Coach Names IPG Mediabrands’ UM AOR Agency

descarga (2)UM, the IPG Mediabrands’  unit, has been tapped  as media agency for luxury fashion accessory marketer Coach Inc, according to Mediapost.

The agency’s appointment follows a review that began last year.

According to the companies, the assignment includes the conceptualization of a “customized media buying and integrated planning services” approach for Coach across nine markets in the Americas and Asia.