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Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Curacao 

This October, deemed Hispanic Heritage and Breast Cancer Awareness month, Curacao, a top U.S. 50 retailer, will be holding its second annual Latinos United Concert. The private event, headlined by Alejandra Guzman, the celebrated Latina rock star and a breast cancer survivor herself, will be held on Wednesday, October 30 at The Mayan in Los Angeles. A percentage of all retail sales driven by the concert promotion will be donated by Curacao, to the Susan G. Komen Los Angeles County, one of the largest and most recognized nonprofit organizations in the country, combating breast cancer through research, community health, global outreach and public policy initiatives.”We’ve been looking forward to this event all year,” says Ariela Nerubay, chief marketing officer of Curacao and a member of Portada´s Brand Star Committee. The Curacao Foundation was established in 2002. It is a private foundation dedicated to building a future in which communities are financially strong, socially empowered, respected and included.

  • The California Milk Advisory Board

The California Milk Advisory Board (CMAB) is celebrating Hispanic Heritage Month by paying tribute to the culinary and artistic contributions of Hispanic cultures with the “Real Tastes & Traditions” retail promotion for Hispanic-style cheese and dairy products at 59 Publix markets in Florida.Commissioned artwork honoring food and family from Florida-based “Latin Pop” artist John Gascot is the centerpiece of the campaign and is featured on promotional pieces from Cart Art to geotargeted Digital and Social Banner Ads, email marketing and in-store coupons. Gascot credits his Puerto Rican heritage for his love of bold color, shown in this piece which is inspired by traditional Hispanic cultures and cuisines.The CMAB worked with Society Culinaria to develop recipes inspired by the tastes and traditions of the myriad of Hispanic cultures influencing the food we love, using California Hispanic-style cheeses and cremas to bring them to life.California is the largest producer of Hispanic-style cheese in the U.S., responsible for more than 135 billion pounds in 2017.

  • Southwest Airlines 

 

Southwest Airlines logo. (PRNewsFoto/SOUTHWEST AIRLINES)

Southwest Airlines Co., in partnership with the Hispanic Association of Colleges and Universities (HACU), has awarded 187 students complimentary roundtrip air travel as part of the ¡Lánzate!/Take Off! travel award program. The 2019 recipients are from 120 different schools across the country ranging from freshman to graduate students. Each year, ¡Lánzate!/Take Off! provides roundtrip air travel for recipients who meet socioeconomic and other criteria. A panel of judges comprised of college professors and education advocates met to select the recipients, who each were awarded four roundtrip tickets to allow them to stay connected with their families throughout the school year.Through this national education initiative, HACU and Southwest Airlines® together have unforgettably impacted students, their communities, and their families during the past 15 years. Southwest has championed Hispanic success in higher education since 2005, by donating more than 4,000 tickets to students across the country for traveling to and from school.

  • Mazda

Mazda has partnered with Univision to create a branded content series about the world of Mazda motorsports, according to Mediapost. The effort includes three digital videos featuring Jaime Gabaldoni, Univision’s senior editor, autos. “Camino a la Meta” (“The Journey to Accomplish a Goal”), explores the world of Mazda motorsports and follows Gabaldoni on his journey to compete in the final race of the Battery Tender Global Mazda MX-5 Cup. This is the first time a Hispanic automotive journalist has successfully ventured into becoming a real-life race car driver and shared the journey with his audience, according to Univision.The effort includes 2- to 5-minute videos featured on YouTube and social amplification of the series through teasers and short-form videos on Univision and Gabaldoni’s personal social media accounts.The first video launched Oct. 4, and new episodes are planned for November and December.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Jacuzzi Brands LLC

Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, today announces it will partner with Jacuzzi Brands LLC, the global manufacturer of premium spas, swim spas, experience and soaking bathtubs, shower systems and related products and accessories.Jacuzzi Brands’ flagship, the Jacuzzi® Brand, is the most recognized in the world for hydrotherapy and Team One’s work coincides with the launch of Jacuzzi’s newest bathing experience, Arga™ Freestanding Bathtub with Swirlpool™ Experience, this September.As a full-service agency specializing in building premium high-value brands that last, Team One is tasked with furthering Jacuzzi Brands’ position as a leader in the category through branding and design strategies, advertising, media, marketing and public relations.

  • Mattel 

Before the start of Hispanic Heritage Month, toy giant Mattel announced a limited-edition Día de los Muertos Barbie to honor the 3,000-year-old indigenous observance that celebrates the lives of deceased friends and family, Adweek reports. While the holiday originated in Mexico with the Aztec, Toltec and other Nahua people, it’s celebrated in other areas of Latin America.Día de Muertos takes place on November 1st and 2nd, coinciding with the observances of All Saints’ Day and All Souls’ Day. This colorful and lively holiday is filled with music, food, sweets, offerings, and flowers. While the Día de Muertos Barbie® Doll takes inspiration from the modern version of this celebration, the tradition has roots that go back thousands of years.

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

What: Toyota has launched a campaign centered around young Latinos to promote its new Corolla sedan.
Why it matters: One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targeting young Latino’s via emotional connections and a multi-channel strategy.

 

Toyota, one of the brands that are already known for great success among Hispanic consumers, has launched a campaign to promote the new Corolla sedan. Developed by Conill, Toyota’s Hispanic marketing agency, the campaign tries to convey the spirit of the new Latino generation: expressive, straightforward and determined. The commercial, titled “WE” and directed by David Vergés, features the voice of Mexican actor, director, and producer, Diego Luna; as well as a mural by Mexican graphic designer and artist Ricardo Gonzalez.

For some years now, Toyota has put great effort into multicultural marketing, and it’s been known as an example of success in the matter. The new campaign follows this path and draws a comparison between the new Corolla and the most important traits of the young Hispanic generation: as Gonzalez’s mural Mas Loud implies, a generation that will speak up, loud and clear.

For Toyota’s vision of how to reach Hispanic millennials, one only need to listen to Luna’s words: “True. We’ve changed,” he says in Spanish as we see the driver’s sneakers pushing the car’s pedals. “We are a whole new generation. Confident, more expressive, adding our touch everywhere we go.” Portada talked to Samuel De La Garza, Small Car Group, Senior Manager, Toyota Motor, North America, to find out more about the campaign’s conception.

 

Portada: What are the key insights about the Hispanic car buyer behind this campaign?

S.G.: In the campaign, Corolla celebrates young Latinos’ unique points of view, stories, and contribution to culture. Their creativity and ingenuity are bringing freshness to the mainstream. The new Corolla’s more progressive style, connectivity, and power make it an ideal partner for building their own stories, free of labels. Young Latinos are also the most open and curious about hybrid vehicles. Corolla also offers a hybrid engine which gives them the option to choose the Corolla that suits their story best.  And to reach younger Latinos, we use multiple channels combining digital and social, featuring dynamic copy lines and various creative assets.

Portada: What is the growth potential of Toyota in the Hispanic market? Is it larger than in the overall U.S. market?

