Join Us at the Marketing in Multicultural America Summit, NYC, March 5

May 1, 2017

Fandango’s Adam Rockmore: “We Will Develop Regional Campaigns that include TV, Print, Digital and Events.”

Fandango recently announced a new global brand strategy for Latin America. Portada interviewed Adam Rockmore SVP, Head of Marketing and Communications, to learn more about the initiative. Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing. Rockmore oversees all marketing functions at Fandango.

Select the Ticket Type that Maximizes your #PortadaLat Experience!

Whether you are only interested in sports marketing and therefore only want to go the first day on June 7, or you want to have one-on one meetings with major thought leaders, we have customized each ticket type for PortadaLat in Miami on June 7-8 to meet your needs. Check out the options below and start your PortadaLat journey!

How Chatbots Will Come into their Own in 2017

More and more people are using digital platforms to communicate, from Whatsapp and Telegram, to Facebook Messenger and Google Hangouts. Last year, a new player joined the market: the chatbot, which is fast becoming an important interface for the user as well as a fundamental mode of interaction between companies and their customers. Portada’s digital media correspondent Pedro Labarta explains how chatbots should develop further.