitalizing on REMEZCLA’s expertise and reach, Hemisphere will try to well positioned to increase exposure to this younger, acculturated Hispanic market.
The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote on which candidates move on to the finalist round. Check out the nominees and vote for your favorite now!
Through Havas Group pure player Adcity, the marketing company launched its mOOHbile offer, for facing the challenges of geolocation.
Specialized insights and media partner Motivate has acquired insights-driven agency Immersive Youth. The acquisition deepens reach into new markets and expands capabilities as Immersive Youth connects brands with tweens, teens, and young adults.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Our new research report describes current soccer broadcasting contracts in the United States for 40 major U.S. and international tournaments as well as for soccer team properties. These properties include Fifa World Cup, Liga MX, MLS as well as many other Latin American and European leagues and national teams.
Digital media company About.com is rebranding as Dotdash, culminating its year-long transformation.The strategy behind the new site reinvention is to be a collection of verticals with targeted content rather than a one-size-fits-all portal.
Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman, and a speaker at our upcoming PortadaLat conference next month speaks to Portada about what he has learned about strategizing and activating sport sponsorships and sports related ad campaigns.
Fandango recently announced a new global brand strategy for Latin America. Portada interviewed Adam Rockmore SVP, Head of Marketing and Communications, to learn more about the initiative. Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing. Rockmore oversees all marketing functions at Fandango.
The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.
comScore will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory.The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.
Whether you are only interested in sports marketing and therefore only want to go the first day on June 7, or you want to have one-on one meetings with major thought leaders, we have customized each ticket type for PortadaLat in Miami on June 7-8 to meet your needs. Check out the options below and start your PortadaLat journey!
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.
UM, the IPG Mediabrands’ unit, has been tapped as media agency for luxury fashion accessory marketer Coach Inc,
In its VOD Ad Impression Report for Q1 2017, Canoe Ventures revealed that its VOD Dynamic Ad Insertion technology helped the platform attain 5 billion ad impressions in Q1 alone.