S.G.: Over 50% of Corolla buyers are multicultural and most importantly, the compact sedan segment is the top volume segment in the Hispanic market. With the new redesigned Corolla and a campaign aimed to connect with young Latinos, we plan on regaining our segment leadership. It’s no secret that the auto industry is seeing a shift in sales from sedans to SUVs and trucks. This shift is happening at a slower pace in the Hispanic market, which makes Latinos a bigger priority for the brand in terms of overall Corolla sales.

 

Portada: How many of the 46 million Toyota Corollas were sold in the U.S? How many of those had Hispanic specific buyers?

S.G.: Currently, one out of three Corollas are sold to Hispanics, and we expect this number to increase.

 

Portada: Has the mural by Ricardo Gonzalez become viral? What social metrics can you share?

S.G.: The intention of the mural and Toyota’s partnership with its creator, graphic artist Ricardo Gonzalez, is to illustrate the bold spirit and cultural pride of Latinos. Hispanic youth resonated with the branded mural driving user-generated content. We have been very pleased with the feedback we have received for the mural in the commercial, located in Los Angeles, as well as murals we created in Las Vegas for the Latin Billboard Music Awards and at our Corolla plant in Blue Springs, Mississippi.

 

Portada: How does Toyota measure brand-lift through campaigns (overall and Hispanic specific)?

S.G.: We measure brand-lift through campaign ad trackers and/or specific brand lift studies via third-party vendors such as Kantar Added Value, Facebook, etc.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Sol Chelada

Sol, the beer founded in the heart of Mexico in 1899, is bringing an iconic Mexican flavor to fans and new drinkers with the introduction of its newest release, Sol Chelada. Releasing in the U.S. this month, Sol Chelada is a ready-to-drink mix that combines Sol beer with tomato, lime, spices and other natural flavors. Crafted by the same brewmasters behind the number one chelada in Mexico, Sol Chelada finally brings the same flavor to the U.S. that has previously been enjoyed south of the border.Sol Chelada packs an uncompromising authentic flavor because it’s crafted with Sol, one of the largest and most popular Mexican beer brands. Sol Chelada arrives a year after the Mexican import Sol was relaunched in the U.S. under MillerCoors.Sol Chelada is available in 24-ounce single cans at most grocery, convenience stores and liquor stores nationwide and will be supported with online video, social media, digital advertising, PR, influencer programming and out-of-home displays.

 

 

  • Cubavera®

Cubavera®, the Latin lifestyle fashion brand that offers relaxed style inspired by Latin roots, is pleased to announce a partnership with Orishas, the internationally acclaimed Cuban hip hop band born in Havana, Cuba circa 1999.The 360 partnership includes sponsorship of the band’s US “Origen” Tour in cities including: New York City, NY, Miami, FL, Washington DC & San Francisco, CA kicking off in March 2019 (link of schedule) with Cubavera brand iconography and experiences integrated into the shows. Additionally, each of the principle band members will be wearing custom designed Cubavera styles for the performances. Orishas and Cubavera will co-create original content celebrating Cuban culture, music and fashion, throughout cities around the world. The elements of the partnership will be amplified and shared across all platforms on social media.

 

 

  • Energizer Holdings

Interpublic’s UM has been appointed North American media AOR for Battery maker Energizer Holdings, following a review. WPP’s Wavemaker was the incumbent. Battery maker Energizer Holdings ad budget last year was US$80.1 million, according to its latest annual report.

 

 

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Don Julio Tequila

Tequila Don Julio celebrated the launch of its new campaign For Those Who Know, a campaign that celebrates Mexican culture and the moments we share with those we love. The event gathered international/Mexican muralist Claudio Limon who brought to life the story of a Houston restaurant owner with a special mural on the establishment’s walls telling the story of the family. Celebrating 42 years in business, Luis Lopez owner of Gerardo’s Drive-In immigrated from Michoacán as a butcher before ultimately becoming a restaurant owner. The event brought Mexican actress/singer Maite Perroni who hosted and narrated the event, while expressing her profuse love for Mexico. Also in attendance was renowned Mixologist Mica Rousseau who curated a special drink menu to complement the restaurant’s food offerings, including a special bean-based cocktail.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • TurboTax

TurboTax®, one of the nation’s leading online tax preparation service from Intuit Inc., has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice. The campaign includes TV, radio, digital advertising, media partnerships and integrations, influencer programs and social media activations, with engaging new content, in both English and Spanish, to ensure cultural relevancy.The Hispanic marketing campaign launched in early January with three Spanish language television spots focused on TurboTax Live, a new way to do taxes that allows you to connect live via one-way-video to tax credentialed experts, who are CPAs, Enrolled Agents, and Tax Attorneys with an average of 15 years of experience. TurboTax tax experts are now available year-around for unlimited help, in both English and Spanish. The TV spot creative was concepted and produced by TurboTax’s AOR Wieden+Kennedy and will air through the end of tax season.In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax has a comprehensive 2019 campaign that will be complemented with additional strategic efforts that build on key relationships within the Latino community, including: Bilingual Blog Launch, Key Media Integrations, Influencer and Media Relations, #WeAllGrow Partnership and Media Partnerships.

 

  • Urban Skin Rx

Urban Skin Rx, the melanin experts and go-to clinical skin care line geared towards treating and perfecting diverse skin tones, announced it will expand its retail distribution beyond its e-commerce website www.urbanskinrx.com and its retail presence at select Target stores and Target.com into Ulta Beauty, Ulta.com and CVS stores across the U.S. Urban Skin Rx has been a pioneer brand devoted to advancing skincare innovations in the otherwise overlooked multicultural beauty industry. This expansion underscores the importance of reaching and serving a broader segment of underserviced consumers and will increase visibility and accessibility for Urban Skin Rx. Urban Skin Rx will roll-out in early 2019 at Ulta Beauty, Ulta.com and CVS with new products including the new Even Tone Super Glow Serum and Clear & Even Clarifying Glycolic Pads.

 

  • Café Bustelo®

Iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, us$230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding US$100,000 to twenty students.Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty $5,000 scholarships by submitting their essay. All eligible applications must be received by May 24, 2019 at 11:59 p.m. CT, and scholarship recipients will be announced on or about Sept. 16, 2019.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Inca Kola USA

Continental Food and Beverage Inc. / Inca Kola USA has joined the Super Bowl fever to celebrate the Game Week Kick Off Reception in Atlanta, Abasto Hispanic has confirmed. This year, Continental Food and Beverage Inc. / Inca Kola USA honored Josef Martinez as Athlete of the Year. The soccer player from the Atlanta United was named Major League Soccer 2018 MVP.Journalist Mariela Romero, Univision’s regional director of community empowerment in Philadelphia, Raleigh and Atlanta, explained the importance of the Salute to Hispanics in Sports Initiative.The program aims to enhance the positive image of Hispanics by highlighting the great community work being done by these professionals.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

  • Avon & Rappi

The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.

 

  • Emirates

Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.

