A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier [email protected].
- Coach Inc
UM, the IPG Mediabrands’ unit, has been tapped as media agency for luxury fashion accessory marketer Coach Inc, according to Mediapost.The agency’s appointment follows a review that began last year.UM will run the account from its New York headquarters, coming up with and delivering customised media buying and integrated planning services for Coach across nine markets in the Americas and Asia.
Tecate, the official beer of boxing and sponsor for the mega-fight between Canelo Alvarez vs. Julio Cesar Chavez, Jr., will welcome the fighters and fans to Las Vegas in true Mexican fashion including an impressive mariachi orchestrated ‘Grand Arrival’ at the MGM Grand – all livestreamed on Tecate’s Facebook page to start the Cinco de Mayo celebration early.Fans 21+ not able to make it to Las Vegas can still feel every Canelo power punch through their iOS or Android phone with the latest Tecate Bold Punch app. The free app is available with fight specific content being refreshed up to the final moments before Canelo jumps in the ring.Tecate started thematic national fight promotions across more than 7,000 off-premise locations in early April including more than 200 on-premise accounts in Las Vegas driving beer trials. Starting on Tuesday, April 18, national general market and Hispanic broadcasters including NBC Sports, Comedy Central, Spike TV, ESPN, FX, Univision, Telemundo, Fox Deportes, NBC Universo, ESPN Deportes and many others will air or will have aired the recently announced Tecate “Born Bold” branded commercial “Beehive BBQ” featuring Canelo and Sylvester Stallone.Additional fight week promotions include Friday’s tripleheader card for the Golden Boy Boxing on ESPN Presented by Tecate along with the brand being featured prominently on Canelo’s trunks, at the center ring, around the mat and throughout the fight.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here! Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
- Hispanica International
Hispanica International Delights of America, Inc., a diversified food and beverage company in the Hispanic and ethnic food industry, has secured manufacturing for its exclusive brand, GRAN NEVADA® and its flagship products, the Ready To Drink (RTD) Horchatas®. The Company will commence production this week at a facility owned by an International beverage company. The first production run will be for the Horchata De Morro® which has booked a six-month backlog followed by the new Horchata Aguas Frescas® commencing shortly thereafter.Hispanic International Delights of America, Inc. (HISP) is a public company, founded in 2013. HISP is engaged in the distribution of proprietary, licensed and third party Hispanic and Ethnic food and beverages throughout the United States. HISP is headquartered in New York State with distribution operations under way in the New York City Tri-State Region, the Washington, D.C. Metro Area, the Houston Metropolitan Area, and in Los Angeles and the Northern California Region.
Procter & Gamble, one of the largest advetiser’s globally, is planning to cut annual marketing spend by US$2bn, more than half of which will come from reducing media supply chain “waste”.Last year, the firm promised to eliminate US$1.5bn in agency-related costs in the 2017 financial year.The firm is working to lead the effort on media transparency, eliminating costs in the media supply chain.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
Snickers is targeting Millennial Hispanics with videos for two line extensions made by Latinworks.The videos play off the theme of the brand’s long-running “You’re Not You When You’re Hungry” campaign, from BBDO New York. The vignettes are meant to illustrate the tagline message for the two varieties: “Same on the outside. Different on the inside.”The latest 30-second video is for the newly launched Snickers & Hazelnut.The other video, released in mid-April, is for Snickers Almondis and is currently showing more than 67,000 views on YouTube.The new campaign aims to raise awareness and support wider distribution while reflecting that U.S. Hispanics over-index seek variety in their candy choices. In addition to promotion of video clips on owned social channels, the videos are receiving 12 weeks of paid support via programmatic online network buys. The campaign also includes other promotions and in-store displays.
- Miller Lite
DDB Chicago is said to had been assigned Miller Lite digital and social business, according to people familiar with the matter. The agency lost the Anheuser-Busch InBev account in 2011. DDB and MillerCoors both declined comment, likely because the agreement has not been finalized.Publicis Groupe’s DigitasLBi is the digital incumbent on Lite.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.