A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
TurboTax®, one of the nation’s leading online tax preparation service from Intuit Inc., has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice. The campaign includes TV, radio, digital advertising, media partnerships and integrations, influencer programs and social media activations, with engaging new content, in both English and Spanish, to ensure cultural relevancy.The Hispanic marketing campaign launched in early January with three Spanish language television spots focused on TurboTax Live, a new way to do taxes that allows you to connect live via one-way-video to tax credentialed experts, who are CPAs, Enrolled Agents, and Tax Attorneys with an average of 15 years of experience. TurboTax tax experts are now available year-around for unlimited help, in both English and Spanish. The TV spot creative was concepted and produced by TurboTax’s AOR Wieden+Kennedy and will air through the end of tax season.In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax has a comprehensive 2019 campaign that will be complemented with additional strategic efforts that build on key relationships within the Latino community, including: Bilingual Blog Launch, Key Media Integrations, Influencer and Media Relations, #WeAllGrow Partnership and Media Partnerships.
- Urban Skin Rx
Urban Skin Rx, the melanin experts and go-to clinical skin care line geared towards treating and perfecting diverse skin tones, announced it will expand its retail distribution beyond its e-commerce website www.urbanskinrx.com and its retail presence at select Target stores and Target.com into Ulta Beauty, Ulta.com and CVS stores across the U.S. Urban Skin Rx has been a pioneer brand devoted to advancing skincare innovations in the otherwise overlooked multicultural beauty industry. This expansion underscores the importance of reaching and serving a broader segment of underserviced consumers and will increase visibility and accessibility for Urban Skin Rx. Urban Skin Rx will roll-out in early 2019 at Ulta Beauty, Ulta.com and CVS with new products including the new Even Tone Super Glow Serum and Clear & Even Clarifying Glycolic Pads.
- Café Bustelo®
Iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, us$230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding US$100,000 to twenty students.Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty $5,000 scholarships by submitting their essay. All eligible applications must be received by May 24, 2019 at 11:59 p.m. CT, and scholarship recipients will be announced on or about Sept. 16, 2019.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Inca Kola USA
Continental Food and Beverage Inc. / Inca Kola USA has joined the Super Bowl fever to celebrate the Game Week Kick Off Reception in Atlanta, Abasto Hispanic has confirmed. This year, Continental Food and Beverage Inc. / Inca Kola USA honored Josef Martinez as Athlete of the Year. The soccer player from the Atlanta United was named Major League Soccer 2018 MVP.Journalist Mariela Romero, Univision’s regional director of community empowerment in Philadelphia, Raleigh and Atlanta, explained the importance of the Salute to Hispanics in Sports Initiative.The program aims to enhance the positive image of Hispanics by highlighting the great community work being done by these professionals.