 

 

  • Riviera Nayarit

Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Viva Air

Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Wells Fargo

Wells Fargo is launching a new integrated marketing campaign called “This is Wells Fargo,” highlighting changes the company continues to make to its operations and culture. The campaign launched across the U.S. last Friday, Jan. 25 and will run through the fourth quarter. As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs. The campaign will be featured across print, broadcast, online and mobile channels. Future campaign commercials will air in Spanish and Mandarin. Starting later this month, Wells Fargo will introduce new visual identity changes across the company, taking a phased approach beginning with mobile and digital properties, and later extending to Wells Fargo physical locations. The “This is Wells Fargo” campaign was developed with BBDO-San Francisco, Wells Fargo’s agency of record since March 2014. Xochitl A. Leon, VP, Hispanic Segment Strategy Leader at Wells Fargo & Sara Toussaint, VP, Sponsorships at Wells Fargo are both members of Portada´s Council System. 

  • UPS

United Parcel Service, Inc. (UPS) has appointed The Martin Agency as its new creative agency of record. The agency will handle branding and strategic planning efforts in partnership with IPG´s Initiative, which will handle the media portion of the business.

 

 

 

  • Cadillac

GM’s Cadillac has signed a three-year partnership deal with PGA (Professional Golfers’ Association) becoming PGA´s  official vehicle. The deal includes PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship official vehicle rights. Additionally, Cadillac will have the rights to media buys on CBS and ESPN, which will televise future tournaments.The partnership also includes onsite hospitality at the major championships, vehicle fleets for the players, and Cadillac displays inside Championship Shops for spectators and serving as a partner for the KPMG Women’s Leadership Summit.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Hyundai Motor America

Hyundai Motor America won’t renew its deal with the NFL, after four seasons.The automaker will, however, continue to work with the NFL as the sponsor of individual teams (six during the 2018 season: the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers) as well as the presenting sponsor of  NBC’s “Sunday Night Football” kickoff show, according to Hyundai CMO Dean Evans. Most of the money saved by not renewing the sponsorship will be reallocated to media buys, according to Evans.

 

  • Adria By Thalia®

Thalia Sodi, world renowned and best selling Latina artists, launches the newest extension of her lifestyle brand, Adria By Thalia. The 7-piece beautifully fragrant hair care collection includes salon quality shampoo, conditioner and five styling essentials.  The unique CAPPA 5™ Complex, found in all of the Adria By Thalia products, includes coconut, agave, passion fruit, peony and avocado extracts full of proteins and amino acids that enhance the overall look, luster, and health of your hair.The brand will begin rolling out this January to most Walmart stores, select Target locations and online at both retailers nationwide. Thalia Sodi is a lifestyle brand encompassing multiple categories including, fashion, accessories and beauty.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Coca-Cola

Under its Leão brand, Coca-Cola Brazil has launched a range of yerba maté pods it says will meet Brazilian demand for practical and convenient healthy drinks. The capsules offer consumers a more convenient and practical way to prepare tea, according to the manufacturer. Compatible with Nespresso machines, the pods are available in three flavors: original yerba maté; blackberry, blueberry and vanilla; and passionfruit, orange and ginger. Leão said it sources the yerba maté from producers in southern Brazil while the herbs used in the Leão Senses range are imported mainly from Europe and Asia.Coca-Cola Brazil is the country’s biggest soft drink manufacturer, operating in nine segments: water, coffee, teas, soft drinks, nectars, juices, dairy products, sports drinks and vegetable drinks.Its portfolio includes 213 products, including regular, zero-calorie and low-calorie variations.Leão’s portfolio of brands includes the Leão tea and coffee range, Del Valle, Chimarrão Pampas and Powerade.

 

  • Chevron

Energy company Chevron has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.

 

 

 

  • Air France-KLM

Air France – KLM recently announced that LINKS Travel Trade, Marketing & Public Relations, a global communications agency specializing in the Tourism and Travel sector, has been named as the airline group’s agency of record (AOR). With deep knowledge in the Latin American and Caribbean markets, LINKS will develop Air France – KLM ‘s communications strategy specifically for the Mexico market beginning January 2019.LINKS Travel Trade, Marketing & Public Relations is headquartered in Miami with additional offices throughout Latin America, the Caribbean and the United States in Argentina, Brazil, Colombia, Dominican Republic, Los Angeles, México, New York, Panamá and Perú.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Norwegian

Low-cost transatlantic carrier Norwegian plans to introduce free onboard Wi-Fi and new flights in Mexico and South America. The new Wi-Fi will be available on the airline’s Boeing 787-9 Dreamliner and 737 MAX aircraft, with the first Wi-Fi-enabled Dreamliner having been delivered December 18, 2018. Norwegian said that more than 50 percent of its Dreamliner fleet would offer in-flight connectivity by 2020.This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

 

 

 

  • Copa Airlines

Copa Airlines is to further expand its network in South America with a new non-stop flight connecting Suriname with its Panama City hub.The carrier will initially operate the route to Johan Adolf Pengel International Airport in Paramaribo, the capital of Suriname, twice a week on Wednesdays and Saturdays from 10 July 2019, using Boeing 737-700 aircraft.Copa Airlines currently has an average of 350 daily flights through its hub at Tocumen International Airport in Panama City, connecting more than 80 cities in 32 countries.Confirmation of Copa Airlines’ new route to Suriname comes just weeks after the airline finalized a three-way joint business agreement with US carrier United Airlines and Avianca of Colombia on US-Latin America routes.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Mariano Defelipe is Publicis Groupe Argentina new Integrated Business Director.

 

 

 

 

 

Viacom International Media Networks (VIMN) –Americas has named Ezequiel Fonseca Zas SVP, Emerging Business. He will oversee all digital strategies, products and revenues across the portfolio of brands and markets and will continue leading the multiplatform strategy, product development, games & TVE products, digital ad sales planning, direct-to-consumer business development and operations for the all VIACOM Americas digital portfolio.

 

 

 

Lucas Arechaga has been appointed Programming Strategy & Operations Director Cartoon Network LATAM for Turner Latin America.

 

 

 

 

 

 

 

 

Marc Schader is the new Global Chief Client Officer for Havas Group Media.

 

 

 

 

 

 

 

Hogarth Worldwide, a WPP company and internationally-known marketing implementation agency, has established a new operation in Miami focused on the Latin American market. Hogarth’s Miami operation will be led by Mauro Baz, who joined Hogarth in 2011.

 

 

 

 

 

Lucia Diz has been appointed Digital Media Planner for MediaCom Argentina.

 

 

 

 

 

 

Chris Hirst has been appointed CEO for the Havas Creative global network.

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Petco

Petco announced it has selected New York-based Horizon Media as its strategic media agency of record in support of the company’s ongoing retail and marketing transformation efforts.The selection follows just weeks after Anomaly was named the company’s creative agency of record, and was the result of a review process initiated in the Fall of 2018 and managed by MediaLink.Horizon will begin working with Petco immediately to deliver fully-integrated media planning and buying across paid channels and strategic integration with both Anomaly and Edelman, Petco’s PR agency of record. Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. The brand operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.  

