2017 Content Marketing Initiatives Report


DESCRIPTION: The Hispanic consumer targeted content market is expected to grow from U.S. $1.75 billion in 2013 to US $3.51 billion in 2018 at a compounded annual growth rate of 14.9%. For 2016, Portada calculates the size of this market to be valued at US $2.76 billion.
This Portada research report provides a description of 20 content marketing initiatives (Avocados, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Dove Quench Hair Absolute, Vilore, Wonderful Pistachios) that mainly target Hispanic and multicultural audiences.
The report describes each program’s main elements (Brands involved, Target Audience, Owned Properties, Paid Media Program, and Key Influencers). Contact information for most agencies and brand decision makers is provided.

The factors the Portada Research team has taken into account to select these 20 content marketing initiatives include:
• The overall weight of the company undertaking the content marketing effort in the U.S. advertising and communications market

• The degree of innovation used

• Recency of the campaign (although many of these initiatives are ongoing, they usually tie in with specific paid or influencer marketing efforts).

Length: 28 pages, 20 content marketing initiatives targeting Hispanic and multicultural audiences.

What you will learn by reading this Report:

When targeting multicultural audiences, content marketing can often solve for the lack of relevant content in the market and is also a solution to tailor a brands message with multicultural insights and experiences as the main drivers. We see a strong opportunity to create socially powered experiences that are culturally relevant and scaled across screens, devices and media platforms.

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