SALES LEADS: Newell Brands, Arby’s, Hennessy…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

  • Inspire Brands

Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 4700 Arby’s, Buffalo Wild Wings, and Rusty Taco locations worldwide, has consolidated its national media business under Publicis Groupe’s Zenith. Zenith already handled Sonic, while Interpublic’s Initiative previously serviced the national Arby’s business. Zenith will begin working on the Arby’s national account as of of Jan. 1. Initiative, Arby’s media incumbent for more than 15 years, retains the brand’s local media account.Buffalo Wild Wings moved its media to WPP’s Mindshare in the fall. Arby’s spent about US$140 million on measured media in 2017, according to Kantar Media.


  • Hennessy

Hennessy, the world’s best-selling Cognac, celebrates Canelo Álvarez‘s second win of the year as he earns the WBA Super Middleweight World Championship, making him one of a select group of Mexican fighters to become a three-division world champion. The victory marks another chapter in Canelo’s “Never stop. Never settle.” journey as he continues to fight for his family, country and fans. As the pride of Mexico and arguably the best pound-for-pound fighter in the world, Canelo continues to cement his legacy and showcase his relentless passion for being a champion both inside and outside of the ring.Now in its second year, Hennessy’s partnership with Canelo and Oscar De La Hoya’s extensive Golden Boy Promotions roster is intended to encourage others to “Never stop. Never settle.” in their own life pursuits.Hennessy invites consumers across the globe to toast to Canelo’s latest victory with this specialty V.S.O.P Privilège cocktail. Hennessy is imported and distributed in the U.S. by Moët Hennessy USA.

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  • Verizon

Verizon officially announced its media and advertising division would be rebranded Verizon Media Group, effective on January 8. This means the end of the Oath brand. The change is aimed at representing the brand´s  strong alignment as a core pillar of Verizon’s business.A spokesperson for the company confirmed that an official Verizon Media Group logo is launching alongside the official rebranding on January 8.