SALES LEADS LATAM: Tony Roma’s®, Sol, Walmart…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Tony Roma’s®

Romacorp, Inc., the parent company of Tony Roma’s®, announced the opening of its newest restaurant, located in one of Bolivia‘s most populated cities, Santa Cruz. Situated in Barrio Equipetrol, a center for nightlife known for its popular restaurants, cafes, and nightclubs, the new Tony Roma’s will be open from noon to midnight on Sundays through Wednesdays, and from noon to 2 a.m. on Thursdays through Saturdays. This is the first Tony Roma’s restaurant for franchisee Grupo Restaurantes Internationales de Bolivia, S.R.L.The Santa Cruz opening resumes the momentum of international and domestic growth for the brand on the heels of their transformation which is revolutionizing the restaurant industry.Romacorp, Inc., is the parent company of Tony Roma’s restaurants, one of the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry.

  • Sol

Heineken´s Sol has launched its new brand positioning Taste the Sun, which embraces the sun’s positive energy, and reinforces the brand’s heritage as a lager born in Mexico, reflecting the country’s passion and vitality.The new campaign puts a spotlight on the brand’s longstanding connection with the sun by showing how every moment can be revitalized by the power of sunlight. Sol has created a series of innovative social posts that encapsulate the energy and freedom of the sun. Running across digital, TV, outdoors, e-commerce and off-trade activations, the campaign will be rolled out throughout 2018/19, starting with Chile, Puerto Rico, Colombia, Paraguay. It will then continue to be launched worldwide, from Australia to Belgium, South Africa to the UK. Today, the Mexican-born beer is available in more than 70 markets and has seen double-digit growth over the past year. Sol was founded in Mexico in 1899 and acquired by HEINEKEN in 2010.

  • Walmart

Walmart‘s main initiative to compete in the E-commerce space, particularly in LatAm, has been an omnichannel strategy, according to Jenifer Bice, Senior Director, International Communications. The key concept today for the american multinational retail corporation is “convenience“. According to Bice, consumers are looking for companies that make it all easier. In the US and also in Latin America, customers are wanting convenience, access, trust in the companies they’re engaging with, and to know that they’re not only getting great prices but also quality products. Walmart is looking to innovate and produce solutions to make customers´ lives easier and more convenient.  A key aspect of the equation is expedited delivery, which is why the company has decided to partner up with players in the delivery industry. The results in Latin America speak for themselves. In Chile, Walmart´s online sales have doubled in the past year and customers keep coming back. In Mexico, the brand launched an application called Cashi, to serve customers in mexico who are unbanked, so they have an option to be able to go in Walmart stores, use cash, and apply that cash to their app. Walmart has about 3,200 retail locations across Latin America.


  • Hilton

Hilton has opened a 171-room hotel overlooking Pilar Golf Club on the outskirts of the Argentine capital Buenos Aires. Located near the Pilar Industrial Park, the hotel is marketing itself to corporate travellers and provides an exclusive area for indoor and outdoor teambuilding activities.Hilton Pilar is 35 miles from domestic airport Jorge Newbery and 52 miles from Ministro Pistarini International.It is Hilton’s fourth hotel in Argentina, and the second under the Hilton Hotels and Resorts brand in the country, joining Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires (part of the Curio Collection).


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at


  • Almundo

Iberostar Group, the Spanish owner of 110 Iberostar Hotel and Resorts worldwide, has increased its´stake in Buenos Aires based Almundo, an emerging rival of Argentinean travel online seller Despegar. Iberostar Group owns 75 percent of Almundo. In September, the group invested an additional US$12 million in Almundo, following on US$28 million the group invested in the company during the first quarter. Almundo will finish 2018 with annual gross bookings processed offline and online of close to US$500 million again. Today Almundo runs 67 retail agency outlets in Argentina and aims to grow that number to 200 branch offices by the end of 2019. It believes its technology, inventory, and marketing will draw many independent agencies to become franchisees. In Brazil, Almundo faces a formidable challenge there, given the established players. In Argentina, Despegar remains a formidable competitor. In Mexico and Colombia, Almundo is working to improve its marketing and operational efficiency. Almundo, which has more than 850 employees today, is also looking to expand outside of Latin America by 2020.


2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at