What: Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic.
Why it matters: He will continue to be based in New York and report to Allan Navarrete, Executive Vice President, Head of Distribution/GM US Hispanic.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of David Tardio to the position of VP of Ad Sales for Discovery U.S. Hispanic. In his new role, Tardio is charged with strategic oversight of all sales efforts for the company’s portfolio of Spanish-language offerings, including Discovery en Español, Discovery Familia, as well as all digital media properties. He will continue to be based in New York and report to Allan Navarrete, Executive Vice President, Head of Distribution/GM US Hispanic.
Tardio is also responsible for developing all upfront strategies for the company’s Hispanic networks and leads a talented team of executives across the country who add value to the market with innovative solutions for meeting the needs of clients.
“David’s sharp business acumen and tremendous vision have helped USH attain new heights since he joined the company in 2006,” said Navarrete. “His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market.”
An 11-year Discovery veteran, Tardio has played an instrumental role in driving Discovery’s U.S. Hispanic portfolio to surpass its business objectives and increase advertising revenue year over year.
Tardio first joined Discovery in 2006 as a Director of Advertising Sales. In this role, he oversaw the sales efforts across New York City and Chicago for Discovery’s Hispanic portfolio including cable and digital assets.
Prior to joining Discovery, Tardio served as Senior Account Executive for Univision where he managed the National Sales efforts based in New York. Prior to that, he worked for Azteca America, the US arm of the Mexican TV giant TV Azteca. Tardio’s experience includes more than 17 years in advertising sales/business development and media planning/buying, spanning broadcast, cable, digital, and print.