 

  • Avocados From Mexico

Avocados From Mexico (AFM), is taking shoppers’ party spreads to the next level with its Guac Nation program. The No. 1 selling avocado brand in the U.S. is teaming up with RITAS and TABASCO® Brand to help consumers savor winning flavors during the Big Game. The program runs through February 3, 2019, and will offer 360 support to inspire avocado consumption and lift sales. Avocados From Mexico will also be returning with its fifth annual Big Game commercial on February 3. Guac Nation seamlessly ties-in to support AFM’s established shopper communications platform, Savor Every Moment. During the week of the Big Game last year, increased avocado consumption helped retailers reach a 4-year sales high of US$58 million2 of all commodities. With millions of consumers hosting Big Game parties, this serves as an opportunity for high avocado consumption. Guac Nation is leaning into that excitement and engaging shoppers as they prepare for game day, making avocados the star player on their shopping lists.

 

  • Chevron

Chevron, the second-largest integrated energy company in the United States, has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.>

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Procter & Gamble

P&G is bringing more of its media planning and buying in-house in an effort to cut costs and improve profit margins, as well as bringing its marketers closer to the consumers they serve. There was not a formal review but an internal bid process, in which Incumbent media shops Hearts & Science and Carat and P&G’s own in-house team participated, according to Adweek. Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US. P&G categories at stake included fabric care, oral care, feminine care, personal healthcare, home care, skincare and baby care. P&G spent US$2.75 billion on paid media in the U.S. in 2017 and just over US$2 billion from January to September 2018, according to Kantar Media.

 

 

  • Electronic Arts

American video game company Electronic Arts — which develops and publishes games like FIFA, Madden NFL and The Sims —has placed a big part of its´media business in-house while launching a media agency review to find a strategic external media agency partner.The marketer will handle digital, including search, social, programmatic and digital out-of-home; while its outside media agency will handle linear, broadcast and out-of-home media. All strategy and planning will continue to be led in-house.Incumbent Publicis Groupe’s Starcom will participate in the review.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Pepsi

Pepsi’s new global tag line “For the Love of It” will replace “Live For Now” in 100 countries (not including the U.S.).Throughout 2019, the new “For the love of it” visual identity and jingle will be brought to life through design-led packaging, out-of-home artwork, and commercials and digital content distinct to each of the brand’s offerings. According to Roberto Rios, senior vice president, marketing, global beverage group, PepsiCo, the campaign is a move at “celebrating” what the brand stands for – an icon rooted in entertainment. The soda brand launched a series of videos this week focusing on the drink’s bubbles, taste and refreshment and is working with Now United, a pop group put together by music veteran Simon Fuller, on a new jingle.New ads using the tagline are likely to air first in Latin America and Eastern Europe, Pepsi said.

 

  • Santander Chile & LATAM Airlines 

Banco Santander Chile has agreed with LATAM Airlines to renew and extend for 7 years the commercial and strategic alliance that they have maintained for 24 years and that will benefit more than one million customers included in the SANTANDER LATAM Pass program.Banco Santander Chile, the country’s largest bank, strengthens its commercial alliance with LATAM Airlines, the largest airline in Chile and Latin America, forming the fourth largest loyalty program in the world. The agreement will continue to contribute to the consolidation of the Bank’s leadership in the Chilean market.For 2019, it is estimated that Banco Santander clients will take over one million trips free of charge thanks to the SANTANDER LATAM Pass Program.

 

  • SC Johnson

SC Johnson is fulfilling a worldwide commitment made nearly 10 years ago by expanding its industry-leading global ingredient transparency program to Latin America and delivering transparency to consumers everywhere around the world who use its products. SC Johnson has led the industry toward greater transparency and continues to disclose beyond industry standards. The company has also led the charge with governmental bodies for positive reform of chemical management and disclosure. When the company first announced its ingredient transparency plan, regulations requiring ingredient disclosure did not exist. SC Johnson’s pioneering approach began in earnest in 2009, with ingredient disclosure programs launched in the U.S. and Canada. In 2016, the company’s European ingredient transparency program was unveiled at WhatsInsideSCJohnson.com. One year later, the Asia Pacific market was added to SC Johnson’s global ingredient transparency program. Latin America is the final piece of the puzzle.The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Canopy LATAM

Canopy Growth Corporation, through its Latin American-focused subsidiary, Canopy LATAM Corporation, is proud to introduce Spectrum Cannabis Peru S.A.C. (“Spectrum Cannabis Peru”), the newest member of the growing global Spectrum Cannabis family. Spectrum Cannabis Peru will operate as part of the Canopy LATAM network and with Peru poised to introduce new regulations for the use of medical cannabis, this new in-market entity is uniquely positioned to support the opening of the Peruvian market while leveraging Canopy Growth’s global expertise in patient and physician education, as well as in medical cannabis production.This announcement directly supports Canopy Growth’s strategy of securing first mover advantage to realize the opportunities generated by evolving cannabis regulations across the region and the world.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • La Voz

NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9 p.m./8C. Sprint, State Farm and Toyota have signed on to produce creative show integration segments. The highly anticipated musical competition series, La Voz, is hosted by renowned TV personality Jorge Bernal and also features award-winning Latinx music powerhouses, coaches Luis Fonsi, Alejandra Guzmán, Wisin, and Carlos Vives. Sprint is the official Voting Sponsor of La Voz and of “El Family Room de Sprint” during the blind auditions. State Farm will provide a branded backstage area (“La Sala de State Farm”) surrounding saved contestants during the Battles and Live Rounds. Toyota will join the aspiring talent as exclusive automotive sponsor on their voyage to stardom. Fans will also take a behind-the-scenes look at contestants through a sponsored digital series, “Detrás de la Voz” chronicling the stories of each artist as they pursue their dreams. La Voz is a production of Telemundo, Talpa Media USA, Inc. And Warner Horizon Unscripted & Alternative Television. The series is created by John de Mol, who serves as executive producer along with Cisco Suarez, Executive Vice President, Primetime Non-Scripted Programming, Telemundo, Stijn Bakkers, Talpa Media USA, Tim van Rongen, Talpa Media USA and Macarena Moreno, Executive Producer, NBCUniversal Telemundo Enterprises.

 

  • Novamex

Novamex announced the purchase of Tio Gazpacho, an award-winning drinkable soup company with flavors inspired by Spain. Novamex is a leading importer and marketer of Mexican soft drinks and groceries in the U.S., and is rapidly becoming a platform for the growth and development of natural and organic beverages.Tio Gazpacho was founded by Austin Allan after he spent four years living abroad in Spain. Enamored with the country’s way of life and love of chilled soup, Austin knew that gazpacho could be a great way to bring a little bit of Spain to the U.S. while creating a product as delicious as it is healthy.  After partnering with Michelin-starred chef and restaurateur José Andrés, Tio has expanded its line to five unique flavors of portable chilled soup that are now sold in the Northeast, West Coast and Chicago Markets and online at Amazon.com. Tio Gazpacho had previously raised funds from 301 INC, General Mills’ business developmentand venture capital arm, CircleUp Growth Fund and other investors.

