What: Hemisphere Media Group has announced the company’s investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.
Why it matters: By capitalizing on REMEZCLA’s expertise and reach, Hemisphere is attempting to reach the younger, acculturated Hispanic market.
Alan Sokol, President and Chief Executive Officer of Hemisphere, announced the company’s investment in REMEZCLA, a media brand targeting the highly coveted Latino Millennial audience.
Of the 57 million Hispanics in the U.S. today, over 60% of them are Millennials or younger. By capitalizing on REMEZCLA’s expertise and reach, Hemisphere will try to well positioned to increase exposure to this younger, acculturated Hispanic market, while expanding our existing portfolio and developing advertising synergies for our channels.
Along with our Canal Uno joint venture in Colombia, which we began operating with our partners on May 1st, and our OTT partnership with Lionsgate that will launch later this year, we believe that we have made compelling investments that expand our offerings, broaden our audience, and ultimately position us to define the future of the Hispanic video content landscape.”The Company also announced an investment in REMEZCLA, LLC, an influential digital media company targeting English speaking and bilingual U.S. Hispanics aged 18-35. The Company’s investment is a complementary extension of Hemisphere’s portfolio, broadening the Company’s footprint and its reach with the highly coveted Millennial audience.
Based in Brooklyn, Hemisphere believes that REMEZCLA is the most authentic creator of content for young Latinos. Emerging from a grass-roots movement of young Latino creatives, REMEZCLA seeks to promote emerging Latin culture (Music, Sports, Film, Food, and Lifestyle) through innovative digital content.
“Hemisphere’s investment is a testament to the strength of the REMEZCLA brand and our commitment to provide the best content experience for Latino Millennial audiences,” said Andrew Herrera, Chief Executive Officer and Founder of REMEZCLA. “I look forward to capitalizing on Hemisphere’s significant expertise to further scale our video content offering, grow our audience, and strengthen our advertising partnerships.”