A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- Avon & Rappi
The international arm of Avon, Avon Products, Inc. continues to go after a millennial customer by partnering with on-demand delivery service Rappi. Currently, Avon is testing a pilot program of 150 products in the physical storefronts of 11 select top representatives, located in 11 different regions of greater São Paulo, Brazil. These stores are using the Rappi service to facilitate two-hour fulfillment to consumers. To use the Avon and Rappi service, customers are charged a delivery fee of US$1 to US$3, based on location. Danielle Bibas, Avon global chief creative and content officer said that “the company wants to become a digital social-selling company”Avon would not disclose the financial terms of the partnership. Avon is also offering this service in Colombian cities Medellin and Bogota, and it will expand it to 47 other cities in Colombia, Argentina, Peru, Chile and Mexico in the first half of the year.Avon has been operating in the country for over 60 years, and Brazil is its largest market.For its part, Latin America-based Rappi has 1 million subscribers in Brazil, and it increased penetration in the country by 30 percent month-over-month in 2018.
Conversations are ongoing between authorities at Emirates in Dubai and Lima in Peru about starting flights between both cities continue to take place. According to Peru Trade, Tourism and Investment Office the lack of direct flights between Dubai and Lima is continuing to subdue trade between the two countries.Peru is the third largest investor in the UAE from Latin America, and was the second largest destination in South America for investment by UAE companies in 2018. For the time being, Emirates has “no firm plans to start services to Peru” but will continue to explore opportunities to strengthen the South American network.
- Riviera Nayarit
Newlink, an internationally consulting firm based in Miami with offices throughout Latin America and Europe, will continue serving as public relations agency of record for the Riviera Nayarit Convention & Visitors Bureau in 2019 throughout North and South America. Newlink also announced that following a competitive RFP bidding process for public relations efforts, the agency has been tapped to lead media relations effort for the destination in Mexico. Newlink began spearheading strategic communications efforts for the Riviera Nayarit Convention & Visitors Bureau’s in 2018, where the firm provided strategic council and impactful media relations efforts in markets including the United States, Canada, Argentina, Brazil, Chile, Colombia, and Peru. In 2019, the agency is committed to building upon the momentum generated the previous year in the aforementioned markets while further positioning Riviera Nayarit as an ideal luxury travel destination for the Mexican domestic market.Newlink’s catalogue of tourism clients includes Expedia, The Buenos Aires Tourism Board, LATAM Airlines Group, Bahia Principe and Hotel Xcaret México, among others across the United States, Latin America, and Europe.
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- Viva Air
Aviation entrepreneur Declan Ryan has confirmed that he hopes to float his Colombia-based Viva Air carrier on the stock market next year.The ultra-low-cost carrier (ULCC) operates in Colombia and Peru, flying routes in those countries and also to Miami. It carried four million passengers in 2017. It’s majority-owned by Dublin-based Irelandia Aviation, which has a track record of launching low-cost carriers. According to Mr Ryan, a son of the late Ryanair founder Tony Ryan, Viva Air is likely to undertake its initial public offering (IPO) in New York, and possibly also list in Colombia.Viva Air’s Colombian operations began in 2012, while the Peru unit was launched in 2017. In 2017, Viva Air placed an order for 50 Airbus jets in order to modernise its fleet and capture expansion opportunities in Latin America.Mr Ryan said digital innovation is playing a key role in airline development.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at email@example.com.