 

  • GM

General Motors provided full details on the massive marketing campaign for the 2019 Chevrolet Silverado, which will include ads on TV, radio, online, in print and through other mediums designed to reach new customers.First up are three new advertising spots entitled ‘A Little Bit Country, A Little Bit Rock ‘n Roll’, ‘Official Truck of Real People’ and ‘Tailgates‘ which will air on TV, online and in movie theaters throughout the first half on 2019. Chevrolet has also partnered with Amazon to advertise the 2019 Silverado on 7.1 million Amazon delivery boxes. Silverado ads will also appear on Amazon’s homepage and on the homepage of other popular websites such as Bleacher Report, USA Today, CNN and YouTube.Additionally, Chevy has partnered with multiple publications to take out fully sponsored front page cover designs (above). Chevy has also created dedicated, in-language, Hispanic-market versions of the campaign ads “to help ensure Silverado maintains its position as the top-selling pick-up among Hispanic buyers,” it says.The ad blitz for the 2019 Chevrolet Silverado will kick off tonight when the 60-second version of “A Little Bit Country, A Little Bit Rock n’ Roll” airs during the College Football Playoff National Championship, which starts at 8 PM ET.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • McDonald’s

McDonald’s media buying across the U.S. for local co-operative groups of McDonald’s operators since 2017 has been OMD. The agency also does McDonald’s buying at a national level, Adage has reported. But now, OMD is about to get some competition on the local business. The fast-food chain is conducting a review for the local U.S. media business and after this review, McDonald’s will allow local co-ops to choose from a variety of media agencies to work with. It remains unclear how many agencies are part of the review. Prior to OMD winning the local media buying business, regional co-ops hired their own media agencies, often having creative and media handled by the same shops.

 

 

  • Driven Brands

Driven Brands, parent to auto-service brands including Meineke Car Care Centers — has tapped Atlanta-based Publicis Media shop Moxie as its new agency AOR, following a review.Moxie, the marketing solutions agency Publicis Media’s Zenith acquired in 2006, will work on brand strategy, creative and media buying and planning for Charlotte, North Carolina-based Driven, whose brands also include Carstar and Spire Supply. Driven Brands Inc spent an estimated $24.7 million in measured media in the U.S. in 2017, according to Kantar Media.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

 

  • LATAM Airlines

One of South America’s largest air carriers, LATAM Airlines, completed its first-ever direct flight from Latin America to Israel.The trip took place from the Chilean capital of Santiago via São Paulo/Guarulhos-Governador André Franco Montoro International Airport to Ben-Gurion International Airport outside of Tel Aviv. This is the sole direct route from Latin America to Israel, and will function once a day on Sundays, Tuesdays and Thursdays.From January to November of this year, Israel has experienced 146,000 tourists from Latin America—a 62 percent increase compared to 2016, according to Israel’s Tourism Ministry. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board.

 

 

  • W Hotels

W Hotels Worldwide, part of Marriott International, has announced the opening of W Costa Rica – Reserva Conchal, the first W hotel in the country.W Costa Rica is located within a 2,300-acre nature reserve just minutes from Tamarindo, an internationally-renowned surf spot that has earned a reputation among amateur and professional wave enthusiasts. With more than 75 hotels in 50+ destinations worldwide, W Hotels & Resorts offer luxury, boutique hotels with a unique focus on design, music and fashion.

 

 

 

  • Bodega Luigi Bosca/ L Catterton

Bodega Luigi Bosca | Familia Arizu, one of the oldest and most renowned wineries in Argentina, announced that it has received a significant strategic investment from the Latin American fund of L Catterton, the largest and most global consumer-focused private equity firm in the world. Through its investment, L Catterton will partner with the Arizu family to support the global growth of the winery’s iconic brands and their long-term vision to expand into the most important international markets. Terms of the transaction were not disclosed.Bodega Luigi Bosca will continue to be run and managed by the Arizu family, who have built and developed the prestige and preeminence the winery enjoys today.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Delta Air Lines

Delta Air Lines, strengthened by its deep ties with Aeromexico, is relaunching nonstop service between Minneapolis-St. Paul and Mexico City. The year-round, daily flight is slated to begin June 8. It marks Delta’s third announcement of a new international destination for Minneapolis-St. Paul International Airport this year. Delta flew between its Twin Cities hub and Mexico’s capital city several years ago, but didn’t have enough passengers to support the route and ceased service in August 2011. Since then, Delta and Aeromexico have formed a close joint venture — with Delta owning 49 percent of the Mexico-based carrier — which expands connecting traffic in both cities and increases the route’s chance of success.Aeromexico is the largest airline in Latin America and Mexico City’s Benito Juarez International Airport is the region’s busiest airport. MSP passengers connect there to 41 other destinations in Mexico and Latin America, MSP officials said.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®,Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

  • Inspire Brands

Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 4700 Arby’s, Buffalo Wild Wings, and Rusty Taco locations worldwide, has consolidated its national media business under Publicis Groupe’s Zenith. Zenith already handled Sonic, while Interpublic’s Initiative previously serviced the national Arby’s business. Zenith will begin working on the Arby’s national account as of of Jan. 1. Initiative, Arby’s media incumbent for more than 15 years, retains the brand’s local media account.Buffalo Wild Wings moved its media to WPP’s Mindshare in the fall. Arby’s spent about US$140 million on measured media in 2017, according to Kantar Media.

 

  • Hennessy

Hennessy, the world’s best-selling Cognac, celebrates Canelo Álvarez‘s second win of the year as he earns the WBA Super Middleweight World Championship, making him one of a select group of Mexican fighters to become a three-division world champion. The victory marks another chapter in Canelo’s “Never stop. Never settle.” journey as he continues to fight for his family, country and fans. As the pride of Mexico and arguably the best pound-for-pound fighter in the world, Canelo continues to cement his legacy and showcase his relentless passion for being a champion both inside and outside of the ring.Now in its second year, Hennessy’s partnership with Canelo and Oscar De La Hoya’s extensive Golden Boy Promotions roster is intended to encourage others to “Never stop. Never settle.” in their own life pursuits.Hennessy invites consumers across the globe to toast to Canelo’s latest victory with this specialty V.S.O.P Privilège cocktail. Hennessy is imported and distributed in the U.S. by Moët Hennessy USA.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Verizon

Verizon officially announced its media and advertising division would be rebranded Verizon Media Group, effective on January 8. This means the end of the Oath brand. The change is aimed at representing the brand´s  strong alignment as a core pillar of Verizon’s business.A spokesperson for the company confirmed that an official Verizon Media Group logo is launching alongside the official rebranding on January 8.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • L Catterton/ Cholula

Greenwich-based private equity firm L Catterton is acquiring Jose Cuervo-backed mexican hot sauce producer and distributor Cholula. Manufactured in Chapala, a town in the Mexican state of Jalisco, Cholula is named after the 2,500-year-old city that is Mexico’s oldest inhabited municipality. The product line was introduced to the U.S. market in 1989 and became identifiable for its distinctive mix of piquin and arbol peppers and its colorful packaging capped with a round wooden top.The financial terms of the acquisition were not disclosed. The transaction was a collaboration between L Catterton’s Flagship Buyout Fund and L Catterton Latin America.

 

 

  • Gol

Brazilian airline Gol will lease 11 Boeing aircraft from Irish aviation financier Avolon from next year.Avolon said on Monday that it has agreed to lease 11 of the Boeing 737 Max 8 craft that it has on order from the US manufacturer to Rio de Janeiro-based Gol.The Irish company intends to begin delivering the planes to Gol from the middle of next year.Felipe Campos, Avolon’s head of Latin America, pointed out the craft would boost the airline’s efficiency and reliability and allow Gol to expand.Gol is listed in New York and Sao Paulo. It had revenues of US$9 billion last year and profits of US$70 million.The carrier has almost 40 per cent of Brazil’s domestic air travel market and around 10 per cent of its international traffic.

