05/01/2017

Fandango’s Adam Rockmore: “We Will Develop Regional Campaigns that include TV, Print, Digital and Events.”

Fandango recently announced a new global brand strategy for Latin America. Portada interviewed Adam Rockmore SVP, Head of Marketing and Communications, to learn more about the initiative. Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing. Rockmore oversees all marketing functions at Fandango.

NGL Studios at IAB Digital NewFronts: Representing Latino and Multicultural Millennials

The IAB has announced NGL Studios, part of NGL Media (co-founded by actor John Leguizamo), will be participating at the 2017 Digital Content NewFronts in New York City, where it will be presenting original digital content programs and platforms for U.S. Latino and multicultural millennial audiences, and advertisers seeking to engage them.

SALES LEADS LATAM: CrowdStrike, Michelin, Copa Airlines…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Ad Market

comScore will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display, video, and mobile inventory.The new service will deliver key metrics for display and video campaigns across mobile and desktop platforms.

CHANGING PLACES LATAM: Ramiro Delgado, Fernando Acinapura, Gerardo Tejado…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Select the Ticket Type that Maximizes your #PortadaLat Experience!

Whether you are only interested in sports marketing and therefore only want to go the first day on June 7, or you want to have one-on one meetings with major thought leaders, we have customized each ticket type for PortadaLat in Miami on June 7-8 to meet your needs. Check out the options below and start your PortadaLat journey!

SALES LEADS: Coach Inc., Tecate, Snickers, Hispanica International…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now

How Chatbots Will Come into their Own in 2017

More and more people are using digital platforms to communicate, from Whatsapp and Telegram, to Facebook Messenger and Google Hangouts. Last year, a new player joined the market: the chatbot, which is fast becoming an important interface for the user as well as a fundamental mode of interaction between companies and their customers. Portada’s digital media correspondent Pedro Labarta explains how chatbots should develop further.

CHANGING PLACES: David Tardio, Jeremy Epstein, Rossyris Silva…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

May 1, 2017