Fandango’s Adam Rockmore: “We Will Develop Regional Campaigns that include TV, Print, Digital and Events.”
Fandango recently announced a new global brand strategy for Latin America. Portada interviewed Adam Rockmore SVP, Head of Marketing and Communications, to learn more about the initiative. Rockmore is responsible for shaping Fandango’s brand positioning, and its programming and membership strategies around the total moviegoing experience – from movie discovery, planning and decision-making to ticketing, in-theater engagement and social sharing. Rockmore oversees all marketing functions at Fandango.