 

 

  • Karisma Hotels & Resorts

Karisma is expanding with Nickelodeon, Margaritaville hotel brands. Karisma Hotels & Resorts, which has several resort brands under its umbrella, has already made quite the name for itself in the Mexican Caribbean as well as Jamaica and the Dominican Republic. When it comes to expanding, it is showing no signs of slowing down.Karisma is most focused on at the moment, Nickelodeon and Margaritaville, an All-Inclusive Experience by Karisma.The plan is not to bring massive hotels to smaller islands. The primary reason that Karisma envisions Margaritaville on smaller islands is that the Margaritaville hotels are flexible, from small hotels of 100 to 200 rooms on up. As for Nickelodeon, the next one to open will be in Riviera Maya in 2020. Karisma is looking at expansion opportunities for Nickelodeon all over Latin America, where Poling said brand awareness is strong.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • ROXOR

Mahindra Vehicle Sales & Service announced the appointment of Global X-Sports LLC as exclusive distributor of its ROXOR vehicles in Latin America and the Caribbean. Representing multiple premium brands in the region as well as having extensive experience in powersports vehicles, Global X-Sports is perfectly aligned to represent Mahindra’s new ROXOR products.ROXOR is a fully customizable off-road only, turbo-diesel vehicle designed to handle the toughest of jobs and most rugged terrain.

 

 

  • Bespoke Travel Group

The Bespoke Travel Group, the company behind luxury travel brands Bespoke Brazil and Bespoke Latin America, has rebranded under the name Humboldt. The travel company, which specialises in luxurious tailor-made packages to Latin America, have changed their identity to exemplify the adventurous and exclusive nature of their products, as they expand into other parts of the world.Since their establishment in 2011, the Bespoke Travel Group has gained a strong reputation and loyal customer base for their individual five-star packages to Brazil and South America. Featuring a copper sextant to represent discovery, the new brand identity will allow the company to continue their expansion into other areas of the world.To develop the brand, the Norfolk-based company employed Full Mix Marketing.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Walker & Company Brands/ P&G

Walker & Company Brands, the company that makes health and beauty simple for people of color, announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world. Both companies will come together to better serve multicultural consumers.Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker.The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.

 

  • Fiat Chrysler Automobiles

Fiat Chrysler Automobiles has awarded its´most important global market to Publicis Groupe’s Starcom, following a six-month review, Adweek has reported.The assignment includes media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram.The IPG network has handled U.S. media buying and planning for Fiat Chrysler since December 2009, when it won the account away from Omnicom’s PHD.Fiat Chrysler spent US$970 million on paid media in the U.S. last year and US$444 million during the first half of 2018, according to the latest numbers from Kantar Media. This total accounts for all brands including Chrysler, Jeep, Fiat, and Ram, but does not include dealer totals.

 

 

  • Benjamin Moore

Paint brand Benjamin Moore, owned by Berkshire Hathaway, has appointed Fig and Horizon Media as its agencies of record for creative and media, respectively. The appointment follows a review. The agencies will jointly be handling strategy, creative, production, media planning and buying, activation, social and community management for the company. The Martin Agency was the creative and media incumbent since 2013. Benjamin Moore spent US$35.5 million on measured media in the U.S. in 2017 and US$18.2 million during the first half of 2018, according to Kantar Media.

 

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Randalls

The Randalls at North Fry and Morton roads in Katy will close and be sold to El Rancho Supermercado, a fast-growing Hispanic grocery chain that entered the Houston market earlier this year. Randalls, locally based but now a subsidiary of national supermarket company Albertsons, will have just one store in Katy after closing its 1525 South Mason location in 2017 and its 3050 North Fry location this year. The chain will continue to operate its Katy location at 525 South Fry. In 2017, Albertsons Companies, one of the nation’s largest grocery retailers, announced an investment in El Rancho Supermercado.

 

 

  • Valeritas, Inc.

Valeritas, a commercial-stage medical technology company, has appointed agency Deutsch for the medical tech brand’s wearable insulin delivery device V-Go.Deutsch will handle all creative, media, and data analytics for the product’s direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Avon

Beauty brand Avon has consolidated its global media buying and planning business with agency Spark Foundry, following a formal review. Media Buying & Planning were previously handled by Publicis Media agency and WPP’s GroupM. From January 2019, Spark Foundry will “hub” the account from London. Key markets outside the U.S. include Argentina, Brazil, Colombia, Mexico, Poland, Russia, South Africa, the Philippines and the UK. Avon spent US$118 million on global advertising in 2017, according to its latest annual report. In 2016,Avon hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that came after the beauty brand separated from its global parent and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives.

 

 

  • Viva Air

Viva Air, Latin America‘s leading low-cost airline, announced a new direct international route between Miami and Santa Marta. This will be the first direct route ever offered between the two cities, with rates starting from US$174 USD round trip. Tickets are currently available to book on www.vivaair.com, with the first flights departing December 18th, 2018. Viva Air will operate 3 flights per week between Miami and Santa Marta on Tuesdays, Thursdays, and Saturdays at 10:38am. The airline has offered direct flights from Miami to Medellin since December 2015, carrying more than 150,000 passengers.With this new route, Viva Air will connect the region while further positioning Colombia as a major tourist destination for US travelers.

 

 

  • Volkswagen

Omnicom has been appointed Volkswagen´s creative AOR inEurope and South America. The German automaker will centralize its marketing to be run from four main hubs that it calls “powerhouses.” They are based in Berlin, New York, São Paulo and Beijing. VW previously used roughly 40 agencies globally. Omnicom’s PHD remains Volkswagen’s global media agencyAs VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico. WPP formed a new entity to handle the account called The VW Partnership. The review covered the automaker’s flagship VW brand, not its other nameplates, which include Audi.Volkswagen is the 61st-largest advertiser in the U.S. with US$746 million in spending last year, according to the Ad Age Datacenter. Globally, The Volkswagen company ranks sixth, at US$6.74 billion, according to the Ad Age Datacenter.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Foreo

The Swedish beauty and well-being brand Foreo, maker of facial cleansing brushes, electric toothbrushes & eye massagers, readies for global expansion in 2019. The beauty tech brand is now present in more than 200 duty free stores in 23 countries. According to Foreo’s Global Travel Retail Director Gary Leong  the brand´s expansion has already reached major capitals in Europe, North America, and Oceania (covering the entire Pacific Rim) and has started to spread in Latin America and the Middle East as well. North America, Latin America and Europe will be the brand´s main focus in 2019.Facial masks – with their roots in Asia – have been the most significant trend in the beauty in dustry and the most searched-for skincare term in 2017, according to Google.

