descarga (2)UM, the IPG Mediabrands’  unit, has been tapped  as media agency for luxury fashion accessory marketer Coach Inc, according to Mediapost.

The agency’s appointment follows a review that began last year.

According to the companies, the assignment includes the conceptualization of a “customized media buying and integrated planning services” approach for Coach across nine markets in the Americas and Asia.


Portada Staff

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