 

  • Betterez

Betterez, a Toronto-based tech startup modernizing the ticketing and reservations systems of the ground travel industry, announced that it will be powering omnichannel ticketing and reservations for one of Latin America’s largest bus operators, Grupo Senda. The company transports over 75 million passengers yearly to over a thousand destinations. Grupo Senda operates nearly 800 routes across Mexico and the United States and helps millions of people who rely on it, often as their only mode of transportation. As more of its core passengers are purchasing tickets online and its US expansion continues, Grupo Senda selected Betterez to help them digitize more sales channels and get to know their customers better.The expansion into Latin America marks a significant milestone for Betterez. Using an agile approach to implementation, Betterez and Grupo expect a more rapid launch of phase one of the new ticketing and reservation system in September 2019.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Toyota

The Toyota Corolla, a perennial top seller among light vehicles in the U.S., is on the way with a new platform and feisty personality. While much of the US car market has swung to the booming crossover segment, not all consumers have backed away from cars. Toyota believes there are still pockets of opportunity for car sales with multicultural groups. African-American, Asian and Hispanic consumerswill be key targets as Toyota looks to maximize the sales potential of the 12th-generation Corolla, said Sam De La Garza, Toyota’s senior manager of small-car marketing. The Toyota sedan campaign will have a similar feel to the hatchback’s ads, which are based on the “Greater Than” tagline. The brand is also  developing ads that will target African-Americans, Hispanics, Asians and then total market. Although the Corolla ranks 11th overall when looking at the industry as a whole, it sits at No. 2 among Hispanic buyers, trailing only the Honda Civic. It’s No. 6 among Asian buyers and No. 7 for African-American consumers.

 

  • Avon

Beauty brand Avon has consolidated its global media buying and planning business with agency Spark Foundry, following a formal review. Media Buying & Planning were previously handled by Publicis Media agency and WPP’s GroupM. From January 2019, Spark Foundry will “hub” the account from London. Key markets outside the U.S. include Argentina, Brazil, Colombia, Mexico, Poland, Russia, South Africa, the Philippines and the UK. Avon spent US$118 million on global advertising in 2017, according to its latest annual report. In 2016,Avon hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that came after the beauty brand separated from its global parent and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives.

 

  • Hoy Health, LLC

Hoy Health, LLC has announced robust channel partnerships and reseller agreements with diverse healthcare and business entities, opening opportunities to bring quality healthcare programs and services focused on primary care to medically underserved and Hispanic populations. Hoy Health is an emerging health-tech company with solutions for individuals and institutional re-sellers that include affordable Rx drugs, chronic condition management programs and telehealth/virtual care. Hoy Health Establishes Key Partnerships Across Multiple, Varied Business Sectors; Meets Primary Healthcare Needs of Medically Underserved.According to Mario Anglada, CEO, Hoy Health. “Hispanics are the fastest growing population in the US, accounting for US$1.7 trillion in purchasing power.” Channel partners and resellers will offer products that span the Hoy Health ecosystem.

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • State Farm

Insurance giant State Farm, which consolidated its marketing business with Omnicom early this year, is reviewing its PR duties. According to sources, the process involves the company’s relationship with Interpublic’s Weber Shandwick, which has served as State Farm’s lead agency for nearly a decade. As the US’s largest property and auto insurer, State Farm has a hefty marketing spend; In 2016, the company reportedly spent US$726m. Along with smaller regional partners, State Farm works with some non-Omnicom shops, including Translation which has produced multicultural-targeted campaigns for the client.

 

 

 

  • Buffalo Wild Wings

Buffalo Wild Wings parent company Inspire Brands announced that it has chosen The Martin Agency as its new creative AOR after a competitive review. The appointment follows a media agency assessment that resulted in Mindshare picking up the account from Horizon Media. Buffalo Wild Wings spent about US$75 million on ads last year, according to Kantar Media.

 

 

 

 

  • Volkswagen

WPP has won Volkswagen‘s creative account in North America, following a seven-month global agency review. The incumbent in the U.S. was Interpublic’s Deutsch. Omnicom will handle Europe and South America. The German automaker will centralize its marketing to be run from four main hubs that it calls “powerhouses.” They are based in Berlin, New York, São Paulo and Beijing. VW previously used roughly 40 agencies globally. Omnicom’s PHD remains Volkswagen’s global media agency.As VW’s “Powerhouse” agency for North America, WPP will handle Digital, Creative, Dealer and Production throughout the United States and Canada, with additional responsibility for Mexico. WPP formed a new entity to handle the account called The VW Partnership. The review covered the automaker’s flagship VW brand, not its other nameplates, which include Audi.Volkswagen is the 61st-largest advertiser in the U.S. with US$746 million in spending last year, according to the Ad Age Datacenter.

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • LATAM airlines

Chilean owned LATAM airlines has announced that it will operate three weekly flights between Montego Bay, Jamaica and its major hub in Lima, Peru starting July 1 next year. LATAM Airlines Group is Latin America’s largest airline group operating more than 1,200 flights per day and transports 67-million passengers per year. The airline has one of the largest route networks in the world, offering air services to around 140 destinations in 25 countries. LATAM has significant presence in six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru.

 

 

  • Hilton

Hilton announced the opening of Hilton Guadalajara Midtown, the Hilton Hotels & Resorts brand’s second hotel in Guadalajara and eighth property in Mexico. This opening is also a celebrated addition to Hilton’s expanding portfolio in the country, where the company has more than 60 hotels across seven brands welcoming travelers. Situated in the heart of the city’s financial and business district, the 225-room vibrant hotel in Guadalajara features a swimming pool, fitness center, signature restaurant, two bars and more than 11,500 square feet of flexible event space.Conveniently located less than 12 miles from Guadalajara International Airport, Hilton Guadalajara Midtown offers travelers access to Plaza del Sol shopping center as well as neighboring markets and attractions such as Teatro Degollado, Lake Chapala and Expiatory Temple. Guests can also take the famed Tequila Tour by train from Guadalajara to Tequila Jalisco.

 

  • Univar

Univar Inc., a global chemical and ingredient distributor and provider of value-added services, announced the opening of a new sales center in Colombia, to expand Latin American reach. The new sales center brings additional product, market and technical expertise to the region and expands Univar’s overall presence in important growth markets.Univar will continue to expand the Colombian sales center through 2019 as the company looks to further strengthen its presence in the Latin American region.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Llao Llao

Argentinian exclusive resort Llao Llao, located in the city of Bariloche, has appointed  Socialive as its creative, digital and media agency.

 

 

 

 

 

  • Grupo Habita

The pioneer of boutique hotel design in Mexico, Grupo Habita, has partnered with the global hotel industry’s leading guest acquisition platform, SiteMinder, to capitalize on the rise of international tourists in the country.Grupo Habita, which launched at a time when Mexico City struggled to appeal to international leisure travelers, has brought leisure tourism into less-travelled destinations for almost two decades. The hotel group has amassed 12 lifestyle properties across Mexico, as well as two in the United States, and today says technology will allow it to continue innovating and tapping into new source markets.Mexico ranked as the sixth most visited country in the world in 2017, with 39.3 million international visitors. It is expected to achieve a new record in 2018, having attracted more than 30.5 million international visitors during the first nine months, which is up 6.8% based on year-on-year figures.Already, Grupo Habita is working on future must-see destinations, including the remodeling of a mansion in Puebla, Mexico, and new properties in both Los Angeles and Austin, Texas.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • U.S. Army

Omnicom’s DDB has been assigned U.S. Army US$4 billion ad account, according to the Department of Defense.The DOD statement said the new contract could extend to 2028. The scope of work includes media, creative, digital, PR and direct marketing.McCann has been the incumbent on the account for more than a decade.DDB will create a dedicated unit for the army account that will include staffers from OMD, Rapp, Critical Mass, Annalect, The Marketing Arm and other specialist Omnicom agencies.

 

 

 

  • Dunkin’

Dunkin’, long recognized for keeping on-the-go guests energized with its signature hot and iced coffees, is now determined to be known for great-tasting espresso beverages. Nearly one month after unveiling its new rebranding designed to emphasize its beverage-focused strategy, Dunkin’ revealed one of the most significant product initiatives in the brand’s recent history, with the goal of offering an entirely new espresso experience for customers in its U.S. restaurants by the holiday season. The donut chain has unveiled it’s newest campaign from BBDO, “Sipping is Believing,” which iincludes TV spots and digital ads featuring quirky, edging-on-satiric humor. The campaign also includes social media, radio and digital display ads, and promotions and events through the end of the year. Dunkin’ is offering medium-sized lattes and cappuccinos for US$2 all day from Nov. 19-25, and during afternoons from Nov. 26-Dec. 30.The espresso line reboot is a crucial initiative within Dunkin´s newly announced, beverage-focused strategy.

 

  • Revlon

Revlon has put its global brand PR account up for review, according to an individual familiar with the process. Lippe Taylor had been the brand AOR for several years, but it declined to participate in this process. Revlon reported net sales of US$655.4 million in Q3, down 2% year-over-year. Its net loss of US$11.1 million in the quarter was an improvement from the loss of US$32.4 million in the prior year. Last June, Revlon picked Initiative for global media duties.

 

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Honda

In partnership with Universal Pictures and Illumination’s Dr. Seuss’ The Grinch, Honda has discovered that their Happy Honda Days event was stolen by the Grinch during Sunday television programming, leaving an empty Honda dealership and spreading unhappiness across the automaker’s annual holiday campaign. The Grinch canceled Honda’s annual sales event because it was simply too happy and today, he has taken over the brand’s Twitter channel, where he shares unhappy and unmerry holiday comments, featuring the hashtag #GrinchTakeover. Fans will want to follow along to see what else the Grinch may be scheming — or if Happy Honda Days can be saved.The Grinch is also using Honda’s Instagram, Facebook, Snapchat and YouTube channels to spread word about his Twitter takeover. As a marketing partner of the film, Honda’s campaign includes two TV commercials, digital media, social media posts and NBCUniversal custom content featuring the Grinch.

  • Mazda North America

Mazda North American Operations (MNAO) announced that Apple CarPlay™ integration for your iPhone® and Android Auto™ are now available as a dealer-installed update for applicable Mazda vehicles, model year 2014 or newer and equipped with MAZDA CONNECT™ infotainment system.This dealer-installed update includes both hardware and software components. his integration helps keep the driver’s hand and eyes away from their smartphone. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Tony Roma’s®

Romacorp, Inc., the parent company of Tony Roma’s®, announced the opening of its newest restaurant, located in one of Bolivia‘s most populated cities, Santa Cruz. Situated in Barrio Equipetrol, a center for nightlife known for its popular restaurants, cafes, and nightclubs, the new Tony Roma’s will be open from noon to midnight on Sundays through Wednesdays, and from noon to 2 a.m. on Thursdays through Saturdays. This is the first Tony Roma’s restaurant for franchisee Grupo Restaurantes Internationales de Bolivia, S.R.L.The Santa Cruz opening resumes the momentum of international and domestic growth for the brand on the heels of their transformation which is revolutionizing the restaurant industry.Romacorp, Inc., is the parent company of Tony Roma’s restaurants, one of the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry.

  • Sol

Heineken´s Sol has launched its new brand positioning Taste the Sun, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality.The new campaign puts a spotlight on the brand’s longstanding connection with the sun by showing how every moment can be revitalized by the power of sunlight. Sol has created a series of innovative social posts that encapsulate the energy and freedom of the sun. Running across digital, TV, outdoors, e-commerce and off-trade activations, the campaign will be rolled out throughout 2018/19, starting with Chile, Puerto Rico, Colombia, Paraguay. It will then continue to be launched worldwide, from Australia to Belgium, South Africa to the UK. Today, the Mexican-born beer is available in more than 70 markets and has seen double-digit growth over the past year. Sol was founded in Mexico in 1899 and acquired by HEINEKEN in 2010.

  • Walmart

Walmart‘s main initiative to compete in the E-commerce space, particularly in LatAm, has been an omnichannel strategy, according to Jenifer Bice, Senior Director, International Communications. The key concept today for the american multinational retail corporation is “convenience“. According to Bice, consumers are looking for companies that make it all easier. In the US and also in Latin America, customers are wanting convenience, access, trust in the companies they’re engaging with, and to know that they’re not only getting great prices but also quality products. Walmart is looking to innovate and produce solutions to make customers´ lives easier and more convenient.  A key aspect of the equation is expedited delivery, which is why the company has decided to partner up with players in the delivery industry. The results in Latin America speak for themselves. In Chile, Walmart´s online sales have doubled in the past year and customers keep coming back. In Mexico, the brand launched an application called Cashi, to serve customers in mexico who are unbanked, so they have an option to be able to go in Walmart stores, use cash, and apply that cash to their app. Walmart has about 3,200 retail locations across Latin America.

 

  • Hilton

Hilton has opened a 171-room hotel overlooking Pilar Golf Club on the outskirts of the Argentine capital Buenos Aires. Located near the Pilar Industrial Park, the hotel is marketing itself to corporate travellers and provides an exclusive area for indoor and outdoor teambuilding activities.Hilton Pilar is 35 miles from domestic airport Jorge Newbery and 52 miles from Ministro Pistarini International.It is Hilton’s fourth hotel in Argentina, and the second under the Hilton Hotels and Resorts brand in the country, joining Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires (part of the Curio Collection).

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Almundo

Iberostar Group, the Spanish owner of 110 Iberostar Hotel and Resorts worldwide, has increased its´stake in Buenos Aires based Almundo, an emerging rival of Argentinean travel online seller Despegar. Iberostar Group owns 75 percent of Almundo. In September, the group invested an additional US$12 million in Almundo, following on US$28 million the group invested in the company during the first quarter. Almundo will finish 2018 with annual gross bookings processed offline and online of close to US$500 million again. Today Almundo runs 67 retail agency outlets in Argentina and aims to grow that number to 200 branch offices by the end of 2019. It believes its technology, inventory, and marketing will draw many independent agencies to become franchisees. In Brazil, Almundo faces a formidable challenge there, given the established players. In Argentina, Despegar remains a formidable competitor. In Mexico and Colombia, Almundo is working to improve its marketing and operational efficiency. Almundo, which has more than 850 employees today, is also looking to expand outside of Latin America by 2020.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

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